reFIT

What reFIT does

reFIT (operating as REFIT GROUP LTD.) is a London-based private company founded in 2023 that designs, installs, and operates autonomous wellness amenities for commercial and residential buildings. The company targets property owners, developers, and asset managers across offices, build-to-rent, hotels, student accommodation, and science/industrial parks, with the core value proposition of converting underutilized building space (300 ft² to 15,000+ ft²) into revenue-generating wellness hubs that increase property attractiveness, occupation rates, and capital value. The customer base to date is concentrated in UK commercial real estate, with named installations for UBS (The Carter, London), JLL (Landmark, Manchester), Trinova (33 Kingsway, London), and Hargreaves Lansdown (Welcome Building, Bristol), alongside channel partnerships with major CRE brokers including Cushman & Wakefield, Savills, and Knight Frank.

The product platform is modular and white-labelled, comprising reFIT Studio (multi-purpose virtual fitness studio with Samsung "The Wall" displays and Bose audio), reFIT Gym (autonomous training facility), reFIT Pool (endless and traditional pools), reFIT End-of-Trip (digital lockers, cycle storage, contrast therapy), plus add-on modules for meeting rooms, treatment rooms, pods, and circuit training. Underlying technology integrates fitness content from six providers — Les Mills, Earth + Sky, Apple Fitness+, Peloton, Zwift, and FiiT — alongside MyZone heart-rate tracking, all accessed through a white-labelled building app and self-serve access infrastructure. The "Powered by reFIT" operating layer adds compliance and risk management services for both new and retrofit wellness spaces.

reFIT generates revenue through three streams: (1) project-based professional services for consultation, space planning, 3D modelling, and brand integration; (2) one-time equipment supply and installation revenue from gym, studio, pool, and end-of-trip deployments; and (3) recurring managed services for facility operations and maintenance, structured to be recoverable from building service charges. The go-to-market is direct enterprise field sales, supported by case-study-led content marketing and referral relationships with major CRE services firms. The company has 1-10 employees, was founded in 2023, and closed a $1.26M funding round led by Clearance Venture Partners in March 2025.

Name

reFIT

Legal name

REFIT GROUP LTD.

Website

https://re.fit

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

reFIT is a London-based company founded in 2023 that designs, installs, and operates autonomous wellness amenities — including gyms, studios, pools, and end-of-trip facilities — in commercial and residential buildings. It serves property owners, developers, and asset managers across offices, BTR, hotels, student accommodation, and science parks, primarily in the UK.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394)

akta.pro primary industry

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

akta.pro secondary industries

Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD), Commissioning, Retro-Commissioning & Controls Tuning (BPABAGAL)

Keywords

• Commercial real estate wellness
• Fitness facility services
• Building amenity design
• Wellness space operations
• Property fitness solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Wellness Amenity Design Services: Consultation and design services including architectural discussions, space planning, 3D modelling, and brand integration. Revenue generated through project-based professional services engagements with property developers and building owners.
2. Equipment Supply and Installation: Supply and installation of wellness equipment including gym equipment, studio technology, pool systems, and end-of-trip facilities. One-time revenue from equipment sales and installation projects.
3. Facility Operations and Maintenance: Ongoing management and operation of wellness facilities including compliance adherence and user experience oversight. Revenue model includes service charges that are recoverable from building service charges.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

reFIT designs, installs, and operates autonomous wellness amenities in commercial buildings for property developers, building owners, and asset managers. The offering combines bespoke space planning and design, supply and installation of fitness equipment and studios, integration with fitness content platforms (Les Mills+, Apple Fitness+, Peloton, Zwift, FiiT, Earth + Sky), and ongoing facility operations. All facilities run autonomously with 24-hour access via white-labelled app and touch-panel controls, with costs recoverable through building service charges.

Product overview

reFIT is an autonomous real estate fitness platform that designs, installs, and operates wellness amenities in commercial buildings. The offering follows a modular architecture scaled by space size: reFIT Studio (300-1000 ft²) for multi-purpose fitness; reFIT Gym plus Multi-Purpose Studio (1000-2500 ft²) for combined gym and studio; reFIT Gym plus Studios plus Pods (2500-7500 ft²) for expanded facilities; and reFIT Gym plus Studios plus Pods plus Circuit (7500+ ft²) for comprehensive wellness complexes. Add-on modules include reFIT Pool, reFIT End-of-Trip, Meeting Rooms, and Treatments. The platform integrates fitness content from LesMills+, Earth + Sky, Apple Fitness+, Peloton, Zwift, and FiiT for on-demand virtual classes. Products are white-labelled, autonomous, and self-serve with low operating costs and service charge recovery potential.

Differentiator

Problem solved

Functional benefit

Brands

• reFIT Gym: Bespoke gym equipment to suit all training types and goals
• reFIT Studio
• reFIT Pool
• reFIT End-of-Trip
• reFIT Treatments
• reFIT Meeting Rooms
• Powered by reFIT

Products and services

• reFIT Studio Multi-purpose fitness studio offering HIIT, cycle, yoga, and holistic classes with on-demand virtual instructor-led workouts. Features Samsung 'The Wall' LED displays, Bose audio, ambient lighting, and screen sharing from Apple and Android devices. Sized from 300 to 1000 ft².
• reFIT Gym Autonomous gym facility with bespoke space planning, equipment for functional, freeweights, cardiovascular, and strength training. Sized from 1000 to 2500 ft², with MyZone heart rate tracking compatibility and integrated sound and lighting.
• reFIT Pool Swimming pool solutions including endless pools with two-propeller systems and traditional pools (lane, plunge, infinity, hydrotherapy). Features automatic chemical dosing and bespoke sizing for indoor or outdoor installation.
• reFIT End-of-Trip End-of-trip facilities including changing rooms with digital lockers, cycle storage with integrated repair stations, vending amenities with healthy snacks and MyZone-compatible gear, and contrast therapy (sauna, steam rooms, plunge pools).
• reFIT Meeting Rooms Meeting room solutions with tailored design aligned to building aesthetics, best-in-class collaboration technology, and premium finishes. Bookable spaces integrated with building systems.
• reFIT Treatments Treatment rooms offering multi-purpose wellness services including barbering, physiotherapy, nail treatments, massage, and hairdressing. Bookable and payable via app with scene-setting lighting and Bluetooth music.
• reFIT Pods Compact wellness pods for smaller spaces (typically 5500-7500 ft² configurations), providing autonomous fitness amenities that complement the main gym and studio offering.
• reFIT Circuit Circuit training zone for larger configurations (7500 ft²+), adding guided group fitness experiences to the comprehensive wellness facility.
• Powered by reFIT Operating layer service providing mandatory compliance oversight, risk management, and ownership for existing and new wellness spaces. Ensures consistent compliance, oversight, and liability management.

Quantifiable outcome

• 77% building sign-up rate at The Carter location
• +5 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Les MillscoreTechnology or IntegrationContent partnership providing world-leading fitness classes including body pump, yoga, and other group fitness programs. Integration with reFIT studio spaces for on-demand virtual instructor-led workouts.
• Earth + SkycoreTechnology or IntegrationContent partnership providing curated wellness and fitness content for reFIT studio installations. World-class classes integrated into the autonomous wellness platform.
• Apple Fitness+coreTechnology or IntegrationIntegration with Apple Fitness+ content platform enabling building occupants to access Apple's fitness content library through reFIT's white-labelled app and studio systems.
• PelotoncoreTechnology or IntegrationContent partnership enabling Peloton fitness classes and content integration with reFIT studio spaces, providing access to Peloton's extensive workout library.
• ZwiftcoreTechnology or IntegrationIntegration with Zwift's virtual fitness and cycling content for reFIT studios, particularly relevant for cycle studios and interactive training experiences.
• FiiTcoreTechnology or IntegrationContent partnership providing FiiT fitness classes and workout content integrated into reFIT's studio technology and platform offerings.
• JLLcoreChannel Partner/ Reseller/ DistributorJLL (Jones Lang LaSalle), a major global commercial real estate services firm, has utilized reFIT's gym facilities at Landmark Manchester. JLL agents benefit from the amenity for staff and use it to attract prospective tenants to the property.
• BaringsminorChannel Partner/ Reseller/ DistributorGlobal investment management firm Barings has been featured as a working partner on reFIT projects, indicating involvement in properties where reFIT installations have occurred.
• Cushman & WakefieldminorChannel Partner/ Reseller/ DistributorMajor commercial real estate services firm Cushman & Wakefield has partnered with reFIT on projects including 100 Wood Street installation.
• SavillsminorChannel Partner/ Reseller/ DistributorGlobal real estate services firm Savills has collaborated with reFIT on multiple installations including 100 Wood Street project.
• TrinovaminorChannel Partner/ Reseller/ DistributorTrinova Real Estate Investment Management has partnered with reFIT for the 33 Kingsway gym and studio installation, citing the facility as a key market differentiator.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wexer: Wexer provides a white-label virtual fitness content and delivery platform for gyms, hotels, residential developments, and corporate wellness spaces. It is the closest direct competitor to reFIT's content-aggregation and autonomous studio model, with overlapping buyer profile (property owners, hotel groups, residential developers).
• Fitness On Demand: Fitness On Demand supplies virtual group fitness content and on-demand streaming to commercial fitness facilities, multi-family housing, and corporate wellness centers. Comparable to reFIT in delivering curated instructor-led content into commercial spaces without dedicated staff.
• EGYM: EGYM provides connected fitness equipment and corporate wellness software for gyms, hotels, and corporate health programs across Europe. Highly comparable in targeting commercial fitness operators and corporate wellness buyers with an integrated equipment + software stack.
• Gympass (Wellhub): Wellhub (formerly Gympass) is a corporate wellness platform connecting employees to gyms, studios, and digital fitness apps. Compares to reFIT on the corporate/enterprise wellness buyer overlap, though distribution model differs (network vs on-site amenity).
• Hussle: UK-based corporate fitness platform providing flexible multi-gym access to employees as an employer-paid benefit. Overlaps with reFIT on the UK corporate wellness buyer and the goal of reducing friction to convenient fitness access for working professionals.

Broad incumbents

• Equinox: Premium fitness brand with growing corporate wellness and real estate partnerships (e.g., Equinox Hotels, residential towers). Broader incumbent offering high-end fitness experiences; comparable as a competitor for premium building amenity contracts.
• Technogym: Global commercial fitness equipment manufacturer with an integrated Wellness ecosystem including content, connected equipment, and corporate wellness programs. Comparable as a one-stop supplier for commercial fitness facilities, including those deployed in real estate.
• Third Space: London-based premium health club operator with growing presence in luxury residential and commercial developments as amenity partner. Overlaps with reFIT on London high-end real estate amenity design and operations.
• Life Fitness: Major commercial fitness equipment manufacturer serving gyms, hotels, residential, and corporate facilities globally. Comparable as an incumbent equipment supplier that could compete for full-stack amenity contracts against reFIT.
• Peloton Commercial: Connected fitness hardware and content provider with a growing commercial/business segment serving hotels, residential, and corporate fitness. Already a content partner to reFIT, but also a potential competitor if Peloton deepens direct commercial offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/re-fit-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about reFIT