machtfit

What machtfit does

machtfit GmbH is a Berlin-based B2B software company founded in 2011 that operates a cloud-based digital health platform for corporate health management (Betriebliches Gesundheitsmanagement, BGM) in Germany. The company serves primarily large German enterprises with 2,000+ employees, providing a unified platform that consolidates employee health benefits—including corporate fitness, mental health, nutrition, relaxation, and preventive care—under a single employer-controlled budget. As of recent disclosures, the platform connects 320,000+ active employees across 250-300+ corporate customers (including Bayer, Lufthansa, Deutsche Bahn, Vattenfall, TotalEnergies, and Stadtwerke Bielefeld) to 6,500+ health benefit partners offering 10,000+ health services across 49 categories, with integrations to 100+ HR/HRIS systems for streamlined onboarding.

The platform architecture combines a central employee-facing marketplace (web and mobile) with a BGM coordinator dashboard for usage analytics, a submission service (Einreichservice) for reimbursing existing health contracts, and supporting modules such as an ROI calculator, hr health Community (HR professional network), and hr health DATA LAB (proprietary data insights). Revenue is generated primarily through a usage-based subscription model in which corporate customers pay per actively registered employee, with employer-set annual budgets (e.g., €200/year) layered on top of tax-advantaged structures including the €50/month Sachbezug and €600/year prevention budget. The go-to-market is consultative enterprise direct sales supplemented by self-serve platform demos, content marketing, webinars, and Masterclasses targeting HR and BGM decision-makers.

The company holds GDPR and ISMS22 (DQS 538567) certifications, is led by founder and Managing Director Philippe Bopp alongside co-founders Gregor Bierhals (Head of Product) and Max Kazenwadel (Head of Marketing), and has raised venture funding from IBB Ventures, PHS Capital, EIT Digital Accelerator, and Seventure Partners (~$2.5M disclosed in 2017). The company remains private and is headquartered at Monbijouplatz 5, 10178 Berlin.

Name

machtfit

Legal name

machtfit GmbH

Website

https://machtfit.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

machtfit GmbH is a Berlin-based B2B SaaS company that operates a cloud corporate health management platform for large German enterprises, connecting 320,000+ employees across 250-300+ customers to 6,500+ health benefit partners under a unified employer budget.

Ownership category

akta.pro rank

Product category

Corporate Wellness Platform

NAICS

Individual and Family Services (6241)

SIC

Services-Health Services (8000)

akta.pro primary industry

Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW) (HLALADAM)

akta.pro secondary industries

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)

Keywords

• Corporate wellness platform
• Employee health benefits
• Health benefits marketplace
• Corporate fitness programs
• Mental health benefits

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Active Employee Billing: Companies pay based on the number of employees registered on the platform. This usage-based subscription model means employers only pay for employees who actively engage with the platform. Employees receive a defined budget (e.g., €200 per year) which the employer subsidizes for health offerings on the machtfit platform.
2. Tax-Optimized Benefit Budgets: Integration of employer benefit budgets with German tax advantages: monthly Sachbezug of €50 per employee and annual prevention budget of €600 per employee, both tax-free for qualifying health offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

machtfit operates a cloud-based digital health platform for corporate health management (BGM) that consolidates all employee health benefits — including fitness, mental health, nutrition, and wellness offerings — into a single platform with unified budget management. The platform connects corporate customers with a network of 6,500+ health benefit providers offering 10,000+ health services across 49 categories, supporting tax-optimized benefit delivery (Sachbezug and prevention budgets) for German enterprises.

Product overview

machtfit operates as a unified platform-plus-modules architecture for corporate health management (BGM). The core product is the machtfit Gesundheitsplattform, which serves as a consolidated health benefits platform where companies manage all health offerings under a single budget. The platform integrates three main modules: Firmenfitness (corporate fitness), Mental Health (psychological wellbeing), and Gesundheits-Benefits (comprehensive health offerings across 49 categories). Supporting modules include the BGM Dashboard for analytics, the ROI-Rechner for financial impact calculation, and the hr health Community/DATA LAB for professional networking and data insights. The platform provides access to 6,500+ partners offering over 10,000 health offerings, connects via 100+ HR system integrations, and supports both online and offline delivery modes.

Differentiator

Problem solved

Functional benefit

Products and services

• machtfit Gesundheitsplattform The core digital health platform for corporate health management (BGM) that consolidates all health benefits, offerings, and employee engagement tools into a single platform with unified budget management. Designed for large German enterprises (2,000+ employees) and their HR/BGM teams.
• machtfit DIGITAL Digital health offering module providing 700+ online courses, live streams, and digital health services for remote and hybrid employees. Extends the machtfit platform beyond offline fitness and wellness offerings to include fully digital health interventions.
• Firmenfitness (Corporate Fitness) Corporate fitness offering providing employees with access to fitness studios, workouts, training plans, and physical health programs through the machtfit platform's network of 6,500+ health partners. Designed for enterprise employees as part of a comprehensive BGM program.
• Mental Health (Employee Wellbeing) Mental health and employee wellbeing offering including stress management, burnout prevention courses, mindfulness exercises, and psychological health support programs. Delivered through the machtfit platform to enterprise employees.
• Gesundheits-Benefits (Health Benefits Catalog) Comprehensive health benefits catalog providing access to over 10,000 health offerings across 49 categories including fitness, nutrition, wellness, relaxation, and preventive health services from 6,500+ partner providers nationwide in Germany. Designed for enterprise employees as a unified health benefit under a single employer budget.

Quantifiable outcome

• 320,000+ employees actively use machtfit
• +6 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• 6,500+ Health Benefit ProviderscoreOthersBundesweit (nationwide) network of health and fitness partners including studios, online providers, wellness services. Partners offer courses, training plans, memberships, and livestreams across fitness, nutrition, relaxation, and wellness categories. This partner ecosystem is central to machtfit's value proposition of offering diverse health benefits to corporate employees.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Limeade: Employee wellbeing and corporate health platform offering engagement programs, wellbeing content, and analytics to enterprise HR teams. Limeade is comparable to machtfit's core BGM Dashboard and platform approach, targeting large employers with comprehensive wellbeing infrastructure.
• Calm Business: Corporate subscription tier of the Calm meditation and mental wellness app, sold to enterprise HR teams for employee benefit programs. Calm Business overlaps with machtfit's mental health, mindfulness, and stress-reduction offerings for the same employer-buyer persona.
• Wellable: Corporate wellness platform providing employers with wellbeing programs, fitness perks, and engagement tracking. Wellable's B2B SaaS model and HR-integrated approach mirrors machtfit's platform structure, targeting similar enterprise buyers with configurable wellness benefit offerings.
• Urban Sports Club: European corporate fitness platform providing employees flexible access to a network of gyms and wellness studios through employer-paid subscriptions. Urban Sports Club competes head-to-head with machtfit in Germany and across Europe, targeting the same BGM buyer with a similar network-based subscription model.
• Wellhub (formerly Gympass): Global corporate fitness and wellness marketplace connecting employees to gyms, studios, and wellness apps via employer-subsidized subscriptions. Wellhub is the closest international analog to machtfit's Firmenfitness and Gesundheits-Benefits platform model, serving a similar enterprise HR buyer with usage-based corporate wellness benefits.
• Hansefit: Germany's leading corporate fitness network, offering employer-subsidized access to thousands of sports and wellness facilities. Hansefit is machtfit's most direct German competitor in the Firmenfitness category, with comparable enterprise B2B model and similar mid-to-large employer target market.
• Headspace for Work: B2B mental health and mindfulness platform sold to HR/benefits buyers at enterprises. Headspace for Work directly overlaps with machtfit's Mental Health module, serving similar employer personas (HR, BGM coordinators) with comparable subscription-based corporate wellbeing offerings.

Broad incumbents

• Personio: Leading European HR and people operations SaaS platform serving SMBs and mid-market companies. Personio is comparable to machtfit as an enterprise HR-adjacent platform for German employers, though it focuses on core HRIS rather than wellness benefits; it represents both a potential integration partner and a competitive threat via adjacent feature expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/machtfit
• Facebookfacebook.com/machtfit.de
• LinkedInlinkedin.com/company/machtfit-gmbh
• Instagraminstagram.com/machtfit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about machtfit