The Free Spirits Company
The Free Spirits Company is a California-based producer of premium non-alcoholic spirits and ready-to-drink cocktails, using proprietary Distillate Reconstruction to replicate gin, bourbon, tequila, aperitivo, and vermouth for sober-curious consumers, cocktail enthusiasts, and health-conscious millennials and Gen Z.
- Company typePrivate
- Founded2019
- HeadquartersMill Valley, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Free Spirits Company does
The Free Spirits Company is a Mill Valley, California-based (legal entity TFSC Inc) producer of premium non-alcoholic spirits and ready-to-drink cocktails, founded in 2019 and operating with a small team (1–10 employees). Its core portfolio comprises five non-alcoholic spirit SKUs — The Spirit of Gin, The Spirit of Bourbon, The Spirit of Tequila (made with Mexican blue agave), The Spirit of Aperitivo Milano, and The Spirit of Vermouth Rosso — produced via a proprietary 'Distillate Reconstruction' process that distills essential flavors from natural raw materials (American white oak, European juniper, Mexican blue agave) and reassembles them into products containing less than 0.5% ABV. Each SKU incorporates the company's ReBel vitamin blend (B3, B6, B12) and, where relevant, capsaicin-derived warming technology to simulate the bite of traditional spirits.
The company monetizes through two channels: a Shopify-powered direct-to-consumer storefront at drinkfreespirits.com with a Subscribe & Save (10% discount) subscription tier and free shipping over $49, and a broad wholesale network spanning major national chains (Total Wine & More, Safeway, HyVee, Meijer, Binny's, BevMo, Wegmans, Goody Goody, Spec's) plus independent bottle shops, bars, and restaurants. It also markets a four-SKU RTD canned cocktail line (Negroni, Margarita, Kentucky Mule, Espresso Old Fashioned), multi-bottle bundles (Negroni, Boulevardier, Rosita, Trifecta, Foursome, On-The-Go 16-pack), and Amazon Marketplace availability. Product pricing on 750ml bottles is in the $30–$34 range for subscribers/one-off, with RTD 4-packs priced around $15.98.
The business is founder-led by Milan Martin and was capitalized through a ~$2.99M aggregate raise across 2023 (SEC Form D Rule 506(c) filings of $354.5K in March, $137.8K in June, and $2.5M in November). The company has accumulated 80+ international awards (including Non-Alcoholic Spirit of the Year 2024 and 94-point golds from NYISC and WSWA through 2026), Inc5000 recognition in 2024, and approximately 2,459 verified reviews averaging 4.7 stars on Okendo. Target customers are 'sober curious' consumers, cocktail enthusiasts seeking premium zero-proof alternatives, and health-conscious millennials and Gen Z — a buyer base leveraging a wellness-driven, mindful-drinking trend in the non-alcoholic beverage category.
The Free Spirits Company firmographics
Firmographics- Name
- The Free Spirits Company
- Legal name
- TFSC Inc
- Website
- https://drinkfreespirits.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Free Spirits Company is a California-based producer of premium non-alcoholic spirits and ready-to-drink cocktails, using proprietary Distillate Reconstruction to replicate gin, bourbon, tequila, aperitivo, and vermouth for sober-curious consumers, cocktail enthusiasts, and health-conscious millennials and Gen Z.
- Ownership category
- akta.pro rank
The Free Spirits Company industry classification
Industry- Product category
- Non-Alcoholic Spirits and Beverages
- NAICS
- Distilleries (312140), Beverage Manufacturing (3121), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Ready-to-Drink (RTD) Alcoholic Beverages & Brands (Canned Cocktails, Hard Seltzer) (CRADAIAD), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Distilled Spirits Production & Distilling (AFAFAAAC)
Keywords
Where The Free Spirits Company is headquartered
LocationHeadquarters
- HQ city
- Mill Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Free Spirits Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue channel through their own Shopify storefront at drinkfreespirits.com. Offers subscription model (Subscribe & Save) with 10% discount, providing recurring revenue. Free shipping on orders over $49.
- Retail/Wholesale Distribution: Products sold through major retail chains (Total Wine & More, Safeway, HyVee, Meijer, Binny's, BevMo, Goody Goody, Wegmans, Spec's) and hundreds of independent bottle shops, bars, and restaurants.
- Ready-to-Drink Cocktails: Pre-mixed canned cocktails (Margarita, Kentucky Mule, Negroni, Espresso Old Fashioned) sold individually or in multi-packs, providing unit-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | The Spirit of Gin - 750ml bottle |
| Unit Pricing | Pay-as-you-go | Ready-to-Drink Cocktails - 4-pack |
| Unit Pricing | Pay-as-you-go | On-The-Go Bundle - 16-pack RTD cocktails |
| Unit Pricing | Pay-as-you-go | Negroni Bundle - 3 x 750ml bottles |
| Unit Pricing | Pay-as-you-go | Free Spirits Trifecta Bundle - 3 x 750ml |
| Unit Pricing | Pay-as-you-go | Free Spirits Foursome Bundle - 4 x 750ml |
| Other | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
The Free Spirits Company product offering
Product offeringCore offering
The Free Spirits Company (legal entity TFSC Inc) manufactures and sells non-alcoholic distilled spirits and ready-to-drink (RTD) cocktails. Founded in 2019 and headquartered in Marin County, California, the company sells its beverages through a direct-to-consumer online channel and through retail distribution. Its lineup is built around a proprietary Distillate Reconstruction process designed to recreate the taste and mouthfeel of traditional distilled spirits without alcohol.
Product overview
The Free Spirits Company offers premium non-alcoholic spirits and ready-to-drink cocktails designed to replicate traditional spirits and cocktails without alcohol. Their core portfolio includes five non-alcoholic spirit alternatives: The Spirit of Gin (Plymouth-style botanical gin), The Spirit of Bourbon (Kentucky bourbon), The Spirit of Tequila (Mexican Blue Agave reposado), The Spirit of Aperitivo Milano (Italian bitter aperitif), and The Spirit of Vermouth Rosso (Italian sweet vermouth). The company also provides four ready-to-drink canned cocktails (Negroni, Margarita, Kentucky Mule, Espresso Old Fashioned) and various bundles combining multiple spirits for specific cocktail preparations. All products are crafted using a proprietary Distillate Reconstruction process and are infused with the company's ReBel vitamin blend (B3, B6, B12). Products are gluten-free, vegan, and classified as non-alcoholic (less than 0.5% ABV). The company operates an Innovation Lab for product development and offers educational content through Free Spirits 101.
Differentiator
Problem solved
Functional benefit
Brands
- The Spirit of Tequila: Non-alcoholic tequila alternative made with Mexican Blue Agave
- The Spirit of Bourbon
- The Spirit of Gin
- The Spirit of Aperitivo Milano
- The Spirit of Vermouth Rosso
- ReBel
- The Cocktail Party
Products and services
- The Free Spirits non-alcoholic distilled spirit (Spirit of Bourbon, Spirit of Gin, Spirit of Tequila) A range of non-alcoholic base spirits produced via the company's proprietary Distillate Reconstruction process, designed to be mixed in classic cocktail formats in place of traditional bourbon, gin, and tequila. Sold to adult consumers through DTC and retail channels, and to hospitality accounts for zero-proof menus.
- Free Spirits RTD (ready-to-drink) non-alcoholic cocktails Pre-mixed, ready-to-drink non-alcoholic cocktails built on the company's non-alcoholic base spirits. Packaged for single-serve consumption and targeted at consumers who want a sophisticated, low-friction alcohol-free cocktail at home or on the go.
Companies that use The Free Spirits Company
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
The Free Spirits Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Free Spirits Company partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Total Wine & MorecoreMajor national wine and spirits retailer chain offering Free Spirits products in stores across the United States. One of the primary retail distribution partners.
- SafewaycoreNational grocery chain providing wide retail distribution for Free Spirits products through their beverage sections.
- HyVeecoreMidwest regional grocery chain carrying Free Spirits products in their stores.
- MeijercoreRegional retailer in the Midwest distributing Free Spirits non-alcoholic spirits.
- Binny'scoreIllinois-based beverage retailer specializing in premium spirits, carrying Free Spirits product line.
- BevMocoreCalifornia-based beverage retailer with Free Spirits products available in stores.
- WegmanscoreRegional grocery chain in the Northeast offering Free Spirits products.
- Goody GoodyminorTexas-based wine and spirits retailer distributing Free Spirits products.
- Spec'sminorTexas-based beverage retailer carrying Free Spirits products.
- Hundreds of Independent Bottle Shops, Bars, and RestaurantscoreExtensive network of independent retailers and hospitality venues globally offering Free Spirits products on menus and shelves.
- AmazonminorOnline marketplace where products like The Spirit of Aperitivo Milano are available for purchase.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
The Free Spirits Company competitors and assessment
Company assessmentDirect peers
- Lyre's Spirit Co. Lyre's is the most direct competitor: a broad portfolio of non-alcoholic reinterpretations of classic spirits (gin, bourbon, rum, tequila, aperitifs) sold through retailers and on-premise globally with significant marketing spend and global distribution.
- Seedlip: Pioneer of the non-alcoholic distilled-spirit category; offers botanical NA spirits sold across DTC, retail and on-premise channels and competes for the same sober-curious, cocktail-curious shopper as Free Spirits.
- Pentire: Non-alcoholic distilled botanical spirit positioned as a substitute for gin and tequila in cocktails, with strong design-led branding and DTC/retail presence, targeting the same cocktail-occasion consumer.
- Ghia: Non-alcoholic aperitif/bitter liqueur positioned for the aperitivo occasion; competes most directly with Free Spirits' Spirit of Aperitivo Milano and shares sober-curious and millennial mixology customer base.
- Three Spirit Drinks: Functional non-alcoholic spirits and mixers with adaptogen and botanical blends aimed at mindful drinkers; overlaps with Free Spirits on non-alcoholic cocktail occasion and wellness-tinged positioning.
- Optimist Botanicals: Non-alcoholic botanical spirits alternative for gin and whiskey cocktails, sold via DTC and retail, competing for the same craft-cocktail-at-home occasion.
- Aplós: Non-alcoholic hemp-infused spirit offering positioned as a calm alternative for the mindful drinking crowd, sharing grocery-retail distribution and bartender credibility with Free Spirits.
Broad incumbents
- Athletic Brewing Company: Largest dedicated non-alcoholic craft brewer in the US, stocked in major chains (Total Wine, Wegmans); while focused on beer/cider, it competes for the same sober-curious shelf space and occasional substitution from spirits.
Emerging players
- Kin Euphorics: Non-alcoholic functional aperitif and spritz brand with adaptogenic and nootropic positioning; overlaps with Free Spirits on the functional/sober-curious value proposition but more focused on ready-to-drink formats.
Regional players
- Boisson: Specialty retailer dedicated exclusively to non-alcoholic beverages, carrying Free Spirits peers (Lyre's, Seedlip, Ghia, etc.); acts as a channel and category aggregator that shapes consumer discovery in the same NA spirits space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Free Spirits Company social profiles
Digital presenceThe Free Spirits Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Free Spirits Company leadership team
Management profileNumber of profiles
Profiles1 record
The Free Spirits Company funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Free Spirits Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Free Spirits Company
What does The Free Spirits Company do?
The Free Spirits Company (legal entity TFSC Inc) manufactures and sells non-alcoholic distilled spirits and ready-to-drink (RTD) cocktails. Founded in 2019 and headquartered in Marin County, California, the company sells its beverages through a direct-to-consumer online channel and through retail distribution. Its lineup is built around a proprietary Distillate Reconstruction process designed to recreate the taste and mouthfeel of traditional distilled spirits without alcohol.
Is The Free Spirits Company a public or private company?
The Free Spirits Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Free Spirits Company founded?
The Free Spirits Company was founded in 2019. It employs 1 to 10 people.
Where is The Free Spirits Company based?
The Free Spirits Company is headquartered in Mill Valley, United States, in the North America region.
How does The Free Spirits Company make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail/Wholesale Distribution and ready-to-Drink Cocktails.
Who are The Free Spirits Company's main competitors?
Direct peers on record are Lyre's Spirit Co., Seedlip, Pentire, Ghia, Three Spirit Drinks, Optimist Botanicals and Aplós. Athletic Brewing Company is listed as a broad incumbent. Kin Euphorics is listed as an emerging player. Boisson is listed as a regional player.
Does The Free Spirits Company have an API?
No public API is recorded for The Free Spirits Company.
What industry is The Free Spirits Company in?
The Free Spirits Company's product category is Non-Alcoholic Spirits and Beverages. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRADAIAD, Ready-to-Drink (RTD) Alcoholic Beverages & Brands (Canned Cocktails, Hard Seltzer). Its NAICS code is 312140 and its SIC code is 2080.