What offrs.com does

Offrs.com is a US-based AI-driven lead generation platform serving individual real estate agents and small brokerages. Founded in 2014 and operating as a subsidiary of Constellation Software (acquired 2019, legal entity Constellation1 Inc., Maryland), the company applies machine learning to identify homeowners statistically likely to list their property within 12 months. Its core offering is a patented predictive algorithm that processes 250+ data points per homeowner against a proprietary pool of more than 1 billion aggregated real estate data points from 25+ providers, scoring 122 million US properties on a 0-100 scale; properties scoring above 80 are flagged as high-probability sellers. The company claims 72% accuracy in predicting US listings and frames its value proposition around NAR data showing 3 of 4 sellers choose the first agent who contacts them.

The product portfolio is delivered through three monthly subscription tiers: Lead Gen at $399/month (15+ leads/month, unlimited predictive seller access), Lead Gen Pro + AI at $699/month (30+ leads/month plus RAIA-powered AI conversion), and Lead Gen Elite + AI at $999/month (60+ leads/month with full AI conversion suite). Annual plans offer 16-33% savings. A separate Lead Feed product guarantees 30 leads per month with automatic territory expansion if the guarantee is missed. Supporting features include Territory Builder (zip-code based lead access), Lead Capture (refined ads and landing pages), and Seller Signal Leads (advertising-driven activation of predictive seller audiences via Google). The platform is powered by RAIA AI Agents, a Constellation1 trademark, for automated lead qualification and follow-up. Sister brands under Constellation1 — SmartZip, MarketLeader, TopProducer, Zurple, Reach150, and ROOF — extend distribution and integration surface, collectively serving over 250,000 real estate professionals.

Go-to-market combines direct self-serve website sign-up and sales-assisted demo booking for individual agents with a broker channel routed through SmartZip.com and Reach150.com. Customer evidence is concentrated among individual agents with 3-4 year tenures, and the company is recognized by the 2023 Inman Best of Proptech Award and CIO Magazine's ranking as the #1 Predictive Analytics product in real estate. Revenue mechanics are pure recurring subscription with annual prepay options, and the company has not raised external venture funding, operating as a wholly-owned subsidiary within Constellation Software's vertical software portfolio.

Name

offrs.com

Legal name

Constellation1 Inc.

Website

https://offrs.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Offrs.com is an AI-powered predictive lead generation platform serving US real estate agents and small brokerages. It scores 122 million US properties using a patented machine-learning algorithm and 250+ homeowner data points to predict which homes will list within 12 months, delivered via monthly subscription tiers with guaranteed lead volumes and AI-driven conversion.

Ownership category

akta.pro rank

Product category

Real Estate Lead Generation Software

NAICS

Direct Mail Advertising (541860), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), E-commerce & Retail Recommendation Engines (HDAAAGAA)

Keywords

• Real estate lead generation
• Predictive seller analytics
• AI-powered listing leads
• Real estate marketing software
• Home seller predictions

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - Lead Generation Services: Monthly and annual subscription plans providing predictive seller leads, engaged seller leads, and AI-powered lead conversion services. Three tiers with increasing lead volume guarantees (15+, 30+, 60+ leads per month). Revenue from recurring subscription fees with annual discount options.
2. Lead Feed Product: In-market leads from homeowners who have engaged with campaigns (online ads, direct mail, real estate search portals). Delivered as part of subscription tiers with lead guarantee.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Offrs.com provides an AI-powered predictive lead generation platform that identifies homeowners most likely to sell their homes within the next 12 months using a patented machine-learning algorithm and over 250 data points. The service delivers qualified listing leads to real estate agents through subscription tiers with monthly lead guarantees, combined with AI-driven lead conversion and multi-channel marketing automation.

Product overview

Offrs.com is a real estate lead generation platform offering three pricing tiers (Lead Gen at $399/mo, Lead Gen Pro + AI at $699/mo, and Lead Gen Elite + AI at $999/mo). The core product centers on Predictive Sellers—an AI-powered algorithm that identifies homeowners likely to list in the next 12 months using 250+ data points. Additional offerings include Seller Signal Leads (targeted advertising to predictive sellers) and In-Market Leads (engaged homeowners from campaigns). Key features include Territory Builder for zip-code-based lead access and Lead Capture for ad/landing page optimization. The platform is powered by RAIA AI agents for automated support and follow-up. Related brands under parent company Constellation1 include SmartZip (predictive marketing), Reach150 (reviews), and ROOF (marketing automation).

Differentiator

Problem solved

Functional benefit

Brands

• AI Agents: AI-powered lead conversion and qualification service
• Lead Feed
• Predictive Sellers

Products and services

• AI-Powered Predictive Lead Generation Subscription
• Lead Feed Product

Quantifiable outcome

• 72% prediction accuracy for listings
• +5 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Constellation1 Inc.coreOthersParent company of Offrs. Privacy Policy and Terms of Service reference Constellation1 Inc. headquartered at 11350 McCormick Road EP3, Suite 200, Hunt Valley, MD 21031. RAIA is a trademark of Constellation1 Inc.
• SmartZipcoreStrategic or Co-development PartnerSister company under Constellation family. SmartZip.com serves as a broker-focused channel for real estate lead generation. Part of portfolio of 250,000+ agents across real estate products.
• MarketLeadercoreStrategic or Co-development PartnerSister company under Constellation Software family. Part of top real estate software companies including Smartzip, TopProducer, Zurple.
• TopProducercoreStrategic or Co-development PartnerSister company under Constellation Software family. Part of real estate software portfolio.
• ZurplecoreStrategic or Co-development PartnerSister company under Constellation Software family. Part of real estate software portfolio.
• Reach150minorStrategic or Co-development PartnerSister company under Constellation family. Reach150.com serves as broker/agent review and referral platform for real estate professionals.
• ROOF (Constellation ROOF LLC)coreTechnology or IntegrationROOF Real Estate is a Licensed Broker (FL): BK3534899. Integration with Offrs enhances lead conversion through the ROOF Program which engages with leads and contributes to successful conversion into listings. Powered by AI technology.
• RAIA (AI Agents)coreTechnology or IntegrationRAIA is trademark of Constellation1 Inc. AI Agents platform providing dynamic lead qualification service to help convert leads into listings. Powers the AI conversion features across Offrs products.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SmartZip: Sister company under Constellation1/Offrs, applying predictive analytics to identify likely home sellers for marketing campaigns targeting brokers. Highly comparable in technology (predictive algorithms on homeowner data) and overlapping customer base, with primary differentiation being brokerage vs. individual agent focus.
• MarketLeader: Real estate lead generation and CRM platform under the same Constellation Software family as Offrs. Directly comparable on core product (lead capture and nurturing for agents), with similar subscription pricing and agent-centric GTM.
• TopProducer: Constellation1 sister brand offering CRM and lead management for real estate agents. Comparable on customer base (US real estate agents) and lead-nurture workflow, though more focused on contact management than predictive seller scoring.
• Boldtrax: Real estate predictive lead generation and CRM platform targeting listing-side leads for US agents. Closely comparable in product (predictive seller identification and conversion tools), pricing tier structure, and target SMB agent.
• Real Geeks: Real estate lead generation and IDX website platform for individual agents and teams. Comparable customer base (US agents seeking leads) with subscription pricing, though more weighted toward buyer-side IDX and lead capture from portals than seller-side prediction.
• CINC (Commissions Inc): AI-driven lead generation and conversion platform for real estate teams and brokerages. Comparable in predictive lead scoring, multi-channel nurture, and team/brokerage GTM motion that Offrs reaches through SmartZip and Reach150.
• Zurple: Behavioral lead generation and CRM platform for real estate agents, using automated marketing to identify likely sellers. Sister Constellation brand with overlapping AI-driven seller-identification approach.

Broad incumbents

• Zillow Premier Agent: Lead generation and advertising product within Zillow's consumer-facing portal that connects agents with active buyers and sellers. Comparable in customer profile (US real estate agents) and subscription-based lead delivery, with much larger first-party audience data.
• Realtor.com (Move, Inc.): Major real estate portal advertising lead-generation products to agents. Comparable lead-gen vendor for the same SMB agent customer base; broader in audience scale but less specialized in predictive seller scoring than Offrs.

Emerging players

• Chime Technologies: AI-powered lead generation and CRM for real estate teams with predictive dialing and smart lead routing. Comparable on predictive seller/buyer identification, AI automation, and team-level subscriptions, with more breadth in customer communication features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about offrs.com