Wrike
Wrike is a private enterprise work management platform serving 30,000+ organizations with AI-powered project management, cross-functional collaboration, and workflow automation. Headquartered in San Diego, the platform combines autonomous AI agents, a proprietary Work Intelligence Graph, and 400+ integrations.
- Company typePrivate
- Founded2006
- HeadquartersSan Diego, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Wrike does
Wrike is a private enterprise work management platform headquartered in San Diego, California, founded in 2006. The company provides cross-functional project management, workflow automation, and contextual collaboration tools to 30,000+ organizations worldwide, including named enterprise customers such as NVIDIA, Walmart, Syneos Health, Nickelodeon, Texas Rangers, Lyft, and Siemens. Wrike is recognized as a Leader in the Gartner Magic Quadrant for Collaborative Work Management for three consecutive years (2023–2025).
The core platform is built around a proprietary Work Intelligence Graph that processes 500B+ historical data points and 5B+ events annually, powering AI capabilities including Wrike AI Agents (autonomous task execution), Wrike Copilot (conversational assistant), and an MCP Server enabling OAuth-based governed connectivity to external AI assistants (Claude, ChatGPT, Google Gemini, Microsoft Copilot). Foundation model dependencies run on Microsoft Azure OpenAI Service. The company maintains 400+ native integrations, enterprise-grade certifications (ISO 27001, SOC 2 Type 2, SOC 3, GDPR, CSA STAR Level 2), and a wholly-owned subsidiary in Klaxoon, a visual collaboration platform acquired in December 2024.
Wrike operates a hybrid go-to-market combining direct enterprise sales for large organizations with self-serve product-led growth (14-day free trial) and partner/reseller channels. Revenue is generated through tiered SaaS subscriptions (Free, Team, Business, Pinnacle, Apex) on per-user pricing with multi-year enterprise contracts, supplemented by professional services (implementation, consulting, training), add-on modules (Wrike Sync, Wrike Lock, Wrike Integrate, Datahub), and a Springboard Toolkit for AI agent deployment. Distribution has expanded into AI marketplaces (Claude, ChatGPT, Google Gemini), and the website supports 17 languages for global reach.
Wrike firmographics
Firmographics- Name
- Wrike
- Legal name
- Wrike, Inc.
- Website
- http://www.wrike.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Wrike is a private enterprise work management platform serving 30,000+ organizations with AI-powered project management, cross-functional collaboration, and workflow automation. Headquartered in San Diego, the platform combines autonomous AI agents, a proprietary Work Intelligence Graph, and 400+ integrations.
- Ownership category
- akta.pro rank
Wrike industry classification
Industry- Product category
- Enterprise Work Management Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industries
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Wrike is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wrike business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Wrike operates as a cloud-based SaaS platform with subscription licensing. The company offers multiple tiers including Free, Team, Business, Pinnacle, and Apex plans. Pricing is primarily per-user with tiered feature access and add-on capabilities.
- Professional Services: Wrike offers implementation, consulting, and training services to support enterprise deployments, including the Springboard Toolkit for AI agent deployment.
- Add-On Features: Additional paid features including Wrike Sync (for Bitbucket, GitHub, GitLab integrations), premium support packages, and specialized capabilities available as tier add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small teams getting started |
| Subscription | Monthly | Team plan for small to mid-sized teams |
| Subscription | Monthly | Business/Business Plus for organizations requiring advanced features |
| Subscription | Annual | Pinnacle for enterprise-scale organizations |
| Per seat | Annual | Apex tier for largest organizations |
| Subscription | Multi-year contract | Enterprise custom pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Wrike product offering
Product offeringCore offering
Wrike is an AI-powered enterprise work management platform that enables teams and AI agents to plan, execute, track, and collaborate on projects across organizations. The platform provides project management, workflow automation, dashboards, resource management, request forms, proofing, and 400+ native integrations with enterprise applications. Its proprietary Work Intelligence Graph processes 500B+ historical data points and 5B+ events annually to power AI capabilities including Wrike AI Agents, Wrike Copilot, and an MCP Server that connects the platform to external AI assistants such as Claude, ChatGPT, Google Gemini, and Microsoft Copilot.
Product overview
Wrike is an AI-powered enterprise work management platform structured as a core platform with integrated AI capabilities (Wrike AI Agents, Wrike Copilot, MCP Server) and specialized modules. The core Wrike platform provides project management, collaboration, and workflow automation, while Wrike AI Agents deliver autonomous task execution and Wrike Copilot provides conversational AI assistance. The Work Intelligence Graph (500B+ data points, 5B+ events annually) powers AI capabilities across the platform. Specialized add-on modules include Wrike Whiteboard (via Klaxoon acquisition), Datahub for data consolidation, Wrike Integrate (400+ integrations), Wrike Lock for security, and dedicated features for dashboards, automation, Gantt charts, resource management, request forms, and proofing. The MCP Server enables connectivity to external AI assistants including Claude, ChatGPT, Google Gemini, and Microsoft Copilot.
Differentiator
Problem solved
Functional benefit
Brands
- Klaxoon: Visual collaboration platform powered by Wrike, offering brainstorming, diagramming, and live polls for visual collaboration
- Wrike Work Intelligence
- Wrike MCP Server
- Wrike Copilot
- Wrike AI Agents
Products and services
- Wrike AI-powered enterprise work management platform that enables teams and AI agents to plan, execute, track, and collaborate on projects across organizations, trusted by 30,000+ organizations worldwide.
- Wrike AI Agents Autonomous AI agents integrated into Wrike workflows that execute tasks, automate repetitive work, and handle repeatable processes without human intervention; delivers up to 10 hours of time savings per user per week.
- Wrike Copilot AI assistant built into Wrike projects that answers questions, summarizes work, and keeps teams moving without back-and-forth communication.
- Wrike Work Intelligence Graph Proprietary data infrastructure processing 500B+ historical data points and 5B+ events annually, providing deep organizational context for AI agents and insights across the Wrike platform.
- Wrike MCP Server Model Context Protocol server enabling secure connectivity between Wrike and external AI assistants including Claude, ChatGPT, Google Gemini, and Microsoft Copilot using OAuth 2.0 authentication for governed, auditable workflows.
- Klaxoon Visual collaboration platform acquired by Wrike that powers Wrike Whiteboard with tools for brainstorming, planning, diagramming, and live polls, enabling visual collaboration across onsite and remote teams.
Quantifiable outcome
- 30% time savings per project reported by manufacturing customers
- +3 more outcomes
Companies that use Wrike
Customer profileNamed customers7 records
Segments11 records
Ideal customer profiles7 records
Wrike technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature8 records
Wrike partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Anthropic (Claude)coreWrike is available as a connector in Claude, Anthropic's AI assistant with 300,000+ business users across 1,000 accounts. Anthropic's Claude Code can interact with live Wrike work data while keeping work connected to a single source of truth.
- Google (Gemini)coreWrike is available as a connector in Google Gemini, reaching 8 million Gemini Enterprise paid seats across 2,800 companies. Enables teams to bring work context from Wrike into Google Gemini conversations.
- Microsoft (Copilot)coreWrike can connect to Microsoft Copilot via MCP with OAuth-based connectivity, enabling integration with Microsoft's AI ecosystem alongside ChatGPT and other assistants.
- UnitocoreUnito's two-way sync technology is integrated with Wrike Datahub, enabling real-time bidirectional data flow between Wrike and various enterprise systems. This integration eliminates data silos, improves data accuracy, and supports AI-enhanced workflows for enterprise users.
- OpenAIcoreWrike MCP Server is available on the OpenAI GPT Store, enabling enterprise teams to connect AI assistants directly to Wrike's Work Intelligence Graph for governed, auditable workflows. The service is available at no additional cost for eligible customers.
- Microsoft AzurecoreWrike uses Microsoft Azure OpenAI Service to provide generative AI features and functionality of Wrike AI. Customer prompts and generated content are temporarily stored for abuse monitoring with authorized Microsoft employee review.
- KlaxooncoreKlaxoon is a Wrike company that powers Wrike Whiteboard with visual collaboration tools including brainstorming, diagramming, and live polls. The integration enables visual collaboration within the Wrike workspace.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Wrike competitors and assessment
Company assessmentBroad incumbents
- ServiceNow: ServiceNow is a broad enterprise workflow and automation platform with overlapping capabilities in IT service management, project portfolio management, and process automation. It competes with Wrike for enterprise automation budgets, particularly in IT and operations.
- Microsoft (Project, Planner, Loop): Microsoft bundles work management capabilities (Project, Planner, Loop) into Microsoft 365 and increasingly into Copilot. While not specialized like Wrike, Microsoft's distribution and bundled pricing make it the most significant incumbent competitor for enterprise work management seats.
- Google Workspace: Google Workspace is a broad incumbent offering collaborative productivity and increasingly project/work coordination features. Through Gemini and Workspace integrations, Google competes indirectly with Wrike for AI-driven work management budgets inside enterprises.
Emerging players
- Notion: Notion is an emerging competitor expanding from docs and wikis into project management and team workspaces. Its AI features and broad adoption among knowledge work teams create partial overlap with Wrike, particularly for product, marketing, and operations teams.
- Linear: Linear is an emerging project management platform focused on product and engineering teams. It overlaps with Wrike's IT and Product Management customer segments and is increasingly used by venture-backed technology companies that might otherwise have selected Wrike.
Direct peers
- ClickUp: ClickUp is a direct competitor to Wrike offering an all-in-one work management platform with tasks, docs, whiteboards, and goals. Both target cross-functional teams seeking to consolidate multiple tools, and ClickUp is an aggressive challenger on pricing and feature breadth.
- Asana: Asana is a direct competitor to Wrike in the work and project management market, offering task management, workflow automation, and portfolio views for cross-functional teams. Both companies target mid-market and enterprise customers and are increasingly competing on AI-driven work automation capabilities.
- Atlassian (Jira, Trello): Atlassian's Jira and Trello products directly compete with Wrike, particularly for IT, engineering, and product management buyers. Both platforms offer task tracking, agile workflows, and enterprise-grade extensibility, and are racing to embed AI agents into their work management experiences.
- Smartsheet: Smartsheet is a direct competitor to Wrike in enterprise work management and collaborative project execution. Both platforms serve operations, PMO, and marketing teams with sheet-like interfaces, automation, and enterprise governance, and compete head-to-head in Gartner evaluations.
- Monday.com: Monday.com is a direct competitor to Wrike offering work management, project tracking, and automation on a configurable platform. Both target operations, marketing, and PMO buyers and have overlapping enterprise customer bases and pricing structures.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Wrike social profiles
Digital presenceWrike compliance and trust
Trust signalCompliance5 records
Wrike financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wrike leadership team
Management profileNumber of profiles
Profiles10 records
Wrike subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wrike funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wrike M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wrike
What does Wrike do?
Wrike is an AI-powered enterprise work management platform that enables teams and AI agents to plan, execute, track, and collaborate on projects across organizations. The platform provides project management, workflow automation, dashboards, resource management, request forms, proofing, and 400+ native integrations with enterprise applications. Its proprietary Work Intelligence Graph processes 500B+ historical data points and 5B+ events annually to power AI capabilities including Wrike AI Agents, Wrike Copilot, and an MCP Server that connects the platform to external AI assistants such as Claude, ChatGPT, Google Gemini, and Microsoft Copilot.
Is Wrike a public or private company?
Wrike is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wrike founded?
Wrike was founded in 2006. It employs 1,001 to 5,000 people.
Where is Wrike based?
Wrike is headquartered in San Diego, United States, in the North America region.
How does Wrike make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services and add-On Features.
Who are Wrike's main competitors?
Broad incumbents on record are ServiceNow, Microsoft (Project, Planner, Loop) and Google Workspace. Emerging players are Notion and Linear. Direct peers are ClickUp, Asana, Atlassian (Jira, Trello), Smartsheet and Monday.com.
Does Wrike have an API?
Yes. Wrike exposes a public API. Developer documentation is at developers.wrike.com.
What industry is Wrike in?
Wrike's product category is Enterprise Work Management Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent). Its NAICS code is 5415 and its SIC code is 7372.