OYE

What OYE does

OYE is a private consumer wellness company founded in 2022 by Colombian reggaeton artist J Balvin (José Álvaro Osborne Balvin). The company operates a single product: a bilingual (Spanish and English) mobile wellness application that delivers daily interactive wellness practices focused on mental and emotional health. Content is developed with input from mental health and wellness experts, including J Balvin's personal therapist, lending clinical credibility to the platform. The app targets Spanish and English speaking wellness consumers seeking accessible, native-language mental health and emotional wellness resources, with an explicit positioning to address stigma around mental health in Latinx communities.

The underlying technology is a bilingual interactive wellness platform delivering curated daily wellness content, distributed through major mobile app stores (iOS and Android) for global consumer access. The product architecture emphasizes seamless language switching and ease of use, with content organized around daily practice routines rather than algorithm-driven personalization. No proprietary AI/ML models, APIs, or SDKs are disclosed, and the platform does not advertise third-party AI integrations. Expert-backed content is positioned as the primary differentiator versus generic wellness applications.

OYE's business model is assumed to be subscription-based recurring revenue, though pricing specifics have not been publicly disclosed. Go-to-market is product-led growth with celebrity endorsement at the top of the funnel — J Balvin announced the app through major press channels in May 2022, leveraging his personal health journey and global social media following for demand generation. The company raised approximately $3.5M in seed funding from investors including 17Sigma, Expa, Gaingels, Gray Matters Capital, and Rodina Capital, with a subsequent round involving Collaborative Fund, GreyMatter, and Wisdom Ventures. The company operates with a small team of 1-10 employees, and the current monetization performance is not publicly disclosed.

Name

OYE

Website

https://oye.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

OYE is a consumer mobile wellness application founded by J Balvin that delivers bilingual (Spanish/English) daily mental and emotional wellness practices to Spanish and English speaking individuals. Expert-backed content and celebrity-driven distribution are its primary go-to-market levers.

Ownership category

akta.pro rank

Product category

Consumer Mental Wellness Application

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

Keywords

• Wellness mobile app
• Mental health app
• Bilingual wellness content
• Emotional wellness platform
• Mindfulness mobile app

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Mobile Application Services: OYE operates as a consumer wellness mobile application. The specific revenue model (subscription, freemium, or other) was not disclosed in available sources.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

OYE operates a bilingual (Spanish and English) consumer mobile wellness application that delivers daily interactive wellness practices focused on mental, emotional, and physical well-being. The app was developed with input from mental health and wellness experts, including founder J Balvin's personal therapist, and is positioned for Spanish- and English-speaking consumers seeking accessible, culturally relevant mental wellness resources.

Product overview

OYE is a single, unified bilingual wellness application created by Colombian music artist J Balvin. The app provides daily wellness practices and mental health support content in both Spanish and English. It was developed with involvement from mental health experts, including Balvin's personal therapist, motivated by his own health struggles. The product consists solely of the OYE mobile application targeting emotional and physical well-being.

Differentiator

Problem solved

Functional benefit

Products and services

• OYE Wellness App Bilingual (Spanish and English) interactive mobile wellness application that delivers daily mental, emotional, and physical wellness practices. Content is developed with input from mental health and wellness experts, including J Balvin's personal therapist. Targeted at individual wellness-conscious consumers, with a particular focus on Hispanic and Latin American audiences seeking native-language emotional wellness support.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Calm: Category-leading consumer meditation and mental wellness app with subscription-based daily content. Most directly comparable to OYE on product format (mobile app, daily practices, emotional wellness), though Calm is English-first and far larger.
• Headspace: Direct competitor offering guided meditation and mental wellness content via mobile app subscription. Comparable on product, target consumer, and business model; OYE differentiates via bilingual content and celebrity-led brand.

Broad incumbents

• BetterHelp: Largest online therapy network (owned by Teladoc), addressing mental wellness via 1:1 therapist sessions rather than self-guided content. Adjacent rather than identical model, but competes for the same consumer mental wellness wallet share.
• Talkspace: Public telehealth company delivering online therapy and psychiatry. Competes with OYE for the same end user seeking mental health support but through live clinical care rather than daily practice content.
• Sanvello (Optum): Mental wellness app backed by UnitedHealth/Optum offering self-guided content plus coaching. Provides an incumbent comparison point for how a celebrity-driven, bilingual wellness brand could be acquired and scaled via payer distribution.

Emerging players

• Woebot Health: AI-driven mental health chatbot delivering cognitive behavioral therapy via mobile. Comparable target audience and digital delivery model; differentiates through conversational AI rather than expert-authored content.
• Wysa: AI mental wellness chatbot popular with younger and international users, including Spanish-speaking markets. Comparable on global, mobile-first emotional wellness delivery to bilingual users.
• Liberate: Meditation and mental wellness app explicitly serving Black, Indigenous, and People of Color communities. Highly comparable culturally-segmented positioning, though OYE targets Hispanic/Latinx specifically.
• Insight Timer: Largest free meditation app with a massive library of teachers and sessions, including Spanish-language content. Competes for the same daily wellness practice use case on a freemium basis.
• Youper: AI mental wellness app with a strong Spanish-language offering and LATAM user base. Closest direct peer on bilingual / Hispanic mental wellness positioning, despite differing on AI-driven vs expert-driven content.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OYE