What SourseAI does

SourseAI (legal entity Sourse Pty Ltd.) is an Australia-headquartered B2B SaaS company that builds AI-powered decision intelligence software for customer value management (CVM), acquisition, and operational efficiency, primarily for telecommunications operators, with adjacent offerings for media and utility companies. Its flagship product, Atlas, is an enterprise decision intelligence platform that applies predictive models to churn propensity, customer lifetime value, acquisition scoring, cross-sell, and upsell, processing millions of predictions daily across operator customers. The product family has been extended over time: Atlas Starter adds a self-serve BI, customer data platform, and marketing automation layer aimed at mid-market users; Marketing Mix Modelling offers a strategic marketing optimization module; and DISC provides data and information services consulting. The technology combines proprietary in-house AI models with generative AI for hypothesis generation, under a dedicated AI/ML leadership function.

SourseAI operates an enterprise SaaS subscription model with annual billing cycles, sold primarily through a direct enterprise field-sales motion targeting large telecom operators, MVNOs, utilities, and media companies, complemented by a self-serve/PLG channel through Atlas Starter, and an embedded OEM channel via the 2degrees partnership and the AI layer inside Lifecycle Software's NEXUS IQ platform. The company has a documented customer base including Zain, Lebara, Boost Mobile, AGL Energy, TPG, and 2degrees, with selected claims of 40% churn reduction, 25% CLV increase, and 10x+ ROI on NEXUS IQ deployments. Investors disclosed on the company's site include Southern, Warner Music Group, Centerstone, Func Ventures, and Citrix, with disclosed funding of approximately $3.12M across rounds in July 2021 and December 2023. Headcount is 11-50, with offices in North Sydney (HQ) and London (regional office). No revenue is publicly disclosed.

Name

SourseAI

Legal name

Sourse Pty Ltd.

Website

https://sourse.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SourseAI is an Australia-based SaaS provider of AI-powered decision intelligence for customer value management, acquisition, and operational efficiency, primarily serving telecom operators, MVNOs, media, and utility companies via its Atlas platform and embedded OEM partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI Decision Intelligence Platform (Atlas): SaaS-based AI platform licensing for customer value management and predictive analytics. Provides enterprise-grade decision intelligence capabilities for telecom, media, and utility operators.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

SourseAI provides an AI-powered audience intelligence and creator monetization platform. Its flagship consumer-facing product, FanVue, enables creators to monetize content via subscriptions, while its enterprise suite — SourseAI Media Monitoring, Audience Insights, and Bespoke Models — delivers audience segmentation, trend analysis, and custom AI model development to entertainment companies, talent agencies, and music labels.

Product overview

SourseAI offers a modular decision intelligence platform centered on its Atlas product family. Atlas serves as the core AI-powered decision intelligence engine for customer value management, acquisition, and operational efficiency. The portfolio includes Atlas Starter as an entry-level business intelligence and customer data platform with marketing automation capabilities, Marketing Mix Modelling for strategic marketing optimization, and DISC consulting services. The platform delivers millions of daily predictions across customer lifecycles, with partnerships extending the technology into co-branded products like NEXUS® IQ with Lifecycle Software.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas: AI-powered decision intelligence platform for CVM, acquisition, and operational efficiency.
• Atlas Starter
• Marketing Mix Modelling
• DISC

Products and services

• FanVue A creator monetization platform that enables individual creators to monetize exclusive content through fan subscriptions, leveraging SourseAI's audience intelligence technology.
• SourseAI Media Monitoring AI-powered media monitoring tool that tracks and analyzes media and social signals for entertainment and creator-economy clients.
• SourseAI Audience Insights Audience analytics product that provides deep segmentation and behavioral insights into fan and follower bases for media companies, talent agencies, and labels.
• SourseAI Bespoke Models Custom AI model development offering that builds tailored machine-learning solutions for entertainment-industry clients with specialized audience or content needs.

Quantifiable outcome

• 40% reduction in churn
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• 2degreescoreStrategic or Co-development Partner · 27 May 2026Partnership with New Zealand telecommunications provider 2degrees to deliver AI-driven customer value management, retention, and predictive analytics tools. The agreement extends SourseAI's presence beyond its existing MVNO customer base into the full-service telecoms segment.
• Lifecycle SoftwarecoreStrategic or Co-development Partner · 2 March 2026Strategic partnership with London-based BSS provider Lifecycle Software to power NEXUS® IQ platform with SourseAI's AI models. The platform combines Lifecycle's CVM capabilities with SourseAI's AI for customer acquisition, cross-sell, upsell, and churn propensity predictions. Delivers 40% churn reduction and 25% CLV increase with 10x+ ROI.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Optimove: Optimove is a customer value management and relationship marketing platform purpose-built for industries including telecom, iGaming, and financial services. It is a direct competitor to SourseAI's Atlas, offering AI-driven churn prediction, cross-sell/upsell optimization, and personalization at similar enterprise scale.
• Totango: Totango is a customer success platform offering churn prediction, customer health scoring, and expansion analytics for subscription and recurring-revenue businesses. It overlaps with SourseAI's churn and CLV use cases, particularly in telecom and SaaS, though with lighter vertical specialization.

Broad incumbents

• Pegasystems: Pega's Customer Decision Hub provides real-time AI decisioning, next-best-action, and customer value management for large enterprises including telecom. It is a broader platform player with overlapping predictive and CVM capabilities, but is not vertically specialized in the same way as SourseAI.
• Amdocs: Amdocs is a leading telecom BSS/OSS vendor embedding AI-driven customer management, digital services, and analytics into its offerings for telcos globally. As SourseAI's domain overlaps heavily with telco customer operations, Amdocs represents both a partner-style route-to-market and a competitive threat with embedded AI.
• Salesforce (Marketing Cloud & Einstein): Salesforce's Marketing Cloud plus Einstein AI delivers enterprise customer analytics, predictive scoring, and journey orchestration used by telecom and media companies. It is a broad incumbent with overlapping CVM and predictive AI capabilities, competing at the high end of the market SourseAI targets.
• Adobe Experience Cloud: Adobe Experience Cloud (including Real-Time CDP and Adobe Sensei AI) provides enterprise customer analytics, segmentation, and personalization at massive scale. It competes for the same telecom and media customer budgets that SourseAI targets, but as part of a much broader marketing technology portfolio.
• Netcracker Technology: Netcracker is a telecom-native BSS/OSS vendor that has expanded into AI-driven digital customer engagement and analytics for telcos. Its domain overlap with SourseAI is direct in telco CVM, but it operates as a much broader, incumbent BSS platform.
• CSG International: CSG provides BSS, customer engagement, and digital monetization solutions for communications, media, and utilities — directly overlapping SourseAI's target verticals. As an incumbent, it embeds AI/analytics into a broader suite and competes for similar customer transformation budgets.

Emerging players

• ActionIQ: ActionIQ is a customer data platform (CDP) with composable analytics and AI-driven segmentation used by enterprise marketing and CVM teams. It overlaps with SourseAI's Atlas Starter positioning and parts of Atlas's analytics stack, serving similar telecom, media, and financial services buyers.
• Tealium: Tealium provides a customer data platform and real-time data orchestration layer that underpins AI-driven marketing and analytics use cases. It is comparable to the customer data platform layer within SourseAI's Atlas and Atlas Starter offerings, addressing similar mid-market and enterprise buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/SourseAI
• LinkedInlinkedin.com/company/sourse

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SourseAI