Houdini Swap - Private Crypto Transactions
Houdini Swap is a non-custodial, privacy-focused cross-chain swap aggregator operating across 100+ blockchains, serving privacy-conscious crypto users, freelancers, business treasury operations, and Web3 platforms via a self-serve app, Partner API, and embedded integrations.
- Company typePrivate
- Founded2021
- HeadquartersSt Louis, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Houdini Swap - Private Crypto Transactions does
Houdini Swap is a non-custodial, privacy-focused cross-chain swap aggregator operating across 100+ blockchain networks, including EVM chains, Solana, Bitcoin, SUI, and Tron. The platform's core technology is a proprietary liquidity aggregation engine with a privacy routing layer that breaks the on-chain link between sender and receiver wallets by routing transactions through two off-chain non-custodial CEX partners and three separate blockchains, using fresh single-use wallets per transaction. Its product suite comprises three core swap modalities — Private Swap (maximum privacy, dual-leg routing), No Wallet Connect Swap (manual deposit-based, lower cost), and On-chain DEX/Bridge Swap (aggregated best-rate routing across 20+ protocols such as Uniswap, Jupiter, Wormhole, PancakeSwap, CowSwap, and Mayan) — extended by Houdini Pay (private payment links supporting 4,000+ assets), MultiSwap (batch transactions to multiple recipients), the Pointless rewards/affiliate program, a Partner Portal, and a public Developer API (V2).
Houdini generates revenue primarily through transaction fees on swap volume, including commissions on Private Swaps (approximately 2x the cost of the No Wallet Connect route due to dual-leg execution), referral commissions from exchange partners post-swap on No Wallet Connect routes, routing commissions bundled into quoted output amounts for on-chain DEX/bridge swaps, and multi-tier affiliate commissions under the Pointless program. The business operates with a hybrid product-led growth and API-first go-to-market: a global self-serve web app requires no account or KYC for basic swaps, while the Developer API and Partner Portal enable dApps, wallets, and protocols (including Solflare, Jupiter, and Jumper via LI.FI) to embed Houdini's privacy and cross-chain capabilities via white-label integration. Customer segments span privacy-conscious individual crypto users, freelancers/contractors, business treasury operations running multi-recipient stablecoin distributions, price-focused DeFi traders using on-chain routes, and enterprise B2B integrators.
The company was founded in 2022 (some sources cite 2021), is incorporated in Saint Vincent and the Grenadines with operational presence in St. Louis, and operates with 11–50 employees. Following a $250,000 funding round led by Theia Blockchain in May 2023, Houdini scaled to over $2.5–$2.7 billion in cumulative swap volume, 1.1M+ completed swaps, and approximately $13 million in 2025 revenue. In May–June 2026, SOL Strategies Inc. (NASDAQ: STKE) acquired HoudiniSwap LLC for $18 million in cash, notes, and shares plus a two-year earnout of up to $10 million, after which Houdini operates as a wholly-owned subsidiary contributing privacy-focused cross-chain infrastructure to the parent.
Houdini Swap - Private Crypto Transactions firmographics
Firmographics- Name
- Houdini Swap - Private Crypto Transactions
- Legal name
- Houdini Swap
- Website
- https://houdiniswap.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Houdini Swap is a non-custodial, privacy-focused cross-chain swap aggregator operating across 100+ blockchains, serving privacy-conscious crypto users, freelancers, business treasury operations, and Web3 platforms via a self-serve app, Partner API, and embedded integrations.
- Ownership category
- akta.pro rank
Houdini Swap - Private Crypto Transactions industry classification
Industry- Product category
- Cross-Chain Crypto Swap Aggregator
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Securities and Commodity Exchanges (523210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Liquidity Bridges & Cross-Chain Swaps (bridge aggregators, intent-based swaps) (FSAPAKAC)
- akta.pro secondary industries
- DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading) (FSAPAEAD), Cross-Chain Trading & Liquidity Routing (multi-chain swaps, bridge-integrated trading) (FSAPADAJ), Interoperability & Cross-Chain Infrastructure (Bridges, Messaging, Atomic Swaps) (FSAGAMAI)
Keywords
Where Houdini Swap - Private Crypto Transactions is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Houdini Swap - Private Crypto Transactions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Swap Commission (Private Swaps): Houdini earns a commission on Private Swaps which route through two off-chain CEX partners and three blockchains. Fees are approximately double the No Wallet Connect option. The platform acts as an aggregator sourcing routes from vetted exchange partners.
- Swap Commission (No Wallet Connect): Commission earned from exchange partners post-swap on No Wallet Connect routes. The output amount shown is the best available price across all partner exchanges with Houdini earning a referral commission.
- On-chain DEX/Bridge Routing: Platform queries thousands of on-chain routes and aggregates the best rate. Network (gas) fees, bridge and protocol fees, and Houdini routing commissions are all included in the quoted output amount.
- Pointless Rewards Program Commission: Multi-tier referral program where partners earn 20%/15%/10% of Houdini's fee on swaps made by referred users. Self-cashback incentives funded by exchange partner commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Private Swap - Premium privacy routing |
| Transaction based/ take rate | Pay-as-you-go | No Wallet Connect Swap - Middle-ground privacy |
| Transaction based/ take rate | Pay-as-you-go | On-chain DEX/Bridge Swap - Best market rates |
| Outcome Based/ Performance | Monthly | Pointless Self-Cashback Incentive |
| Transaction based/ take rate | Monthly | Pointless Referral Commission |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Houdini Swap - Private Crypto Transactions product offering
Product offeringCore offering
Houdini Swap is a non-custodial privacy-focused cross-chain crypto swap aggregator that breaks the on-chain link between sender and receiver wallets by routing transactions through off-chain CEX partners and multiple blockchains. The platform aggregates liquidity from 34 CEX partners and 20+ on-chain DEX/bridge protocols across 100+ blockchain networks, offering three core swap modes (Private Swap, No Wallet Connect Swap, and On-chain DEX Swap) along with payment links, batch swaps, a developer API, and a Partner Portal for B2B integrations.
Product overview
Houdini Swap is a privacy-focused, non-custodial cross-chain swap platform operating across 100+ blockchain networks. The platform offers a modular product architecture centered on three core swap types: Private Swap (breaking on-chain transaction links for maximum privacy), No Wallet Connect Swap (manual deposit-based swaps without wallet connection for moderate privacy), and On-chain DEX Swap (fast, aggregated DEX and bridge routing for price optimization). The product suite is extended by Houdini Pay for private payment links, MultiSwap for batch operations, Pointless rewards program, Partner Portal for B2B integrations, and a Developer API. The platform aggregates liquidity from 12 CEX partners (including ChangeNow, ChangeHero, Changelly) and 20+ DEX/bridge protocols (including Uniswap, Jupiter, Wormhole, PancakeSwap) to route swaps across EVM chains, Solana, Bitcoin, Sui, Tron, and other networks.
Differentiator
Problem solved
Functional benefit
Brands
- Houdini Pay: Private crypto payment service that lets users create shareable payment links to receive cryptocurrency without exposing wallet addresses, supporting over 4,000 digital assets across multiple blockchains.
- Houdini Batch Swap
- Pointless
- Partner Portal
Products and services
- Private Swap
Quantifiable outcome
- Over $2.7 billion in cumulative swap volume across 100+ chains
- +3 more outcomes
Companies that use Houdini Swap - Private Crypto Transactions
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Houdini Swap - Private Crypto Transactions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
Feature8 records
Houdini Swap - Private Crypto Transactions partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- JumpercoreHoudini Swap API integrated into LI.FI's routing infrastructure powering Jumper, a multi-chain aggregation app processing over $1 billion in monthly volume. Enables private swap, bridge, and receive transactions across 60+ chains and 20+ bridges for Jumper's user base.
- SolflarecorePrivacy integration powering Solflare wallet on the Solana network, enabling private transactions for Solflare users.
- JupitercorePrivacy aggregation integrated with Jupiter DEX on the Solana network, extending privacy features to Jupiter's user base.
- ChangeNowcoreCEX liquidity provider integrated into Houdini's private and no-wallet-connect routing network.
- SimpleSwapcoreCEX liquidity provider integrated into Houdini's private and no-wallet-connect routing network.
- ChangeHerocoreCEX liquidity provider integrated into Houdini's private and no-wallet-connect routing network.
- StealthExcoreCEX liquidity provider integrated into Houdini's private and no-wallet-connect routing network.
- SwapuzcoreCEX liquidity provider integrated into Houdini's private and no-wallet-connect routing network.
- LetsExchangecoreCEX liquidity provider integrated into Houdini's private and no-wallet-connect routing network.
- ChangellycoreCEX liquidity provider integrated into Houdini's private and no-wallet-connect routing network.
- SwaptercoreCEX liquidity provider integrated into Houdini's private and no-wallet-connect routing network.
- EasyBitcoreCEX liquidity provider integrated into Houdini's private and no-wallet-connect routing network.
- UniswapcoreDEX protocol integrated into Houdini's on-chain routing for EVM chain swaps.
- JupitercoreDEX aggregator integrated into Houdini's on-chain routing for Solana swaps.
- PancakeSwapcoreDEX protocol integrated into Houdini's on-chain routing for BNB Chain and other EVM swaps.
- SushiSwapcoreDEX protocol integrated into Houdini's on-chain routing for EVM chain swaps.
- MayancoreCross-chain DEX aggregator integrated into Houdini's routing for multi-chain swaps.
- ChainFlipcoreCross-chain bridge protocol integrated into Houdini's on-chain routing infrastructure.
- CowSwapcoreDEX aggregator integrated into Houdini's on-chain routing for best execution.
- LI.FIcoreCross-chain protocol powering Jumper integration, enabling Houdini privacy features for Jumper's user base.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Houdini Swap - Private Crypto Transactions competitors and assessment
Company assessmentDirect peers
- LI.FI: LI.FI is a cross-chain bridge and DEX aggregation protocol that powers Jumper and routes swaps across 60+ chains and 20+ bridges. Houdini's privacy layer is actually embedded into LI.FI's infrastructure, making it both a partner and the most directly comparable cross-chain aggregation platform.
- Symbiosis Finance: Symbiosis is a cross-chain AMM and swap aggregator that routes liquidity across EVM and non-EVM networks. It competes head-to-head with Houdini on cross-chain aggregation without the privacy routing layer.
- THORChain: THORChain is a decentralized liquidity network for native cross-chain swaps. While Houdini uses CEX partners for privacy routing, both compete on the same fundamental problem of enabling cross-chain value transfer.
- SimpleSwap: SimpleSwap is a non-custodial instant crypto exchange integrated into Houdini's routing network, offering comparable swap experiences for users prioritizing speed and no-KYC access.
- Changelly: Changelly is a non-custodial instant crypto exchange that is both a Houdini routing partner and a competing destination for users wanting quick swaps without account creation.
- ChangeNow: ChangeNow is one of Houdini's largest CEX routing partners but also a direct competitor offering non-custodial instant swaps without KYC. Comparable customer base and product overlap.
- ChangeHero: ChangeHero is another Houdini CEX routing partner that competes as a standalone non-custodial instant swap service with overlapping customer segments.
- Tornado Cash: Tornado Cash was the leading on-chain privacy mixer until OFAC sanctions in 2022. Houdini explicitly positions itself as the compliant alternative to Tornado Cash, making it the most directly comparable privacy primitive in the market.
- Rango Exchange: Rango is a multi-chain DEX and bridge aggregator that aggregates liquidity across many of the same protocols Houdini integrates (Uniswap, Jupiter, THORChain, etc.). Direct competitor on best-route aggregation across chains.
Broad incumbents
- Jupiter: Jupiter is the leading Solana DEX aggregator that Houdini integrates as a routing partner. Jupiter is both a key liquidity source and a broader aggregator competing for swap flow that Houdini also routes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Houdini Swap - Private Crypto Transactions social profiles
Digital presenceHoudini Swap - Private Crypto Transactions compliance and trust
Trust signalCompliance3 records
Houdini Swap - Private Crypto Transactions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Houdini Swap - Private Crypto Transactions leadership team
Management profileNumber of profiles
Houdini Swap - Private Crypto Transactions funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Houdini Swap - Private Crypto Transactions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Houdini Swap - Private Crypto Transactions
What does Houdini Swap - Private Crypto Transactions do?
Houdini Swap is a non-custodial privacy-focused cross-chain crypto swap aggregator that breaks the on-chain link between sender and receiver wallets by routing transactions through off-chain CEX partners and multiple blockchains. The platform aggregates liquidity from 34 CEX partners and 20+ on-chain DEX/bridge protocols across 100+ blockchain networks, offering three core swap modes (Private Swap, No Wallet Connect Swap, and On-chain DEX Swap) along with payment links, batch swaps, a developer API, and a Partner Portal for B2B integrations.
Is Houdini Swap - Private Crypto Transactions a public or private company?
Houdini Swap - Private Crypto Transactions is a private company. It is classified as corporate owned and is currently operating.
When was Houdini Swap - Private Crypto Transactions founded?
Houdini Swap - Private Crypto Transactions was founded in 2021. It employs 1 to 10 people.
Where is Houdini Swap - Private Crypto Transactions based?
Houdini Swap - Private Crypto Transactions is headquartered in St Louis, United States, in the North America region.
How does Houdini Swap - Private Crypto Transactions make money?
Four revenue lines are on record. Swap Commission (Private Swaps) is the primary driver. The others are swap Commission (No Wallet Connect), on-chain DEX/Bridge Routing and pointless Rewards Program Commission.
Who are Houdini Swap - Private Crypto Transactions's main competitors?
Direct peers on record are LI.FI, Symbiosis Finance, THORChain, SimpleSwap, Changelly, ChangeNow, ChangeHero, Tornado Cash and Rango Exchange. Jupiter is listed as a broad incumbent.
Does Houdini Swap - Private Crypto Transactions have an API?
Yes. Houdini Swap offers a public Partner API (API V2) enabling developers to build applications that integrate privacy and cross-chain swap capabilities. The API supports token search, partner volume stats, order management, exchange creation, multi-exchange batch operations, DEX operations, commissions tracking, chain queries, and partner withdrawals. Key endpoints include GET /tokens for token search, GET/POST /commissions for partner commissions, POST /exchanges for creating exchanges, POST /exchanges/multi for batch swaps, and GET /chains for available blockchain networks. Authentication uses API keys via Authorization header. The API processes swaps, batches, and withdrawals across 100+ chains. Developer documentation is at docs.houdiniswap.com/developer-hub/overview/what-you-can-build.
What industry is Houdini Swap - Private Crypto Transactions in?
Houdini Swap - Private Crypto Transactions's product category is Cross-Chain Crypto Swap Aggregator. Its primary akta.pro industry code is FSAPAKAC, Liquidity Bridges & Cross-Chain Swaps (bridge aggregators, intent-based swaps), with a secondary code of FSAPAEAD, DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading). Its NAICS code is 522320 and its SIC code is 6200.