What HeartHero does

HeartHero, Inc. is a Denver, Colorado-based medical device company founded in 2016 that designs, manufactures, and sells the Elliot automated external defibrillator (AED), a compact 1.5-pound portable defibrillator delivering 150 joules (50 joules in pediatric Child Mode) with an IP56-rated enclosure and a one-button pediatric switch. The product is targeted primarily at individual consumers and families for home use, where roughly 70 percent of sudden cardiac arrests (SCA) occur and average ambulance response times of seven minutes materially reduce survival odds. HeartHero packages the hardware with a Bluetooth Low Energy and LTE-connected companion mobile app (BMD-300 and BG95-M3 modules) and an AWS-hosted medical device data service (HeartHero Cloud) that captures ECG recordings, treatment timelines, device self-test results, and pad/battery status for EMS handoff, follow-up care, and regulatory reporting.

The company's revenue model combines one-time hardware sales of the Elliot AED through two owned Shopify storefronts (heart-hero-pmci.myshopify.com and heartheroaed.myshopify.com), potential recurring revenue from cloud/app services, and a commission-based affiliate referral program restricted to approved jurisdictions. Distribution is direct-to-consumer supplemented by contact-based inquiries for healthcare providers, distributors, CPR organizations, and partners. Marketing spans organic social (Instagram, LinkedIn, X, Facebook), educational content on the device hub page, and affiliate referrals with a 30-day attribution window.

HeartHero holds CE marking under EU MDR transitional provisions, UKCA authorization via MHRA, and ARTG No. 387771 listing via Australia's TGA, but the device is explicitly not FDA cleared and is therefore not authorized for sale in the United States. VeraSafe serves as GDPR representative in the EU and UK, and Emergo Australia serves as TGA sponsor. The company is privately held with no public listing and has raised approximately $11.6M across five funding rounds between 2018 and 2023; specific investors and ownership percentages were not disclosed.

Name

HeartHero

Legal name

HeartHero, Inc.

Website

https://hearthero.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

HeartHero is a Denver-based medical device company (founded 2016) that designs and sells the Elliot AED, a compact portable defibrillator paired with a Bluetooth/LTE companion app and AWS cloud platform, targeting individual consumers and families for home and on-the-go sudden cardiac arrest response across the EU, UK, and Australia.

Ownership category

akta.pro rank

Product category

Automated External Defibrillators

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Electrophysiology Mapping & Ablation Systems (HLAHAFAD)

Keywords

• Automated external defibrillator
• Portable medical devices
• Cardiac emergency response
• Connected health devices
• Home AED solutions

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Elliot AED Device Sales: One-time hardware sales of the Elliot AED device through direct e-commerce (Shopify storefronts) and potentially through distributor/partner channels. The device is priced for individual consumers (home use) and healthcare settings.
2. Mobile App Services: The HeartHero mobile app connects to the AED via Bluetooth and provides device monitoring, maintenance alerts, treatment data storage, and emergency support features. Revenue may derive from app-related premium services or cloud data storage.
3. Affiliate Referrals: HeartHero operates an affiliate program where partners earn commissions (referral fees) for each eligible sale referred through unique Affiliate Links. Affiliates receive customer incentives for referred customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HeartHero designs, manufactures, and sells the Elliot AED, a compact (1.5 lbs) automated external defibrillator built for non-medical home users to deliver life-saving defibrillation during sudden cardiac arrest. The hardware is paired with a Bluetooth- and LTE-connected mobile application providing step-by-step voice/visual guidance, device monitoring, and treatment reporting, plus an AWS-hosted cloud platform that stores ECG and device telemetry. Distribution is primarily through direct e-commerce and an affiliate program in jurisdictions where the device has regulatory clearance.

Product overview

HeartHero offers a connected health ecosystem centered on the Elliot AED, a portable automated external defibrillator for home and on-the-go use. The product suite includes the Elliot AED as the core medical device, the HeartHero Mobile Application as a companion app providing real-time guidance and device monitoring via Bluetooth and LTE connectivity, and HeartHero Cloud Software for secure data storage, retrieval, and regulatory reporting. The system is designed for rapid deployment during sudden cardiac arrest emergencies, with the AED capable of operating independently during emergencies even without app connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Elliot: The Elliot AED is a compact, easy-to-use automated external defibrillator designed for durability and lifesaving moments. It delivers 150 joules for adults and automatically reduces to 50 joules in Child Mode for pediatric patients under 55 lbs (25 kg).
• HeartHero Mobile App
• HeartHero Cloud Software

Products and services

• HeartHero Elliot AED Compact, portable automated external defibrillator (AED) designed for non-medical home users and on-the-go cardiac preparedness. Delivers 150 joules for adults with automatic reduction to 50 joules in Child Mode for pediatric patients under 55 lbs. Features voice and visual guidance, built-in CPR metronome, Bluetooth and LTE connectivity, IP56 water/dust resistance, -4°F to 122°F operating range, 1.5 lb weight, and 6.3" x 6.1" x 1.7" dimensions. Sold to individual consumers, with the device intended for rapid deployment during sudden cardiac arrest events.
• HeartHero Mobile Application Mobile companion application that pairs with the Elliot AED via Bluetooth and LTE to provide real-time step-by-step visual and voice prompts during emergency use, device status monitoring (battery, pad condition, self-test results), location tracking for owned and shared devices, treatment summary PDF reports with ECG data and timestamps, push notifications for motion, low battery, or pad expiration, built-in training video access, and multi-language support.
• HeartHero Cloud Software AWS-hosted cloud-based Medical Device Data System (MDDS) that stores ECG recordings during SCA treatments, treatment timelines and metrics, shock delivery details, CPR metrics, device self-test results, battery and pad status, and firmware. Supports secure cloud access, EMS handoffs, follow-up care coordination, and regulatory reporting for medical device safety monitoring.

Quantifiable outcome

• 70% survival rate when AED used within 3 minutes of SCA event
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• American College of Cardiology (ACC)coreStrategic or Co-development PartnerHeartHero partners with the American College of Cardiology, a global leader in cardiovascular care, education, and research. Together they work to raise awareness of Sudden Cardiac Arrest and expand access to life-saving defibrillation where it matters most. The partnership aligns ACC's cardiovascular expertise with HeartHero's portable AED technology.
• VeraSafe (EU Representative)minorOthersVeraSafe serves as HeartHero's EU representative pursuant to Article 27 of the GDPR. Located at Unit 3D North Point House, North Point Business Park, New Mallow Road, Cork T23AT2P, Ireland. Handles data protection inquiries for EU residents.
• VeraSafe (UK Representative)minorOthersVeraSafe serves as HeartHero's UK representative pursuant to Article 27 of the UK GDPR. Located at 37 Albert Embankment, London SE1 7TL. Handles data protection inquiries for UK residents.
• Emergo Australia (Sponsor)minorOthersEmergo Asia Pacific Pty Ltd t/a Emergo Australia serves as HeartHero's Australian Sponsor for TGA regulatory compliance. Contact: +61 2 9006 1662. Handles adverse event reporting and regulatory matters in Australia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Philips (HeartStart): Philips HeartStart is the global market leader in AEDs, including the HeartStart Home model that directly competes with HeartHero's Elliot in the consumer/home segment. Both target untrained lay rescuers with voice-guided, portable defibrillators.
• ZOLL Medical (Asahi Kasei): ZOLL is a leading AED manufacturer (AED Plus, AED 3) and broader resuscitation medical device company owned by Asahi Kasei. Direct competitor in both professional and consumer AED segments with established global distribution and brand trust.
• Cardiac Science: Cardiac Science manufactures the Powerheart AED line for public access, professional, and home use. Direct competitor with overlapping product positioning in the consumer AED market.
• HeartSine Technologies (Stryker): HeartSine (now part of Stryker) produces the samaritan PAD AED family, including compact models for public access and home use. Direct AED competitor with similar portability and ease-of-use focus.
• Defibtech: Defibtech manufactures the Lifeline AED and REVIVER AED product lines for public access, home, and professional markets. Direct competitor with similar feature set and target customer profile.

Emerging players

• Avive Solutions: Avive is a US-based connected AED startup whose device emphasizes connectivity, mobile app integration, and out-of-hospital cardiac arrest response—the closest profile peer to HeartHero in the connected consumer AED category.

Broad incumbents

• Mindray: Mindray is a large Chinese medical device manufacturer with an AED product line within a broader patient monitoring and defibrillator portfolio. Competes in the AED market with global distribution but is not specialized in the consumer/home niche.
• Nihon Kohden: Nihon Kohden is a Japanese medical electronics company with AEDs (AED-3100) within a broader patient monitoring and cardiology portfolio. Operates in the AED space but as part of a wider medical device offering.

Regional players

• CU Medical Systems: CU Medical Systems is a Korean AED manufacturer (i-PAD, Paramedic series) with strong presence in Asia-Pacific and parts of Europe. Comparable AED offering but primarily regional focus outside North America.
• AMI Italia (Saver One): AMI Italia manufactures the Saver One AED family and other resuscitation devices, primarily serving European and emerging markets. Comparable AED product line with regional channel strength.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HeartHeroAED
• Facebookfacebook.com/HeartHeroAED
• LinkedInlinkedin.com/company/heartheroaed
• Instagraminstagram.com/heartheroaed

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HeartHero