SimpleSwap
SimpleSwap is a non-custodial cryptocurrency swap aggregator founded in 2018 that routes wallet-to-wallet exchanges across 2,800+ digital assets via 20+ liquidity providers. It serves individual crypto traders, hardware and software wallet users, and crypto service partners through embedded integrations, an affiliate program, and a public API.
- Company typePrivate
- Founded2018
- HeadquartersMajuro, Marshall Islands
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What SimpleSwap does
SimpleSwap is a non-custodial cryptocurrency swap aggregator founded in 2018 and headquartered in Majuro, Marshall Islands. The platform routes wallet-to-wallet conversions through more than 20 external liquidity providers, supporting exchanges across 2,800+ digital assets (with loyalty program materials citing over 3,000 crypto and fiat currencies) without requiring account registration for most transactions. The core product architecture combines a multi-source execution infrastructure that aggregates and optimizes routing across liquidity venues with an intent-based execution model, introduced in partnership with NEAR Intents in 2026, that completes token swaps in under one minute and is positioned as a replacement for legacy cross-chain bridges that have historically accumulated significant exploit losses. Supporting products include a fiat-to-crypto Buy Crypto service for 30+ coins via card, iOS/Android mobile applications, a public developer API at api.simpleswap.io, and wallet/white-label integrations with Tangem, Ellipal, Cake Wallet, Xumm, Exodus, and Tonkeeper.
Revenue is generated primarily through transaction fee spreads embedded in the quoted exchange rate (independent estimates place effective swap costs at approximately 1% to 3% of transaction value), supplemented by an affiliate program that pays 0.4% to 5% commission per completed exchange via API, widgets, banners, and a two-tier sub-affiliate structure, as well as licensing/royalty revenue from API and embedded widget integrations. A tiered Loyalty Program (Bronze, Silver, Gold, Platinum) offers fee discounts up to 40% and up to 0.4% USDT cashback, with Platinum requiring 200,000 USDT in cumulative swap volume.
The customer base is structured horizontally: the primary segment is individual privacy-conscious crypto traders seeking fast, no-KYC swaps; secondary segments include hardware and software wallet users trading from cold storage and crypto service providers (wallets, exchanges, publications) integrating swap functionality via white-label or API. The company is privately held, operates with 51–100 employees, has no publicly disclosed valuation, and has no parent company or institutional funding rounds on record. Strategic positioning centers on non-custodial architecture, ease of use, broad asset coverage, and embedded distribution through major wallet and exchange partners.
SimpleSwap firmographics
Firmographics- Name
- SimpleSwap
- Legal name
- SimpleSwap
- Website
- https://simpleswap.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SimpleSwap is a non-custodial cryptocurrency swap aggregator founded in 2018 that routes wallet-to-wallet exchanges across 2,800+ digital assets via 20+ liquidity providers. It serves individual crypto traders, hardware and software wallet users, and crypto service partners through embedded integrations, an affiliate program, and a public API.
- Ownership category
- akta.pro rank
SimpleSwap industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (5232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- Crypto Payment Gateways & Checkout APIs (FSADAIAA)
- akta.pro secondary industries
- Wallet Infrastructure (SDKs, Wallet-as-a-Service) (FSADACAD), Account Abstraction & Smart Wallet Tooling (AA SDKs, paymasters, session keys) (FSAPABAK)
Keywords
Where SimpleSwap is headquartered
LocationHeadquarters
- HQ city
- Majuro
- HQ country
- Marshall Islands
Markets served
SimpleSwap business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Exchange Fee Spread: All fees are embedded within the quoted exchange rate. Independent estimates place effective swap costs between approximately 1% and 3% of transaction value.
- Affiliate Program: Affiliates earn 0.4% to 5% commission on completed exchanges made by referred users. Default reward is 0.4% with up to 5% available for some tools.
- API/Widget Integration: Revenue from API integrations and embedded widgets for partner platforms.
- Fiat Purchase Fees: Buy 30+ cryptocurrencies using debit/credit cards with fees embedded in the exchange rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Bronze Level - Entry tier with 5% fee discount |
| Hybrid | Pay-as-you-go | Platinum Level - Top tier with up to 40% discount and 0.4% cashback |
| Transaction based/ take rate | Pay-as-you-go | Affiliate Program - 0.4% to 5% revenue share |
| Transaction based/ take rate | Pay-as-you-go | Invite Friends Program - 0.1% reward on referral exchanges |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
SimpleSwap product offering
Product offeringCore offering
SimpleSwap is a non-custodial cryptocurrency exchange aggregator founded in 2018 that enables users to exchange one digital asset for another directly between their own wallets without registering an account or depositing funds. The platform aggregates liquidity from multiple providers to deliver fast, fixed-rate swaps across hundreds of crypto pairs, with additional fiat-to-crypto purchases, a public API for partner integration, dedicated iOS and Android apps, and an embedded widget for OEM partners.
Product overview
SimpleSwap is a non-custodial cryptocurrency exchange platform launched in 2018, consisting of a core swap aggregator product that routes conversions through external liquidity providers, supporting over 1,500-3,000 digital assets. The platform operates on a wallet-to-wallet model without requiring account registration. The product portfolio includes the core SimpleSwap exchange, a fiat-to-crypto purchasing service (Buy Crypto), and customer retention programs (Loyalty Program with Bronze/Silver/Gold/Platinum tiers offering fee discounts up to 40% and USDT cashback up to 0.4%). Business growth tools include an Affiliate Program (0.4-5% revenue share with API/Widget/DeFi tools) and an Invite Friends referral system. The platform also offers a public API for developer integrations. All services are accessible via web and mobile applications.
Differentiator
Problem solved
Functional benefit
Products and services
- SimpleSwap Crypto Exchange Non-custodial, no-account cryptocurrency exchange aggregator that enables users to swap one digital asset for another directly between their own wallets using aggregated liquidity and rate guarantees; built for retail crypto users.
- Buy Crypto (Fiat-to-Crypto) Fiat on-ramp feature within the SimpleSwap platform that lets users purchase cryptocurrencies using fiat payment methods without leaving the SimpleSwap interface.
- SimpleSwap API Public REST/API offering that lets partner platforms, wallets, and developers integrate SimpleSwap's non-custodial swap and fiat-to-crypto functionality into their own products via API calls.
- SimpleSwap Mobile App (iOS and Android) Native iOS and Android applications of the SimpleSwap exchange that let users perform wallet-to-wallet crypto swaps from mobile devices.
- SimpleSwap Widget Embeddable swap widget that partner crypto wallets and services can drop into their own interfaces to expose SimpleSwap's swap functionality to end users without custom integration work.
- Affiliate Program Affiliate partner program that compensates referrers with a percentage-based revenue share (reported in the range of roughly 0.4%–5%) for swap and fiat-to-crypto transactions sent to SimpleSwap through tracked affiliate links.
- Loyalty Program Multi-tier customer loyalty program for SimpleSwap users that offers progressive transaction-fee discounts and cashback rewards as user swap volume grows, structured across Bronze, Silver, Gold, and Platinum tiers.
Quantifiable outcome
- Swaps complete in under one minute using intent-based execution model
- +1 more outcomes
Companies that use SimpleSwap
Customer profileSegments3 records
Ideal customer profiles2 records
SimpleSwap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
SimpleSwap partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- NEAR IntentscoreInfrastructure innovators NEAR Intents and SimpleSwap are introducing intent-based execution models to replace legacy bridges, enabling token swaps to complete in under one minute. This addresses the ~$2.8 billion in losses from legacy bridge exploits.
- Kuvi AIcoreKuvi.ai announced integration with SimpleSwap's multi-source execution infrastructure as part of its Agentic Finance Operating System launch. This enables users to translate financial intent into autonomous trading strategies.
- TangemcoreTangem integrates SimpleSwap allowing users to swap thousands of assets directly within their hardware wallet app, combining cold-storage security with exchange-level convenience.
- EllipalcoreEllipal adds SimpleSwap for secure in-wallet swaps, letting users trade crypto directly from cold storage while staying fully in control of their assets.
- Cake WalletcoreSimpleSwap is featured within Cake Wallet and Monero.com mobile and desktop apps, providing reliable swap services at competitive rates with 24/7 support.
- Xumm WalletcoreXumm wallet integration provides highly efficient exchanges and onboarded many newcomers to the XRPL ecosystem, enhancing account activations and transactions.
- BinanceminorExchange partner providing liquidity and operational support.
- KrakenminorExchange partner providing liquidity and operational support.
- KuCoinminorExchange partner providing liquidity and operational support.
- OKXminorExchange partner providing liquidity and operational support.
- BitfinexminorExchange partner providing liquidity and operational support.
- ExodusminorWallet partner for in-wallet swap integration.
- TonkeeperminorTON blockchain wallet partner for in-wallet swap functionality.
- Gate.iominorExchange partner providing liquidity and operational support.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
SimpleSwap competitors and assessment
Company assessmentDirect peers
- ChangeNOW: Non-custodial crypto swap aggregator with the most directly comparable model — wallet-to-wallet swaps across thousands of assets, no registration required, affiliate/partner program, and embedded integrations with wallets and exchanges.
- Rango Exchange: Cross-chain swap aggregator bridging DEX and CEX liquidity via single API/UI — directly comparable on multi-chain aggregation and the bridge-replacement value proposition.
- StealthEX: Non-custodial crypto swap aggregator emphasizing no-KYC, wallet-to-wallet swaps across long-tail assets — overlapping customer segment (privacy-focused retail) and product set.
- 1inch: Leading DEX aggregator routing across multiple chains and DEXs. Overlaps with SimpleSwap on cross-chain swap execution, multi-source routing infrastructure, and intent-based execution direction.
- ChangeHero: Instant non-custodial crypto swap service competing head-to-head on fixed/floating rates, no registration, and partner API/white-label integrations.
- Matcha (0x): DEX-aggregator front-end from 0x protocol routing swaps across on-chain liquidity — comparable aggregator business serving retail traders seeking best-execution token swaps.
- FixedFloat: Non-custodial instant swap exchange with optional registration, fixed/floating rate options, and a comparable long-tail asset coverage strategy.
- Paraswap: Multi-chain DEX aggregator optimizing swap routes across DEXs and liquidity sources — overlapping aggregator infrastructure, route optimization, and developer/API integrations.
- Changelly: Long-established non-custodial instant crypto swap service routing orders to multiple liquidity providers, with extensive affiliate program and white-label/widget offering — directly competes for the same retail and partner-embedded use case as SimpleSwap.
Emerging players
- Exodus Wallet: Self-custodial wallet with built-in in-app swap functionality. Comparable on the non-custodial UX and the wallet-embedded swap flow, but also a partner distribution channel for SimpleSwap — making them both peer and distribution-side counterparty.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SimpleSwap social profiles
Digital presenceSimpleSwap financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpleSwap leadership team
Management profileNumber of profiles
Profiles1 record
SimpleSwap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpleSwap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpleSwap
What does SimpleSwap do?
SimpleSwap is a non-custodial cryptocurrency exchange aggregator founded in 2018 that enables users to exchange one digital asset for another directly between their own wallets without registering an account or depositing funds. The platform aggregates liquidity from multiple providers to deliver fast, fixed-rate swaps across hundreds of crypto pairs, with additional fiat-to-crypto purchases, a public API for partner integration, dedicated iOS and Android apps, and an embedded widget for OEM partners.
Is SimpleSwap a public or private company?
SimpleSwap is a private company. It is classified as unknown and is currently operating.
When was SimpleSwap founded?
SimpleSwap was founded in 2018. It employs 51 to 100 people.
Where is SimpleSwap based?
SimpleSwap is headquartered in Majuro, Marshall Islands.
How does SimpleSwap make money?
Four revenue lines are on record. Exchange Fee Spread is the primary driver. The others are affiliate Program, API/Widget Integration and fiat Purchase Fees.
Who are SimpleSwap's main competitors?
Direct peers on record are ChangeNOW, Rango Exchange, StealthEX, 1inch, ChangeHero, Matcha (0x), FixedFloat, Paraswap and Changelly. Exodus Wallet is listed as an emerging player.
Does SimpleSwap have an API?
Yes. SimpleSwap offers a public API for affiliate and DeFi integration. The API enables developers to integrate cryptocurrency exchange functionality into their websites, allowing users to swap without leaving the partner site while the affiliate earns USDT rewards from finished exchanges. The API documentation is available at api.simpleswap.io. Affiliate tools include API access with 0% fees for affiliates, customizable commission settings up to 5%, and a Two-Tier Affiliate Program allowing recruitment of sub-affiliates. Developer documentation is at api.simpleswap.io.
What industry is SimpleSwap in?
SimpleSwap's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAIAA, Crypto Payment Gateways & Checkout APIs, with a secondary code of FSADACAD, Wallet Infrastructure (SDKs, Wallet-as-a-Service). Its NAICS code is 5232 and its SIC code is 6200.