Purlin
Purlin is an AI-powered real estate operating system unifying agents, loan officers, title, escrow, and brokerages across eight integrated modules spanning search, offer, close, and marketing. It serves 40,000+ real estate professionals and 15 million consumers post-Final Offer merger.
- Company typePrivate
- Founded2018
- HeadquartersTorrance, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Purlin does
Purlin is an AI-powered operating system for residential real estate, designed to unify the entire transaction lifecycle — from home search through offer, contract, closing, and post-close marketing — on a single platform serving agents, loan officers, title and escrow professionals, and brokerages. Its technology stack combines machine learning, natural language processing, computer vision, and audio processing into eight integrated modules: PurlinOS (brokerage command center with agentic AI and SSO), Match & Offer (collaborative search with Voice-to-Offer that converts speech into compliant offer documents), Close (AI compliance review, milestone tracking, and multi-party deal portal), Promote (AI-powered advertising across Google, Meta, and social), ListingSuite (listing lifecycle), HomeValue (private-labeled property valuation enhanced by real offer data), Website (agent/team/brokerage sites with natural language and photo search), and RealAI (white-label agentic assistants deployed across web, mobile, voice, and text). The company holds patented technology enabling agents to retain data ownership at the agent level, and the platform is designed to comply with Fair Housing, RESPA, NAR Clear Cooperation, and all 50-state regulatory requirements.
Purlin's business model combines subscription SaaS with usage-based advertising components. Brokerages and large teams purchase the integrated platform under quote-based annual enterprise contracts, while the Promote module runs AI-managed paid media campaigns across Google and Meta. Distribution is anchored by enterprise field sales targeting major brokerages and by strategic partnerships that distribute the platform through agent networks — the platform reports 40,000+ real estate professionals served across logos including Douglas Elliman, William Pitt | Julia B Fee Sotheby's International Realty, @properties, Keller Williams' GO Network, Eklund Gomes, Portfolio Escrow, Briggs Freeman, and others. Reported customer outcomes include 14x ROI on Google ads versus human-managed campaigns, 10% lead-to-client conversion, 5% higher sale-to-list prices, 12 days faster time to sale, and approximately $240 in savings per file on compliance and transaction management.
Founded in 2018 and headquartered in Hingham, Massachusetts (Delaware-incorporated as Purlin Enterprises Inc.), Purlin raised a $1.5 million seed round in January 2022 from New Valley Ventures (Douglas Elliman's VC arm), Redwood Trust's RWT Horizons, and angel investors, followed by additional rounds including a Rice Park Capital Management investment in June 2023 and a $5 million Form D equity offering filed in February 2026. In February 2026, Purlin merged with Final Offer, a consumer-facing offer negotiation marketplace, to form Purlin Enterprises Inc., creating the first end-to-end AI operating system spanning real estate, mortgage, title, and escrow and reaching 15 million consumers on the consumer side. The combined company is led by Founder/CEO Giorgi Chigogidze, President Judd Hoffman, and Chief Product Officer/Chairman J. Danko Fatovic.
Purlin firmographics
Firmographics- Name
- Purlin
- Legal name
- Purlin Enterprises Inc.
- Website
- https://purlin.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Purlin is an AI-powered real estate operating system unifying agents, loan officers, title, escrow, and brokerages across eight integrated modules spanning search, offer, close, and marketing. It serves 40,000+ real estate professionals and 15 million consumers post-Final Offer merger.
- Ownership category
- akta.pro rank
Purlin industry classification
Industry- Product category
- Real Estate Technology Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)
- akta.pro secondary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Purlin is headquartered
LocationHeadquarters
- HQ city
- Torrance
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Purlin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: AI-powered real estate platform with multiple modules (PurlinOS, Match & Offer, Close, Promote, ListingSuite, HomeValue, Website, RealAI) offered as an integrated suite. The platform serves agents, loan officers, title & escrow, and brokerages with enterprise-grade tools indicating a subscription-based SaaS model.
- Advertising & Lead Generation Services: AI-powered digital advertising services across Google, Meta, and social channels. The Promote module generates 14x ROI on Google ads, suggesting a performance-based or consumption-based component to advertising spend management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform for brokerages and large teams |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Purlin product offering
Product offeringCore offering
Purlin sells an integrated AI-powered real estate SaaS platform composed of eight modules — PurlinOS (brokerage command center with SSO), Match & Offer (collaborative home search and Voice-to-Offer), Close (contract-to-close with AI compliance review), Promote (AI-powered ads across Google/Meta/social), ListingSuite, HomeValue (valuation widget), Website (AI agent sites with NLP and photo search), and RealAI (white-label agentic AI assistants). The platform is sold primarily on an annual subscription basis to real estate brokerages, teams, agents, loan officers, and title & escrow firms, with an advertising usage component through the Promote module.
Product overview
Purlin is an AI-powered real estate platform with a modular architecture consisting of eight integrated modules designed for agents, teams, brokerages, loan officers, title, and escrow professionals. The core products include PurlinOS (brokerage command center with agentic AI), Match & Offer (AI-powered collaborative home search and offer management with Voice-to-Offer), Close (contract-to-close coordination with AI compliance review), Promote (AI-powered listing and brand advertising across Google, Meta, and social), ListingSuite (full AI-powered listing lifecycle), HomeValue (branded seller-lead capture with property valuation), Website (AI-powered agent/team/brokerage websites with natural language and photo search), and RealAI (white-label AI agents). The platform unified with Final Offer in 2026 to form Purlin Enterprises, creating an end-to-end AI operating system spanning real estate, mortgage, title, and escrow services.
Differentiator
Problem solved
Functional benefit
Brands
- PurlinOS: Brokerage Command Center. Agentic AI and SSO Interface.
- Match & Offer
- Close
- Promote
- ListingSuite
- HomeValue
- Website
- RealAI
- Final Offer
Products and services
- PurlinOS
Quantifiable outcome
- 14x ROI on Google ads vs. human-managed campaigns
- +4 more outcomes
Companies that use Purlin
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Purlin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature10 records
Purlin partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Final OfferflagshipFinal Offer, a consumer-facing offer negotiation marketplace, merged with Purlin to form Purlin Enterprises Inc. The merger created the first end-to-end AI operating system for residential real estate, mortgage, title, and escrow. Final Offer co-founders Judd Hoffman (President) and J. Danko Fatovic (Chief Product Officer and Chairman) joined the combined leadership.
- Douglas EllimancoreStrategic partnership to integrate Purlin's AI-driven real estate platform across Douglas Elliman's agent network. Douglas Elliman also participated as investor through New Valley Ventures in Purlin's seed round.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Purlin competitors and assessment
Company assessmentBroad incumbents
- dotloop (Zillow Group): Transaction management platform for real estate agents that competes directly with Purlin's Close module, now backed by Zillow's much larger distribution and capital base.
- Opendoor: Large, well-capitalized residential real estate technology platform. Adjacent rather than direct: iBuyer focus overlaps less, but scale and AI investment compete for the same real estate technology mindshare and partnerships.
- Zillow Group: Operates consumer home search plus an agent-tools portfolio (Premier Agent, ShowingTime, dotloop, Zillow Home Loans). Broad incumbent with overlapping agent enablement and marketing capabilities.
Direct peers
- Compass: National residential brokerage that has built its own end-to-end agent technology platform covering CRM, marketing, and transaction workflows. Most directly comparable to Purlin as a competing end-to-end agent operating system with embedded AI features.
- HomeLight: Real estate technology platform offering agent enablement tools, agent matching, and transaction support. Highly comparable to Purlin's agent and brokerage enablement positioning.
- Lone Wolf Technologies: Back-office SaaS for brokerages including transaction management, accounting, and CRM. Closely comparable to Purlin's Close module and brokerage command center capabilities.
- BoldTrail (formerly kvCORE): Real estate platform providing CRM, lead generation, IDX websites, and back-office tools for agents, teams, and brokerages. Closely overlaps with PurlinOS, Match & Offer, Close, and Website modules.
- CINC (Commissions Inc): Provides agent and brokerage websites, lead generation, and AI-driven IDX search. Overlaps with Purlin's Website, HomeValue, and Match & Offer modules targeting real estate teams and brokerages.
- Lofty (Chime Technologies): AI-powered CRM, IDX websites, lead generation and transaction platform built for real estate teams and brokerages. Direct overlap with Purlin's Website, PurlinOS, and Match & Offer modules.
Emerging players
- Offrs: AI-driven seller lead prediction platform for real estate agents. Comparable to Purlin's HomeValue and Promote modules in the seller-lead and listing-pipeline niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Purlin social profiles
Digital presencePurlin compliance and trust
Trust signalCompliance4 records
Purlin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purlin leadership team
Management profileNumber of profiles
Profiles4 records
Purlin subsidiaries and ownership
Company hierarchySubsidiaries1 record
Purlin funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purlin M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purlin
What does Purlin do?
Purlin sells an integrated AI-powered real estate SaaS platform composed of eight modules — PurlinOS (brokerage command center with SSO), Match & Offer (collaborative home search and Voice-to-Offer), Close (contract-to-close with AI compliance review), Promote (AI-powered ads across Google/Meta/social), ListingSuite, HomeValue (valuation widget), Website (AI agent sites with NLP and photo search), and RealAI (white-label agentic AI assistants). The platform is sold primarily on an annual subscription basis to real estate brokerages, teams, agents, loan officers, and title & escrow firms, with an advertising usage component through the Promote module.
Is Purlin a public or private company?
Purlin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Purlin founded?
Purlin was founded in 2018. It employs 11 to 50 people.
Where is Purlin based?
Purlin is headquartered in Torrance, United States, in the North America region.
How does Purlin make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are advertising & Lead Generation Services.
Who are Purlin's main competitors?
Broad incumbents on record are dotloop (Zillow Group), Opendoor and Zillow Group. Direct peers are Compass, HomeLight, Lone Wolf Technologies, BoldTrail (formerly kvCORE), CINC (Commissions Inc) and Lofty (Chime Technologies). Offrs is listed as an emerging player.
Does Purlin have an API?
No public API is recorded for Purlin.
What industry is Purlin in?
Purlin's product category is Real Estate Technology Platform. Its primary akta.pro industry code is FSAGAGAD, Customer Engagement, CRM & Agent/Broker Enablement Platforms, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 5132 and its SIC code is 7373.