Fuyou Kache

What Fuyou Kache does

Fuyou Kache (福佑卡车), also operating internationally as FOR-U Smart Freight, is a technology-driven intercity full-truckload (整车) freight platform founded in 2015 and headquartered in Nanjing, China. The company operates a two-sided marketplace connecting shipper enterprises with carriers — including its own fleet, external fleet partners, and individual drivers — covering 30 provinces, 93 major and medium cities, and over 90% of China's prefecture-level cities (excluding Hong Kong, Macau, Taiwan, and Tibet). Its core product suite comprises the ForU Shipper app and web client for cargo owners, the ForU Good Luck driver-side app for order intake and settlement, the ForU Newton freight tendering platform aggregating logistics-company cargo sources, the ForU Financial Leasing arm offering commercial vehicle financing and operating capital, and an Open Platform API serving third-party enterprise integrations. As of available data, the platform has cumulatively served more than 80,000 shipper enterprises and coordinated over 500,000 vehicles.

Name

Fuyou Kache

Legal name

南京福佑在线电子商务有限公司

Website

https://fuyoukache.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fuyou Kache (福佑卡车 / FOR-U Smart Freight) is a technology-driven intercity full-truckload freight platform using AI and big data to match Chinese shipper enterprises with carriers, serving over 80,000 cargo owners and 500,000+ vehicles across 30 provinces.

Ownership category

akta.pro rank

Product category

Freight Logistics Platform

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851), Freight Transportation Arrangement (4885)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)

akta.pro primary industry

Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)

akta.pro secondary industries

Spot Load Boards (Open Marketplace) (TLAEAJAA), Shipper-Carrier Direct Contracting Networks (TLAEAJAC)

Keywords

• Freight transportation platform
• Truckload logistics
• Logistics technology
• Supply chain finance
• Freight marketplace

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 整车运输服务佣金: 作为无车承运人平台,福佑卡车为货主企业提供整车运输服务,通过收取运输服务佣金或交易差价实现收入。平台整合自有车队、外协车队、个体司机等多元化运力,服务货主企业的整车运输需求。
2. 福鑫租赁物流金融服务: 福鑫租赁是福佑卡车旗下专注于物流行业的金融服务商,为全国优质商用车客户提供灵活的营运资金及车辆融资租赁服务,解决其营运困难,提升用车效率。
3. API开放平台服务费: 福佑开放平台向第三方接入方提供API接口服务,支持货主系统与福佑平台对接,实现报价、调度、结算等业务功能。

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Fuyou Kache operates an AI- and big-data-driven internet freight trading platform focused on intercity truckload (FTL) transportation across China. The platform connects enterprise shippers with carriers and individual drivers through smart pricing, smart dispatching, and smart service systems, providing transparent, standardized full-truckload transport across 30 provinces. Supporting offerings include a fleet tendering platform (Newton), a logistics financial leasing arm (Foryou Financial Leasing), and an open API platform for third-party integration.

Product overview

FOR-U Smart Freight (福佑卡车) is a technology-driven intercity truckload freight platform operating as a unified ecosystem with four main products. The core platform includes the FOR-U Shipper app (福佑货主) for cargo owners to book freight services and FOR-U Good Luck app (福佑好运) for truck drivers to receive and manage orders. These connect through an intelligent backend powered by the ForU Brain system, which provides AI-based smart pricing, smart dispatching, and smart service management. Supporting the core platform are FOR-U Newton (福佑牛顿) for freight procurement and tendering, and FOR-U Financial Leasing (福鑫租赁) for logistics financing services. The FOR-U Open Platform (福佑开放平台) provides API access for enterprise partners to integrate freight services. The company uses big data and AI technology to drive intelligent reconstruction of transportation nodes, offering standardized, transparent truckload freight services across 30 provinces in China.

Differentiator

Problem solved

Functional benefit

Brands

• 福佑货主: Shipper-side platform providing low-cost, high-quality truckload transport services for shippers, supporting iOS, Android, PC web, and open platform integration.
• 福佑牛顿
• 福鑫租赁
• 福佑好运

Products and services

• FOR-U Shipper (福佑货主) Mobile and PC application for enterprise shippers and cargo owners to publish freight requirements, receive AI-generated quotations in 0.58 seconds, arrange vehicles, and track shipments in real time across China.
• FOR-U Good Luck (福佑好运) Driver-side mobile app that allows truck drivers to accept dispatched orders, view cargo information, report loading/unloading status, and process freight payment settlements.
• FOR-U Newton (福佑牛顿) Freight sourcing and tendering platform that aggregates quality cargo from logistics companies (SF Express, JD Logistics, Debang) and opens tenders to carrier suppliers with guaranteed payment settlement.
• FOR-U Financial Leasing (福鑫租赁) Logistics-industry financial services arm offering flexible commercial vehicle financing, operating capital support, and leasing solutions for carriers and fleet operators.
• FOR-U Open Platform (福佑开放平台) API platform that enables third-party enterprise systems to integrate FOR-U's freight services, including inquiry creation, quotation, order confirmation, vehicle/driver information push, GPS trajectory, order status, exception notifications, order cancellation, and financial reconciliation.

Quantifiable outcome

• 为货主企业平均降低10%运输成本
• +6 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• 德邦快递coreChannel Partner/ Reseller/ Distributor与德邦快递达成整车运输业务合作,是德邦快递主要的外部运力供应商之一。
• 顺丰速运coreChannel Partner/ Reseller/ Distributor与顺丰速运达成整车运输业务合作,是顺丰速运主要的外部运力供应商之一。
• 主线科技majorStrategic or Co-development Partner2020年8月,福佑卡车与主线科技组建合资公司,加速自动驾驶商业落地,发挥各自在人工智能、自动驾驶等前沿技术优势,实现智能调度与自动驾驶深度融合。
• 清华大学软件学院minorStrategic or Co-development Partner开展产学研合作,提升产品技术研发实力。

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Convoy: US digital freight brokerage that pioneered AI-driven carrier matching in North America. Comparable business model (shipper-carrier digital matching) though ceased US operations in 2023; useful as a model for the freight marketplace category.
• SF Express: China's leading integrated logistics/express delivery company and a customer/strategic partner of Fuyou Kache. Comparable as a major freight buyer and a player with digital freight capabilities, though operating a much broader service portfolio.
• Deppon Express: Major Chinese logistics/express delivery company and Fuyou Kache customer. Comparable as a large-scale freight buyer and operator with overlapping capabilities in truckload transportation.
• JD Logistics: Logistics arm of JD.com and an investor in Fuyou Kache's Series C+. Comparable as a customer, partner, and increasingly as a vertically-integrated logistics provider that could compete with Fuyou Kache's self-operated model.
• Cainiao Smart Logistics Network: Alibaba's logistics affiliate and a Fuyou Kache customer. Comparable as a major digital logistics platform with broad parcel and freight capabilities, though focused more on parcel than full truckload.

Direct peers

• Manbang Group: Chinese truckload freight matching platform that merged with Yunmanman to form Full Truck Alliance. Direct historical competitor of Fuyou Kache in inter-city truckload digital brokerage.
• Full Truck Alliance: China's largest digital freight marketplace, formed from the 2017 merger of Yunmanman and Manbang and listed on NYSE in 2021. Directly competes with Fuyou Kache in matching truckload shippers with carriers, operating at materially larger scale (millions of truckers and shippers).
• Huolala (Lalamove): Hong Kong-based on-demand intra-city and inter-city delivery platform with strong presence in China. Comparable to Fuyou Kache in matching shippers to drivers via a mobile platform, though Huolala skews more toward smaller-vehicle, same-city logistics.

Regional players

• Kargo (Cardinal Logistics/Indonesian logistics players): Indonesian B2B trucking marketplace. Comparable as a digital freight brokerage peer, though serving Southeast Asia rather than directly competing in China.

Emerging players

• G7 Networks: Chinese IoT/SaaS fleet management and logistics technology provider. Comparable as a technology-driven logistics platform player, though focused on fleet telematics, TMS, and asset visibility rather than pure freight brokerage.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FORUSmartFreight

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuyou Kache