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OpsGenie

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uuid0002xrd

Namestring
OpsGenie
Legal namestring
OpsGenie
Websiteurl
opsgenie.com
Company typeenum
Private
Founded yearint
2012
Descriptiontext

OpsGenie is an enterprise alerting, on-call management, and incident response platform originally founded in 2012 in Falls Church, Virginia. Acquired by Atlassian in 2018, it provided 24/7 alerting, on-call scheduling, escalation workflows, and AI-assisted incident response for IT operations and DevOps/SRE teams. Core capabilities include notification routing, incident automation, change and problem management, and integration with monitoring tools, CI/CD pipelines, and Slack-native workflows, all delivered through a subscription model.

Distribution was handled almost entirely through Atlassian's enterprise sales organization and the Atlassian Marketplace, with global reach across Data Center and Cloud deployments. Atlassian has been consolidating OpsGenie's functionality into Jira Service Management since 2018. The end-of-sale effective date is June 4, 2025, and the product will be fully shut down on April 5, 2027, with customers required to migrate to Jira Service Management. Existing contracts are honored until the sunset date, but upgrades and downgrades are no longer permitted.

The business model historically relied on recurring subscription revenue with enterprise and mid-market pricing via Atlassian's direct sales motion. Pricing is not publicly disclosed; customers are directed to in-product migration tooling and account managers for plan selection, with promotional discounts offered to minimize price deltas versus Jira Service Management. As a sunsetting product brand under Atlassian, OpsGenie no longer has an independent growth, fundraising, or hiring trajectory.

Short descriptiontext

OpsGenie is an enterprise alerting, on-call, and incident response platform acquired by Atlassian in 2018, now being sunset and migrated into Jira Service Management for global enterprise IT and DevOps customers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersFalls Church, United States
HQ citystring
Falls Church
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
incident management software, on-call scheduling, alert management platform, IT operations alerting, SRE incident response
Industry3 codes
1Incident Management, On-Call & Alerting Workflow
CodeHDABAJAIPrimaryYes
2Incident Response, On-Call & Operational Readiness
CodeBPAEAKALPrimaryNo
3IT Incident, Problem & Change Management Platforms
CodeHDAEALAIPrimaryNo
NAICS code1 code
  • Computer Systems Design and Related Services54151
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Incident Management Software
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Subscription Revenue
TypeSubscription Recurring
Description

OpsGenie operated on a subscription model as part of Atlassian's product portfolio. Existing contracts were honored until the end of support date of April 5, 2027. As of June 4, 2025, upgrades or downgrades were no longer possible.

atlassian.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

OpsGenie was an alerting and on-call management platform that notified on-call team members about incidents and outages, with scheduling and escalation capabilities. It provided AI-powered incident response automation, change and problem management, and integrations with monitoring tools and Slack-native workflows, primarily for enterprise IT operations, DevOps, and SRE teams.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Significant MTTR (Mean Time to Resolution) reductions with AI-powered incident management platforms
Product overview1 text field

Atlassian's product portfolio for IT operations and incident management centers on Jira Service Management as the primary unified platform. OpsGenie, Atlassian's legacy alerting and on-call management product, is being deprecated with end-of-support scheduled for April 5, 2027. OpsGenie's core capabilities—alerting, on-call scheduling, incident response, change management, and problem management—are being consolidated into Jira Service Management. The migration is largely automated, with OpsGenie customers transitioning to Jira Service Management's service management capabilities. Jira Service Management also offers AI-powered incident response, automation features, and visibility into assets and services.

Product and service1 record
1OpsGenie (Alerting and On-Call Management)
CategoryIncident Management Software
Description

Enterprise alerting and on-call management platform that notifies on-call team members about incidents and outages, with scheduling, escalation, and AI-powered incident response automation. Sold to enterprise IT operations, DevOps, and SRE teams via Atlassian's enterprise sales and marketplace.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Atlassian (Parent Company)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

OpsGenie was acquired by Atlassian in 2018. Since then, Atlassian has been working to embed OpsGenie's functionality across the Atlassian platform and products, including Jira Service Management. As of 2025, OpsGenie is being fully migrated to Jira Service Management, with customers required to move by April 5, 2027.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1FireHydrant
TypeEmerging player
Description

Incident management and on-call platform targeting SRE and DevOps teams, offering alerting, response automation, and retrospectives comparable to OpsGenie's scope.

2xMatters
TypeDirect peer
Description

Incident management and on-call scheduling platform for DevOps and IT operations teams, with alerting and automated response workflows directly comparable to OpsGenie.

3Squadcast
TypeEmerging player
Description

SRE-focused incident response and on-call management platform with alerting, escalation policies, and runbooks, overlapping with OpsGenie's core offering.

4PagerDuty
TypeDirect peer
Description

Direct competitor offering alerting, on-call management, and incident response automation for enterprise IT operations and DevOps/SRE teams, overlapping with OpsGenie's core use cases.

5Statuspage (Atlassian)
TypeOthers
Description

Sibling Atlassian product for public status communication and incident visibility; complementary rather than directly competitive, but part of the broader Atlassian incident management stack that absorbs OpsGenie.

6ServiceNow IT Service Management
TypeBroad incumbent
Description

Broad ITSM platform incumbent that includes incident, problem, change, and on-call management capabilities, competing with both OpsGenie and Jira Service Management for enterprise service management deals.

7incident.io
TypeEmerging player
Description

Modern incident management platform built natively on Slack with on-call scheduling and response workflows, directly comparable to OpsGenie's incident response and on-call functionality.

8Splunk On-Call (formerly VictorOps)
TypeDirect peer
Description

Splunk's incident response and on-call management product competes directly with OpsGenie's alerting and incident management capabilities for enterprise IT and SRE buyers.

9Datadog Incident Management
TypeBroad incumbent
Description

Broader observability platform whose incident management module provides on-call, alerting, and response automation, increasingly competing with OpsGenie-style standalone tooling.

10Better Stack (Better Uptime + Logtail)
TypeEmerging player
Description

Combined observability, on-call, and incident management platform offering alerting, on-call scheduling, and status pages that compete with OpsGenie's alerting and incident response workflows.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

OpsGenie

Incident Management Softwareopsgenie.com

OpsGenie is an enterprise alerting, on-call, and incident response platform acquired by Atlassian in 2018, now being sunset and migrated into Jira Service Management for global enterprise IT and DevOps customers.

What OpsGenie does

OpsGenie is an enterprise alerting, on-call management, and incident response platform originally founded in 2012 in Falls Church, Virginia. Acquired by Atlassian in 2018, it provided 24/7 alerting, on-call scheduling, escalation workflows, and AI-assisted incident response for IT operations and DevOps/SRE teams. Core capabilities include notification routing, incident automation, change and problem management, and integration with monitoring tools, CI/CD pipelines, and Slack-native workflows, all delivered through a subscription model.

Distribution was handled almost entirely through Atlassian's enterprise sales organization and the Atlassian Marketplace, with global reach across Data Center and Cloud deployments. Atlassian has been consolidating OpsGenie's functionality into Jira Service Management since 2018. The end-of-sale effective date is June 4, 2025, and the product will be fully shut down on April 5, 2027, with customers required to migrate to Jira Service Management. Existing contracts are honored until the sunset date, but upgrades and downgrades are no longer permitted.

The business model historically relied on recurring subscription revenue with enterprise and mid-market pricing via Atlassian's direct sales motion. Pricing is not publicly disclosed; customers are directed to in-product migration tooling and account managers for plan selection, with promotional discounts offered to minimize price deltas versus Jira Service Management. As a sunsetting product brand under Atlassian, OpsGenie no longer has an independent growth, fundraising, or hiring trajectory.

OpsGenie firmographics

Firmographics
Name
OpsGenie
Legal name
OpsGenie
Website
https://opsgenie.com
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
51–100 employees
Short description
OpsGenie is an enterprise alerting, on-call, and incident response platform acquired by Atlassian in 2018, now being sunset and migrated into Jira Service Management for global enterprise IT and DevOps customers.
Ownership category
akta.pro rank

OpsGenie industry classification

Industry
Product category
Incident Management Software
NAICS
Computer Systems Design and Related Services (54151)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Incident Management, On-Call & Alerting Workflow (HDABAJAI)
akta.pro secondary industries
Incident Response, On-Call & Operational Readiness (BPAEAKAL), IT Incident, Problem & Change Management Platforms (HDAEALAI)

Keywords

  • Incident management software
  • On-call scheduling
  • Alert management platform
  • IT operations alerting
  • SRE incident response

Where OpsGenie is headquartered

Location

Headquarters

HQ city
Falls Church
HQ country
United States
HQ region
North America

Markets served

OpsGenie business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

  1. Subscription Revenue: OpsGenie operated on a subscription model as part of Atlassian's product portfolio. Existing contracts were honored until the end of support date of April 5, 2027. As of June 4, 2025, upgrades or downgrades were no longer possible.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

OpsGenie product offering

Product offering

Core offering

OpsGenie was an alerting and on-call management platform that notified on-call team members about incidents and outages, with scheduling and escalation capabilities. It provided AI-powered incident response automation, change and problem management, and integrations with monitoring tools and Slack-native workflows, primarily for enterprise IT operations, DevOps, and SRE teams.

Product overview

Atlassian's product portfolio for IT operations and incident management centers on Jira Service Management as the primary unified platform. OpsGenie, Atlassian's legacy alerting and on-call management product, is being deprecated with end-of-support scheduled for April 5, 2027. OpsGenie's core capabilities—alerting, on-call scheduling, incident response, change management, and problem management—are being consolidated into Jira Service Management. The migration is largely automated, with OpsGenie customers transitioning to Jira Service Management's service management capabilities. Jira Service Management also offers AI-powered incident response, automation features, and visibility into assets and services.

Differentiator

Problem solved

Functional benefit

Products and services

  • OpsGenie (Alerting and On-Call Management) Enterprise alerting and on-call management platform that notifies on-call team members about incidents and outages, with scheduling, escalation, and AI-powered incident response automation. Sold to enterprise IT operations, DevOps, and SRE teams via Atlassian's enterprise sales and marketplace.

Quantifiable outcome

  • Significant MTTR (Mean Time to Resolution) reductions with AI-powered incident management platforms

Companies that use OpsGenie

Customer profile

Segments2 records

Ideal customer profiles2 records

OpsGenie technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

OpsGenie partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Atlassian (Parent Company)coreStrategic or Co-development PartnerOpsGenie was acquired by Atlassian in 2018. Since then, Atlassian has been working to embed OpsGenie's functionality across the Atlassian platform and products, including Jira Service Management. As of 2025, OpsGenie is being fully migrated to Jira Service Management, with customers required to move by April 5, 2027.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

OpsGenie competitors and assessment

Company assessment

Emerging players

  • FireHydrant: Incident management and on-call platform targeting SRE and DevOps teams, offering alerting, response automation, and retrospectives comparable to OpsGenie's scope.
  • Squadcast: SRE-focused incident response and on-call management platform with alerting, escalation policies, and runbooks, overlapping with OpsGenie's core offering.
  • incident.io: Modern incident management platform built natively on Slack with on-call scheduling and response workflows, directly comparable to OpsGenie's incident response and on-call functionality.
  • Better Stack (Better Uptime + Logtail): Combined observability, on-call, and incident management platform offering alerting, on-call scheduling, and status pages that compete with OpsGenie's alerting and incident response workflows.

Direct peers

  • xMatters: Incident management and on-call scheduling platform for DevOps and IT operations teams, with alerting and automated response workflows directly comparable to OpsGenie.
  • PagerDuty: Direct competitor offering alerting, on-call management, and incident response automation for enterprise IT operations and DevOps/SRE teams, overlapping with OpsGenie's core use cases.
  • Splunk On-Call (formerly VictorOps): Splunk's incident response and on-call management product competes directly with OpsGenie's alerting and incident management capabilities for enterprise IT and SRE buyers.

Others

  • Statuspage (Atlassian): Sibling Atlassian product for public status communication and incident visibility; complementary rather than directly competitive, but part of the broader Atlassian incident management stack that absorbs OpsGenie.

Broad incumbents

  • ServiceNow IT Service Management: Broad ITSM platform incumbent that includes incident, problem, change, and on-call management capabilities, competing with both OpsGenie and Jira Service Management for enterprise service management deals.
  • Datadog Incident Management: Broader observability platform whose incident management module provides on-call, alerting, and response automation, increasingly competing with OpsGenie-style standalone tooling.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

OpsGenie social profiles

Digital presence

OpsGenie financial estimates

Financial estimate

Revenue estimate

Valuation estimate

OpsGenie leadership team

Management profile

Number of profiles

Profiles1 record

OpsGenie funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

OpsGenie M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpsGenie

What does OpsGenie do?

OpsGenie was an alerting and on-call management platform that notified on-call team members about incidents and outages, with scheduling and escalation capabilities. It provided AI-powered incident response automation, change and problem management, and integrations with monitoring tools and Slack-native workflows, primarily for enterprise IT operations, DevOps, and SRE teams.

Is OpsGenie a public or private company?

OpsGenie is a private company. It is classified as corporate owned and is currently operating.

When was OpsGenie founded?

OpsGenie was founded in 2012. It employs 51 to 100 people.

Where is OpsGenie based?

OpsGenie is headquartered in Falls Church, United States, in the North America region.

How does OpsGenie make money?

One revenue line is on record: subscription Revenue.

Who are OpsGenie's main competitors?

Emerging players on record are FireHydrant, Squadcast, incident.io and Better Stack (Better Uptime + Logtail). Direct peers are xMatters, PagerDuty and Splunk On-Call (formerly VictorOps). Statuspage (Atlassian) is listed as an others. Broad incumbents are ServiceNow IT Service Management and Datadog Incident Management.

Does OpsGenie have an API?

No public API is recorded for OpsGenie.

What industry is OpsGenie in?

OpsGenie's product category is Incident Management Software. Its primary akta.pro industry code is HDABAJAI, Incident Management, On-Call & Alerting Workflow, with a secondary code of BPAEAKAL, Incident Response, On-Call & Operational Readiness. Its NAICS code is 54151 and its SIC code is 7372.

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Live signals
EficodeOpsgenie’s transition into Jira Service Management and CompassAtlassian is integrating Opsgenie's incident management capabilities directly into its Jira Service Management and Compass platforms, phasing out the standalone product. The company has set June 4, 2025, as the end of sales for new instances and April 5, 2027, for the complete shutdown of the service. This move consolidates monitoring, alerting, and resolution tools into a single unified environment to improve operational efficiency.IncidentIncident response software pricing 2026: complete guide to costs, models, and total cost of ownershipThis article is a comprehensive 2026 buyer's guide comparing incident response software pricing models, total cost of ownership, and hidden costs across major vendors including PagerDuty, incident.io, and Opsgenie. The guide evaluates per-user versus usage-based pricing structures and identifies that coordination overhead, manual post-mortem reconstruction, and fragmented tooling create significant hidden costs that often exceed actual subscription fees. Atlassian's Opsgenie sunset deadline of April 5, 2027 creates urgency for customers to migrate in 2026, with incident.io positioned as a Slack-native alternative that consolidates alerting, coordination, and post-mortems into a single platform.AlertopsAffordable Opsgenie Alternatives: Pricing ComparedThe article provides a detailed pricing comparison of seven alternatives to Opsgenie for enterprise incident management, analyzing the total cost of ownership (TCO) across platforms like PagerDuty, Rootly, and AlertOps. It highlights that while entry-level sticker prices vary significantly, actual costs diverge at scale due to separate charges for on-call modules, AI features, and support services. The analysis suggests that bundled pricing models often result in lower TCO than per-seat alternatives with stacked add-ons for large responder populations.NeubirdPagerDuty vs Opsgenie: A Practical ComparisonThe article provides a comparative analysis of PagerDuty and Opsgenie, two leading incident management platforms, evaluating their features, pricing, and ecosystem integrations. It highlights PagerDuty's advanced AIOps and enterprise capabilities against Opsgenie's cost-effectiveness and deep Atlassian integration. Additionally, the piece introduces NeuBird AI as an emerging alternative that automates incident investigation rather than just routing alerts to human responders.HyperpingOpsGenie vs Jira Service Management: Why JSM isn't the upgrade Atlassian promisesAtlassian is migrating OpsGenie customers to Jira Service Management (JSM), a move the article argues results in higher costs and increased complexity for teams focused on incident response. The comparison highlights that JSM requires the Premium tier for on-call features, lacks built-in monitoring, and fragments workflows across multiple products like Compass and Statuspage. Consequently, many engineering-first teams are evaluating standalone alternatives such as Hyperping to avoid these downsides.IncidentJira Service Management vs. Opsgenie: Complete comparison guide 2026Atlassian is forcing Opsgenie customers to migrate to Jira Service Management (JSM) following the product's end of sale in June 2025 and its scheduled end of support in April 2027. The article contrasts JSM's IT service management focus with specialized incident response platforms, highlighting concerns that JSM introduces workflow friction and higher costs for engineering teams accustomed to Opsgenie's speed. It positions competitors like incident.io as viable alternatives for SRE and DevOps teams seeking Slack-native workflows and faster incident resolution.StitchflowAtlassian Opsgenie User Management API GuideAtlassian has announced that its Opsgenie product will reach end of support on April 5, 2027, with new purchases ceasing as of June 4, 2025. The article provides a technical guide on managing user lifecycles via the Opsgenie REST API and SCIM, noting that organizations should account for this migration timeline when implementing automation.IncidentBest incident response tools 2026: the SRE's guide to reducing MTTRThis article is a 2026 comparative guide evaluating 12+ incident response platforms for Site Reliability Engineering (SRE) teams, arguing that coordination overhead—not detection—is the primary MTTR bottleneck, consuming 12 minutes per incident before troubleshooting begins. The guide recommends incident.io as the top Slack-native coordination-first tool, PagerDuty as a mature alerting-first enterprise option, and warns against Opsgenie due to its April 2027 end-of-life, while positioning Rootly and FireHydrant as close modern alternatives. A TCO analysis estimates a 50-person team pays approximately $21,000/year on incident.io Pro versus $37,000-42,000/year on equivalent PagerDuty Professional with add-ons.RootlyBest Opsgenie Alternatives for Incident Management in 2026The article evaluates six alternative incident management platforms—Rootly, PagerDuty, Squadcast, TaskCall, Xurrent IMR, and All Quiet—as teams migrate away from Atlassian's Opsgenie, which is being sunset. It provides a comparative analysis of features such as alerting, automation, and scalability to help engineering teams select the most suitable replacement based on their specific operational needs. Rootly is highlighted as the best overall choice for scalable operations, while other tools are recommended for enterprise, SRE-focused, or smaller team requirements.IncidentBest Opsgenie alternatives for customer success teams in 2026Atlassian is shutting down Opsgenie by April 2027, prompting customer success teams to migrate to alternative incident management platforms that better automate communication during outages. The article evaluates competitors including incident.io, PagerDuty, FireHydrant, Jira Service Management, and Rootly based on their ability to integrate with support tools and automate status page updates. This migration presents an opportunity for organizations to replace manual workflows with unified systems that bridge the gap between engineering response and customer visibility.