PRODUCER
PRODUCER is a Zurich-based SaaS platform that unifies pre-production through delivery workflow management for film and video professionals, production companies, and enterprise in-house media departments via its proprietary ProFlow automation engine. Now part of CREE8, Inc.
- Company typePrivate
- Founded2022
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM type—
- OfferingSoftware
What PRODUCER does
PRODUCER is a cloud-based SaaS production management platform for film, video, and in-house content creation teams. Founded in 2022 in Zurich by Xaver Walser and Paul-Emile Joessel, the platform unifies pre-production through delivery in a single system, connecting brief, moodboard, storyboard, shot list, shooting schedule, call sheet, cast and crew, and review/approval into a continuous workflow driven by its proprietary ProFlow automation engine. The target customer base spans three primary segments: in-house media departments at enterprises, external production companies, and individual content creators.
The platform is built cloud-native on Microsoft Azure infrastructure and achieved ISO 27001 certification in June 2025, with SOC2 Type 2 compliance in process. Core technical components include automated propagation of data across workflow stages, built-in large file transfer with pause/resume, frame-specific review and approval with direct export to DaVinci Resolve, native task management, and ISO 27001-certified security. The product is offered both as a web application and as a Progressive Web App for Mac and PC, with a claimed base of more than 20,000 users worldwide.
PRODUCER monetizes through a tiered subscription model — a Free Machine tier, Maker Machine at $25-29 per user per month, Production Machine at $55 per user per month (minimum 10 users), and Custom Machine enterprise plans starting at $1,000 per month — supported by a hybrid go-to-market combining freemium product-led acquisition, a dedicated enterprise field-sales motion in North America, and event-driven marketing at NAB, Cannes Marché du Film, and IBC. The company was acquired by CREE8, Inc. on December 10, 2025, and continues to operate as part of CREE8's creative ecosystem, with a US headquarters in West Hollywood, California alongside the original Swiss office.
PRODUCER firmographics
Firmographics- Name
- PRODUCER
- Legal name
- CREE8, Inc.
- Website
- https://the-producer.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PRODUCER is a Zurich-based SaaS platform that unifies pre-production through delivery workflow management for film and video professionals, production companies, and enterprise in-house media departments via its proprietary ProFlow automation engine. Now part of CREE8, Inc.
- Ownership category
- akta.pro rank
PRODUCER industry classification
Industry- Product category
- Production Management Software
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Live-Action Production Management & Line Producing (MPADABAH)
- akta.pro secondary industry
- Virtual Production Production Management & Collaboration Tools (MPAHADAK)
Keywords
Where PRODUCER is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
PRODUCER business model
Business model- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS - Maker Machine: Per-user monthly subscription for solo creators and small production offices. Tier includes unlimited projects, guests, and shots with storage allocation.
- Subscription SaaS - Professional: Per-user monthly subscription for media departments and production houses with higher storage and premium support.
- Subscription SaaS - Enterprise: Custom-tailored enterprise plans with scalability, security, control, and dedicated support. Individual pricing from $1000/month.
- Free Tier: Free plan offering limited project management with 5GB storage to attract users and drive adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Machine - Basic project management with limitations |
| Subscription | Monthly | Maker Machine - For solo creators, freelancers, and small production offices |
| Subscription | Monthly | Professional - For media departments and production houses |
| Subscription | Multi-year contract | Enterprise - Custom-tailored scalability, security, control, and support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
PRODUCER product offering
Product offeringCore offering
PRODUCER is a cloud-based SaaS production management platform for film, video, and content creation professionals. Its proprietary ProFlow automation engine connects storyboard, shot list, schedule, call sheets, locations, and cast into a unified workflow, enabling real-time collaboration, file transfer, review and approval, and end-to-end project oversight from brief to delivery.
Product overview
PRODUCER is a Swiss-based SaaS production management platform designed for media professionals, studios, and content creators. The platform consists of a core unified product (PRODUCER) powered by its proprietary automation engine called ProFlow. ProFlow connects all production phases—from Brief and Moodboard through Storyboard, Cast and Crew, Shot List, Shooting Schedule, and Call Sheets to Review and Approval and Delivery. The platform is offered through four pricing tiers: Free Machine (limited free tier), Maker Machine (solo creators at $25-29/month), Production Machine (teams at $55/month), and Custom Machine/Enterprise (scalable plans from $1,000/month). The platform also includes a dedicated Task Management feature natively connected to production workflows. PRODUCER was acquired by CREE8 in December 2025 to build a complete creative ecosystem combining project workflow management with cloud production infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- PRODUCER Platform All-in-one SaaS production management platform designed for film, video, and content creation professionals. Provides workflow management, collaboration tools, and project oversight from pre-production through delivery.
- ProFlow Automation Engine Proprietary automation engine that connects storyboard, shot list, schedule, call sheets, locations, and cast. Automatically populates fields across production steps, eliminating repetitive data entry and streamlining workflow from planning to execution.
Quantifiable outcome
- 31% faster turnarounds
- +8 more outcomes
Companies that use PRODUCER
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
PRODUCER technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
PRODUCER partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- CREE8coreCREE8, a cloud production studio platform, acquired PRODUCER on December 10, 2025. The acquisition advances CREE8's mission to build a complete creative ecosystem covering content planning through delivery. PRODUCER's platform is being integrated into CREE8's cloud production services.
- CREE8 (Pre-acquisition)coreStrategic partnership announced at NAB 2025, integrating PRODUCER's project workflow tools with CREE8's cloud editing infrastructure. Initial integration focused on seamless file sharing and review processes between platforms.
- MicrosoftcoreMicrosoft provides cloud infrastructure (Azure), startup program support, and strategic partnership including co-marketing at events like Cannes. Microsoft executives have appeared on PRODUCER's podcast and webinar series discussing AI in filmmaking.
- NVIDIAflagshipNVIDIA Inception program member providing technical support, GPU expertise, and credibility. NVIDIA solutions architect participated in joint content creation. PRODUCER displays NVIDIA Inception badge on website.
- DaVinci Resolve (Blackmagic Design)coreDirect integration allowing video editors to download frame-specific comments and import them into DaVinci Resolve timelines, streamlining the post-production workflow.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
PRODUCER competitors and assessment
Company assessmentDirect peers
- Studio Binder: Studio Binder is a cloud-based production management platform for filmmakers offering script breakdowns, shot lists, call sheets, and scheduling — directly overlapping PRODUCER's core feature set and serving the same film/TV production customer base.
- Yamdu: Yamdu is a cloud-based production management suite for film, TV, and commercial productions covering pre-production through delivery — competing head-to-head with PRODUCER in workflow management, call sheets, and shot lists for European and global production teams.
- Dramatify: Dramatify is a Scandinavian SaaS production management platform serving drama, film, and commercial productions with script breakdowns, scheduling, and crew collaboration — directly comparable to PRODUCER's feature set and European market focus.
- Celtx: Celtx provides pre-production software for film, video, and game productions including scriptwriting, storyboarding, scheduling, and collaboration — overlapping PRODUCER's production planning capabilities and serving similar creator and production company customers.
Broad incumbents
- Frame.io: Frame.io (acquired by Adobe) is a leading cloud-based video collaboration and review platform serving post-production workflows — overlapping with PRODUCER's review/approval module but operating as a broader incumbent with deeper post-production focus.
- Movie Magic (Entertainment Partners): Movie Magic is the legacy industry-standard film production software suite (scheduling, budgeting, breakdown) from Entertainment Partners — serving the same film/TV production customers as PRODUCER but as a long-established incumbent with broader industry coverage.
- Wrike: Wrike is an enterprise work management platform with strong adoption in creative and media teams — competing for the project management portion of production workflows that PRODUCER targets, particularly with enterprise in-house media departments.
- Asana: Asana is a leading work management platform frequently adopted by creative and marketing teams — competing with PRODUCER for the broader project/task management needs of in-house media departments and creative agencies.
- Monday.com: Monday.com is a broadly adopted work operating system used by media and production teams for project tracking — competing with PRODUCER for the production planning and collaboration layer at SMB and mid-market customers.
Emerging players
- Boords: Boords is an AI-powered storyboarding and pre-production tool for creative teams — overlapping with PRODUCER's storyboard-to-schedule workflow and serving a similar creator/agency customer base with a more focused feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PRODUCER social profiles
Digital presencePRODUCER compliance and trust
Trust signalCompliance2 records
PRODUCER financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRODUCER leadership team
Management profileNumber of profiles
Profiles18 records
PRODUCER funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRODUCER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRODUCER
What does PRODUCER do?
PRODUCER is a cloud-based SaaS production management platform for film, video, and content creation professionals. Its proprietary ProFlow automation engine connects storyboard, shot list, schedule, call sheets, locations, and cast into a unified workflow, enabling real-time collaboration, file transfer, review and approval, and end-to-end project oversight from brief to delivery.
Is PRODUCER a public or private company?
PRODUCER is a private company. It is classified as corporate owned and is currently operating.
When was PRODUCER founded?
PRODUCER was founded in 2022. It employs 1 to 10 people.
Where is PRODUCER based?
PRODUCER is headquartered in Zürich, Switzerland, in the Europe region.
How does PRODUCER make money?
Four revenue lines are on record. Subscription SaaS - Maker Machine is the primary driver. The others are subscription SaaS - Professional, subscription SaaS - Enterprise and free Tier.
Who are PRODUCER's main competitors?
Direct peers on record are Studio Binder, Yamdu, Dramatify and Celtx. Broad incumbents are Frame.io, Movie Magic (Entertainment Partners), Wrike, Asana and Monday.com. Boords is listed as an emerging player.
Does PRODUCER have an API?
No public API is recorded for PRODUCER.
What industry is PRODUCER in?
PRODUCER's product category is Production Management Software. Its primary akta.pro industry code is MPADABAH, Live-Action Production Management & Line Producing, with a secondary code of MPAHADAK, Virtual Production Production Management & Collaboration Tools. Its NAICS code is 51211 and its SIC code is 7819.