What Fitness On Demand does

Fitness On Demand, LLC is a B2B commercial virtual fitness platform founded in 2011 and headquartered in Chanhassen, Minnesota. Operating as a subsidiary of Lift Brands, Inc. (the conglomerate that also owns Snap Fitness 24/7 and FitStop), the company delivers an omnichannel fitness ecosystem to fitness facility operators, hotels and resorts, multi-family housing properties, and corporate wellness programs across more than 20 countries. The platform serves over 2,500 operator customers and has facilitated more than 8.9 million cumulative class plays, with an engagement occurring roughly every 40 seconds.

The technology stack consists of six integrated platform modules: Group Studio (1,800+ premium on-demand classes from 50+ global fitness brands), Broadcast TV (programmed sports, news, and wellness content), Flex App (a white-label mobile app with 1,200+ classes), Digital Signage (idle-screen content activation), Fitness Touchscreen (wall-mounted 24/7 workout stations), and Recovery Touchscreen (recovery and wellness sessions). The platform also includes analytics tooling such as the User Engagement Grade and Heart Rate Training integration. Recent product additions extend the offering into adaptive fitness (Armor 321), live cycling (Velocity Live), dance fitness (Synergy Dance), and member rewards (Endurance Zone).

Fitness On Demand monetizes primarily through B2B monthly subscriptions starting at $99 per operator, complemented by content licensing arrangements with global fitness brands such as Les Mills, Zumba, and Jillian Michaels. Distribution occurs through direct enterprise sales, content partner channels, the Lift Brands franchise network, and channel partnerships such as AccorHotels (preferred virtual fitness partner for North and Central America). The company maintains a headcount of 11–50 employees and operates support offices in Minneapolis, London, and Brisbane alongside its Chanhassen headquarters.

Name

Fitness On Demand

Legal name

Fitness On Demand, LLC

Website

https://fitnessondemand247.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitness On Demand is a B2B commercial virtual fitness platform serving 2,500+ gyms, hotels, multifamily housing operators, and corporate wellness programs across 20+ countries. Its Omnifitness Platform integrates six modules—on-demand content, white-label apps, digital signage, and touchscreen hardware—priced from $99 per month.

Ownership category

akta.pro rank

Product category

Virtual Fitness Platform

NAICS

Fitness and Recreational Sports Centers (713940), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

akta.pro secondary industries

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Virtual fitness platform
• On-demand workout content
• Fitness content streaming
• Digital signage fitness
• Corporate wellness software

Headquarters

HQ city

Chanhassen

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Omnifitness Platform Subscription: Monthly subscription model for B2B operators (gyms, hotels, multifamily housing, corporate wellness) accessing the full platform including 6 core modules, 1,800+ classes, digital signage, and mobile app. Pricing starts at $99/month with tiered options for different operator needs.
2. Content Licensing: Licensing premium fitness content from global fitness brands (Les Mills, Zumba, Jillian Michaels, etc.) through the platform to operators

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fitness On Demand is a B2B cloud-based virtual fitness platform sold to facility operators on subscription. The platform combines six integrated modules — Group Studio, Flex App, Digital Signage, Fitness Touchscreen, Recovery Touchscreen, and Broadcast TV — providing access to 1,800+ premium on-demand classes from 50+ global fitness brands, plus a white-label mobile app and analytics. Operators (gyms, hotels, multifamily housing, corporate wellness) access the full Omnifitness ecosystem starting at $99/month.

Product overview

Fitness On Demand is a B2B commercial virtual fitness platform that provides an omnichannel fitness solution to gym operators, multifamily housing properties, hotels & resorts, and corporate wellness clients. The platform architecture consists of six integrated core modules: Group Studio (1,800+ on-demand classes), Broadcast TV (sports and wellness content programming), Flex App (white-label mobile app with 1,200+ classes), Digital Signage (content activation for idle screens), Fitness Touchscreen (wall-mounted workout stations), and Recovery Touchscreen (recovery and wellness sessions). These modules work together as a unified platform starting at $99/month, enabling operators to deploy digital fitness experiences across physical gym spaces and mobile devices. The platform is operated under Lift Brands, Inc., alongside Snap Fitness and FitStop.

Differentiator

Problem solved

Functional benefit

Brands

• Flex App: Fully customizable mobile app offering 1,200+ on-demand classes, wellness content, simplified booking and scheduling, workout challenges, and push notifications for member engagement.
• Group Studio
• Broadcast TV
• Digital Signage
• Fitness Touchscreen
• Recovery Touchscreen

Products and services

• Group Studio On-demand group fitness class library offering 1,800+ premium classes from global fitness brands with scheduling and touchscreen navigation for 24/7 on-demand workouts, designed for B2B fitness facility operators.
• Broadcast TV Content programming solution featuring sports, news, wellness TV content, daily circuits and recovery exercises, and automated custom content to elevate gym spaces for B2B operators.
• Flex App Fully customizable white-label mobile app offering 1,200+ on-demand classes, wellness content, simplified booking and scheduling, workout challenges, and push notifications for member engagement. Designed for B2B operators to brand and deploy to their members.
• Digital Signage Visual content activation solution that transforms idle screens into engaging displays, allowing B2B operators to schedule and stream news, promotions, and branded content through a user-friendly platform.
• Fitness Touchscreen Wall-mounted touchscreen delivering 24/7 on-demand workouts, guided training, and wellness content with user-friendly navigation for enhanced member engagement in B2B operator facilities.
• Recovery Touchscreen Self-service touchscreen offering 24/7 access to personalized recovery sessions including warm up, cool down, mind, mobility, yoga, and core content. Plug-and-play solution for B2B operators to reduce staffing costs and boost member experience.
• Omnifitness Platform Comprehensive B2B virtual fitness platform merging physical and digital fitness into one cohesive solution, bundling all six core modules (Group Studio, Broadcast TV, Flex App, Digital Signage, Fitness Touchscreen, Recovery Touchscreen) on a subscription starting at $99/month for fitness facility operators.

Quantifiable outcome

• 17% increase in member retention when using Fitness On Demand digital offerings
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Armor 321minorStrategic or Co-development Partner · 18 February 2026Partnership to provide adaptive fitness content for people with disabilities. Four men in wheelchairs and one with a prosthetic leg featured in partnership announcement, highlighting inclusive fitness content.
• Endurance ZoneminorGTM or Marketing Partner · 18 July 2025Partnership to offer personalized perks and retail discounts to gym members through the Fitness On Demand platform. Allows gyms to provide benefits from various fitness, wellness, nutrition, and lifestyle brands directly via the platform to enhance member engagement and loyalty.
• Les MillscoreStrategic or Co-development PartnerStrategic partnership enabling Les Mills content (BODYATTACK, BODYPUMP, RPM, BODYCOMBAT, etc.) to be distributed through Fitness On Demand platform to operator customers. Sean Turner, CEO Les Mills US, described the partnership as a strategic move to innovate and enhance fitness journey for club members.
• AccorHotelscoreChannel Partner/ Reseller/ DistributorSelected as preferred virtual fitness partner for North and Central America region. David Poulin, Spa & Fitness Director, stated Fitness On Demand provides ideal platform for guests to access premier workouts at their convenience, 24 hours a day.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wexer: Wexer is a direct B2B virtual fitness content and platform provider serving gyms, hotels, and residential properties globally. It competes head-to-head with Fitness On Demand in the same operator segments with similar digital content delivery and touchscreen offerings.
• Wellbeats: Wellbeats provides on-demand fitness content and a virtual fitness platform to corporate wellness, multifamily, health plan, and fitness facility customers. It is one of the closest direct competitors in the B2B virtual fitness platform space with overlapping target verticals.
• Les Mills On Demand: Les Mills On Demand is the direct-to-consumer and B2B streaming platform from Les Mills, whose content is also distributed through Fitness On Demand. It is highly comparable as a premium virtual fitness content platform serving operators and consumers.

Broad incumbents

• iFit: iFIT Health & Fitness is a large connected fitness platform with proprietary content, hardware (NordicTrack, ProForm), and B2B2C distribution. It is a broad incumbent that competes with FOD in connected fitness content and increasingly in operator partnerships.
• Peloton for Business: Peloton operates a large connected fitness platform with proprietary hardware and content. Its commercial/business segment competes with Fitness On Demand for hotel, corporate, and multifamily fitness amenity contracts, though FOD is more software/platform-led.
• Mindbody: Mindbody (part of ClassPass) is a broad fitness business management platform serving studios, gyms, and wellness operators. It overlaps with FOD on operator-facing software but is a much larger incumbent with broader scope beyond content delivery.
• Technogym: Technogym is a global fitness equipment manufacturer with an integrated digital ecosystem (Mywellness cloud platform, on-demand content). It is comparable as an equipment-plus-software-plus-content play targeting fitness facilities, hotels, and residential customers.

Emerging players

• Glofox: Glofox is a fitness studio and gym management platform with integrated virtual class delivery. It overlaps with FOD's gym operator segment but focuses more on studio management software than omnichannel content/hardware deployment.
• EGYM: EGYM is a fitness technology company providing connected strength equipment and digital training solutions to operators. It overlaps with FOD in operator-facing fitness technology, though focused on connected strength hardware versus FOD's content/omni-channel focus.
• ABC Fitness Solutions: ABC Fitness (formerly ABC Ignite/Inspired Solutions) provides gym management software and digital engagement tools to fitness operators. It overlaps with FOD on operator-facing digital tools, particularly through its engagement and content modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fitondemand247
• YouTubeyoutube.com/fitnessondemand247
• Facebookfacebook.com/fitnessondemand247
• LinkedInlinkedin.com/company/fitness-on-demand
• Instagraminstagram.com/fitondemand247

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness On Demand