What Realife Tech does

Realife Tech provides an experience automation platform purpose-built for live event venues, combining mobile app technology, multi-source data aggregation, and real-time personalization. Its product suite centers on two modules: Personalization & Segmentation, which unifies ticketing, CRM, location, and account data to build audience segments and deliver tailored in-app content, push notifications, and offers; and Mobile Ordering Solutions, which delivers contactless ordering, location-based concessions, in-seat fulfillment, and order management via integration with ePOS systems. The platform also powers app-exclusive Premium ticketing and contactless entry, which the company reports drives 100% app adoption at deployed venues and a 2-week app-to-market lead time.

The company's commercial model combines subscription-based platform licensing with transaction-based revenue from mobile ordering, in-app purchases, and Premium ticket sales, sold through a direct enterprise sales motion to venue operators, stadium owners, and arena management companies. Realife Tech serves 60+ major venues across 8 countries, with named deployments including Tottenham Hotspur Stadium, Edgbaston Stadium, Lord's Cricket Ground, OVO Wembley, SSE Arena Belfast, Mercedes-Benz Arena Berlin, Barclaycard Arena Hamburg, Belfast Giants, and AEG Europe. In 2024 the company became part of the AudienceView family under the AudienceView Unlimited banner, joining its experience automation capabilities with AudienceView's ticketing technology platform to address the broader live event market.

Name

Realife Tech

Legal name

Realife Tech

Website

https://realifetech.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Realife Tech provides an experience automation platform for live event venues, combining mobile ordering, digital ticketing, and audience personalization to help stadiums and arenas drive fan engagement and incremental revenue across 60+ venues in 8 countries.

Ownership category

akta.pro rank

Product category

Live Event Venue Software / Fan Engagement Platform

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Experience automation platform
• Fan engagement software
• Mobile ordering solutions
• Venue personalization technology
• Live event mobile apps

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform/SaaS Licensing: Experience automation platform licensed to venues for mobile app deployment, fan engagement, and operational management. Subscription-based model implied by platform licensing.
2. Transaction Fees: Revenue generated from mobile ordering, in-app purchases, and digital ticketing transactions processed through the platform.
3. Premium Ticket Sales: App-exclusive Premium ticket types creating new revenue streams for venues through proprietary digital ticketing.

Distribution channels1 record

Marketing channels3 records

Core offering

Realife Tech provides an experience automation platform that powers white-label mobile apps for stadiums, arenas, theatres, and attractions. The platform unifies mobile ordering, audience personalization and segmentation, digital ticketing, location-based services, and push notifications, and integrates with payments, ePOS, CRM, and wayfinding systems. It is sold as an enterprise B2B SaaS solution delivered through direct sales to venue operators and sports teams, currently deployed across 60+ venues in 8 countries.

Product overview

Realife Tech provides an experience automation platform that unifies Mobile Ordering Solutions and Personalization & Segmentation for live event venues. The platform combines digital ticketing integration with location-based mobile ordering, personalized content delivery, and push notifications to help venues manage crowd flow and drive transactions. The two core product modules work together to enable audience building, targeted engagement, and seamless food, beverage, and merchandise purchasing through mobile apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Automation Platform White-label mobile app platform for live event venues (stadiums, arenas, theatres, attractions) that unifies mobile ordering, audience personalization and segmentation, digital ticketing, location-based services, and push notifications, with integrations to payments, ePOS, CRM, and wayfinding systems; sold via direct enterprise sales to venue operators and ownership groups across 8 countries.
• Personalization and Segmentation Audience building and segmentation solution that combines data from ticketing, CRM, location and account details to create personalized user experiences inside the venue app, based on segments such as user location, time of day, and ticket type. Targeted at venue operators and sports teams seeking to increase fan engagement and digital revenue.
• Mobile Ordering Solutions Comprehensive mobile ordering system for live event venues that supports contactless delivery, location-based concessions, in-seat delivery, real-time order management, time-slot selection, check-in on arrival, and order dashboard management, designed to help venues manage crowd flow and maximize F&B and ancillary revenue.

Quantifiable outcome

• 100% app adoption rate driven by integrated ticketing
• +6 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AudienceView UnlimitedflagshipStrategic or Co-development PartnerRealife Tech is now part of the AudienceView Unlimited family. This partnership combines Realife Tech's experience automation platform with AudienceView's event technology solutions to redefine the live event experience.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Venuetize: Venuetize provides a mobile engagement and commerce platform for sports venues, stadiums, and live entertainment operators — directly competing with Realife Tech on in-venue mobile apps, mobile ordering, and fan personalization.
• YinzCam: YinzCam builds official team and venue apps for major sports leagues and stadiums worldwide, offering in-app ticketing, fan engagement, and in-venue experiences that overlap directly with Realife Tech's mobile app and personalization modules.
• Satisfi Labs: Satisfi Labs provides AI-powered conversational and engagement tools for sports, entertainment, and live event venues, overlapping with Realife Tech's personalization, audience segmentation, and real-time fan communication capabilities.
• Tessitura Network: Tessitura provides a unified CRM, ticketing, and audience engagement platform for arts, cultural, and entertainment organizations — a direct peer in venue CRM/ticketing/personalization that competes for the same live-event customer base.
• Experience Engine: Experience Engine delivers connected-fan and in-venue digital experience platforms for sports teams and venues, directly comparable to Realife Tech's mobile app, personalization, and in-venue engagement offerings.

Broad incumbents

• AXS (AEG): AXS is AEG's ticketing and venue technology platform, providing mobile ticketing, access control, and fan engagement tools to hundreds of venues globally; it competes with and historically partnered with Realife Tech (AEG Europe is a customer).
• Hawk-Eye Innovations (Sony): Hawk-Eye Innovations, a Sony Group company, provides sports officiating, broadcast, and increasingly venue experience technologies, positioning it as a broader sports-venue technology incumbent with overlapping fan engagement ambitions.
• Cisco (Sports & Entertainment / Connected Stadium): Cisco's Connected Stadium and sports/entertainment solutions provide venue Wi-Fi, networking, and digital experience infrastructure that underpins the same in-venue engagement use cases Realife Tech addresses, positioning Cisco as a broad infrastructure incumbent in the space.
• HubSpot (B2B CRM & personalization platform): HubSpot's CRM, marketing automation, and personalization platform is used by sports and entertainment organizations for fan segmentation and engagement, making it a broader incumbent that venues may select as an alternative to Realife Tech.

Emerging players

• Tended (event engagement): Tended offers mobile and engagement solutions for live events and venues, overlapping with Realife Tech on event-day mobile experiences, audience interaction, and venue check-in functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/realife_tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realife Tech