What Accurat does

Accurat is a Belgian location intelligence company founded in 2018, headquartered in Ghent, that converts anonymized, GDPR-compliant GPS and movement data from a panel of 800,000+ consenting users into behavioral insights for enterprise clients. Its platform processes approximately 17.2 billion coordinates annually at 10-meter precision with a claimed 95% statistical accuracy, covering 250,000+ points of interest, 1,500+ retail brands, and 130,000+ store locations across Belgium, the Netherlands, Germany, and France, with historical data back to January 2020. The company delivers this through three product lines: (1) Retail solutions — MarketMonitor for competitive and loyalty analytics, CampaignCompass for campaign effectiveness, and Zoom Levels/DeepDive for multi-dimensional drilldowns; (2) Media solutions — (D)OOH Reach, Campaign Attribution, and Audience Selectivity & Targeting for offline and out-of-home advertisers; and (3) an App Owners SDK providing geofencing, profiling, and drive-to-store measurement against a 500K+ POI database.

Accurat monetizes through enterprise SaaS subscriptions with tailored pricing determined by product line, number of POIs, and depth of insight required, sold via a sales-led motion with multi-year contracts and discounts for prepayment or multi-brand/multi-market agreements. There is no self-serve product; all deals flow through demos and direct negotiation. The go-to-market is purely direct sales, currently structured around a Belgium headquarters plus remote Country Lead hires in Germany and France. Customers are predominantly large enterprises in retail (Delhaize, Ahold group, Lidl, Albert Heijn, Brico, Hubo, Aveve, Tom & Co), media (Bauer Media, DPG Media, Lijncom), and telecom (Telenet), positioning the company as a B2B data and analytics vendor competing against traditional panel-based market research.

Name

Accurat

Legal name

Accurat

Website

https://accurat.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Accurat is a Belgian location intelligence SaaS company that converts anonymized GPS movement data from an 800,000+ user panel into behavioral insights and offline campaign measurement for enterprise retail, media, and app-owner clients across BeNeLux, Germany, and France.

Ownership category

akta.pro rank

Product category

Location Intelligence Software

NAICS

Other Services Related to Advertising (54189)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Set-Top Box (STB) & Smart TV ACR Data Analytics Providers (MPABAOAE)

akta.pro secondary industries

Creator Analytics, Measurement & Attribution Platforms (MPACABAJ), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Location intelligence platform
• Retail market research
• Consumer behavior analytics
• Out-of-home measurement
• Mobile location SDK

Headquarters

HQ city

Merelbeke

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Platform Subscriptions: Subscription-based access to Accurat's location intelligence platform with tailored pricing based on product selected, number of POIs, and level of insight required. Pricing includes discounts for long-term contracts, prepayment, and multi-brand or multi-market agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Accurat is a B2B SaaS location intelligence platform that converts anonymized, GDPR-compliant location data from a panel of 800,000+ consenting users into behavioral insights on real-world movement, store visits, and audience exposure. It sells purpose-built software products to retail brands and retailers (e.g., MarketMonitor, CampaignCompass, Zoom Levels/DeepDive) for market research, competitive benchmarking, and campaign impact measurement; to media companies and advertisers (e.g., (D)OOH Reach, Campaign Attribution, Audience Selectivity & Targeting) for true reach, attribution, and targeting of out-of-home and digital campaigns; and a Location SDK to mobile app owners for geofencing-based notifications and offline impact measurement.

Product overview

Accurat is a location intelligence SaaS platform that converts real-world location data into trusted insights for retail, media, and app owners. The platform operates a unified architecture comprising three product lines: (1) Retail solutions including MarketMonitor for market research and competitive insights, CampaignCompass for marketing campaign analytics, and Zoom Levels (DeepDive) for multi-dimensional performance analysis; (2) Media solutions encompassing (D)OOH Reach for out-of-home measurement, Campaign Attribution for offline-to-store attribution, and Audience Selectivity & Targeting for campaign optimization; and (3) an App Owners SDK for mobile app integration. The platform is powered by AI-driven technology analyzing millions of anonymized location signals daily from hundreds of thousands of consenting users across Belgium, the Netherlands, Germany, and France, delivering near real-time behavioral insights through web-based dashboards.

Differentiator

Problem solved

Functional benefit

Brands

• MarketMonitor: AI-powered retail market research product for understanding brand and market evolution with competitive insights.
• CampaignCompass
• (D)OOH Reach
• Campaign Attribution
• Audience Selectivity & Targeting

Products and services

• MarketMonitor AI-powered retail market research software that helps retailers and brands understand how their market and brand are evolving through behavioral visit data; provides market evolution tracking, gain/loss statements, customer loyalty analysis, store group performance, and customer segment analysis.
• CampaignCompass Retail and marketing campaign impact analytics software that measures and improves marketing effectiveness by evaluating campaign impact, drive-to-store effects, comparing campaigns, performing customer segment analysis, and providing AI-powered campaign targeting optimization.
• Zoom Levels (DeepDive) Multi-level zoom analysis software enabling granular retail insights across any period, store group, audience, or competitor, with Period Zoom for trend analysis, Audience Segment Zoom for shopper group behavior, and Store Group Zoom for regional or concept-based clustering.
• (D)OOH Reach Digital and out-of-home reach measurement software that measures the true reach of (D)OOH campaigns based on real-world movement data instead of modeled estimates, providing reach metrics, geo insights on where audiences live, audience profile analysis, and campaign benchmarking.
• Campaign Attribution Offline campaign attribution and drive-to-store measurement software that measures the incremental effect of offline media by comparing exposed and control groups, providing reach insights, uplift impact calculation, market context tracking, audience conversion analysis, and performance benchmarking.
• Audience Selectivity & Targeting Audience targeting and selectivity software for (D)OOH and digital media campaigns, featuring audience building tools, a broad audience library, per-billboard panel selectivity scoring, network optimization, and lookalike audience activation for digital media.
• App Owners SDK Location intelligence SDK and API for mobile app owners that enables geofence-triggered notifications across 500K+ predefined points of interest, user profile enrichment by combining app data with Accurat's 200+ behavioral variables, and measurement of real-world impact of in-app interactions including drive-to-store performance.

Quantifiable outcome

• 95% accuracy level for behavioral data, with results benchmarked and extrapolated to represent wider populations
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature9 records

Partnerships

One partnership is on record.

• Location Data Partners (Partner Apps)coreTechnology or IntegrationAccurat collects anonymized, GDPR-proof location data via partner apps. These partnerships with mobile application providers enable continuous data collection from consenting users, forming the foundation of Accurat's data infrastructure.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Placer.ai: US-based location intelligence platform providing foot-traffic analytics, audience insights, and competitive benchmarking for retailers, real estate, and brands. Most directly comparable peer: same panel-based location methodology, same primary use cases (market research, campaign measurement), same enterprise sales motion.
• Near: Location data intelligence platform with products such as 'Allspark' for audience analytics, marketing measurement, and retail insights. Closely mirrors Accurat's Retail + Media portfolio with a unified location data layer powering market research, attribution, and targeting.
• Cuebiq: Location data and analytics provider offering audience insights, campaign attribution, and offline measurement for retailers, media companies, and brands. Overlaps directly with Accurat's Campaign Attribution and (D)OOH reach products on a similar opt-in, privacy-first panel.
• Aislelabs: Retail-focused location analytics platform measuring in-store visits, customer journeys, and market performance for shopping centers and retail chains. Comparable as a vertical-specialist peer targeting the same Retail use cases Accurat addresses with MarketMonitor and CampaignCompass.
• MOCA Platform: Location-based marketing and analytics platform offering geofencing, audience segmentation, and visit attribution for retail and media clients. Comparable on App Owners SDK, drive-to-store, and audience targeting product categories.
• SafeGraph: POI and location data provider offering place footprints and foot-traffic datasets for retailers, ad tech, and real estate. Comparable as a data-infrastructure peer supplying comparable POI/visit datasets that Accurat collects from panel apps.
• Tamoco: Location data SDK and audience platform for mobile apps, supplying behavioral location signals and audience targeting to advertisers. Directly comparable to Accurat's App Owners SDK line — similar SDK delivery model and panel monetization mechanics.

Broad incumbents

• Foursquare: Established location data and analytics company combining a consumer-facing app with enterprise location intelligence, POI data, and audience targeting. Competes with Accurat's Panels-like offering for retailers and OOH operators, but operates at significantly larger scale across more geographies and consumer touchpoints.

Emerging players

• SiteZeus: Location intelligence platform purpose-built for restaurant and retail network expansion planning and cannibalization modeling. Adjacent peer using similar location data to inform real estate and competitive decisions in retail — a partial overlap with Accurat's market monitoring capability.

Others

• Tealium: Customer data platform and tag management vendor enabling enterprises to unify first-party data across web, app, and offline channels. Adjacent as enterprise data infrastructure commonly used alongside location intelligence for audience activation and attribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/accurat-ai
• Xx.com/accuratai
• Facebookfacebook.com/accuratai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accurat