What nexba does

Nexba Pty Ltd is an Australian privately-held functional beverage company founded in 2011 by brothers-in-law Drew Bilbe and Troy Douglas, operating as a subsidiary of Goodness Group Global Pty Ltd. The company develops and sells three lines of all-natural, sugar-free beverages — Kombucha (traditionally brewed with oolong tea and containing 500 million live Bacillus coagulans probiotics per serve), Better Soda (carbonated soda alternatives with prebiotics and vitamin C), and Nootropics (functional wellness drinks with ingredients such as L-theanine, ginkgo biloba, chamomile, choline, and zinc) — all unified by its globally patented Goodsweet® plant-based sweetener blend combining erythritol and stevia. The company claims to have helped consumers eliminate more than 8 billion grams of sugar and is certified as a B Corporation, using FSC-certified packaging.

Nexba serves health-conscious consumers seeking functional drinks that support gut health and wellness without sugar or artificial ingredients. The business operates a multi-channel go-to-market model combining direct-to-consumer e-commerce via Shopify (nexba.com), third-party online marketplaces (Amazon Australia), and physical retail distribution through Woolworths in Australia and retailers across the UK and Europe, with localized eco-production in the UK serving European customers. Products are priced at retail level (no public direct pricing) and revenue is generated through consumer packaged goods transactions across these channels. The brand markets across Instagram, Facebook (NexbaEurope), and TikTok (@nexbauk), and is positioned as the most widely available kombucha brand in Europe. No public funding rounds beyond a 2019 Gaingels-led $6M Series 2 and a 2024 ~$460K raise are disclosed, and the company remains privately held under the Goodness Group Global holding structure.

Name

nexba

Legal name

Nexba Pty Ltd

Website

https://nexba.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

Probiotic & Live-Culture Beverage Production (Shots, Tonics) (AFAFAHAE), Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)

Keywords

• Sugar-free beverages
• Functional drinks
• Kombucha products
• Probiotic sodas
• Nootropic beverages

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Nexba sells directly to consumers through its Shopify-powered online store (nexba.com), offering individual product purchases with home delivery. This channel serves customers in Australia, UK, and across Europe.
2. Retail/Distribution Sales: Nexba generates revenue through placement in retail stores and marketplaces including Amazon Australia and Woolworths supermarkets. Products are sold as consumer packaged goods through these distribution channels.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nexba manufactures and sells naturally sugar-free functional beverages across three product lines: traditionally brewed kombucha with live probiotic cultures, Better Soda carbonated alternatives fortified with prebiotics and vitamin C, and Nootropics wellness drinks featuring functional ingredients such as L-theanine, ginkgo biloba, and chamomile. All products are sweetened exclusively with Nexba's globally patented Goodsweet® plant-based blend (erythritol and stevia), positioning the company in the gut-health and low-sugar beverage category.

Product overview

Nexba is an Australian beverage company offering three distinct product lines: Kombucha (probiotic fermented drinks), Better Soda (sugar-free carbonated alternatives), and Nootropics (functional wellness drinks). All products share a core positioning of being all-natural, sugar-free, and using the proprietary Goodsweet plant-based sweetener blend (erythritol and stevia). The Kombucha line features traditionally brewed oolong tea kombucha with live probiotic cultures. The Better Soda line offers nostalgic flavor reimagines with added prebiotics and vitamins. The Nootropics line incorporates functional ingredients like L-theanine, ginkgo biloba, chamomile, choline, zinc, and probiotics for wellness benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Goodsweet: Nexba's all-natural, plant-based sweetener blend used across all products. Registered trademark indicated.
• Kombucha
• Better Soda
• Nootropics

Quantifiable outcome

• 8+ billion grams of sugar eliminated from consumer diets

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor, core and supporting.

• Foodbank AustraliaminorOthersNexba partners with Foodbank in Australia through Team Impact Days, supporting local charities and community giving programs. This aligns with the company's B Corp commitment to community impact and social responsibility.
• Business in the Community (UK)minorOthersNexba works with Business in the Community in the UK as part of their Team Impact Days program, supporting local communities and charitable initiatives in the UK market.
• ShopifycoreTechnology or IntegrationNexba's e-commerce store is powered by Shopify, which enables the company to provide online shopping services to customers. Shopify handles payment processing, order management, and store infrastructure.
• FSC (Forest Stewardship Council)supportingStrategic or Co-development PartnerNexba uses 100% FSC-certified board for packaging, demonstrating commitment to responsible sourcing and environmental sustainability. This partnership supports the company's B Corp values.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Poppi: US prebiotic soda brand offering low-sugar, functional carbonated drinks in mainstream retail. Comparable to Nexba's Better Soda line in format, functional positioning, and channel strategy.
• Kevita: US kombucha and functional 'master brews' brand (now part of PepsiCo). Comparable to Nexba on kombucha category, functional benefits (energy, immunity), and retail distribution scale.
• Remedy Drinks: Australia-based kombucha and functional beverage brand (also in UK and other markets). Closely comparable to Nexba in geography, core kombucha category, sugar-free positioning, and retail-led distribution model.
• Health-Ade Kombucha: US premium kombucha brand focused on gut health, traditionally brewed, widely distributed in natural and mainstream retail. Directly comparable to Nexba on category, functional positioning, and target health-conscious consumer.
• GT's Living Foods: Pioneer US kombucha brand (Synergy) with broad flavour range and retail presence. Closely comparable to Nexba on traditional kombucha brewing, probiotic-led messaging, and shelf-based distribution.
• Olipop: US functional soda brand targeting sugar-free, gut-health positioning with nostalgic flavours. Directly comparable to Nexba's Better Soda line on product format, functional claims (prebiotic fibre), and target consumer.

Emerging players

• MOJU: UK-based functional shots and drinks brand using apple cider vinegar and botanicals. Comparable to Nexba on functional, all-natural positioning and overlapping UK distribution footprint.
• AG1: Global daily greens/nootropic supplement brand. Comparable to Nexba's Nootropics line on functional wellness positioning (mental clarity, immunity) and direct-to-consumer-led growth, though in powder rather than beverage format.

Broad incumbents

• Innocent Drinks: Coca-Cola-owned UK/EU smoothies and functional juice brand. Comparable as a broad incumbent in non-carbonated functional/healthy beverages with deep UK and EU retail distribution overlapping Nexba's footprint.
• Coca-Cola: Global CSD incumbent actively reformulating into sugar-free lines and acquiring functional brands. Comparable as the dominant competitor in the soft drinks category Nexba's Better Soda line directly targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/NexbaEurope
• Instagraminstagram.com/nexbaeurope
• TikToktiktok.com/@nexbauk
• Xx.com/nexba

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nexba