Surreal
- Company typePrivate
- Founded2018
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Surreal firmographics
Firmographics- Name
- Surreal
- Legal name
- Surreal
- Website
- https://surreal.live
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Surreal industry classification
Industry- Product category
- Live Entertainment Management Software
- NAICS
- Information (51)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Event Production Talent (AV Techs, Stagehands, Lighting/Sound Ops) (HSACAHAH)
Keywords
Where Surreal is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Surreal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: Subscription-based SaaS for venues, booking agencies, and entertainers to access the booking, scheduling, and payment management platform
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Surreal product offering
Product offeringCore offering
Surreal provides a cloud-based SaaS platform for booking, scheduling, and managing live entertainment across venues, booking agencies, and hospitality groups. The platform replaces fragmented text, email, and spreadsheet workflows with features for power scheduling, entertainer CRM, automated invoicing and payments, in-app communication, and venue group oversight. Add-on services include Super Payments (Australian superannuation compliance) and Fast Track Payments (expedited entertainer payouts).
Product overview
Surreal is a live entertainment productivity platform designed for booking agencies, venues, and hospitality groups. Formerly known as Muso, the platform was rebranded to Surreal. The core platform provides scheduling and booking capabilities across multiple venues, entertainer roster management, and automated invoicing. The product portfolio includes specialized modules for booking agencies (featuring power scheduling, availability management, gig reminders, and CRM) and venues/hospitality groups (venue group oversight, automated promotion tools, payments and compliance). Additional features include Fast Track Payments for expedited entertainer payments and Super Payments for Australian superannuation compliance. The platform processes over 180,000 events annually and operates across Australia, New Zealand, United Kingdom, and the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Surreal Platform A live entertainment productivity SaaS platform that enables venues, booking agencies, and hospitality groups to schedule and book entertainers across multiple venues, manage entertainer rosters, automate invoicing, and streamline communication workflows.
- Super Payments An add-on service available to Australian users that handles compliant superannuation contributions for entertainers booked through Surreal.
- Fast Track Payments An add-on payment service for entertainers that provides expedited access to earnings from gigs booked through Surreal.
Quantifiable outcome
- Cut 6 hours of booking time into 30 minutes
- +2 more outcomes
Companies that use Surreal
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Surreal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Surreal partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights6 records
Surreal competitors and assessment
Company assessmentDirect peers
- Gigmit: Gigmit is a European online marketplace and booking platform that connects musicians, DJs, and bands with venues and event organizers. Like Surreal, it operates at the intersection of live entertainment booking and venue management, though it is more music-genre focused and primarily European.
- Encore Musicians: Encore is an Australia-based live entertainment booking marketplace for venues and event bookers, listing musicians, DJs, and bands. It directly competes with Surreal in the Australian market for connecting venues to entertainers through an online platform.
- Bookingkit: Bookingkit is a European SaaS booking and management platform for experience and event providers (tours, activities, events). It shares Surreal's model of providing vertical SaaS for booking workflows, payment processing, and marketplace functionality, though it skews toward tours/activities rather than live entertainment performers.
Broad incumbents
- Eventbrite: Eventbrite is a large-scale event management and ticketing platform serving event organizers globally. While broader in scope than Surreal and not specialized in live entertainment booking, it is a primary incumbent in the event-tech space that Surreal must compete against for venue mindshare.
- Cvent: Cvent is an enterprise event management platform covering registration, venue sourcing, and event marketing. As a broad incumbent in event technology, it represents the type of well-capitalized player that could move downmarket into Surreal's live entertainment booking niche.
- Bizzabo: Bizzabo is an event experience platform offering registration, marketing, and analytics for in-person, hybrid, and virtual events. It overlaps with Surreal's event-management ambitions at the upper end of the market, though it does not focus specifically on live entertainment booking for hospitality.
- Aventri: Aventri is an event management software platform providing registration, venue management, and event marketing tools for enterprise events. It competes in the broader event-tech space where Surreal also operates, though its focus skews more corporate/association than hospitality.
- Splash: Splash is an event marketing platform that enables brands to plan, execute, and measure event experiences. As a broader event-tech incumbent with marketing automation capabilities, it competes with Surreal's automated gig marketing and event promotion features.
Emerging players
- LiveStyled: LiveStyled provides a fan engagement and commerce platform for live events and sports venues, with features spanning ticketing, payments, and in-venue experiences. It overlaps with Surreal's payments and venue management ambitions, though its focus skews more toward fan-facing commerce than booking workflows.
Regional players
- Resident Advisor: Resident Advisor is a global electronic music events platform with strong listings, ticketing, and promoter tools, primarily serving nightclubs and electronic music venues. It is comparable to Surreal as a venue-facing entertainment platform, though narrower in genre.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Surreal social profiles
Digital presenceSurreal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surreal leadership team
Management profileNumber of profiles
Profiles2 records
Surreal funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surreal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surreal
What does Surreal do?
Surreal provides a cloud-based SaaS platform for booking, scheduling, and managing live entertainment across venues, booking agencies, and hospitality groups. The platform replaces fragmented text, email, and spreadsheet workflows with features for power scheduling, entertainer CRM, automated invoicing and payments, in-app communication, and venue group oversight. Add-on services include Super Payments (Australian superannuation compliance) and Fast Track Payments (expedited entertainer payouts).
Is Surreal a public or private company?
Surreal is a private company. It is classified as venture growth investor backed and is currently operating.
When was Surreal founded?
Surreal was founded in 2018. It employs 11 to 50 people.
Where is Surreal based?
Surreal is headquartered in Melbourne, Australia, in the Oceania region.
How does Surreal make money?
One revenue line is on record: platform Subscription.
Who are Surreal's main competitors?
Direct peers on record are Gigmit, Encore Musicians and Bookingkit. Broad incumbents are Eventbrite, Cvent, Bizzabo, Aventri and Splash. LiveStyled is listed as an emerging player. Resident Advisor is listed as a regional player.
Does Surreal have an API?
No public API is recorded for Surreal.
What industry is Surreal in?
Surreal's product category is Live Entertainment Management Software. Its primary akta.pro industry code is HSACAHAH, Event Production Talent (AV Techs, Stagehands, Lighting/Sound Ops). Its NAICS code is 51 and its SIC code is 7370.