What PLATFORM Golf does

PLATFORM Golf designs, manufactures, and commercializes patented tilting-platform hardware that brings realistic uneven lies and breaking putts into indoor golf simulators. The product line comprises three core platforms — TrueSlope (combined full-swing and putting, starting at $25,495), TruePR (full-swing with pitch-and-roll simulation, starting at $14,995), and TrueBreak (automated breaking-putt platform, starting at $19,995) — built around four-actuator inclinometer-based slope control and aerospace-grade aluminum construction. The hardware integrates natively with leading simulator and launch-monitor ecosystems including TruGolf (6,000+ simulators, 146+ commercial sites), Trackman, GEARS, SAM PuttLab, and Quintic via the proprietary SSG (Singularity for Simulated Golf) software layer, enabling real-time slope adjustment synchronized with on-screen course terrain.

The company sells through a hybrid go-to-market combining direct-to-consumer website sales (Request a Quote / Schedule a Demo CTAs), enterprise field sales for commercial facilities (academies, country clubs, entertainment venues, hospitality), and channel distribution via simulator-integration partners. PLATFORM Studios delivers bespoke end-to-end custom residential and commercial build services, while PLATFORM Academy adds a recurring subscription revenue stream for lessons, challenges, and digital competitions featuring elite PGA/LPGA instructors. The customer base spans PGA professionals, NCAA programs (Illinois, Arizona State, Furman, Clemson), equipment manufacturers (TaylorMade, Cobra Puma), elite training facilities (Butch Harmon Floridian, Jupiter Hills Club, Cog Hill), and international venues including Yas Links Abu Dhabi (the Middle East's first such simulator installation).

Founded originally as Perfection Platform in 2014 by Glen Coombe, the business was acquired in 2024 by current co-founders Thomas Hackett (CEO) and Rory Flanagan (CCO) and rebranded as PLATFORM Golf with a digitally actuated product roadmap. The company is headquartered in Dublin, Ireland (EMEA HQ) and Binghamton, New York (US HQ), employs 11–50 people, and raised $7.5M in April 2026 from CircleRock Capital, Litquidity Capital, and GameAbove following a December 2025 strategic investment from GameAbove Sports. PLATFORM Golf won "Best in Show" at both the 2025 PGA Show and the 2025 Golfweek Tech Lab.

Name

PLATFORM Golf

Legal name

PLATFORM Golf

Website

https://platformgolf.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

PLATFORM Golf designs and sells patented tilting hardware platforms (TrueSlope, TruePR, TrueBreak) that simulate realistic uneven lies and breaking putts for indoor golf simulators, integrating with TruGolf, Trackman, GEARS, SAM, and Quintic for PGA professionals, NCAA programs, country clubs, and residential enthusiasts.

Ownership category

akta.pro rank

Product category

Golf Simulation and Training Equipment

NAICS

Computer and Peripheral Equipment Manufacturing (3341), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer Systems Design and Related Services (54151)

SIC

Sporting & Athletic Goods, Nec (3949), Computer Peripheral Equipment, Nec (3577), Services-Computer Programming Services (7371)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Golf simulator platforms
• Indoor golf training
• Putting technology
• Golf swing analysis
• Golf simulation hardware

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales - Golf Simulation Platforms: One-time sale of golf simulation platforms (TruePR, TrueBreak, TrueSlope) to residential customers, commercial facilities, golf academies, and entertainment venues. Products are priced at $14,995 to $25,495 depending on configuration.
2. Custom Studio Design and Installation Services: PLATFORM Studios provides end-to-end custom golf studio design and installation services for private residences and commercial facilities, including consultation, design renders, professional setup, and maintenance.
3. PLATFORM Academy Subscription: Subscription-based online platform offering lessons, challenges, and access to golf technology. Members receive exclusive lessons, training drills, player challenges, real-time feedback tools, and digital competitions. Enhanced features available for PLATFORM hardware owners.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

PLATFORM Golf designs, manufactures and sells patented tilting golf simulation platforms — TrueSlope, TruePR and TrueBreak — that replicate real-course uneven lies and breaking putts for indoor/off-course practice. Hardware is complemented by the SSG proprietary integration software, the PLATFORM Academy online coaching subscription, and PLATFORM Studios custom build services for residential and commercial customers.

Product overview

PLATFORM Golf offers a platform-plus-modules architecture centered on three proprietary hardware platforms: TrueSlope™ (the combined full-swing and putting platform), TruePR™ (the full-swing-only platform for driving ranges), and TrueBreak™ (the putting-only platform). These modular platforms share patented inclinometer-based pitch-and-roll technology, integrate with leading simulator systems (TruGolf, GEARS, SAM, Quintic), and are complemented by the PLATFORM Academy subscription training platform and PLATFORM Studios custom installation service. The ecosystem is designed to bridge the experience gap between off-course simulator practice and on-course play by enabling realistic uneven lies and breaking putts.

Differentiator

Problem solved

Functional benefit

Brands

• PLATFORM Studios: Custom golf builds and multi-use entertainment rooms for private residences and community facilities, including golf rooms, multi-sport spaces, and combined golf sim plus home theater setups.
• PLATFORM Academy
• TrueSlope
• TrueBreak
• TruePR

Quantifiable outcome

• Platform deployed across 6,000+ TruGolf simulators and 146+ commercial sites globally
• +1 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• TrackmancoreTechnology or Integration · 1 January 2026Integration partnership to combine Trackman launch monitors with PLATFORM Golf's TrueSlope product. The integration enables all existing Trackman simulators to be upgraded with real-world slope, lie, and putting conditions. CEO Thomas Hackett called this a defining moment that resets the simulation golf category.
• TruGolfcoreTechnology or IntegrationIntegration powering rollout across 6,000+ TruGolf simulators and 146+ commercial sites globally. TrueSlope integrates with TruGolf Apogee and Launchbox for Singularity for Simulated Golf technology.
• GEARScoreTechnology or IntegrationIntegration with GEARS 3D motion capture system for comprehensive swing analysis and putting data within the PLATFORM Golf simulator environment.
• SAM (Science & Motion)coreTechnology or IntegrationIntegration with SAM PuttLab and SAM Putt Studio for advanced putting analysis. TrueBreak and TrueSlope integrate with SAM technology to deliver projected training aids and professional-grade analysis.
• QuinticcoreTechnology or IntegrationIntegration with Quintic Ball Roll system for putting analysis and ball roll dynamics. Part of the comprehensive data ecosystem for complete training improvement.
• Putting BallistixcoreStrategic or Co-development PartnerPartnership with Stephen Sweeney's Putting Ballistix system. PLATFORM Golf integrates Putting Ballistix into Academy, training platforms, and retail simulator environments. Supported build of the most advanced putting studio in the world in Jupiter, Florida.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TruGolf: TruGolf is a direct competitor and integration partner that produces indoor golf simulators and simulation software (Apogee, E6, Launchbox). PLATFORM Golf's TrueSlope integrates with TruGolf across 6,000+ simulators and 146+ commercial sites, making them simultaneously partner and competitor in the indoor golf category.
• Foresight Sports: Foresight Sports is a leading manufacturer of golf launch monitors and simulators (GCQuad, GC3, GCHawk). They are a technology partner for PLATFORM Studios custom builds and compete in the same premium indoor golf category serving academies, fitters and high-end consumers.
• Uneekor: Uneekor manufactures premium golf launch monitors and simulator systems (EYE XO2, EYE MINI) used by commercial facilities and residential customers. They compete in the indoor golf simulator space where PLATFORM Golf's TrueSlope/TrueBreak/TruePR platforms operate as complementary hardware layers.
• AboutGolf: AboutGolf is a direct competitor producing indoor golf simulators, putting greens and swing analysis systems for commercial and residential markets. They overlap with PLATFORM Golf across simulator-based training and commercial facility installations.
• Swing Catalyst: Swing Catalyst produces swing analysis hardware and software used by coaches and instructors, including balance plates and motion capture systems. They address the same golf training and performance analysis market that PLATFORM Golf's TruePR and TrueSlope platforms serve.
• OptiShot: OptiShot manufactures infrared-based golf simulators targeting entry-level and mid-market home users. They overlap with PLATFORM Golf's residential simulator segment but at lower price points and a different technological approach.

Broad incumbents

• Trackman: Trackman is the dominant premium golf launch monitor and simulator platform. Their 2026 partnership with PLATFORM Golf integrates TrueSlope with Trackman's launch monitors, validating PLATFORM as the slope/lie complement to Trackman's premium indoor golf ecosystem.
• Toptracer: Toptracer is the dominant ball-tracking technology used at driving ranges and on broadcasts, owned by Topgolf Callaway. They serve adjacent golf technology/training markets and overlap with PLATFORM Golf's full-swing training use cases at ranges and commercial venues.
• Garmin (Approach): Garmin's Approach line offers golf GPS watches, rangefinders and club tracking technology broadly serving golfers and facilities. While not a direct simulator competitor, Garmin operates in the adjacent golf performance and data technology category where PLATFORM Golf competes for consumer and commercial mindshare.

Emerging players

• Ernest Sports: Ernest Sports produces golf launch monitors (ES16, ES14 Tour) targeting the mid-market simulator and coaching segment. They compete with PLATFORM Golf's downstream partners like Foresight and Trackman in launch-monitor-based indoor training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PLATFORMgolf
• LinkedInlinkedin.com/company/platformgolfbrand/?originalSubdomain=ie
• Instagraminstagram.com/platformgolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLATFORM Golf