Vitanya
Vitanya is a Scottsdale, Arizona neuroscience firm founded in 2011 that delivers subscription-based, non-invasive brain performance programs using proprietary neuro-entrainment and biofeedback technology to military, veterans, first responders, corporate clients, and trauma survivors across more than 21 states.
- Company typePrivate
- Founded2011
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vitanya does
Vitanya is a Scottsdale/Tempe, Arizona-based neuroscience firm founded in 2011 by Michael Southworth that delivers brain performance programs built on a proprietary neuro-entrainment and biofeedback platform. Its core offering, the Vitanya Brain Performance Program, uses a proprietary Neuroguidance System that captures an individual's brain signals and translates them into personalized feedback, paired with multi-sensory brainwave training to reinforce positive neuroplasticity and standardized clinical assessments (PSQI, CEFI-A, RS14, WHOQOL-Bref, PCL5, DASS) to measure outcomes across sleep, executive function, resilience, quality of life, PTSD, and mental health. Programs are non-invasive, exclude talk therapy and medication, and run over a 24-week protocol delivered either onsite or remotely through a network of Brain Performance Coaches.
The company serves five primary customer segments: military and veterans, law enforcement, fire and EMS, corporate/enterprise clients, and trauma-rich populations (including a dedicated Women's Initiative). Customer logos include Charles Schwab (corporate), Dawson Community College (higher education), Arizona Department of Public Safety, Pinal County Sheriff's Office, City of Maricopa Fire/Medical Department, Irving Fire Department, One Tribe Foundation (veteran mental health research), and Heal the Hero Foundation (women's trauma recovery). The company claims over 850,000 sessions delivered across two continents, three countries, and 21 states, with documented outcomes including 40% sleep quality improvement, 40% mental wellness symptom reduction, 64% PTSD reduction in a veteran study, 17% average executive function gains in the Charles Schwab pilot, and an ROI claim of up to 9:1 for corporate deployments.
Vitanya's revenue model is subscription-based, with annual or multi-year contracts to corporate, government, and institutional buyers; pricing is not publicly disclosed. Distribution relies on direct enterprise field sales, strategic partnerships with mission-driven foundations and educational institutions, and a remote delivery platform that the Dawson Community College pilot validated as scalable. The company is privately held, founder-controlled, has approximately 25-30 named employees, has not disclosed any institutional funding, and has no patents or regulatory actions on record.
Vitanya firmographics
Firmographics- Name
- Vitanya
- Legal name
- Vitanya
- Website
- https://vitanya.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vitanya is a Scottsdale, Arizona neuroscience firm founded in 2011 that delivers subscription-based, non-invasive brain performance programs using proprietary neuro-entrainment and biofeedback technology to military, veterans, first responders, corporate clients, and trauma survivors across more than 21 states.
- Ownership category
- akta.pro rank
Vitanya industry classification
Industry- Product category
- Brain Performance / Neuroscience-Based Wellness Services
- NAICS
- Vocational Rehabilitation Services (62431), Educational Support Services (611710)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industries
- Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Neurorehabilitation Centers (HLAFAFAH)
Keywords
Where Vitanya is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vitanya business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Corporate Brain Performance Programs: Subscription-based brain performance programs for corporate clients, delivering measurable improvements in executive functioning, emotional regulation, and cognitive resilience. Programs show proven ROI of up to 9:1 with single participants returning over $12,000 in productivity and health cost savings annually.
- Government and Institutional Programs: Programs delivered to military, veterans, first responders, and other government/institutional clients through strategic partnerships. Both onsite and remote delivery models available.
- Partnership-Based Program Delivery: Programs delivered through partnerships with mission-driven organizations, non-profits, and foundations supporting specific populations (veterans, trauma survivors, first responders).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Corporate programs with measurable ROI outcomes |
| Subscription | Multi-year contract | 24-week program protocol for first responders |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Vitanya product offering
Product offeringCore offering
Vitanya provides neuroscience-based brain performance programs that use a proprietary neuroguidance system, multi-sensory brainwave training, and bio-feedback to restore neuro-flexibility, improve sleep, reduce symptoms of stress, trauma, anxiety, and depression, and enhance executive function and resilience. Programs are delivered onsite or remotely to defined population segments including armed forces/veterans, fire/EMS, law enforcement, corporate workforces, and trauma survivors, supported by an Assessment Suite of clinically validated instruments.
Product overview
Vitanya offers a unified neuroscience-based brain performance platform centered on its proprietary Vitanya Brain Performance Program. The platform serves distinct population segments—Armed Forces & Veterans, Fire/EMS, Law Enforcement, Corporate, and Trauma-Rich Populations (including the Women's Initiative)—each tailored to specific occupational or clinical needs. The core program leverages proprietary neuro-entrainment technology coupled with bio-feedback, brain-gut health guidance, and personalized coaching to restore neuro-flexibility. An Assessment Suite of standardized clinical instruments (PSQI, CEFI-A, RS14, WHOQOL-Bref, PCL5, DASS) measures client progress across sleep, executive function, resilience, quality of life, PTSD, and mental health variables. Remote delivery extends reach to rural and underserved populations.
Differentiator
Problem solved
Functional benefit
Products and services
- Vitanya Brain Performance Program Neuroscience-based brain performance program using proprietary neuro-entrainment technology and bio-feedback to restore neuro-flexibility, improve sleep, optimize cognitive function, and transform mental resilience. Delivered via both onsite and remote formats to organizational clients.
- Armed Forces & Veterans Program Brain performance program addressing the unique stressors of military life including deployment cycles, combat exposure, and post-service transitions, designed to reduce PTSD symptoms, increase sleep quality, and improve resilience, focus, and cognitive adaptability for active-duty service members and veterans.
- Fire & EMS Brain Performance Program Neuroscience-based program for firefighters and EMS professionals designed to build sustained resilience, improve sleep quality, sharpen cognitive focus, and reduce burnout and compassion fatigue. Delivered as a 24-week protocol to fire departments across multiple U.S. states.
- Law Enforcement Brain Performance Program Neuro-guidance solution for law enforcement officers to improve reaction time, focus, and resilience while reducing the impact of chronic stress and trauma exposure. Delivered as a 24-week protocol to law enforcement agencies across multiple U.S. states.
- Corporate Brain Performance Program Workforce optimization program delivering measurable improvements in executive functioning, emotional regulation, and cognitive resilience for corporate teams, with proven ROI of up to 9:1 and demonstrated gains across nine executive function measurements.
- Women's Initiative Trauma recovery program for survivors of sexual abuse and domestic violence, utilizing a neuroscience-driven recovery model that addresses trauma at neurological and cellular levels through positive neuroplasticity. Delivered as a year-long program to 100 women survivors through the Heal the Hero Foundation partnership.
- Assessment Suite Comprehensive set of clinically validated assessments including Pittsburgh Sleep Quality Index (PSQI), Comprehensive Executive Function Inventory Adult (CEFI-A), Resilience Scale (RS14), WHOQOL-Bref, PTSD Checklist-5 (PCL5), and Depression Anxiety Stress Scale (DASS), used to measure program outcomes across client populations.
- Remote Brain Performance Program Fully remote neuroscience-based brain performance delivery model enabling veterans and communities in rural areas to access cognitive health support through virtual neuro-guidance sessions and digital coaching delivered by Brain Performance Coaches.
Quantifiable outcome
- 40% improvement in sleep quality across program participants
- +9 more outcomes
Companies that use Vitanya
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Vitanya technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Vitanya partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Dawson Community CollegeflagshipFirst-ever remote brain performance pilot serving veteran students in rural Montana. Brain Performance Coach in Oklahoma delivered services virtually to Glendive, Montana. Program achieved 41% executive function improvement and 88% sleep satisfaction, establishing model for scalable remote delivery.
- Charles SchwabflagshipFirst-of-its-kind corporate pilot delivering measurable results in trauma reduction, sleep quality, and executive function for veteran employees in high-performing corporate roles. Achieved 17% average gains across nine executive function measurements within 6 months.
- One Tribe FoundationcoreJoint research partnership conducting a six-month pilot study on veteran mental health addressing attachment, trauma, and brain healing. Study results published in Journal of Military and Government Counseling showing 64% PTSD reduction, 67% anxiety decrease, 33% depression reduction, and 36% decrease in attachment avoidance.
- Heal the Hero FoundationcorePartnership to deliver the Women's Initiative program providing comprehensive year-long brain performance solutions for 100 women survivors of sexual abuse and domestic violence. Program shows 55% trauma reduction, 34% quality of life improvement, and $440,625 projected cost savings per participant over five years.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Vitanya competitors and assessment
Company assessmentDirect peers
- Emotiv: Emotiv builds EEG-based brainwear and neurotechnology platforms used for neurofeedback, performance, and research applications. Vitanya's neuroguidance system similarly leverages EEG-derived brain signals and feedback loops to drive cognitive and emotional outcomes.
- CogniFit: CogniFit offers a personalized cognitive-training and brain-fitness platform used by clinicians, schools, and enterprises. Both companies target brain performance, executive function, and personalization; CogniFit is more app/self-serve while Vitanya is enterprise-led.
- NeurOptimal (Zengar Institute): Zengar Institute offers NeurOptimal, a neurofeedback brain-training system used by professionals and consumers for stress, sleep, and performance optimization. Like Vitanya, NeurOptimal delivers non-invasive, brain-based programs targeting cognitive and emotional performance via proprietary neurofeedback technology.
- Posit Science (BrainHQ): Posit Science develops BrainHQ, an evidence-based cognitive-training platform with clinically validated exercises for attention, memory, and brain performance. Both companies sell clinically tested brain training with measurable outcomes to enterprise and clinical populations, though Posit Science is more software/app-delivered.
- Myndlift: Myndlift is a remote neurofeedback platform that delivers EEG-based brain training via clinicians and self-serve channels. Like Vitanya, Myndlift combines proprietary neurofeedback, AI/analytics, and remote delivery to expand brain training beyond clinics.
- NeuroSky: NeuroSky produces EEG biosensors and algorithms used in consumer, educational, and research applications. Both companies apply EEG-derived brain signals to performance and cognitive applications, though NeuroSky is more component/SDK-oriented.
Emerging players
- Dreem: Dreem developed a sleep-focused EEG headband and neurotech platform before pivoting to B2B research and clinical applications. Both companies work on sleep, brain performance, and neural feedback, though Dreem is hardware-anchored and Vitanya is services-led.
- Muse (Interaxon): Muse makes consumer brain-sensing headbands and apps for meditation, focus, and sleep. While Muse is consumer-grade and self-serve and Vitanya is enterprise-led, both leverage EEG/neurosignal feedback to drive brain-performance outcomes.
Broad incumbents
- Akili Interactive: Akili Interactive built EndeavourRx, an FDA-cleared digital therapeutic for attention and cognitive function, before ceasing operations and being acquired. Both companies represent digital-therapeutics playbooks in cognitive performance—Akili was more consumer/clinical, while Vitanya is B2B and trauma-focused.
- Spring Health: Spring Health is an enterprise mental-health benefits platform providing therapy, coaching, and medication across employers. Both target employer budgets for employee mental wellness and offer subscription-based delivery, but Spring Health is broader (therapy + psychiatry) whereas Vitanya is specialized in brain performance/neurofeedback.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Vitanya social profiles
Digital presenceVitanya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitanya leadership team
Management profileNumber of profiles
Profiles10 records
Vitanya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitanya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitanya
What does Vitanya do?
Vitanya provides neuroscience-based brain performance programs that use a proprietary neuroguidance system, multi-sensory brainwave training, and bio-feedback to restore neuro-flexibility, improve sleep, reduce symptoms of stress, trauma, anxiety, and depression, and enhance executive function and resilience. Programs are delivered onsite or remotely to defined population segments including armed forces/veterans, fire/EMS, law enforcement, corporate workforces, and trauma survivors, supported by an Assessment Suite of clinically validated instruments.
Is Vitanya a public or private company?
Vitanya is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vitanya founded?
Vitanya was founded in 2011. It employs 11 to 50 people.
Where is Vitanya based?
Vitanya is headquartered in Scottsdale, United States, in the North America region.
How does Vitanya make money?
Three revenue lines are on record. Corporate Brain Performance Programs are the primary driver. The others are government and Institutional Programs and partnership-Based Program Delivery.
Who are Vitanya's main competitors?
Direct peers on record are Emotiv, CogniFit, NeurOptimal (Zengar Institute), Posit Science (BrainHQ), Myndlift and NeuroSky. Emerging players are Dreem and Muse (Interaxon). Broad incumbents are Akili Interactive and Spring Health.
Does Vitanya have an API?
No public API is recorded for Vitanya.
What industry is Vitanya in?
Vitanya's product category is Brain Performance / Neuroscience-Based Wellness Services. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HLALAEAJ, Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching). Its NAICS code is 62431 and its SIC code is 8300.