HempFusion
HempFusion Wellness Inc. is a U.S. CBD consumer products company (founded 2015, TSX: CBD.U) that develops and distributes full-spectrum hemp-derived tinctures, topicals, and ingestible supplements through an estimated 14,000 retail stores, serving health-conscious consumers seeking natural wellness solutions.
- Company typePrivate
- Founded2015
- HeadquartersRoswell, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What HempFusion does
HempFusion Wellness Inc. is a U.S.-based, publicly listed (TSX: CBD.U) consumer products company operating in the hemp-derived CBD category. Founded in 2015 and headquartered in Roswell, United States, the company develops and distributes full-spectrum CBD wellness products including tinctures, topical creams, and ingestible supplements aimed at health-conscious consumers seeking natural remedies. The product portfolio was materially expanded in May 2021 through two acquisitions: Sagely Naturals (US$25M), which added over 75 SKUs and access to approximately 14,000 retail stores, and Apothecanna (US$25M), which broadened the brand footprint into the topical and beauty-adjacent CBD segments.
The business model is consumer goods wholesale through physical retail: HempFusion sells branded SKUs to retailers operating across an estimated 14,000-store footprint built largely through M&A, with the remaining HempFusion and Apothecanna lines distributed through their respective channels. The company operates with 51–100 employees and has financed growth through approximately US$45M in disclosed funding (including 2019 and 2022 rounds) and equity-funded acquisitions. Its customer base is end-consumer (B2C) — health-oriented individuals purchasing CBD products — with no named enterprise or B2B anchor customers.
The company operates in a North American-focused but globally addressable market. The broader CBD category is projected to grow from US$27.09 billion in 2024 to US$89.89 billion by 2035, with North America valued at US$4.5 billion in 2024. HempFusion's strategy has been acquisition-led scale rather than organic channel build, and its publicly visible strategic actions through 2021–2022 center on integrating three brands into a unified retail platform rather than technology, AI, or geographic expansion.
HempFusion firmographics
Firmographics- Name
- HempFusion
- Legal name
- HempFusion Wellness Inc.
- Website
- https://hempfusion.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HempFusion Wellness Inc. is a U.S. CBD consumer products company (founded 2015, TSX: CBD.U) that develops and distributes full-spectrum hemp-derived tinctures, topicals, and ingestible supplements through an estimated 14,000 retail stores, serving health-conscious consumers seeking natural wellness solutions.
- Ownership category
- akta.pro rank
HempFusion industry classification
Industry- Product category
- CBD Wellness Products
- NAICS
- Health and Personal Care Retailers (4561)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
- akta.pro secondary industries
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Topicals & Beauty Retail (CRANAHAB)
Keywords
Where HempFusion is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Markets served
HempFusion business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- CBD Product Sales: HempFusion generates revenue through the sale of CBD-based wellness products including topical creams, tinctures, and other hemp-derived offerings sold through retail distribution channels.
Go-to-market motion1 record
Distribution channels1 record
HempFusion product offering
Product offeringCore offering
HempFusion is a CBD wellness company that sells hemp-derived CBD consumer products including tinctures, topical creams, and supplements. The company expanded its portfolio through the acquisition of Sagely Naturals, adding more than 75 SKUs of topical and ingestible CBD products and gaining access to approximately 14,000 retail stores.
Product overview
HempFusion Wellness is a CBD and wellness company operating as a consumer products business with tinctures, topicals, and supplements. The company expanded its portfolio through the acquisition of Sagely Naturals (an additional 75+ SKUs), significantly broadening retail distribution to over 14,000 stores. The product offering consists of core HempFusion branded products supplemented by the acquired Sagely Naturals CBD line.
Differentiator
Problem solved
Functional benefit
Products and services
- HempFusion Wellness CBD Products
Quantifiable outcome
- Revenue and market position boost expected from Sagely Naturals acquisition
Companies that use HempFusion
Customer profileSegments1 record
Ideal customer profiles1 record
HempFusion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HempFusion partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sagely NaturalscoreHempFusion Wellness signed a definitive agreement to acquire Sagely Naturals for US$25 million ($2 million cash and $23 million in HempFusion stock). The acquisition adds over 75 SKUs and access to approximately 14,000 additional retail stores, significantly expanding HempFusion's retail distribution and product offerings.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
HempFusion competitors and assessment
Company assessmentDirect peers
- Charlotte's Web Holdings: Publicly listed (TSX/OTC) full-spectrum hemp CBD wellness company selling tinctures, topicals, capsules, and pet products. Closely comparable to HempFusion on product format, distribution strategy, and public small-cap CBD profile.
- CV Sciences: Public US CBD consumer products company (PlusCBD Oil brand) selling hemp-derived tinctures, topicals, and capsules through retail and online channels. Direct competitor in mass-market CBD wellness SKUs.
- cbdMD: Public US CBD brand offering tinctures, topicals, gummies, and sleep/wellness formulations sold through retail and DTC. Overlaps with HempFusion on product format, target consumer, and multi-channel retail distribution.
Broad incumbents
- Cronos Group: Global cannabis incumbent with a hemp/CBD portfolio including the Lord Jones brand (topicals and ingestibles). Comparable as a larger public competitor in premium CBD wellness SKUs and a likely M&A consolidator in the category.
- Canopy Growth: Large-cap diversified cannabis company with CBD wellness offerings under brands such as Martha Stewart CBD and First & Free. Comparable as a broad incumbent with materially larger scale and capital base.
- Tilray Brands: Diversified cannabis and wellness company with hemp-derived CBD products in tincture, topical, and edible formats. Comparable as a broad incumbent operating in CBD wellness alongside larger cannabis and beverage lines.
- Curaleaf Holdings: Multi-state cannabis operator with a growing hemp-derived CBD portfolio (Select brand). Comparable as a vertically integrated incumbent with national retail distribution and product breadth beyond HempFusion's current footprint.
- Columbia Care: Vertically integrated cannabis operator with hemp-derived CBD wellness products. Comparable as a multi-state incumbent competing for the same health-and-wellness consumer through retail and DTC channels.
Emerging players
- Elixinol Wellness: Specialty CBD brand focused on hemp-derived topicals, tinctures, and skincare with retail and DTC presence. Comparable as a smaller, brand-led CBD wellness operator competing in overlapping SKU formats.
- Medterra CBD: Independent CBD brand selling tinctures, topicals, capsules, and pet products through retail and DTC. Comparable as a smaller multi-format CBD wellness brand with overlapping retail and e-commerce distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
HempFusion social profiles
Digital presenceHempFusion financial estimates
Financial estimateRevenue estimate
Valuation estimate
HempFusion leadership team
Management profileNumber of profiles
HempFusion funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HempFusion M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HempFusion
What does HempFusion do?
HempFusion is a CBD wellness company that sells hemp-derived CBD consumer products including tinctures, topical creams, and supplements. The company expanded its portfolio through the acquisition of Sagely Naturals, adding more than 75 SKUs of topical and ingestible CBD products and gaining access to approximately 14,000 retail stores.
Is HempFusion a public or private company?
HempFusion is a private company. It is classified as public and is currently operating.
When was HempFusion founded?
HempFusion was founded in 2015. It employs 51 to 100 people.
Where is HempFusion based?
HempFusion is headquartered in Roswell, United States, in the North America region.
How does HempFusion make money?
One revenue line is on record: CBD Product Sales.
Who are HempFusion's main competitors?
Direct peers on record are Charlotte's Web Holdings, CV Sciences and cbdMD. Broad incumbents are Cronos Group, Canopy Growth, Tilray Brands, Curaleaf Holdings and Columbia Care. Emerging players are Elixinol Wellness and Medterra CBD.
Does HempFusion have an API?
No public API is recorded for HempFusion.
What industry is HempFusion in?
HempFusion's product category is CBD Wellness Products. Its primary akta.pro industry code is CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles), with a secondary code of CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 4561 and its SIC code is 2833.