RodRadar
RodRadar Ltd. is an Israel-based construction-technology company that has developed a patented ground-penetrating radar platform embedded in excavator buckets for real-time underground utility detection during excavation. The company serves construction contractors, infrastructure owners, and municipalities across North America, Europe, and Australia through a global dealer network.
- Company typePrivate
- Founded2013
- HeadquartersRinatya, Israel
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What RodRadar does
RodRadar Ltd. is an Israel-based construction-technology company founded in 2013 that has developed a patented ground-penetrating radar platform, branded Live Dig Radar (LDR), in which radar sensors are embedded directly into excavator digging buckets. The core product, LDR Excavate, scans the subsurface continuously during active excavation and delivers real-time visual and audible alerts when buried utilities are detected, eliminating the gap between pre-dig utility locating and live digging. Supporting modules include LDR Visualize (in-cab tablet interface), LDR Insights (cloud-based fleet and scan-data management), LDR Capture (iOS and Android field app), and the LDR Platform Kit (junction box, harnesses, power supply). In February 2026 the company launched a Stop-Before-Strike system co-developed with Xwatch Safety Solutions (Hexagon), which automatically halts hydraulic movement when utilities are detected.
The company monetizes primarily through multi-year hardware sales of LDR Excavate buckets across six size classes (Types 0–5 for excavators from 1 to 40 metric tons), complemented by annual recurring subscriptions to the LDR Insights cloud platform. Distribution runs through a global dealer and distributor network spanning the United States, Canada, the United Kingdom, Germany, the Netherlands, Sweden, Italy, Spain, Australia, and Israel, with notable Caterpillar-aligned partners such as HOLT, RDO, Gregory Poole, Boyd CAT, Thompson Tractor, and EquipmentShare. Enterprise customers include Skanska (JFK International Airport project), Garney Construction, Weitz, Haskell, and Stutsman & Gerbaz, alongside utilities and municipalities such as EBMUD. The company employs 11–50 people, is headquartered in Rinatya, Israel, and has raised a single disclosed $6 million Series A led by Brick & Mortar Ventures in October 2021, with strategic shareholders including Dysruptek (Haskell's ventures arm), HOLT Ventures, and Mayer Group.
RodRadar sells into construction and excavation contractors, infrastructure and utility owners/operators, and large urban infrastructure projects, addressing an estimated 200,000+ annual utility-strike incidents in North America and roughly $30 billion in annual strike-related costs in the United States. The company is positioned in the horizontal utility-detection segment, with case-study outcomes including zero utility strikes on the Skanska JFK deployment and a reported 761% ROI on a three-unit Garney deployment. Recent operational milestones include the launch of large-excavator bucket sizes (Types 4 and 5) in August 2025, partnerships with L Lynch (UK, August 2025) and TESYA Group (Italy/Spain, December 2025), the TAG Manufacturing production agreement (North America, February 2026), and industry awards including the SaMoTer 2026 Innovation Award and shortlisting for two NFB Construction Awards of Excellence 2026 categories.
RodRadar firmographics
Firmographics- Name
- RodRadar
- Legal name
- RodRadar Ltd.
- Website
- https://rodradar.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RodRadar Ltd. is an Israel-based construction-technology company that has developed a patented ground-penetrating radar platform embedded in excavator buckets for real-time underground utility detection during excavation. The company serves construction contractors, infrastructure owners, and municipalities across North America, Europe, and Australia through a global dealer network.
- Ownership category
- akta.pro rank
RodRadar industry classification
Industry- Product category
- Construction Safety Equipment
- NAICS
- Geophysical Surveying and Mapping Services (541360)
- SIC
- Construction Machinery & Equip (3531)
- akta.pro primary industry
- Leak Localization & Condition Assessment (Inline Inspection, GPR, CCTV for Water Mains) (EUANAKAF)
- akta.pro secondary industry
- Seismic & Geoscience Services (Acquisition, Processing, Interpretation) (EUALABAK)
Keywords
Where RodRadar is headquartered
LocationHeadquarters
- HQ city
- Rinatya
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
RodRadar business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- LDR Excavate Hardware Sales: Sale of LDR Excavate™ excavator buckets with integrated GPR sensors. The bucket is sold as a unit with embedded LDR technology, designed for new and existing earth-moving equipment. Multiple bucket sizes (Types 0-5) for excavators from 1-40 metric tons.
- LDR Platform Kit and Components: Sale of LDR Platform Kit components including junction box, cabling harnesses, power supply, and LDR Visualize tablet/software. System can be moved between compatible machines.
- LDR Insights™ Software Subscriptions: Cloud-based portal subscription for data management, device tracking, team management, and reporting. Complementary to hardware deployment.
- Dealer and Distribution Revenue: Products distributed through a global network of dealers and distributors (Verachtert, HOLT, ASV, Sitech, Gregory Poole, RDO, 4 Rivers, Foursight, Staffare, L Lynch, MachineTech, Tesya, Alayan, CGT, Thompson Tractor, Boyd CAT, EquipmentShare) across USA, Europe, Australia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | LDR Excavate buckets are offered in 6 types (Types 0-5) to fit excavators ranging from 1-1.5 metric tons up to 30-40 metric tons. |
| Subscription | Annual | LDR Insights cloud platform subscription for fleet and project management. |
| Other | Pay-as-you-go | Free ROI Calculator tool available on website to estimate cost savings from utility strike prevention. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
RodRadar product offering
Product offeringCore offering
RodRadar develops and sells Live Dig Radar (LDR), a patented ground-penetrating radar imaging technology embedded directly in excavator digging buckets. The system provides automatic, real-time, on-site detection and alerts for underground utilities during active excavation, complemented by a cloud management portal (LDR Insights), mobile app (LDR Capture), in-cabin display (LDR Visualize), and an integrated Stop-Before-Strike hydraulic override system co-developed with Xwatch Safety Solutions (Hexagon).
Product overview
RodRadar offers a platform-plus-modules product architecture centered on Live Dig Radar (LDR), a patented ground penetrating radar technology integrated into excavator digging buckets. The core product, LDR Excavate, embeds GPR sensors directly in the bucket for real-time underground utility detection during excavation. Supporting modules include LDR Insights (cloud-based management portal), LDR Capture (mobile app for field teams), LDR Visualize (in-cab display/tablet interface), and the LDR Platform Kit (hardware components). The Stop-Before-Strike system adds automated hydraulic control integration. The LDR ROI Calculator supports sales engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Live Dig Radar® (LDR): Patented ground penetrating radar imaging technology platform for real-time, automatic, on-site underground utility detection during excavation.
- LDR Excavate™
- LDR Insights™
- LDR Capture™
- LDR Visualize™
Products and services
- LDR Excavate First-ever ground-penetrating radar (GPR) integrated directly into an excavator digging bucket, detecting and alerting on underground utilities in real-time during live excavation. Available in six sizes (Type 0 through Type 5) for excavators ranging from 1-1.5 metric tons up to 30-40 metric tons. Sold to construction and excavation contractors for utility strike prevention.
- LDR Insights Cloud-based management portal providing centralized supervision of scan data, tracking users, devices, teams and equipment, with activity report generation and tech support call management. Subscription-based offering complementing LDR hardware deployments.
- LDR Capture
Quantifiable outcome
- Garney Construction saved $1.55 million and avoided 1,000 hours of downtime with 3 LDR systems over 9 months — a 761% ROI.
- +3 more outcomes
Companies that use RodRadar
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
RodRadar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature7 records
RodRadar partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, core and minor.
- CGT S.p.A.strategicCGT S.p.A. is a dealer and distributor of RodRadar products in Italy. CGT received the SaMoTer 2026 Innovation Award on behalf of RodRadar's Live Dig Radar in the 'Lifting Equipment & Attachments' category. CGT is part of the TESYA Group.
- AlayanstrategicAlayan is a dealer and distributor of RodRadar products in Italy, partnered with CGT S.p.A. and TESYA Group. Alayan co-received the SaMoTer 2026 Innovation Award for Live Dig Radar.
- Xwatch Safety Solutions (Hexagon)strategicXwatch Safety Solutions (part of Hexagon) and RodRadar integrated their technologies to create the industry's first Stop-Before-Strike system. The integrated solution embeds GPR in the excavator bucket and automatically halts hydraulic movement when underground utilities are detected, moving beyond operator warnings to automatic prevention. Demonstrated at ConExpo-Con/Agg 2026.
- TAG ManufacturingstrategicTAG Manufacturing and RodRadar entered a strategic partnership to expand LDR bucket production in North America. TAG will manufacture LDR buckets, increasing production capacity and market reach across North America. The new TAG-manufactured LDR bucket was demonstrated at CONEXPO and ARA Events in 2026.
- TESYA GroupstrategicTESYA Group signed a strategic partnership agreement with RodRadar in December 2025 to expand the adoption of Live Dig Radar solutions across key markets and industries, particularly in Italy and Spain. TESYA Group includes CGT S.p.A. and Alayan.
- L LynchcoreL Lynch partnered with RodRadar to bring Live Dig Radar technology to the UK construction market, aiming to reduce utility strikes through real-time radar technology. L Lynch is RodRadar's primary distributor in the United Kingdom.
- EngconminorEngcon, a tiltrotator manufacturer for excavators, is listed as a RodRadar partner. The partnership enables compatible integration of LDR technology with Engcon-equipped excavators.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
RodRadar competitors and assessment
Company assessmentDirect peers
- Radiodetection: One of the largest manufacturers of underground utility locators (CAT and Genny) and the de facto incumbent in cable avoidance tools. Highly comparable to RodRadar as both companies target the same end-user pain point of avoiding utility strikes during excavation, though Radiodetection sells pre-dig locators rather than bucket-integrated real-time GPR.
- Mala Geoscience: Swedish-based manufacturer of GPR and other geophysical instruments widely used for subsurface utility mapping and infrastructure surveys. Comparable due to overlapping GPR-based detection technology and shared target customers in utility mapping and construction.
- Sensors & Software: Canadian GPR systems maker serving utility locating, concrete inspection, and archaeology markets. Closely comparable to RodRadar's core GPR detection technology, though Sensors & Software's products are used pre-dig rather than integrated into active excavation equipment.
- Subsite (Subsite Electronics): Utility locating and horizontal directional drilling (HDD) guidance equipment manufacturer serving construction contractors. Comparable to RodRadar as both companies supply technology aimed at preventing utility strikes and improving excavation accuracy for the same contractor customers.
- US Radar: U.S. manufacturer of multi-frequency GPR systems marketed for utility detection, geotechnical, and environmental applications. Directly comparable to RodRadar in the GPR-based utility detection category, though US Radar's systems are deployed as separate equipment rather than embedded in excavator buckets.
- Geophysical Survey Systems Inc. (GSSI): Long-established U.S. manufacturer of ground penetrating radar systems used for utility detection, concrete scanning, and subsurface mapping. Competes directly with RodRadar in the GPR-based utility detection category, and overlapping use cases in construction site surveying make it a relevant comparable.
Broad incumbents
- Trimble: Large construction technology provider spanning machine control, surveying, and asset management for heavy civil contractors. Comparable as a broad incumbent with adjacent capabilities in excavation precision and digital construction workflows that could expand into the strike-prevention niche RodRadar serves.
- Hexagon's Leica Geosystems: Hexagon's positioning and geospatial division covering surveying, machine control, and utility detection (Hexagon also partners with RodRadar via Xwatch). Relevant as a broad incumbent with overlapping detection and machine-control capabilities serving the same construction ecosystem, even as it currently plays a partner role for RodRadar.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
RodRadar social profiles
Digital presenceRodRadar financial estimates
Financial estimateRevenue estimate
Valuation estimate
RodRadar leadership team
Management profileNumber of profiles
Profiles6 records
RodRadar funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RodRadar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RodRadar
What does RodRadar do?
RodRadar develops and sells Live Dig Radar (LDR), a patented ground-penetrating radar imaging technology embedded directly in excavator digging buckets. The system provides automatic, real-time, on-site detection and alerts for underground utilities during active excavation, complemented by a cloud management portal (LDR Insights), mobile app (LDR Capture), in-cabin display (LDR Visualize), and an integrated Stop-Before-Strike hydraulic override system co-developed with Xwatch Safety Solutions (Hexagon).
Is RodRadar a public or private company?
RodRadar is a private company. It is classified as venture growth investor backed and is currently operating.
When was RodRadar founded?
RodRadar was founded in 2013. It employs 11 to 50 people.
Where is RodRadar based?
RodRadar is headquartered in Rinatya, Israel, in the Middle East region.
How does RodRadar make money?
Four revenue lines are on record. LDR Excavate Hardware Sales are the primary driver. The others are LDR Platform Kit and Components, LDR Insights™ Software Subscriptions and dealer and Distribution Revenue.
Who are RodRadar's main competitors?
Direct peers on record are Radiodetection, Mala Geoscience, Sensors & Software, Subsite (Subsite Electronics), US Radar and Geophysical Survey Systems Inc. (GSSI). Broad incumbents are Trimble and Hexagon's Leica Geosystems.
Does RodRadar have an API?
No public API is recorded for RodRadar.
What industry is RodRadar in?
RodRadar's product category is Construction Safety Equipment. Its primary akta.pro industry code is EUANAKAF, Leak Localization & Condition Assessment (Inline Inspection, GPR, CCTV for Water Mains), with a secondary code of EUALABAK, Seismic & Geoscience Services (Acquisition, Processing, Interpretation). Its NAICS code is 541360 and its SIC code is 3531.