PRODUCER

What PRODUCER does

PRODUCER is a cloud-based SaaS production management platform for film, video, and in-house content creation teams. Founded in 2022 in Zurich by Xaver Walser and Paul-Emile Joessel, the platform unifies pre-production through delivery in a single system, connecting brief, moodboard, storyboard, shot list, shooting schedule, call sheet, cast and crew, and review/approval into a continuous workflow driven by its proprietary ProFlow automation engine. The target customer base spans three primary segments: in-house media departments at enterprises, external production companies, and individual content creators.

The platform is built cloud-native on Microsoft Azure infrastructure and achieved ISO 27001 certification in June 2025, with SOC2 Type 2 compliance in process. Core technical components include automated propagation of data across workflow stages, built-in large file transfer with pause/resume, frame-specific review and approval with direct export to DaVinci Resolve, native task management, and ISO 27001-certified security. The product is offered both as a web application and as a Progressive Web App for Mac and PC, with a claimed base of more than 20,000 users worldwide.

PRODUCER monetizes through a tiered subscription model — a Free Machine tier, Maker Machine at $25-29 per user per month, Production Machine at $55 per user per month (minimum 10 users), and Custom Machine enterprise plans starting at $1,000 per month — supported by a hybrid go-to-market combining freemium product-led acquisition, a dedicated enterprise field-sales motion in North America, and event-driven marketing at NAB, Cannes Marché du Film, and IBC. The company was acquired by CREE8, Inc. on December 10, 2025, and continues to operate as part of CREE8's creative ecosystem, with a US headquarters in West Hollywood, California alongside the original Swiss office.

Name

PRODUCER

Legal name

CREE8, Inc.

Website

https://the-producer.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

PRODUCER is a Zurich-based SaaS platform that unifies pre-production through delivery workflow management for film and video professionals, production companies, and enterprise in-house media departments via its proprietary ProFlow automation engine. Now part of CREE8, Inc.

Ownership category

akta.pro rank

Product category

Production Management Software

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Live-Action Production Management & Line Producing (MPADABAH)

akta.pro secondary industry

Virtual Production Production Management & Collaboration Tools (MPAHADAK)

Keywords

• Production management software
• Cloud film production
• Pre-production workflow
• Call sheet automation
• Creative collaboration platform

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS - Maker Machine: Per-user monthly subscription for solo creators and small production offices. Tier includes unlimited projects, guests, and shots with storage allocation.
2. Subscription SaaS - Professional: Per-user monthly subscription for media departments and production houses with higher storage and premium support.
3. Subscription SaaS - Enterprise: Custom-tailored enterprise plans with scalability, security, control, and dedicated support. Individual pricing from $1000/month.
4. Free Tier: Free plan offering limited project management with 5GB storage to attract users and drive adoption.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

PRODUCER is a cloud-based SaaS production management platform for film, video, and content creation professionals. Its proprietary ProFlow automation engine connects storyboard, shot list, schedule, call sheets, locations, and cast into a unified workflow, enabling real-time collaboration, file transfer, review and approval, and end-to-end project oversight from brief to delivery.

Product overview

PRODUCER is a Swiss-based SaaS production management platform designed for media professionals, studios, and content creators. The platform consists of a core unified product (PRODUCER) powered by its proprietary automation engine called ProFlow. ProFlow connects all production phases—from Brief and Moodboard through Storyboard, Cast and Crew, Shot List, Shooting Schedule, and Call Sheets to Review and Approval and Delivery. The platform is offered through four pricing tiers: Free Machine (limited free tier), Maker Machine (solo creators at $25-29/month), Production Machine (teams at $55/month), and Custom Machine/Enterprise (scalable plans from $1,000/month). The platform also includes a dedicated Task Management feature natively connected to production workflows. PRODUCER was acquired by CREE8 in December 2025 to build a complete creative ecosystem combining project workflow management with cloud production infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• PRODUCER Platform All-in-one SaaS production management platform designed for film, video, and content creation professionals. Provides workflow management, collaboration tools, and project oversight from pre-production through delivery.
• ProFlow Automation Engine Proprietary automation engine that connects storyboard, shot list, schedule, call sheets, locations, and cast. Automatically populates fields across production steps, eliminating repetitive data entry and streamlining workflow from planning to execution.

Quantifiable outcome

• 31% faster turnarounds
• +8 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• CREE8coreStrategic or Co-development Partner · 10 December 2025CREE8, a cloud production studio platform, acquired PRODUCER on December 10, 2025. The acquisition advances CREE8's mission to build a complete creative ecosystem covering content planning through delivery. PRODUCER's platform is being integrated into CREE8's cloud production services.
• CREE8 (Pre-acquisition)coreStrategic or Co-development Partner · 7 April 2025Strategic partnership announced at NAB 2025, integrating PRODUCER's project workflow tools with CREE8's cloud editing infrastructure. Initial integration focused on seamless file sharing and review processes between platforms.
• MicrosoftcoreStrategic or Co-development PartnerMicrosoft provides cloud infrastructure (Azure), startup program support, and strategic partnership including co-marketing at events like Cannes. Microsoft executives have appeared on PRODUCER's podcast and webinar series discussing AI in filmmaking.
• NVIDIAflagshipStrategic or Co-development PartnerNVIDIA Inception program member providing technical support, GPU expertise, and credibility. NVIDIA solutions architect participated in joint content creation. PRODUCER displays NVIDIA Inception badge on website.
• DaVinci Resolve (Blackmagic Design)coreTechnology or IntegrationDirect integration allowing video editors to download frame-specific comments and import them into DaVinci Resolve timelines, streamlining the post-production workflow.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Studio Binder: Studio Binder is a cloud-based production management platform for filmmakers offering script breakdowns, shot lists, call sheets, and scheduling — directly overlapping PRODUCER's core feature set and serving the same film/TV production customer base.
• Yamdu: Yamdu is a cloud-based production management suite for film, TV, and commercial productions covering pre-production through delivery — competing head-to-head with PRODUCER in workflow management, call sheets, and shot lists for European and global production teams.
• Dramatify: Dramatify is a Scandinavian SaaS production management platform serving drama, film, and commercial productions with script breakdowns, scheduling, and crew collaboration — directly comparable to PRODUCER's feature set and European market focus.
• Celtx: Celtx provides pre-production software for film, video, and game productions including scriptwriting, storyboarding, scheduling, and collaboration — overlapping PRODUCER's production planning capabilities and serving similar creator and production company customers.

Broad incumbents

• Frame.io: Frame.io (acquired by Adobe) is a leading cloud-based video collaboration and review platform serving post-production workflows — overlapping with PRODUCER's review/approval module but operating as a broader incumbent with deeper post-production focus.
• Movie Magic (Entertainment Partners): Movie Magic is the legacy industry-standard film production software suite (scheduling, budgeting, breakdown) from Entertainment Partners — serving the same film/TV production customers as PRODUCER but as a long-established incumbent with broader industry coverage.
• Wrike: Wrike is an enterprise work management platform with strong adoption in creative and media teams — competing for the project management portion of production workflows that PRODUCER targets, particularly with enterprise in-house media departments.
• Asana: Asana is a leading work management platform frequently adopted by creative and marketing teams — competing with PRODUCER for the broader project/task management needs of in-house media departments and creative agencies.
• Monday.com: Monday.com is a broadly adopted work operating system used by media and production teams for project tracking — competing with PRODUCER for the production planning and collaboration layer at SMB and mid-market customers.

Emerging players

• Boords: Boords is an AI-powered storyboarding and pre-production tool for creative teams — overlapping with PRODUCER's storyboard-to-schedule workflow and serving a similar creator/agency customer base with a more focused feature set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maker_machina
• YouTubeyoutube.com/@producermakermachina
• Facebookfacebook.com/producer.io
• LinkedInlinkedin.com/company/producermakermachina
• Instagraminstagram.com/producermakermachina

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRODUCER