What Episto does

Episto, operated by French-incorporated Jering SAS, is a market research technology company that distributes surveys through social media platforms in order to reach consumer audiences that traditional panel-based methods struggle to access at speed or with authenticity. Founded in 2018 and headquartered in Paris, the company has built a mobile-first, conversational survey platform that delivers questionnaires through social channels using an app-like, chat-style respondent experience. The platform is organized around six survey types — image and awareness, practices and habits, local, satisfaction, concept testing, and advertising testing — and is claimed to deliver an average fieldwork duration of three days with verbatims 50% longer than those gathered from online panels.

The product's differentiation rests on three pillars: access to social media respondent pools (the company cites five billion active social media users as its addressable reach), mobile-optimized conversational UX with social-media-native distribution, and an embedded AI layer that compresses the research workflow from design through delivery to analysis. AI modules include prompt-to-questionnaire generation, Word-document import, autonomous qualitative interviewing (Quali by AI), conversational insights analysis (AI Insights), real-time response quality scoring with fraud detection (AI Quality Check), verbatim coding with sentiment analysis, automatic multilingual translation, automated PowerPoint report generation, and a voice-input mode (Vocal Mode) for qualitative interviews. No public API or developer-facing integration surface is documented.

Episto generates revenue through subscription/recurring enterprise contracts with market research companies, brands, retailers, communication agencies, and consulting firms, sold via a consultative direct-sales motion with dedicated Customer Success Managers; pricing is not publicly disclosed and follows a quote-based enterprise model. The company has accumulated an enterprise customer base spanning IFOP, Kantar, GfK, NellyRodi, Roland Berger, EY, Fnac Darty, Auchan Retail France, Carrefour, Decathlon, L'Oréal, Dentsu, JCDecaux, RATP, Eiffage, Nocibe, and Webedia, among others. As of late 2023 the company had raised approximately €2.5 million in seed funding from GO CAPITAL and Takara Capital to accelerate product development and international expansion.

Name

Episto

Legal name

Jering SAS

Website

https://en.episto.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Episto is a Paris-based market research technology company that distributes conversational surveys via social media to reach niche and broad consumer audiences. Its mobile-first platform combines social-media-based respondent recruitment with AI-powered questionnaire generation, autonomous qualitative interviewing, insights analysis, and automated reporting for enterprise research buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Survey Services: The company provides survey services to market research companies, brands, retailers, communication agencies, and consulting firms. Services include image and awareness surveys, practices and habits studies, local surveys, satisfaction surveys, concept testing, and advertising testing. The platform offers turnkey solutions with expert support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Episto provides a B2B SaaS platform that designs, distributes, and analyzes market research surveys through social media channels rather than traditional panels, targeting market research firms, brands, retailers, agencies, and consultancies. The platform offers six standardized survey types (image/awareness, practices & habits, local, satisfaction, concept testing, and advertising testing) and is augmented by AI modules for questionnaire generation, qualitative interviewing, insight analysis, response quality control, verbatim coding, translation, and automated report generation. Customers access a turnkey solution with expert Customer Success support and an average fieldwork duration of approximately 3 days.

Product overview

Episto is a market research technology platform offering a unified survey platform augmented by multiple AI-powered modules. The core Episto Platform enables the design, distribution via social media, and analysis of six survey types (Image and Awareness, Practices & Habits, Local, Satisfaction, Concept Testing, and Advertising Testing). AI capabilities are embedded across the full research workflow through discrete modules: AI-Powered Questionnaire Generation for auto-building surveys from prompts or documents, Quali by AI for large-scale qualitative interviews, AI Insights for conversational analysis of results, AI Quality Check for data reliability, AI-Powered Verbatim Codification for thematic grouping with sentiment analysis, Automatic Verbatim Translation for multilingual studies, AI Report and Reports Assistant for automated PowerPoint generation, and Vocal Mode for voice-based response collection. The platform is designed for mobile-first use and supports multi-country studies from a single centralized interface.

Differentiator

Problem solved

Functional benefit

Products and services

• Episto Platform A turnkey B2B SaaS survey platform that designs, distributes via social media, and analyzes consumer insight studies using a mobile-first conversational questionnaire format, multi-country study management, and integrated AI analysis tools. Sold to market research companies, brands, retailers, communication agencies, and consulting firms as a subscription platform supported by dedicated Customer Success Managers.
• Image and Awareness Survey A standardized survey service on the Episto Platform that measures spontaneous and aided brand awareness, competitive positioning, awareness-building channels, brand image among familiar consumers, and affinity target profiles. Designed for market research firms and brands running brand-equity and positioning studies.
• Practices and Habits Survey A standardized survey service on the Episto Platform that profiles customers and non-customers, exploring daily habits, behaviors, expectations, and needs to inform product development and market positioning. Used by brands and retailers for category and consumer-behavior research.
• Local Survey A standardized survey service on the Episto Platform that analyzes behavior, expectations, and needs of residents within a catchment area or local service users, including drivers of visit or non-visit. Used by retailers, public infrastructure operators, and public-sector clients for local market and public-consultation studies.
• Satisfaction Survey A standardized survey service on the Episto Platform that assesses target-group satisfaction levels, identifies product and service improvement opportunities, and measures criteria used by customers and non-customers, including NPS measurement. Used by retailers and consumer-facing brands to monitor customer experience.
• Concept Testing A standardized survey service on the Episto Platform that evaluates offer relevance by testing concepts against each other and fine-tuning positioning prior to commercialization, supporting monadic and comparative testing methodologies. Used by brands to validate new product and service concepts before launch.
• Advertising Testing and Media Measurement A standardized survey service on the Episto Platform that measures campaign memorability and comprehension, conducts creative diagnoses, and identifies optimization opportunities for advertising and media investments. Used by brands, communication agencies, and media owners (e.g., JCDecaux) to evaluate pre- and post-campaign performance.

Quantifiable outcome

• Average fieldwork duration of 3 days for data collection
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature10 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Toluna: Established consumer-panel and insights platform with global reach and automated survey tooling. Represents the legacy panel-based approach Episto is trying to disrupt, while also competing for the same brand and research-agency buyer with increasingly automated products.
• Qualtrics: Enterprise experience-management and research platform owned by Silver Lake / CPP, with broad survey, CX, and analytics capabilities. Competes for the same enterprise research budget and is rolling out its own AI-driven survey and insights assistants, making it both a competitor and a potential partner.
• SurveyMonkey: Mass-market survey platform with AI-assisted survey creation and an integrated consumer panel (via its own respondent marketplace). Comparable on the B2B survey tooling side and increasingly so on AI feature parity, though it relies on its own panel rather than social-media sampling.
• Cint: Global panel-exchange and audience infrastructure provider for market research, sitting between buyers and traditional panel operators. Operates at much greater scale than Episto but competes for the same research-buyer wallet and is actively investing in programmatic and API-driven research infrastructure.

Direct peers

• Latana: Brand-tracking platform that recruits respondents through social-media-based sampling to deliver audience and brand metrics. Closely aligned with Episto's social-media sampling methodology applied specifically to brand tracking, and targets the same brand and agency buyer.
• Prolific: Participant recruitment platform for academic and commercial research with a vetted, opt-in pool and API-first distribution. Comparable to Episto as an alternative to traditional panels for higher-quality, faster respondent access, though more focused on academic and quant use cases.
• Attest: UK-based consumer-research SaaS offering brands a proprietary consumer network and AI-assisted survey tools to run insight projects directly. Closely comparable to Episto in target customer (brands and agencies), productized B2B research workflow, and AI-driven analysis layer.

Emerging players

• Suzy: Consumer-insights platform combining an opt-in respondent community with an AI research assistant for brands and agencies. Closely comparable to Episto's target buyer and productized workflow, though Suzy's respondent community is a managed panel rather than a social-media sampling layer.
• quantilope: Automated consumer-research SaaS offering AI-assisted questionnaire design, in-platform analysis, and automated reporting for brand and research-agency buyers. Highly comparable on the AI-driven automation of the survey workflow that Episto emphasizes, with similar mid-market enterprise positioning.
• Glimpse: Trend and consumer-insights platform that mines social-media and search signals for fast, topical research. Adjacent to Episto's social-media-data foundation but differentiated by passive trend detection versus active survey-based collection.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/episto
• Xx.com/helloepisto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Episto