dFm
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
dFm firmographics
Firmographics- Name
- dFm
- Legal name
- dFm (DubFrequency LLC)
- Website
- https://thedfm.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
dFm industry classification
Industry- Product category
- Creative & Communications Agency Services
- NAICS
- Professional, Scientific, and Technical Services (541)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)
- akta.pro secondary industries
- Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI)
Keywords
Where dFm is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
dFm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Creative + Communications Services: dFm generates revenue through providing creative strategy, design, development, content creation, PR, social media management, experiential marketing, and partnership development services to brand clients. Revenue is derived from agency fees, project-based work, and retainer arrangements as AOR for clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
dFm product offering
Product offeringCore offering
dFm is a creative and communications holding company that provides brand strategy, design, content creation, PR, social media management, experiential marketing, and partnership development services to enterprise clients. The company operates an ecosystem including Basic.Space (curated marketplace for design/fashion/art), WestwoodWestwood (creative agency), and Mirage Magazine (cultural publication), serving as Agency of Record for brands across fashion, luxury, lifestyle, beauty, and entertainment sectors.
Product overview
dFm operates as a creative and communications ecosystem consisting of four interconnected offerings: the core dFm creative agency (providing strategy, design, development, content, PR, social media, experiential, and partnerships), Basic.Space (a curated marketplace for design/fashion/art), WestwoodWestwood (a brand-focused creative agency), and Mirage Magazine (a cultural publication). The company serves clients across fashion, luxury, lifestyle, food & beverage, and entertainment sectors, with a focus on culture-driven marketing and experiential activations.
Differentiator
Problem solved
Functional benefit
Brands
- Basic.Space: Curated marketplace for who's next in design, fashion and art
- Westwood Westwood
- Mirage Magazine
Products and services
- dFm Creative & Communications Agency Full-service creative and communications agency providing strategy, design, development, content creation, PR, social media management, experiential marketing, and partnership development services. Serves as Agency of Record for enterprise clients across fashion, luxury, lifestyle, beauty, and entertainment sectors.
- Basic.Space Curated marketplace within the dFm ecosystem for who's next in design, fashion, and art, showcasing emerging and established creators.
- WestwoodWestwood Creative agency within the dFm ecosystem focused on brand strategy, design, development, content, PR, social media, experiential marketing, and partnerships.
- Mirage Magazine Publication within the dFm ecosystem covering design, fashion, and culture.
Quantifiable outcome
- 680% growth rate achieved for Owl's Brew since launch
- +3 more outcomes
Companies that use dFm
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
dFm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
dFm partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core, flagship and minor.
- Cash App (Hood By Air)coreMobile payment service partnered with Hood By Air for limited edition Cash Card launch to mark brand relaunch, with proceeds donated to BIPOC, LGBTQIA+, police reform, and community arts charities.
- Cash App (100 Thieves Compound)flagshipPartnership facilitated by dFm led to creation of the Cash App Compound, a world-class eSports training facility and production studio.
- 100 ThievesflagshipBegan in 2018 with custom gaming consoles for Drake's world tour. Produced immersive booth at TwitchCon 2019. Facilitated partnership with Cash App leading to the Cash App Compound eSports facility.
- Fader FortcorePartnership for SXSW 2017 Impossible Foods truck activation at Fader Fort venue.
- VicelandminorSXSW 2017 partnership for Impossible Foods brand activations.
- Hypebeast x ASAP RockycorePartnership for SXSW 2017 creative collaboration and brand presence.
- Create & CultivateminorSXSW 2017 partnership for Impossible Foods brand activations.
- Cash App (Square)flagshipLongstanding partnership since 2016 beginning with Kanye West Life of Pablo tour. Multiple branded events including Coachella invite-only parties, Cash Card launches, and partnership facilitation for Hood By Air relaunch. Ongoing collaboration on experiential activations.
- Miami Design DistrictflagshipServes as Agency of Record across social media, public relations and experiential concepts. Generates awareness through the lens of innovative creatives and garners international recognition for the luxury shopping and design destination.
- Malibu FoundationcorePartnership for RePlant Love environmental initiative in the Santa Monica Mountains following the Woolsey Fire, involving 700 volunteers planting trees and seeds.
- ClarinsflagshipAgency of Record for the French prestige brand in the US, providing brand awareness, communications, partnership development, events and activations, programming, brand ambassadors and strategic thought leadership.
- Owl's BrewcorePR agency of record for the female-founded cocktail company, providing brand awareness, communications, partnership development, events and activations. Company achieved 680% growth rate.
- Light PhonecorePR agency of record for the smartphone industry disruptor, providing brand awareness, communications, creative concepting, brand identity, partnership development, events and activations.
- Virgin HotelsflagshipMarked Chicago and San Francisco hotel openings with comprehensive multi-tiered production including live performances, art exhibitions, and founder Richard Branson photobooth space.
- Cash App (Basic Space sponsorship)coreCash App sponsored the Basic Space Experience curated by Heron Preston during Art Basel 2019.
- Cash App (Alexander Wang)coreCash App partnered for Alexander Wang FW19 after party, providing Hongbao (red envelopes) for guests during Lunar New Year celebration.
- SweetgreencoreWestwoodWestwood Week partner; launched collaboration with La Brea Farmers Market with performance by Haim.
- Red BullcoreWestwoodWestwood Week event partner for multi-day music and event series celebrating LA culture.
- PeroniminorWestwoodWestwood Week event partner.
- Shake ShackcoreWestwoodWestwood Week partner for beach cleanup event and burger provision at House Beer HQ.
- Boxed WaterminorWestwoodWestwood Week event partner.
- AdobeminorWestwoodWestwood Week event partner.
- Jon & Vinny'sminorProvided mobile oven pizza service for Italian Affair event at The Roosevelt Hotel during WestwoodWestwood Week.
- Surfrider FoundationcoreBeach cleanup partner at Venice Beach during WestwoodWestwood Week.
- Mikey Alfred / The BerricscoreCo-hosted open skate event for youth of Los Angeles with over 1,000 kids attending.
- BurgerlordsminorProvided free burgers for youth skate event at The Berrics.
- San Vicente BungalowscoreExclusive LA members club hosted Pia's Pod podcast launch dinner with attendees including Kamaryn Potter, Lauren Cohan and editors from Vogue, US Weekly, Elle and Who What Wear.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
dFm competitors and assessment
Company assessmentBroad incumbents
- 72andSunny: 72andSunny is a global brand and creative agency with deep experience in lifestyle, entertainment, and culture-forward campaigns. Comparable to dFm's creative + communications model for premium brands, but at significantly larger scale and broader portfolio scope.
- Edelman: Edelman is the world's largest independent PR and communications firm, with deep fashion, beauty, and lifestyle practices. Comparable to dFm in PR/communications services, but operating globally across hundreds of clients rather than focused on the boutique cultural-agency niche.
- Anomaly: Anomaly is a creative agency with offices in New York, LA, London and Toronto, known for brand strategy, communications, and content for consumer and lifestyle brands. Comparable to dFm's integrated creative + comms offer, with broader scale and a wider client roster.
Direct peers
- Factory PR: Factory PR is a fashion, beauty, and lifestyle PR and communications firm with an integrated creative agency offering. Comparable to dFm in vertical mix (fashion/beauty/lifestyle), AOR model, and integration of PR with creative/content work.
- BPCM: BPCM is a fashion, beauty, lifestyle and wellness PR and communications agency with offices in New York and Los Angeles. Directly comparable to dFm in client verticals (luxury, beauty, lifestyle), services (PR, partnerships, experiential), and dual-coast structure serving AOR clients.
- Karla Otto: Karla Otto is a global luxury fashion, beauty, and lifestyle PR and communications agency with offices in New York, London, Milan and Paris. Closely comparable to dFm's luxury/lifestyle PR and experiential focus and its multi-region ambition.
- Bull + Company: Bull + Company is an experiential and brand experience agency serving fashion, beauty, and lifestyle brands with event production and cultural activations. Directly comparable to dFm's experiential/event work for brands like RIMOWA, Virgin Hotels, and Coachella-style activations.
- Purple PR: Purple PR is a fashion, beauty, and lifestyle PR and communications agency operating in the US and UK. Highly comparable to dFm's positioning around luxury/fashion AOR work, beauty press relations, and experiential activations for premium brands.
- LaForce: LaForce is a fashion, beauty, and lifestyle PR and communications agency based in New York. Comparable to dFm's NY presence and its beauty/luxury AOR client base (Clarins, David Yurman tier of clients).
- KCD: KCD is a global fashion PR and communications agency producing New York, London, Milan, and Paris Fashion Week services alongside brand strategy and digital. Comparable to dFm's role for fashion houses (Alexander Wang, Heron Preston) and its event/activation production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
dFm social profiles
Digital presencedFm financial estimates
Financial estimateRevenue estimate
Valuation estimate
dFm leadership team
Management profileNumber of profiles
Profiles1 record
dFm subsidiaries and ownership
Company hierarchySubsidiaries3 records
dFm funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dFm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dFm
What does dFm do?
dFm is a creative and communications holding company that provides brand strategy, design, content creation, PR, social media management, experiential marketing, and partnership development services to enterprise clients. The company operates an ecosystem including Basic.Space (curated marketplace for design/fashion/art), WestwoodWestwood (creative agency), and Mirage Magazine (cultural publication), serving as Agency of Record for brands across fashion, luxury, lifestyle, beauty, and entertainment sectors.
Is dFm a public or private company?
dFm is a private company. It is classified as venture growth investor backed and is currently operating.
When was dFm founded?
dFm was founded in 2013. It employs 11 to 50 people.
Where is dFm based?
dFm is headquartered in Los Angeles, United States, in the North America region.
How does dFm make money?
One revenue line is on record: creative + Communications Services.
Who are dFm's main competitors?
Broad incumbents on record are 72andSunny, Edelman and Anomaly. Direct peers are Factory PR, BPCM, Karla Otto, Bull + Company, Purple PR, LaForce and KCD.
Does dFm have an API?
No public API is recorded for dFm.
What industry is dFm in?
dFm's product category is Creative & Communications Agency Services. Its primary akta.pro industry code is THAHADAF, Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism), with a secondary code of THAHADAG, Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge). Its NAICS code is 541 and its SIC code is 7330.