Fashmates

Name

Fashmates

Legal name

Fashmates

Website

https://fashmates.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Fashmates is an AI-powered styling platform that delivers outfit-based shopping recommendations and generative content for online fashion brands and retailers via a shoppable social network, founded in 2019 and headquartered in Fremont, California.

Ownership category

akta.pro rank

Product category

Fashion Technology Software

NAICS

Shoe Retailers (458210)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

E-commerce & Retail Recommendation Engines (HDAAAGAA)

akta.pro secondary industries

Virtual Styling & Outfit Planning (HSACAJAF), Creator/Influencer Storefront Platforms (CRAFANAC)

Keywords

• AI fashion styling
• Outfit recommendations platform
• Shoppable social commerce
• Fashion personalization software
• Retail content generation

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. AI Styling Services for Brands and Retailers: AI-driven styling services and content generation provided to brands and retailers, with improvements in product discovery and customer engagement as value drivers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Fashmates provides an AI-driven personalized styling platform marketed as "The Shoppable Fashion Social Network." It delivers outfit-based shopping recommendations and AI-generated styling content to online fashion brands and retailers to improve product discovery and customer engagement. The offering combines a recommendation engine with generative AI content production tailored to fashion retail use cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Fashmates Platform A shoppable fashion social network offering AI-driven personalized styling services and content generation for online fashion brands and retailers, designed to improve product discovery and customer engagement.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Scale indicators2 records

Direct peers

• Vue.ai: Vue.ai is a direct competitor offering AI-powered product recommendation, visual search, and styling automation for fashion retailers. It is the closest analogue to Fashmates in terms of product scope (AI personalization + content generation for fashion brands) and B2B SaaS model.
• Syte: Syte provides visual AI and personalization tools for fashion e-commerce, including outfit recommendation and shoppable discovery. It overlaps directly with Fashmates' AI-driven styling and product discovery value proposition for online fashion brands.
• Lily AI: Lily AI applies AI to fashion retail for product attribution, recommendation, and demand prediction. It competes for the same B2B fashion-brand customer wallet as Fashmates, particularly around improving product discovery and on-site personalization.
• Stylumia: Stylumia is an AI-driven fashion intelligence and trend-forecasting platform that also serves fashion brands and retailers with consumer-insight tooling. It is a relevant direct peer given its India operational base and overlapping target customer segment.
• Findmine: Findmine specializes in AI-driven outfit completion and shoppable looks for fashion e-commerce, directly mirroring Fashmates' outfit-based recommendation core. Both target online fashion brands seeking to lift basket size through styling automation.

Emerging players

• Style.me: Style.me offers virtual try-on and outfit styling tools for fashion e-commerce. It overlaps with Fashmates on the virtual styling and personalization side, though its primary focus is try-on visualization rather than social-driven discovery.
• Looks (AI fashion social): Looks is an emerging AI-driven fashion social and shopping platform that combines outfit inspiration with shoppable product links. It is a relevant emerging peer given Fashmates' positioning as a shoppable fashion social network with AI styling.

Broad incumbents

• Stitch Fix: Stitch Fix is an established personalized styling service combining human stylists with recommendation algorithms. It addresses the same underlying consumer pain point (personal outfit discovery) at much larger scale, providing context on incumbent approaches to styling-as-a-service.
• Amazon Fashion (with StyleSnap): Amazon Fashion and its StyleSnap visual-search/AI styling features represent the broad-incumbent threat: a massively scaled retailer embedding AI styling and discovery natively. This is the long-term ceiling Fashmates' B2B offering must outperform for brand customers.
• Pinterest: Pinterest is a visual discovery and shoppable social platform with significant fashion content and AI-driven outfit/product recommendations. It is comparable to Fashmates' consumer-facing 'Shoppable Fashion Social Network' positioning, though at much greater scale and broader scope.

Market position

Customer concentration

• Xx.com/fashmatesapp
• Facebookfacebook.com/100085575713413
• LinkedInlinkedin.com/company/fashmates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fashmates