Changelly
Changelly is a non-custodial instant cryptocurrency exchange platform, founded in 2015 in Malta, offering swaps across 1,200+ assets on 200+ blockchains to 12M+ retail users while licensing its API and widgets to 840+ Web3 partners.
- Company typePrivate
- Founded2015
- HeadquartersValletta, Malta
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Changelly does
Changelly, founded in 2015 and headquartered in Valletta, Malta, operates a non-custodial instant cryptocurrency exchange platform serving both retail consumers and business partners. The consumer-facing product enables crypto-to-crypto swaps across more than 1,200 digital assets and 200+ blockchain networks, with fiat on-ramp (credit card, bank transfer, Apple Pay) and off-ramp (via Mercuryo) functionality delivered through third-party gateway providers. The company reports 12M+ registered users, 2.6M monthly active users, 5M+ mobile app installations, and an average 4.7 app-store rating across a 12-language interface.
The underlying platform is an aggregation layer that sources liquidity from 20+ centralized exchanges (notably Poloniex and Bittrex) via a smart pricing algorithm, with a 99.9% on-time completion rate and average swap times of 5–40 minutes for consumers and ~15 minutes for API partners. In April 2026, Changelly extended this architecture into decentralized infrastructure with Changelly DeFi, an intent-based cross-chain swap protocol supporting Ethereum, Solana, Tron, and Bitcoin with on-chain escrow and gasless execution on Solana and Bitcoin. The technology stack is exposed via REST and WebSocket APIs covering 500,000+ trading pairs, a no-code widget, and an on-chain DeFi API.
Changelly's revenue model is primarily transaction-based: 0.25% on standard crypto exchanges (0.5% for fixed-rate), 3.5–5% on fiat purchases, and a configurable 0.1%–5% partner layer on B2B API volume that enables two-sided monetization. Secondary streams include token listing fees, an affiliate program offering up to 50% revenue share, and merchant services through Changelly Pay. The go-to-market combines product-led consumer acquisition (no-registration swaps, mobile app, content marketing reaching 1.5M+ monthly blog readers) with a B2B distribution strategy embedded in 840+ partner platforms—predominantly hardware and software wallets—reaching an estimated 60M+ end users. The company is privately held with no disclosed external funding and operates under Marella LLC, with a separate entity (Alqentra LLC) for the Changelly PRO professional trading offering.
Changelly firmographics
Firmographics- Name
- Changelly
- Legal name
- Marella LLC
- Website
- https://changelly.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Changelly is a non-custodial instant cryptocurrency exchange platform, founded in 2015 in Malta, offering swaps across 1,200+ assets on 200+ blockchains to 12M+ retail users while licensing its API and widgets to 840+ Web3 partners.
- Ownership category
- akta.pro rank
Changelly industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (52321)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
- akta.pro secondary industry
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
Keywords
Where Changelly is headquartered
LocationHeadquarters
- HQ city
- Valletta
- HQ country
- Malta
- HQ region
- Europe
Markets served
Changelly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Crypto-to-Crypto Exchange Fees: Standard service fee of 0.25% per crypto exchange transaction. Fixed-rate exchanges charged at 0.5%. This is the primary revenue stream from consumer transactions, generated when users execute cryptocurrency swaps through the platform.
- Fiat Purchase Fees: Credit card purchases incur additional 3.5% to 5% fees on top of network and processing costs when users buy crypto with fiat currencies through partner gateways (MoonPay, Simplex, Banxa, etc.).
- B2B API Partnership Revenue: Partners integrating Changelly's crypto exchange API, fiat API, or widgets can set their own additional fees ranging from 0.1% to 5% per transaction, earning revenue while Changelly charges its base commission. This creates a two-sided marketplace revenue model.
- Token Listing Fees: Cryptocurrency projects pay listing fees to have their tokens added to the platform. Standard listing process takes up to two weeks, with marketing support available including social media announcements, blog posts, and newsletter features.
- Affiliate Revenue Share: Affiliate program pays partners up to 50% of Changelly's commission on each transaction completed by referred users for both crypto exchange and buy/sell transactions. CPA/CPI/Hybrid models also available with rates negotiated individually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Crypto Exchange: 0.25% transaction fee for instant crypto-to-crypto swaps |
| Transaction based/ take rate | Pay-as-you-go | Fiat Purchase: 3.5%-5% plus processing fees for credit card crypto purchases |
| Transaction based/ take rate | Pay-as-you-go | B2B API Partners: Configurable commission from 0.1% to 5% per transaction |
| Transaction based/ take rate | Pay-as-you-go | Affiliate RevShare: Up to 50% revenue share on referred user transactions |
| Other | Pay-as-you-go | Non-Custodial Model: No storage fees as funds are not held on platform |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels10 records
Changelly product offering
Product offeringCore offering
Changelly is a non-custodial instant cryptocurrency exchange that enables retail users and partner businesses to swap between more than 1,300 crypto assets and convert between crypto and fiat. It operates under parent company Marella LLC out of Valletta, Malta, and extends its liquidity and routing engine into a B2B product suite including exchange APIs, embeddable widgets, fiat on/off-ramps, and a DeFi swap product for on-chain execution.
Product overview
Changelly operates as a cryptocurrency exchange platform ecosystem consisting of three core consumer products (Instant Exchange, Buy, and Sell) complemented by a suite of B2B API products. The core platform enables non-custodial crypto-to-crypto swaps at 0.25% fees, supported by a mobile app available in 12 languages. The B2B offering centers on the Crypto Exchange API and Fiat API, which provide partners (wallets, exchanges, fintechs) access to aggregated liquidity across 1,000+ cryptocurrencies and 185+ blockchains. Additional B2B modules include the Changelly DeFi API for intent-based cross-chain swaps, a Widget for no-code integration, Changelly PAY for merchant processing, an Affiliate Program with up to 50% revenue share, and a Listings service for project token distribution. The platform aggregates pricing from major exchanges including Poloniex and Bittrex, and processes fiat transactions through integrated providers like MoonPay, Banxa, and Transak.
Differentiator
Problem solved
Functional benefit
Brands
- Changelly DeFi: A cross-chain decentralized swap service featuring intent-based routing protocol for automated token swaps across Ethereum, Solana, Tron, and Bitcoin.
- Changelly PRO
Products and services
- Changelly Instant Exchange Non-custodial instant crypto-to-crypto swap platform for retail users, supporting more than 1,300 assets via aggregated liquidity routing.
- Changelly PRO Advanced trading interface offering a wider set of trading features for users who need more than simple instant swaps.
- Changelly Pay Fiat-to-crypto and crypto-to-fiat on/off-ramp product for buying and selling cryptocurrencies via conventional payment rails.
- Changelly DeFi DeFi swap product that uses on-chain intent-based routing to access competitive execution across decentralized venues.
- Changelly B2B Exchange API and Widget White-label REST API and embeddable widget that lets wallets, exchanges, and fintech partners embed Changelly swap and on-ramp functionality in their own products.
Quantifiable outcome
- 99.9% uptime and 99.9% on-time swap completion rate
- +6 more outcomes
Companies that use Changelly
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Changelly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature8 records
Changelly partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- SwapzonecoreSwapzone upgraded its Crypto Exchange API to connect Changelly alongside ChangeNOW, SimpleSwap, LetsExchange, and 27 other providers in a single integration covering 3,000+ assets. Changelly serves as one liquidity provider in Swapzone's aggregated exchange network enabling simultaneous live offers across providers.
- TonkeepercorePartnership enabling cross-chain deposits to the TON blockchain. Users can fund Tonkeeper wallets with USDT, USDC, or DAI from 13 decentralized networks including Ethereum, Solana, TRON, BSC, Polygon, and Arbitrum directly within the app. Promotional campaign ran April 27 to May 10, 2026 offering Telegram Premium subscription prizes.
- SafePalcoreLaunch of limited-edition co-branded SafePal S1 hardware wallet exclusively for Changelly app users. 250 units available through daily raffles where users completing $50+ crypto-to-crypto swaps through the Changelly mobile app are automatically entered. Collaboration responds to survey findings showing 52%+ of Changelly users prioritize strong asset protection and self-custody when selecting wallets.
- Trezorcore5-year partnership integrating Changelly exchange API into Trezor hardware wallets. Results: 55% increase in conversions and 182% increase in average order value. Partnership cited as success story in B2B marketing materials.
- LedgercorePartnership since 2018 integrating Changelly API into Ledger hardware wallets. Results: 30% rise in user engagement and 25% growth in transaction volume while maintaining wallet safety standards. CEO Pascal Gauthier stated excitement about making Changelly available to Ledger users.
- CoolWalletcoreFirst integrated swap service provider for CoolWallet hardware wallets. Results: 32% transaction count surge after integration. COO Patrick Choo noted collaboration supports mission of delivering seamless, secure experience empowering users in their crypto journey.
- EllipalcoreIntegration with Ellipal hardware wallets resulting in 150%+ increase in transaction volume. Air-gapped hardware wallet combined with Changelly exchange functionality for secure in-wallet crypto swaps.
- OneKeycoreIntegration delivering impressive exchange rates for users to exchange various cryptos directly in OneKey App. COO Patrick Choo noted Changelly delivers competitive rates making it easier and smoother for users.
- ExoduscoreExodus wallet integration enables in-wallet crypto exchanges through Changelly API. Featured in partnership logos section of main website.
- TangemcoreHardware wallet partner featured in ecosystem. Valentine's Day 2024 collaboration reached 1.18 million people generating high engagement and positive community feedback. Tangem featured as prize provider in holiday campaigns.
- MoonPaycoreFiat gateway provider for credit card and bank transfer purchases on Changelly. One of several fiat partners enabling global coverage with local payment options.
- Simplex (Banxa)coreFiat-to-crypto provider enabling purchases on Changelly platform. Part of network of providers ensuring competitive service terms for users worldwide.
- BanxacoreFiat gateway partner for buying cryptocurrency on Changelly. Provides regional payment options and currency coverage for global users.
- TransakcoreFiat on-ramp provider integrated into Changelly platform for purchasing crypto with various payment methods.
- PoloniexcoreLiquidity provider integrated into Changelly's smart pricing algorithm alongside Bittrex and others to source competitive exchange rates from available markets.
- BittrexcoreLiquidity provider integrated into Changelly's exchange rate aggregation system alongside Poloniex and other exchanges for best price execution.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Changelly competitors and assessment
Company assessmentDirect peers
- Exolix: Exolix is an instant non-custodial crypto exchange supporting 1,000+ assets with floating/fixed rate options and partner API — a direct functional substitute competing for the same swap and integration customers.
- FixedFloat: FixedFloat is a non-custodial instant exchange offering floating and fixed-rate swaps across thousands of assets, with a Telegram bot and API — a near-substitute for Changelly's retail swap product.
- Swapzone: Swapzone is an instant-swap aggregator listing 30+ exchange providers including Changelly itself. It competes for B2B and retail swap traffic by offering side-by-side rate comparison across Changelly and its direct competitors.
- ChangeNOW: ChangeNOW is a direct competitor running a non-custodial instant crypto exchange with a similar 1,000+ asset offering, fiat on-ramp partnerships, and B2B API. Both platforms aggregate liquidity from multiple venues and compete for the same retail swap and hardware-wallet integration demand.
- LetsExchange: LetsExchange aggregates multiple liquidity providers (including ChangeNOW and others) for retail and partner swap, offering similar functionality to Changelly's exchange API and competing for hardware-wallet and fintech integrations.
- StealthEX: StealthEX is a no-registration instant crypto swap service with a similar non-custodial model, broad asset coverage, and affiliate program — overlapping directly with Changelly's core non-custodial exchange value proposition.
- SimpleSwap: SimpleSwap operates a comparable instant-swap platform supporting 1,000+ cryptocurrencies with fixed and floating rate options, an affiliate program, and a partner/white-label API — directly competing with Changelly's core consumer and B2B exchange offering.
Emerging players
- Transak: Transak is a global fiat on/off-ramp provider integrated with Changelly's fiat API and used by many of the same wallet partners (Ledger, MetaMask ecosystem). Comparable because it offers the B2B fiat rails that Changelly also resells to its partners.
- THORChain: THORChain is a decentralized cross-chain swap protocol competing directly with Changelly DeFi's intent-based routing for native BTC/ETH/Solana/Tron swaps. Comparable as an alternative non-custodial cross-chain execution venue.
Broad incumbents
- MoonPay: MoonPay is both a partner (one of Changelly's fiat on-ramp providers) and a broader incumbent in fiat-to-crypto on-ramps, with a larger wallet of consumer brands, NFT checkouts, and enterprise integrations. Comparable because both sell embedded fiat-to-crypto infrastructure to wallets and apps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Changelly social profiles
Digital presenceChangelly compliance and trust
Trust signalCompliance3 records
Changelly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Changelly leadership team
Management profileNumber of profiles
Profiles1 record
Changelly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Changelly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Changelly
What does Changelly do?
Changelly is a non-custodial instant cryptocurrency exchange that enables retail users and partner businesses to swap between more than 1,300 crypto assets and convert between crypto and fiat. It operates under parent company Marella LLC out of Valletta, Malta, and extends its liquidity and routing engine into a B2B product suite including exchange APIs, embeddable widgets, fiat on/off-ramps, and a DeFi swap product for on-chain execution.
Is Changelly a public or private company?
Changelly is a private company. It is classified as corporate owned and is currently operating.
When was Changelly founded?
Changelly was founded in 2015. It employs 51 to 100 people.
Where is Changelly based?
Changelly is headquartered in Valletta, Malta, in the Europe region.
How does Changelly make money?
Five revenue lines are on record. Crypto-to-Crypto Exchange Fees are the primary driver. The others are fiat Purchase Fees, B2B API Partnership Revenue, token Listing Fees and affiliate Revenue Share.
Who are Changelly's main competitors?
Direct peers on record are Exolix, FixedFloat, Swapzone, ChangeNOW, LetsExchange, StealthEX and SimpleSwap. Emerging players are Transak and THORChain. MoonPay is listed as a broad incumbent.
Does Changelly have an API?
Yes. Changelly offers multiple APIs for business partners: (1) Crypto Exchange API - enables crypto-to-crypto swaps across 1000+ crypto assets across 185+ blockchains with 500,000+ unique trading pairs; (2) Fiat on/off-ramp API - enables fiat-to-crypto purchases and sales supporting 200+ cryptocurrencies and 100+ fiat currencies through provider integrations including MoonPay, Banxa, Transak, Unlimit, Switchere, Topper, Kado, and Wert; (3) Changelly DeFi API - provides cross-chain decentralized swaps supporting over 1.5 billion Solana tokens, 500+ Ethereum assets, Bitcoin, and Tron with intent-based routing. Integration is free with no API key fees or usage charges. Partners can set additional fees from 0.1% to 5% per transaction. Standard integration takes 3-5 days. REST API and WebSocket API available with JSON-RPC 2.0 endpoints. Developer documentation is at docs.changelly.com.
What industry is Changelly in?
Changelly's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks, with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 52321 and its SIC code is 6200.