What Today does

Today is an early-stage game and interactive entertainment company building Limbo, an AI-powered social simulation platform featuring GenAI-backed non-player characters (NPCs), no-code tools for virtual world development, cross-platform streaming, interactive game streaming, and AI-generated music. The platform is paired with a $LIMBO token designed to align community incentives, positioning the company within the Web3 gaming and AI-driven virtual world category. The product targets consumer audiences seeking interactive, AI-mediated social experiences rather than enterprise customers.

The company's go-to-market is product-led and community-driven, leaning on token-based participation, a community-first post-launch stance (community allocation was raised from 2% to 6% following the troubled November 2024 token launch), and direct engagement with crypto-native user bases. Funding has come primarily from crypto-focused venture investors, with a $5 million seed round in April 2024 led by Sfermion and Big Brain Holdings alongside 32bit Ventures, Builder Capital, Collab+Currency, Compute Ventures, GSR, LIF, Metavest Capital, and Spirit Dao. Revenue mechanics appear tied to token economics and platform usage rather than disclosed SaaS pricing; no public pricing or named enterprise customers are documented.

The firm is founder-led by Michael O'Connor (CEO), operates with 11-50 employees, and was founded in 2023/2024. Note that the input data also contains references to a Danish "TODAY" selling AI tools to financial advisors and a Dublin-based "Today" operating e-cargo bike subscriptions following the Dockr acquisition; these appear to be separate entities sharing the "Today" name rather than lines of the same business, and have been excluded from this analysis of the Web3 social simulation firm described in firmographics.

Name

Today

Legal name

Today

Website

https://todaythegame.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Today is an early-stage Web3 gaming studio building Limbo, an AI-powered social simulation platform with GenAI-backed NPCs, no-code virtual world tools, and a $LIMBO token, targeting consumer communities interested in AI-driven interactive entertainment.

Ownership category

akta.pro rank

Product category

Social Simulation Gaming

NAICS

Amusement Arcades (71312)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Computer Programming Services (7371)

akta.pro primary industry

Web3/Blockchain Game Studios (MPAFAAAO)

akta.pro secondary industries

Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD), On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins) (FSAPAGAB), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG)

Keywords

• Web3 social gaming
• AI gaming platform
• Virtual world tools
• No-code game development
• Social simulation game

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Advisory Tools Subscription: SaaS-based AI tools for financial advisors, likely subscription-based model targeting advisory firms

Go-to-market motion1 record

Core offering

Today operates a Web3 social simulation game that enables players to interact with GenAI-backed NPCs and build virtual worlds through no-code tools. The platform combines generative AI characters with social simulation gameplay and Web3 token-based community features under the Today's Limbo brand.

Product overview

Today operates primarily as a Dublin-based electric cargo bike subscription service, offering an electric cargo bike subscription across European markets targeting families, freelancers, and small businesses. The service includes maintenance and optional extras and was established following the company's acquisition of Dutch cargo logistics firm Dockr. The company also has connections to AI ventures including an AI-powered social simulation platform called Today's Limbo and a Danish AI startup (TODAY) focused on financial advisory tools, though the relationship between these entities requires clarification.

Differentiator

Problem solved

Functional benefit

Brands

• Limbo: AI-powered social simulation platform with token-based community features
• E-cargo bike subscription service

Products and services

• Today's Limbo
• Web3 Social Simulation Game

Quantifiable outcome

• Save time on documentation and administrative tasks for financial advisors

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Sandbox: Decentralized UGC virtual-world platform with on-chain land/assets and token economy; direct overlap with Today's virtual-world + no-code tooling + token-system combination.
• Inworld AI: Developer platform for AI-driven NPCs in games; Today competes in the same AI-NPC layer, especially relevant for the no-code tooling and GenAI-backed characters in Limbo.
• Illuvium: Web3 gaming studio with token economies and AI-enhanced gameplay; same funding-stage category and primary end market of crypto-native gamers.
• Decentraland: On-chain social virtual world with LAND, avatars, and a token economy; comparable in product surface and target audience of social simulation on the blockchain.
• Parallel Studios: Web3 AI-driven social simulation / card game studio with on-chain asset ownership, the closest direct competitor to Today's Limbo in category, mechanics, and target user.
• Big Time Studios: Web3 action RPG with NFT-based cosmetic economies and AAA-style PC game production; overlaps with Today on the Web3-game-with-token-economy segment and target user.

Emerging players

• Character.AI: AI character/companion consumer product with persistent relationship memory; comparable at the relationship/AI-agent layer now visible in Today's Youmio product line.
• Replika: AI companion product with persistent emotional continuity; comparable to the Youmio / Limbo relationship mechanic and signals a broader consumer-AI-companion market Today can target.
• Convai: Conversational AI NPCs for virtual worlds and games; comparable technology (LLM-driven NPCs) targeting social simulation and UGC game worlds.

Broad incumbents

• Roblox: Massive UGC virtual-world platform with creator tooling, social spaces, and avatar-based identity; not on-chain but the comparable UGC + no-code + social-simulation benchmark and competitive ceiling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/todaythegame

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Today