Versus
Versus, operated by Firefly Neuroscience Inc., sells a mobile 5-sensor dry-electrode EEG headset and iOS app that delivers the NeuroPerformance Assessment and brain-controlled training games for individual consumers and a US-based Partner Program of healthcare, wellness, sports, and neurofeedback professionals.
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Versus does
Versus, operated by Firefly Neuroscience Inc., is a mobile EEG brain-training system composed of a 5-sensor dry-electrode Bluetooth LE headset paired with an iOS application. The headset is engineered to deliver clinical-grade EEG readings without conductive gel or clinical setup, and the system runs an in-app NeuroPerformance Assessment (NPA) — comprising an Eyes-Closed baseline task and a 12-minute Continuous Performance Task — that measures six construct scores (three stress-related, three focus-related), response time, and error rates. Assessment output drives assignment to one of 14 proprietary performance protocols derived from 19-channel qEEGs recorded on more than 1,300 elite performers (approximately 95% professional/Olympic athletes and 5% Fortune 500 executives); users then train through four brain-controlled games (NeuroBalloon, NeuroGlider, NeuroRacer, NeuroGolf) that provide neurofeedback via NeuroPoints and Optimal Zone Time metrics.
The platform is structured around three user-facing software layers — User Dashboard, Professional Dashboard, and Partner Program — and is sold via shop.getversus.com, the iOS App Store, and a US-only network of independent authorized dealers. Revenue is generated through hardware sales (headsets), per-user monthly/annual subscriptions, individually purchased NeuroPerformance Assessments, a separately sold Professional Dashboard subscription for providers managing multiple clients, and Partner Program resales at discounted wholesale pricing. Pricing is not publicly disclosed. Founded in 2008, the company has operated primarily as a self-service product-led business with a parallel B2B2C professional channel, supported by a small (11–50) team across San Francisco and a Los Angeles R&D origin site, with a single disclosed $1.1 million funding round in November 2017 and no public listing.
Versus firmographics
Firmographics- Name
- Versus
- Legal name
- Firefly Neuroscience Inc.
- Website
- https://getversus.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Versus, operated by Firefly Neuroscience Inc., sells a mobile 5-sensor dry-electrode EEG headset and iOS app that delivers the NeuroPerformance Assessment and brain-controlled training games for individual consumers and a US-based Partner Program of healthcare, wellness, sports, and neurofeedback professionals.
- Ownership category
- akta.pro rank
Versus industry classification
Industry- Product category
- Consumer EEG Brain Training
- NAICS
- Educational Support Services (61171)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE)
- akta.pro secondary industries
- Neurology Telemedicine Platforms (HLALAGAC), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)
Keywords
Where Versus is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Versus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Versus sells mobile EEG headsets directly to consumers and partners. Each headset can be shared among multiple users, but each user needs their own subscription.
- Subscription Recurring: Monthly or annual subscription required for each user to access the Versus system, including exercises, user dashboard, and data tracking.
- NeuroPerformance Assessments: Individual NPAs can be purchased separately from the subscription in the Versus Shop. Users must complete their plan (450 minutes of exercise) before taking a new assessment.
- Professional Dashboard Subscription: Professional Dashboard subscription provides exclusive features for providers, including detailed assessment and exercise data, plan customization, compliance monitoring, and note recording capabilities.
- Partner Program Resales: Registered Versus Partners receive discounted pricing on headsets and subscriptions and earn revenue by reselling or renting headsets to their clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard exercise plan with 450 minutes of exercise required before reassessment |
| Unit Pricing | Pay-as-you-go | Individual NeuroPerformance Assessment purchases |
| Subscription | Annual | Partner Program discounted pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Versus product offering
Product offeringCore offering
Versus sells a mobile EEG brain-training system consisting of a 5-sensor dry-electrode headset that connects via Bluetooth LE to an iOS app. Each user takes the NeuroPerformance Assessment (NPA) to identify mental strengths and weaknesses, then trains through four brain-controlled games (NeuroBalloon, NeuroGlider, NeuroRacer, NeuroGolf) driven by 14 performance protocols derived from qEEGs of 1,300+ elite performers. Users track progress via a User Dashboard, while a separate Professional Dashboard subscription supports healthcare and wellness practitioners managing multiple clients.
Product overview
Versus is a mobile EEG brain-training system comprising a hardware headset and iOS application. The ecosystem includes the Versus Mobile EEG Headset (5-sensor dry electrode device), the Versus App with NeuroPerformance Assessment and four brain-controlled exercises (NeuroBalloon, NeuroGlider, NeuroRacer, NeuroGolf). Users access data via the User Dashboard while providers use the Professional Dashboard for client management. The system operates on a subscription model with a Partner Program for healthcare and wellness professionals. Founded by Firefly Neuroscience Inc., Versus enables users to learn focus and relaxation techniques through neurofeedback-based brain exercises.
Differentiator
Problem solved
Functional benefit
Brands
- NeuroPerformance Assessment (NPA): In-app assessment that identifies strengths and weaknesses of each user's brain performance using the Versus headset
- Versus Exercises
- Versus Headset
- User Dashboard
- Professional Dashboard
- Partner Program
Products and services
- Versus Mobile EEG Headset A mobile EEG headset with 5 dry sensors that measure brainwave activity and connect via Bluetooth LE to iOS devices; designed for at-home and clinic use without conductive gel or clinical training, with a 5-hour battery life and 3-hour recharge. The headset is the primary hardware entry point that each Versus user requires and can be shared across multiple users via individual subscriptions.
- NeuroPerformance Assessment (NPA) An in-app brain assessment run on the Versus headset that combines an Eyes-Closed Task (2-10 minutes) and a 12-minute Continuous Performance Task to produce 6 construct scores (3 stress-related, 3 focus-related), response time, and error rates. The NPA identifies each user's mental strengths and weaknesses and assigns one of 14 performance protocols; individual NPAs can also be purchased separately from the Versus Shop, with a 450-minute exercise plan required before retaking the assessment.
- Versus Exercises (NeuroBalloon, NeuroGlider, NeuroRacer, NeuroGolf) Four brain-controlled games delivered through the Versus iOS subscription that train users to focus or relax by controlling in-game elements (hot air balloon, glider, race car, golf ball) with their brainwaves. Success is measured by NeuroPoints and Optimal Zone Time as users converge three circles representing brainwave frequency bands, providing visual and audio neurofeedback during each session.
- Professional Dashboard subscription Web-based application sold as a separate subscription to healthcare providers, neurofeedback practitioners, coaches, and wellness professionals managing multiple Versus clients. Provides detailed NPA amplitude data across protocol-specific frequencies and sensor sites, client compliance monitoring, plan customization (protocol selection, plan duration, session duration), and note-taking capabilities for assessments and exercise sessions, enabling remote client monitoring without in-office visits.
Quantifiable outcome
- Minimum 450 minutes of exercise required before users typically see noticeable improvements in brain performance
- +1 more outcomes
Companies that use Versus
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Versus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
Versus partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Vitanya (Multiple Locations)coreVitanya operates multiple partner locations across Arizona, Colorado, Florida, Nevada, Oklahoma, Texas, and Utah. They are independent authorized Versus dealers offering the system to their clients in neurofeedback and wellness practices.
- Leslie Sherlin, PhDcoreCo-founder Dr. Leslie Sherlin operates a partner practice in Mesa, Arizona, offering Versus to clients. As co-founder, Dr. Sherlin has deep expertise in the Versus system.
- Peak Neuro PerformancecoreColorado-based partner offering Versus neurofeedback services. Located at 7100 E. Belleview Avenue, Suite G-14, Greenwood Village, CO 80111.
- Neurogenesis Center of FloridacoreFlorida-based partner specializing in neurogenesis and wellness services, offering Versus to clients at their Maitland, FL location.
- Anti-Aging Clinic (Phoenix)coreArizona-based anti-aging clinic offering Versus as part of their wellness and performance enhancement services.
- Performance AthletixcoreMinnesota-based partner specializing in athletic performance, offering Versus brain training to athletes at their Eden Prairie location.
- Energy Wellness DFWcoreTexas-based wellness provider offering Versus services in the Dallas-Fort Worth area from their Lewisville location.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Versus competitors and assessment
Company assessmentDirect peers
- NeuroSky: Direct peer offering consumer-grade dry-sensor EEG headsets and developer SDKs; competes with Versus on ease-of-use, mobile form factor, and consumer/wellness brain-training use cases.
- Muse (Interaxon): Direct competitor in the consumer mobile-EEG brain-training category; offers the Muse headset and subscription app for meditation, focus, and sleep, directly mirroring Versus's hardware-plus-subscription model for the same individual consumer segment.
- Emotiv: Direct competitor offering multi-channel EEG headsets (e.g., EPOC X, Insight) used for both consumer brain training and professional/research applications; overlaps Versus's professional/prosumer neurofeedback positioning and 5-sensor form factor.
- Mendi: Direct peer selling a consumer neurofeedback headband with app-based brain training games; competes with Versus's NeuroBalloon/NeuroGlider-style gamified exercises and direct-to-consumer focus/relaxation positioning.
- Apollo Neuroscience: Direct competitor offering a wearable neurofeedback device (Apollo) marketed for stress reduction, focus, and sleep — directly overlapping Versus's consumer value proposition of on-demand relaxation/focus through brain-driven intervention.
Emerging players
- Neurable: Emerging neurotechnology company building EEG-based wearables and brain-computer interface applications; partially overlaps Versus's EEG consumer/wellness positioning while expanding into broader BCI use cases.
- Kernel: Emerging neurotechnology company developing non-invasive brain-sensing hardware; competes for share-of-mind and capital in the broader mobile/cognitive neurofeedback category where Versus operates.
Broad incumbents
- BrainMaster Technologies: Established incumbent in clinical/professional neurofeedback hardware and software used by practitioners; competes with Versus at the professional channel, where Versus's Professional Dashboard and Partner Program overlap with BrainMaster's installed base.
- Thought Technology: Established clinical biofeedback and neurofeedback equipment manufacturer serving clinicians and researchers; competes with Versus for the same professional provider channel and shares the multi-channel EEG hardware footprint.
- Apple (Health/Apple Watch): Broad incumbent with a massive consumer-health platform (Apple Watch) that increasingly encroaches on stress, focus, and wellness tracking — the same consumer outcomes Versus targets, with far greater distribution and brand reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Versus social profiles
Digital presenceVersus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Versus leadership team
Management profileNumber of profiles
Profiles1 record
Versus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Versus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Versus
What does Versus do?
Versus sells a mobile EEG brain-training system consisting of a 5-sensor dry-electrode headset that connects via Bluetooth LE to an iOS app. Each user takes the NeuroPerformance Assessment (NPA) to identify mental strengths and weaknesses, then trains through four brain-controlled games (NeuroBalloon, NeuroGlider, NeuroRacer, NeuroGolf) driven by 14 performance protocols derived from qEEGs of 1,300+ elite performers. Users track progress via a User Dashboard, while a separate Professional Dashboard subscription supports healthcare and wellness practitioners managing multiple clients.
Is Versus a public or private company?
Versus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Versus founded?
Versus was founded in 2008. It employs 11 to 50 people.
Where is Versus based?
Versus is headquartered in San Francisco, United States, in the North America region.
How does Versus make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Recurring, neuroPerformance Assessments, professional Dashboard Subscription and partner Program Resales.
Who are Versus's main competitors?
Direct peers on record are NeuroSky, Muse (Interaxon), Emotiv, Mendi and Apollo Neuroscience. Emerging players are Neurable and Kernel. Broad incumbents are BrainMaster Technologies, Thought Technology and Apple (Health/Apple Watch).
Does Versus have an API?
No public API is recorded for Versus.
What industry is Versus in?
Versus's product category is Consumer EEG Brain Training. Its primary akta.pro industry code is HLAHACAE, Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables), with a secondary code of HLALAGAC, Neurology Telemedicine Platforms. Its NAICS code is 61171 and its SIC code is 3845.