Whatmore
Whatmore is an AI-native video commerce platform that sells shoppable video widgets and AI-generated product imagery tools to Shopify-based fashion and apparel brands, converting UGC and catalog images into interactive product-page videos that boost conversion. The company serves 4,000+ brands across 20+ countries via a freemium SaaS model with plans ranging from free to $360 per month.
- Company typePrivate
- Founded2022
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Whatmore does
Whatmore (legally WittyByte Technologies Pvt. Ltd., with US entity WittyByte Technologies Inc.) is a Bangalore-founded, San Jose-headquartered SaaS company that sells an AI-native video commerce platform to Shopify-based ecommerce brands. The platform combines two integrated products: Shoppable Videos, which imports Instagram, TikTok, and YouTube UGC into interactive, auto-tagged video widgets on product detail pages, collections, and homepages (with add-on modules for Smart Retargeting, Auto Pilot, A/B testing, and Klaviyo email campaigns); and AI Studio, which generates on-model lifestyle imagery and lifestyle videos from flatlay catalog images without traditional photo shoots, using proprietary Smart Expand and Relighting pipelines outputting at up to 8K resolution.
Under the hood, Whatmore layers computer vision and generative AI on top of a deeply integrated Shopify connection (1-click install, auto-sync of products, collections, and inventory), social platform integrations (Meta, TikTok, YouTube), and marketing analytics infrastructure (Google Analytics, Klaviyo, Shopflo checkout). Differentiation rests on five proprietary technical claims: 95%-accuracy Smart Matching for automatic product tagging on videos, Smart Retargeting using 4x higher-intent video-interaction data, async loading and global CDN for zero page-speed impact, AI Studio outputs at 5x the speed of traditional shoots, and 50% lower base pricing versus the closest benchmarked competitor (Tolstoy at ~$29 vs ~$149 per month).
The commercial model is dual subscription: credit-based AI Studio plans ranging from a free 20-credit tier to a $360/month 1,800-credit Scale plan, alongside an all-inclusive Shoppable Videos SaaS subscription starting at $29/month with a 14-day free trial. GTM is hybrid PLG plus assisted sales — self-serve 1-click install through the Shopify App Store (where the app is rated 5.0 across 400+ reviews) for SMBs, complemented by a 24-hour-response guided demo motion for mid-market and Scale/Premium tiers. The company serves 4,000+ brands across 20+ countries, with a strong vertical concentration in fashion and apparel (hair extensions, intimates, luggage, skincare, sustainable goods), supported by a lean team of 18 across two offices and one disclosed $650K seed round from Callapina Capital and Good Capital in October 2023.
Whatmore firmographics
Firmographics- Name
- Whatmore
- Legal name
- WittyByte Technologies Pvt. Ltd.
- Website
- https://whatmore.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Whatmore is an AI-native video commerce platform that sells shoppable video widgets and AI-generated product imagery tools to Shopify-based fashion and apparel brands, converting UGC and catalog images into interactive product-page videos that boost conversion. The company serves 4,000+ brands across 20+ countries via a freemium SaaS model with plans ranging from free to $360 per month.
- Ownership category
- akta.pro rank
Whatmore industry classification
Industry- Product category
- Video Commerce Software
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Shoppable Video & Short-form Commerce Platforms (CRAFANAE)
- akta.pro secondary industry
- Short-Form Video Shopping & Shoppable Video Platforms (MPACAHAI)
Keywords
Where Whatmore is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Whatmore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- AI Studio Subscriptions: Credit-based subscription plans for AI-generated product images and videos. Users purchase credits that are consumed based on output quality and model selection. Free plan provides 20 credits; paid plans range from $24 to $360 per month.
- Shoppable Videos SaaS: Monthly subscription for shoppable video widgets on ecommerce websites. Includes 14-day free trial. Plans are all-inclusive with no usage-based overages on some tiers; competitor comparisons show pricing at $29/month for base tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Shoppable Videos - Base tier at $29/month |
| Subscription | Monthly | Starter Plan - $24/month (120 credits) |
| Subscription | Monthly | Growth Plan - $160/month (800 credits) |
| Subscription | Monthly | Enterprise Scale - $360/month (1,800 credits) |
| Freemium | Pay-as-you-go | Free Plan - 20 credits |
| Subscription | Monthly | Shoppable Videos - Competitive pricing at 50% lower than Tolstoy |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Whatmore product offering
Product offeringCore offering
Whatmore is an AI video commerce platform that combines shoppable video widgets with AI-generated product imagery and video creation for e-commerce brands on Shopify. Shoppable Videos turns Instagram, TikTok, and YouTube UGC into interactive video widgets on product pages with auto-tagged products and smart retargeting. AI Studio converts flatlay catalog images into on-model lifestyle visuals and generates lifestyle videos for every SKU without traditional studio shoots.
Product overview
Whatmore is an AI video commerce platform offering two core integrated products: Shoppable Videos and AI Studio. Shoppable Videos turns passive browsers into buyers through interactive, UGC-based shoppable video widgets deployed on ecommerce PDPs, collections, and homepage with auto-tagged products and smart retargeting. AI Studio generates studio-grade product images and lifestyle videos from existing catalog without traditional shoots. The products share a unified workflow where AI Studio creates content that flows into Shoppable Videos for deployment. Additional features include Smart Retargeting, Auto Pilot, A/B Testing, Klaviyo email integration, and 50+ customizable templates. The platform is Shopify-native with 1-click installation and integrates with Instagram, TikTok, YouTube, Meta, and Google Analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Shoppable Videos Interactive shoppable video widgets that display Instagram, TikTok, and YouTube UGC on ecommerce product detail pages, collections, and homepage with auto-tagged products inside videos. Designed for ecommerce brands on Shopify needing to lift PDP conversion rates and AOV without impacting page load speed.
- AI Studio AI-native creative studio that generates studio-grade product images and lifestyle videos from existing flatlay catalog images. Converts flatlays to on-model imagery, generates lifestyle videos for every SKU, and supports bulk workflows with outputs up to 8K resolution. Designed for fashion and ecommerce brands that want to eliminate traditional studio shoots.
Quantifiable outcome
- 2.4x higher conversion rate on products with shoppable videos
- +13 more outcomes
Companies that use Whatmore
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Whatmore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature8 records
Whatmore partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ShopflocoreIntegration partner for seamless video checkout experience within Whatmore shoppable videos. Shopflo's 1-click checkout embedded in video tiles allows shoppers to complete purchases without leaving the video experience, removing mobile checkout friction.
- ShopifycorePrimary platform partner. Whatmore operates as a Shopify app with 1-click install, auto-syncs products/collections/inventory, and is distributed through the Shopify App Store. Deep native integration is core to Whatmore's positioning.
- Meta (Facebook/Instagram)coreIntegration for importing UGC videos from Instagram, retargeting audiences via Meta Pixel, and pushing high-intent video interaction events to Meta Event Manager for custom audience creation.
- TikTokcoreIntegration for importing UGC videos from TikTok for use in shoppable video widgets on ecommerce websites.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Whatmore competitors and assessment
Company assessmentDirect peers
- Bambuser: Bambuser is a live shopping and shoppable video platform used by global retail and fashion brands. It is comparable to Whatmore for on-site video commerce and UGC-driven conversion use cases, with additional live streaming capabilities.
- Quinn: Quinn is a direct shoppable video competitor on Shopify. Whatmore reports migrating 20+ brands from Quinn via its free guided migration program, indicating feature and pricing parity at the SMB Shopify tier.
- Firework: Firework is a leading shoppable video commerce platform serving enterprise and mid-market brands. It overlaps directly with Whatmore's Shoppable Videos product across on-site video, UGC and live shopping, though at a larger enterprise tier.
- Videowise: Videowise provides shoppable video widgets and UGC integration for Shopify merchants. It is closely comparable to Whatmore's core Shoppable Videos offering on similar target customers and feature set.
- Tolstoy: Tolstoy is a direct competitor in shoppable video for ecommerce, particularly on Shopify. Whatmore explicitly references migrating 100+ brands from Tolstoy and positioning its pricing at ~50% below Tolstoy's $149/month.
- Vidjet: Vidjet is a shoppable video platform focused on ecommerce, offering UGC video widgets and analytics for product pages. Direct overlap with Whatmore's shoppable video product for fashion and DTC brands.
Emerging players
- Botika: Botika is an AI fashion photography platform that generates on-model product imagery from flatlays. It directly competes with Whatmore's AI Studio for fashion and apparel merchants seeking to replace traditional shoots.
- The New Black: The New Black is an AI fashion imagery platform offering virtual models and product photoshoots. It is comparable to Whatmore's AI Studio flatlay-to-on-model and AI background features for fashion ecommerce.
- Weshop: Weshop is an AI-powered product imagery and model generation tool for ecommerce sellers. It overlaps with Whatmore's AI Studio on AI-generated lifestyle product visuals and background replacement for catalog imagery.
Others
- Loop Subscriptions: Loop is a Shopify-focused ecommerce platform adjacent to Whatmore's merchant base. Included as a thematic peer given shared Shopify merchant focus and overlapping DTC fashion customer base, though Loop's core subscription and retention focus is adjacent rather than directly competitive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Whatmore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whatmore leadership team
Management profileNumber of profiles
Profiles2 records
Whatmore funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whatmore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whatmore
What does Whatmore do?
Whatmore is an AI video commerce platform that combines shoppable video widgets with AI-generated product imagery and video creation for e-commerce brands on Shopify. Shoppable Videos turns Instagram, TikTok, and YouTube UGC into interactive video widgets on product pages with auto-tagged products and smart retargeting. AI Studio converts flatlay catalog images into on-model lifestyle visuals and generates lifestyle videos for every SKU without traditional studio shoots.
Is Whatmore a public or private company?
Whatmore is a private company. It is classified as venture growth investor backed and is currently operating.
When was Whatmore founded?
Whatmore was founded in 2022. It employs 11 to 50 people.
Where is Whatmore based?
Whatmore is headquartered in Bangalore, India, in the Asia region.
How does Whatmore make money?
Two revenue lines are on record. AI Studio Subscriptions are the primary driver. The others are shoppable Videos SaaS.
Who are Whatmore's main competitors?
Direct peers on record are Bambuser, Quinn, Firework, Videowise, Tolstoy and Vidjet. Emerging players are Botika, The New Black and Weshop. Loop Subscriptions is listed as an others.
Does Whatmore have an API?
No public API is recorded for Whatmore.
What industry is Whatmore in?
Whatmore's product category is Video Commerce Software. Its primary akta.pro industry code is CRAFANAE, Shoppable Video & Short-form Commerce Platforms, with a secondary code of MPACAHAI, Short-Form Video Shopping & Shoppable Video Platforms. Its NAICS code is 45912 and its SIC code is 5734.