alayan
Alayan rents professional machinery and equipment—excavators, generators, aerial platforms, climate control, and specialized railway and event infrastructure—to construction, infrastructure, industrial, and event customers across Spain via 16 branches and a CAT Rental Store partnership under TESYA Group.
- Company typePrivate
- Founded2024
- HeadquartersLangreo, Spain
- Headcount—
- GTM typeB2B
- OfferingServices
What alayan does
Alayan Rentals España S.L.U. is a professional machinery and equipment rental company headquartered in Langreo, Asturias, Spain. The company was created in 2024 from the merger of three TESYA Group entities—Emerent, Finanzauto Rental, and CGTE—to form a unified rental platform serving construction, infrastructure, industrial, and event customers across the Iberian Peninsula. As a wholly-owned subsidiary of Italian conglomerate TESYA S.p.A. (founded 1934, 28 companies, 3,800+ employees, 128 offices across 15 countries), Alayan operates as a CAT Rental Store partner with a fleet spanning 14 product categories including excavators, generators (2.0 kVA to 2,000 kVA), aerial platforms, loaders, dumpers, modular construction units, climate control equipment, and specialized railway machinery.
Alayan distributes through a direct branch network of 16 locations across Spain, supported by two specialized divisions—Alayan Power (energy generation, based in Arganda del Rey) and Alayan Events (event infrastructure, based in Daganzo de Arriba). Revenue is generated through quote-based, pay-as-you-go equipment rental fees, ancillary delivery and technical support services, and managed services for complex event and energy projects. Customer acquisition relies on field sales through the branch network, a toll-free customer service line (900 10 16 51), a multilingual website with online inquiry forms, and high-visibility event sponsorships including MXGP (Global Supplier 2026), FIM Supermoto World Championship, and La Vuelta Ciclista a España 2025.
The company targets five primary use-case verticals—Building & Construction (primary), Infrastructure & Utilities, Events, Environment & Greenery, and Railway Machines. It holds ISO 20121 certification for sustainable event management and is currently expanding through both organic branch openings (Barcelona, Málaga, Seville, Madrid) and acquisitions (Valquisa, March 2026), having been named Large Rental Company of the Year at the 2025 European Rental Association (ERA) awards.
alayan firmographics
Firmographics- Name
- alayan
- Legal name
- Alayan Rentals España S.L.U.
- Website
- https://alayanrentals.es
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- Alayan rents professional machinery and equipment—excavators, generators, aerial platforms, climate control, and specialized railway and event infrastructure—to construction, infrastructure, industrial, and event customers across Spain via 16 branches and a CAT Rental Store partnership under TESYA Group.
- Ownership category
- akta.pro rank
alayan industry classification
Industry- Product category
- Equipment Rental Services
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
- akta.pro secondary industries
- Lifting & Hoisting Rental & Leasing (IMAHAJAN), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)
Keywords
Where alayan is headquartered
LocationHeadquarters
- HQ city
- Langreo
- HQ country
- Spain
- HQ region
- Europe
Offices19 records
Markets served
alayan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Short-term and long-term rental of professional machinery and specialized equipment to construction, infrastructure, industrial, and event professionals across Spain. Revenue generated through rental fees, delivery charges, and ancillary services including technical support and customized solutions.
- Specialized Services (Power & Events): Specialized rental and managed services for energy generation (Power division) and event management (Events division), including turnkey solutions with design, delivery, and operational support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Equipment rental - no public pricing tiers disclosed |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
alayan product offering
Product offeringCore offering
Alayan rents construction, infrastructure, industrial, and event machinery and equipment to professional customers across Spain through a network of 16 branches operating under the CAT Rental Store banner. Its offering spans earthmoving equipment (such as excavators), aerial platforms, power/energy generation equipment, and specialist event equipment, supported by dedicated Power and Events business units. The company combines local branch service with the backing of the Italian TESYA Group and pursues sustainability-certified (ISO 20121) operations in its event segment.
Product overview
Alayan is a professional machinery and equipment rental company operating as CAT Rental Store, part of the TESYA Group. The company offers a comprehensive portfolio of rental solutions across 14 product categories including compacting and cutting equipment, generators ranging from 2.0 kVA to 2000 kVA, excavators, telescopic handlers, dumpers, loaders, backhoes, aerial platforms, water pumps, renovation equipment, vehicles, modular construction, climate control units (fans, dehumidifiers, air conditioners), forest maintenance equipment, and railway machinery. The offering is organized around two specialized service divisions: Alayan Power for industrial energy generation solutions, and Alayan Events for temporary event infrastructure. Products serve sectors including building and construction, infrastructure and utilities, events, and environment and greenery management across 16+ branches throughout Spain.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction & infrastructure equipment rental
- Power / Energy solutions rental
- Event equipment rental
- Industrial equipment rental
Quantifiable outcome
- Supports sustainable event management with ISO 20121 certified system for design and rental of electrical systems, temperature control, and lighting systems.
Companies that use alayan
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
alayan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
alayan partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, core and flagship.
- ValquisamajorAlayan acquired Valquisa in March 2026, reinforcing its presence in the Spanish market. This acquisition strengthens Alayan's operational footprint and market share in Spain through consolidation of an existing rental company.
- TESYA S.p.A.coreTESYA S.p.A. is the parent company and sole shareholder of Alayan Rentals España S.L.U. TESYA is an international group of 28 companies operating in 15 countries with over 90 years of history (founded 1934). Alayan is subject to the direction and coordination of TESYA S.p.A., registered in Milan. TESYA provides strategic oversight, financial backing, and group synergies including shared values, ethical code, and management systems.
- Caterpillar (CAT Rental Store)coreAlayan operates as a CAT Rental Store, indicating a partnership with Caterpillar Inc. for the supply of professional rental equipment. The CAT brand association signals quality standards and access to Caterpillar's equipment portfolio including excavators, generators, compactors, and material handling equipment.
- Finanzauto S.A.coreFinanzauto S.A. is a subsidiary of TESYA Group and the entity whose ethical code Alayan Rentals España S.L.U. formally adhered to on December 19, 2022. Both operate under the TESYA umbrella with shared governance and corporate values.
- CGTE S.p.A.coreCGTE S.p.A. (Compagnia Generale Trattori Edili) is a TESYA Group company. Emerent, Finanzauto Rental, and CGTE combined their experience to form Alayan, creating an integrated international rental reality spanning Spain, Italy, and Portugal.
- MXGP (FIM Motocross World Championship)flagshipAlayan is the Global Supplier for the MXGP (FIM Motocross World Championship) 2026 season. The partnership involves supplying specialized rental equipment (power generators, modular structures, climate control) for event operations. This sponsorship builds significant brand visibility in the sports event sector.
- FIM Supermoto World ChampionshipflagshipAlayan is an Official Partner of the FIM Supermoto World Championship 2026. The partnership provides brand visibility at international motorsport events and reinforces Alayan's position as a leading equipment rental provider for large-scale sporting events.
- La Vuelta Ciclista a EspañamajorAlayan was the Official Supplier for La Vuelta Ciclista a España 2025, providing equipment rental solutions for the cycling race logistics and infrastructure.
- Motor Ranch VR46majorAlayan is the Official Supplier for Motor Ranch VR46 2026, providing rental equipment for the Valentino Rossi motorcycle racing facility and training center.
Scale indicators7 records
Recent moves10 records
Expansion highlights6 records
alayan competitors and assessment
Company assessmentDirect peers
- Mateco: European leader in aerial platform and telescopic handler rental with significant Iberian footprint. Directly comparable to Alayan's aerial platforms and material handling product lines and shares the same professional-rental customer base.
- Hune Alquiler: Spanish-headquartered equipment rental company offering construction, industrial, and event machinery across a national branch network. Highly comparable to Alayan as a domestic Iberian generalist rental competitor with overlapping customer segments and product categories.
- GAM Alquiler: Spanish generalist equipment rental company serving construction, infrastructure, industry, and events with a multi-branch Iberian footprint. Directly comparable to Alayan in product breadth, customer mix, and distribution model.
- Riwal: European specialist in aerial work platform rental with presence across multiple countries including Iberia. Comparable to Alayan in aerial platforms and in serving construction, infrastructure, and event customers.
- Speedy Services: UK-based equipment and tool rental specialist serving construction, infrastructure, and industrial customers via a national branch network. Comparable to Alayan in multi-vertical rental model, branch-led distribution, and managed-services orientation.
Broad incumbents
- Loxam: Europe's largest equipment rental group with operations across construction, industrial, and event verticals, including Spanish presence. Comparable to Alayan in core offering but at significantly larger scale and broader geographic reach.
- Boels Rental: Pan-European rental specialist serving construction, infrastructure, and events with a deep branch network. Comparable to Alayan in vertical mix and CAT-style equipment partnerships, but operating at much greater scale across multiple European markets.
- Kiloutou: Major French-headquartered equipment rental group with Spanish operations (Kiloutou España) covering construction and event equipment. Overlaps directly with Alayan in Iberia and competes in similar customer segments.
- Cramo: European modular space and equipment rental provider serving construction and infrastructure. Comparable to Alayan in modular construction, fencing, and site-services offerings, and now part of Boels, illustrating the European consolidation trend Alayan is pursuing in Iberia.
Regional players
- Vink Construction Equipment: Netherlands-headquartered construction equipment rental and sales group. Comparable to Alayan in product portfolio (excavators, aerial, material handling) but primarily serving Northern European markets with limited direct overlap in Iberia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
alayan social profiles
Digital presencealayan compliance and trust
Trust signalCompliance1 record
alayan financial estimates
Financial estimateRevenue estimate
Valuation estimate
alayan leadership team
Management profileNumber of profiles
Profiles1 record
alayan subsidiaries and ownership
Company hierarchySubsidiaries1 record
alayan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
alayan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about alayan
What does alayan do?
Alayan rents construction, infrastructure, industrial, and event machinery and equipment to professional customers across Spain through a network of 16 branches operating under the CAT Rental Store banner. Its offering spans earthmoving equipment (such as excavators), aerial platforms, power/energy generation equipment, and specialist event equipment, supported by dedicated Power and Events business units. The company combines local branch service with the backing of the Italian TESYA Group and pursues sustainability-certified (ISO 20121) operations in its event segment.
Is alayan a public or private company?
alayan is a private company. It is classified as corporate owned and is currently operating.
When was alayan founded?
alayan was founded in 2024.
Where is alayan based?
alayan is headquartered in Langreo, Spain, in the Europe region.
How does alayan make money?
Two revenue lines are on record. Equipment Rental is the primary driver. The others are specialized Services (Power & Events).
Who are alayan's main competitors?
Direct peers on record are Mateco, Hune Alquiler, GAM Alquiler, Riwal and Speedy Services. Broad incumbents are Loxam, Boels Rental, Kiloutou and Cramo. Vink Construction Equipment is listed as a regional player.
Does alayan have an API?
No public API is recorded for alayan.
What industry is alayan in?
alayan's product category is Equipment Rental Services. Its primary akta.pro industry code is TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks), with a secondary code of IMAHAJAN, Lifting & Hoisting Rental & Leasing. Its NAICS code is 532412 and its SIC code is 7359.