VNN
VNN is a US-based B2B SaaS platform providing K-12 high schools with integrated athletic websites, digital ticketing, live streaming, scheduling, and fundraising tools. Now operating as PlayOn Sites within the PlayOn Sports ecosystem alongside GoFan, MaxPreps, and NFHS Network.
- Company typePrivate
- Founded2012
- HeadquartersGrand Rapids, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What VNN does
VNN (previously SportsHub) is a US-based high school sports marketing and communications platform that provides K-12 schools and athletic programs with dynamic athletic websites, scheduling, digital ticketing, live streaming, fundraising, and fan engagement tools. Founded in 2012 and headquartered in Grand Rapids, Michigan, the company built its position as a specialized website and content platform for high school athletic departments, with a stated claim of being the largest and fastest-growing platform in its niche. Its core product is a cloud-based athletic website and management system that automatically integrates streaming, ticketing (via GoFan), schedules, team rosters, and fundraising modules into a single school-branded site, managed centrally through what is now branded as PlayOn HQ.
The product architecture centers on a multi-tenant CMS combined with deep third-party integrations, most notably GoFan for ticketing, NFHS Network for streaming, and MaxPreps for schedules and stats. Schools and athletic directors manage all content from a centralized control plane, and websites dynamically refresh to give every team and program visibility. VNN monetizes through subscription/recurring platform fees for schools, transaction-based revenue from integrated digital ticketing, and subscription or pay-per-view revenue from streaming, with additional modules for concessions, sponsorships, and fundraising expanding monetization per account. Distribution is primarily direct enterprise field sales targeting athletic directors and school administrators, complemented by self-serve capabilities through the PlayOn HQ platform.
In 2024, VNN was acquired by PlayOn Sports and repositioned as PlayOn Sites — the evolution of SportsHub — within a broader multi-brand portfolio that also includes GoFan, MaxPreps, and NFHS Network. The company competes within the $20-40 billion US youth sports sector, which is currently undergoing significant private-equity-backed consolidation. The company does not disclose pricing or customer logos publicly and operates a quote-based enterprise model, with reported headcount in the 51-100 range.
VNN firmographics
Firmographics- Name
- VNN
- Legal name
- VNN
- Website
- https://vnnsports.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- VNN is a US-based B2B SaaS platform providing K-12 high schools with integrated athletic websites, digital ticketing, live streaming, scheduling, and fundraising tools. Now operating as PlayOn Sites within the PlayOn Sports ecosystem alongside GoFan, MaxPreps, and NFHS Network.
- Ownership category
- akta.pro rank
VNN industry classification
Industry- Product category
- School Athletic Management Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516), Television Broadcasting Stations (51612), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Sports Streaming Platforms (MPACAAAE)
- akta.pro secondary industries
- League/Team-Owned Digital Broadcast Networks (MPAKAOAC), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)
Keywords
Where VNN is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Markets served
VNN business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/Subscription Services: VNN operates as part of PlayOn's suite of sports management tools, likely generating revenue through platform subscription fees for schools and athletic programs
- Digital Ticketing (via GoFan): Transaction-based digital ticketing for events and games, integrated into the platform ecosystem
- Streaming/Broadcasting (via NFHS Network): Video streaming services for high school sports events, generating subscription or pay-per-view revenue
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
VNN product offering
Product offeringCore offering
VNN provides dynamic, modern athletic websites and a centralized management platform (PlayOn HQ) for K-12 schools and high school athletic programs. The platform integrates streaming (NFHS Network), digital ticketing (GoFan), schedules, team rosters, and fundraising into a single website experience managed by coaches and athletic directors. It is positioned as an all-in-one replacement for fragmented athletic department tools, with automatic content synchronization and seamless third-party integrations.
Product overview
VNN operates as part of PlayOn, a unified platform-plus-modules architecture for school athletics management. The core offering is PlayOn Sites (the evolution of SportsHub), which provides schools with dynamic athletic websites that integrate multiple functions. The product portfolio includes the VNN brand for athletic websites, PlayOn HQ as the centralized management platform, GoFan for digital ticketing, MaxPreps and MaxPreps Advantage for schedules/stats/coaching analytics, NFHS Network for broadcasting/streaming, and additional modules for fan engagement, concessions, sponsorships, and fundraising. These products are designed to interconnect, with streaming, ticketing, schedules, teams, rosters, and fundraisers seamlessly integrated into each school's website.
Differentiator
Problem solved
Functional benefit
Products and services
- VNN Athletic website platform for K-12 schools and high school athletic programs that connects communities, elevates programs, and strengthens school brands through dynamic, integrated websites. Now part of the PlayOn Sports ecosystem alongside GoFan, MaxPreps, and NFHS Network.
- PlayOn Sites Next-generation athletic website platform for schools, offering dynamic websites with built-in streaming, ticketing, schedules, team rosters, and fundraising integration managed centrally through PlayOn HQ.
- PlayOn HQ Centralized management platform that allows schools and coaches to manage streaming, schedules, rosters, ticketing, and athletic operations from a single control interface with third-party schedule partner integrations.
- GoFan Digital ticketing platform enabling schools to sell tickets to games and events, with automatic integration into PlayOn Sites for a seamless fan purchasing experience.
- MaxPreps Schedules, stats, and scores platform for high school sports, providing coaching tools, analytics, and historical data for athletic programs.
- NFHS Network Broadcasting and streaming platform for high school sports events, integrated into PlayOn Sites to provide seamless live and on-demand event viewing for fans.
Companies that use VNN
Customer profileSegments2 records
Ideal customer profiles2 records
VNN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
VNN partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoFancoreGoFan provides digital ticketing integration directly into PlayOn Sites and VNN websites, eliminating the need for separate ticketing apps. Automatic integration allows seamless ticket purchasing experience for fans attending school sporting events.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
VNN competitors and assessment
Company assessmentDirect peers
- Hudl: Hudl is a leading video analysis, coaching, and live-streaming platform for high school and club sports, directly competing with VNN/PlayOn Sites for athletic director and coach budgets across the same US high school segment.
- MaxPreps: MaxPreps is a PlayOn-owned schedules, stats, and scores platform for high school sports. It is a direct functional peer for VNN's scheduling and stats features and is integrated within the same PlayOn ecosystem.
- NFHS Network: NFHS Network is the national high school sports streaming platform owned by PlayOn. It is the direct functional peer for VNN's streaming capabilities and powers the streaming modules embedded in PlayOn Sites.
- GoFan: GoFan is a PlayOn-owned digital ticketing platform for high school sports events, directly comparable to VNN's ticketing functionality and automatically integrated into PlayOn Sites.
- TeamSnap: TeamSnap provides team management, scheduling, communication, and payment tools for youth and recreational sports organizations, making it a direct peer in school and youth team management workflows.
- SportsEngine: SportsEngine (an NBC Sports Next product) offers a suite of website, registration, tournament, and communication tools for youth sports organizations, overlapping directly with VNN's school website and athletic management offering.
Broad incumbents
- Active Network: Active Network is an established registration, scheduling, and membership management software provider for sports and activities, broadly overlapping with VNN's school and league management functionality.
Emerging players
- PrestoSports: PrestoSports provides athletic website and communications platforms primarily for college athletic departments; it is a comparable web platform player in a closely adjacent (college vs. high school) segment.
- Sidearm Sports: Sidearm Sports delivers athletic website and digital fan engagement products primarily to college programs, making it a comparable website and content platform in a neighboring school sports segment.
- FinalForms: FinalForms is a K-12 athletic registration, eligibility, and forms management platform widely used by high school athletic departments, directly comparable to a portion of VNN's school-side administrative functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VNN social profiles
Digital presenceVNN financial estimates
Financial estimateRevenue estimate
Valuation estimate
VNN leadership team
Management profileNumber of profiles
Profiles7 records
VNN funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VNN M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VNN
What does VNN do?
VNN provides dynamic, modern athletic websites and a centralized management platform (PlayOn HQ) for K-12 schools and high school athletic programs. The platform integrates streaming (NFHS Network), digital ticketing (GoFan), schedules, team rosters, and fundraising into a single website experience managed by coaches and athletic directors. It is positioned as an all-in-one replacement for fragmented athletic department tools, with automatic content synchronization and seamless third-party integrations.
Is VNN a public or private company?
VNN is a private company. It is classified as corporate owned and is currently acquired.
When was VNN founded?
VNN was founded in 2012. It employs 51 to 100 people.
Where is VNN based?
VNN is headquartered in Grand Rapids, United States, in the North America region.
How does VNN make money?
Three revenue lines are on record. Platform/Subscription Services are the primary driver. The others are digital Ticketing (via GoFan) and streaming/Broadcasting (via NFHS Network).
Who are VNN's main competitors?
Direct peers on record are Hudl, MaxPreps, NFHS Network, GoFan, TeamSnap and SportsEngine. Active Network is listed as a broad incumbent. Emerging players are PrestoSports, Sidearm Sports and FinalForms.
Does VNN have an API?
No public API is recorded for VNN.
What industry is VNN in?
VNN's product category is School Athletic Management Software. Its primary akta.pro industry code is MPACAAAE, Sports Streaming Platforms, with a secondary code of MPAKAOAC, League/Team-Owned Digital Broadcast Networks. Its NAICS code is 5162 and its SIC code is 7370.