SIXT Greece
SIXT Greece is the exclusive Greek franchisee of SIXT GmbH, offering short-term car rentals, monthly car subscriptions (SIXT+), and long-term leasing (2–5 years) through airport, city, and island branches, serving both individual consumers and corporate clients across Greece.
- Company typePrivate
- Founded1998
- HeadquartersMarousi (Athens), Greece
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SIXT Greece does
SIXT Greece (legally LION RENTAL SINGLE MEMBER S.A.) is the exclusive Greek franchisee of German mobility provider SIXT GmbH, operating in Greece since 1998 and fully owned by MOTODYNAMICS S.A. since April 2023. The company runs three product lines: SIXT Rent a Car for short-term daily rentals, SIXT+ for monthly car subscriptions with no long-term commitment, and SIXT Leasing for long-term leases of 2–5 years covering new vehicles. It serves both individual consumers seeking premium personal mobility without ownership costs and corporate clients sourcing fleet solutions, distributing through physical branches at all major Greek airports, key cities, and popular islands, augmented by online booking and a mobile app.
Revenue is generated through recurring monthly payments on subscription and leasing contracts (visible pricing ranges from €401.57 to €1,864.10 per month) and short-term rental fees, with all-inclusive service packages bundling insurance, 24/7 roadside assistance, maintenance, and road tax. The GTM combines direct field sales at branch locations, a digital booking platform, and brand-building sponsorships such as the DEI Cycling Tour of Greece 2023. The fleet emphasizes premium and electric vehicles including Porsche Taycan, BMW iX, and Tesla Model 3, and the company leverages the global SIXT brand (operating in 100+ countries with 2,200 stations) while benefiting from MOTODYNAMICS Group's local market position.
The company's AI capabilities are limited to a text-based "Driving Assistant Bot" used for customer communication, with no disclosed proprietary AI/ML platforms. Operating with 47 employees from its Marousi (Athens) headquarters, SIXT Greece received Best Workplaces Hellas and Best Workplaces Europe recognition in 2025 and is positioning for market expansion following the April 2023 full MOTODYNAMICS acquisition.
SIXT Greece firmographics
Firmographics- Name
- SIXT Greece
- Legal name
- ΛΑΪΟΝ ΡΕΝΤΑΛ ΜΟΝΟΠΡΟΣΩΠΗ ΑΝΩΝΥΜΗ ΕΜΠΟΡΙΚΗ ΚΑΙ ΤΟΥΡΙΣΤΙΚΗ ΕΤΑΙΡΕΙΑ, ΕΚΜΙΣΘΩΣΗΣ ΑΥΤΟΚΙΝΗΤΩΝ, ΜΟΤΟΣΙΚΛΕΤΩΝ, ΣΚΑΦΩΝ ΚΑΙ ΜΗΧΑΝΗΜΑΤΩΝ
- Website
- https://leasing.sixt.gr
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SIXT Greece is the exclusive Greek franchisee of SIXT GmbH, offering short-term car rentals, monthly car subscriptions (SIXT+), and long-term leasing (2–5 years) through airport, city, and island branches, serving both individual consumers and corporate clients across Greece.
- Ownership category
- akta.pro rank
SIXT Greece industry classification
Industry- Product category
- Vehicle Leasing and Rental Services
- NAICS
- Passenger Car Leasing (532112), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)
- akta.pro secondary industries
- SME & Small Business Vehicle Leasing (TLABAAAB), Premium & Luxury Vehicle Leasing (TLABAAAF), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
Keywords
Where SIXT Greece is headquartered
LocationHeadquarters
- HQ city
- Marousi (Athens)
- HQ country
- Greece
- HQ region
- Europe
Offices6 records
Markets served
SIXT Greece business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- SIXT Leasing (Long-term vehicle leasing): Long-term lease of brand new vehicles for 2-5 years with fixed monthly fees. Includes insurance coverage, 24/7 roadside assistance, maintenance and repair, mileage packages, and road taxes. Revenue generated from monthly lease payments. Available for both individuals and corporate clients.
- SIXT+ (Monthly car subscription): Monthly car subscription service offering flexible leasing from 1 month with no long-term commitment. Available for both new and used vehicles based on availability. Monthly subscription with insurance, roadside assistance, and maintenance included.
- SIXT Rent a Car (Short-term rental): Short-term car rentals starting from one day, offered through SIXT's network of branches at airports, cities, and islands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SIXT+ Monthly Subscription - Electric Vehicles |
| Subscription | Monthly | SIXT+ Monthly Subscription - SUVs |
| Subscription | Monthly | SIXT+ Monthly Subscription - Luxury/Electric |
| Subscription | Monthly | SIXT Leasing - Economy/Electric |
| Subscription | Monthly | SIXT Leasing - Premium/Luxury Electric |
| Subscription | Monthly | SIXT Leasing - Ready-to-deliver Premium |
| Subscription | Monthly | SIXT Leasing - Porsche Taycan 4 (Full Package) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
SIXT Greece product offering
Product offeringCore offering
SIXT Greece is a mobility services provider offering three core products: SIXT Leasing (long-term leases of new vehicles for 2-5 years with fixed monthly payments including insurance, maintenance, roadside assistance, and road taxes), SIXT+ (a flexible monthly car subscription starting from one month with no long-term commitment), and SIXT Rent a Car (short-term daily rentals). The offerings are available for both private individuals and corporate clients, covering vehicle categories including Sport, SUV, City, Luxury, Van, Electric, and Pickup.
Product overview
SIXT Greece operates as a mobility services provider offering three distinct product lines under the SIXT brand umbrella: SIXT Rent a Car (short-term rentals from one day), SIXT+ (flexible monthly car subscriptions from one month), and SIXT Leasing (long-term leases from 2-5 years). The portfolio covers the full mobility spectrum from daily rentals to permanent vehicle access, serving both individual consumers and corporate clients. The company, legally operated as Lion Rental M.A.E. and franchisee of Sixt GmbH in Greece, offers vehicles across categories including Sport, SUV, City, Luxury, Van, Electric (E-Vehicles), and Pickup.
Differentiator
Problem solved
Functional benefit
Products and services
- SIXT Leasing Long-term vehicle leasing service offering brand new cars for lease terms of 2 to 5 years, with fixed monthly payments. Includes full insurance coverage with exemptions, 24/7 roadside assistance with immediate vehicle replacement, full maintenance and repair at authorized partners, road taxes, mileage packages, and tire change. Available for both private individuals and corporate clients, with corporate clients receiving additional tax benefits and full maintenance exemption.
- SIXT+ Monthly car subscription service providing flexible vehicle access starting from one month with no long-term commitment. Available for both new and used cars based on availability, with insurance, roadside assistance, and maintenance included in the monthly fee. No registration fee is charged, with a refundable security deposit blocked on a credit card and released upon vehicle return. Vehicles span categories including electric (Opel Corsa Electric from €442.20/month, Fiat 500E from €444.04/month), SUV (Mercedes EQB 250 from €730.56/month), and luxury/electric (BMW iX xDrive45 from €1,225.54/month).
- SIXT Rent a Car Short-term car rental service starting from one day, offering premium vehicles across SIXT's network of branches at major Greek airports, cities, and islands. Available for both individual consumers and corporate clients, providing vehicles across Sport, SUV, City, Luxury, Van, Electric, and Pickup categories for tourist and business travel needs.
Companies that use SIXT Greece
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
SIXT Greece technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
SIXT Greece partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MOTODYNAMICS S.A.coreMOTODYNAMICS S.A. acquired 80.5% of Lion Rental S.A. in December 2018, and acquired the remaining shares in April 2023, taking full ownership. The company drives SIXT Greece's new path and brand repositioning in the market, oriented towards continuous improvement of services.
- SIXT GmbHcoreLION RENTAL M.A.E. operates as the official franchisee (δικαιοδόχος) for SIXT GmbH in Greece. The company operates under the SIXT brand name and follows SIXT's global standards and business model for mobility services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SIXT Greece competitors and assessment
Company assessmentBroad incumbents
- LeasePlan: One of Europe's largest vehicle leasing and fleet management companies. Overlaps with SIXT Greece on corporate fleet leasing and subscription services, with broader European scale.
- ALD Automotive: Large European corporate fleet leasing and mobility player (Société Générale subsidiary). Competes with SIXT Greece in corporate fleet leasing and operational leasing, with broader geographic and customer reach.
- Sixt SE: Parent franchisor and global mobility giant operating in 100+ countries with 2,200 stations. Sets brand standards, technology, and pricing strategy adopted by SIXT Greece.
Emerging players
- FINN.auto: European car subscription platform offering monthly all-inclusive vehicle access. While not active in Greece today, it represents a comparable subscription-only model that could either compete or partner with SIXT Greece.
Direct peers
- Avis Greece: Global brand car rental competitor with strong presence at Greek airports. Competes directly on short-term rentals and corporate accounts with overlapping fleet categories.
- Europcar Greece: Direct competitor in short-term car rental and leasing across Greek airports, cities, and islands. Operates similar premium-segment fleet with comparable airport-based distribution model.
- Enterprise Rent-A-Car (Greece): Global mobility company with Greek operations; competes in car rental and increasingly in subscription/leasing adjacent services with similar broad customer target.
- Hertz Greece: Major global car rental brand operating across Greece with airport-focused locations. Direct competitor on short-term rentals and premium fleet positioning.
Regional players
- OK Rent a Car (Greece): Established Greek car rental firm with strong island and airport presence. Comparable in customer segment and tourism-driven demand, focusing on Greek domestic market.
- AutoUnion (Greece): Greek car rental and leasing operator with airport and urban locations. Local competitor focused on short-term rentals and corporate accounts within Greece.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SIXT Greece social profiles
Digital presenceSIXT Greece financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIXT Greece leadership team
Management profileNumber of profiles
SIXT Greece funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIXT Greece M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIXT Greece
What does SIXT Greece do?
SIXT Greece is a mobility services provider offering three core products: SIXT Leasing (long-term leases of new vehicles for 2-5 years with fixed monthly payments including insurance, maintenance, roadside assistance, and road taxes), SIXT+ (a flexible monthly car subscription starting from one month with no long-term commitment), and SIXT Rent a Car (short-term daily rentals). The offerings are available for both private individuals and corporate clients, covering vehicle categories including Sport, SUV, City, Luxury, Van, Electric, and Pickup.
Is SIXT Greece a public or private company?
SIXT Greece is a private company. It is classified as corporate owned and is currently operating.
When was SIXT Greece founded?
SIXT Greece was founded in 1998. It employs 11 to 50 people.
Where is SIXT Greece based?
SIXT Greece is headquartered in Marousi (Athens), Greece, in the Europe region.
How does SIXT Greece make money?
Three revenue lines are on record. SIXT Leasing (Long-term vehicle leasing) is the primary driver. The others are SIXT+ (Monthly car subscription) and SIXT Rent a Car (Short-term rental).
Who are SIXT Greece's main competitors?
Broad incumbents on record are LeasePlan, ALD Automotive and Sixt SE. FINN.auto is listed as an emerging player. Direct peers are Avis Greece, Europcar Greece, Enterprise Rent-A-Car (Greece) and Hertz Greece. Regional players are OK Rent a Car (Greece) and AutoUnion (Greece).
Does SIXT Greece have an API?
No public API is recorded for SIXT Greece.
What industry is SIXT Greece in?
SIXT Greece's product category is Vehicle Leasing and Rental Services. Its primary akta.pro industry code is TLABAAAC, Consumer/Private Lease & Subscription (Personal Contract Hire), with a secondary code of TLABAAAB, SME & Small Business Vehicle Leasing. Its NAICS code is 532112 and its SIC code is 7510.