xMatters
- Company typePrivate
- Founded2000
- HeadquartersSan Ramon, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What xMatters does
xMatters is a digital service availability and incident management platform that helps IT, DevOps, and SRE teams detect, orchestrate, and resolve service disruptions. The core product combines intelligent alerting, no-code workflow automation (Flow Designer), on-call scheduling, AI-driven signal enrichment, and post-incident analytics on a modular SaaS architecture. Its stated technical differentiator is a purpose-built Incident AI Agent that ingests historical incident data, service dependencies, and signals from observability tools (Dynatrace, New Relic, Azure, Google Cloud) to surface context, recommend actions, and increasingly execute remediation within governed workflows; a 2026 product direction positions the platform around agentic incident management.
The company sells primarily to mid-market and enterprise customers on annual subscription tiers (Free, Starter, Base, Advanced, BCM, Employee Engage), with SLAs ranging from 99.90% to 99.99% availability. Named enterprise customers span financial services (HSBC, Experian), retail (Tesco), technology (3M, Later), manufacturing (Kellogg, which cited an 80% reduction in incident resolution times), aerospace (American Airlines), and professional services (Accenture). Distribution combines direct enterprise sales, a freemium/self-serve onboarding flow, the ServiceNow marketplace (expanded 2026-06), and cross-sell through its parent company.
xMatters is a wholly-owned subsidiary of Everbridge (NASDAQ: EVBG), acquired in 2022 and operated as the digital operations product line within the Everbridge Digital Operations Platform. Headquartered in San Ramon, California with engineering offices in Victoria, BC and a regional office in Vancouver, xMatters has 251–500 employees and supports a customer base it characterizes as serving more than 10 million potential users across organizations that cannot afford downtime.
xMatters firmographics
Firmographics- Name
- xMatters
- Legal name
- xMatters, inc.
- Website
- https://xmatters.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
xMatters industry classification
Industry- Product category
- Incident Management Software
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- IT Incident, Problem & Change Management Platforms (HDAEALAI)
- akta.pro secondary industries
- AIOps, Event Correlation & Automated Remediation (HDABAJAG), Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where xMatters is headquartered
LocationHeadquarters
- HQ city
- San Ramon
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
xMatters business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: xMatters operates as a cloud-based SaaS platform offering subscription-based pricing tiers (Free, Starter, Base, Advanced, BCM, Employee Engage). Customers pay recurring subscription fees for access to the platform, with pricing tailored to organization size and features needed. The subscription model includes annual billing with automatic renewal provisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | xMatters Free - Limited free tier for evaluation |
| Subscription | Annual | Starter - Entry-level paid subscription |
| Subscription | Annual | Base and Advanced - Mid-tier enterprise subscriptions |
| Subscription | Annual | Business Continuity Management (BCM) - Specialized BCM offering |
| Subscription | Annual | Employee Engage - Internal communication product |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
xMatters product offering
Product offeringCore offering
xMatters is a SaaS-based automated incident management platform that uses purpose-built AI to enrich alerts, orchestrate on-call scheduling and escalation, and run no-code workflow automations so IT, DevOps, and SRE teams can identify and resolve service issues faster. It is delivered as a modular subscription product within the Everbridge Digital Operations Platform, with integrations to ServiceNow, Microsoft Azure, Google Cloud, Slack, Dynatrace, Zendesk, Jira Cloud, New Relic and other tools.
Product overview
xMatters is an automated incident management platform delivered as a modular SaaS solution within the Everbridge Digital Operations Platform. The core xMatters Platform combines purpose-built AI, intelligent alerting, automated workflows, and seamless collaboration tools. Key modules include Workflow Designer (Flow Designer) for visual no-code automation, Incident Response Software for rapid incident resolution, IT Alerting/IT Event Management for anomaly detection, Incident Management Analytics for post-incident insights, On-Call Management for schedule and responder coordination, and Service Intelligence for proactive risk identification. The platform integrates with ServiceNow, Microsoft Azure, Google Cloud, Slack, Dynatrace, Zendesk, Jira Cloud, and New Relic.
Differentiator
Problem solved
Functional benefit
Products and services
- xMatters Platform
Quantifiable outcome
- Kellogg achieved 80% reduction in incident resolution times
- +2 more outcomes
Companies that use xMatters
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles4 records
xMatters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature8 records
xMatters partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, standard and flagship.
- ServiceNowcoreExpanded collaboration with ServiceNow to improve incident response automation and workflow orchestration. The partnership enhances AI-driven digital operations, helping organizations reduce manual efforts and response times during major incidents through deeper ServiceNow integration.
- Microsoft AzurecoreIntegration partnership enabling xMatters to operate within the Microsoft Azure cloud ecosystem, supporting Azure-native monitoring and alerting workflows.
- Google CloudcoreIntegration with Google Cloud monitoring and operations tools for unified incident management across Google Cloud environments.
- SlackstandardSlack integration enabling incident notifications and collaboration within Slack channels for faster team coordination during incidents.
- DynatracecoreIntegration with Dynatrace monitoring platform for intelligent alerting and incident enrichment based on Dynatrace observability data.
- ZendeskstandardZendesk workflow integration enabling seamless ticket management and customer support incident coordination.
- Jira CloudcoreIntegration with Jira Cloud for incident tracking and project management workflow coordination.
- New ReliccoreIntegration with New Relic observability platform for comprehensive monitoring data correlation and incident enrichment. New Relic data cited showing $2M/hour cost of downtime.
- EverbridgeflagshipxMatters is a product of Everbridge, operating as a subsidiary within the Everbridge Digital Operations Platform. Everbridge provides the parent infrastructure, sales organization, and customer base for cross-selling opportunities.
Scale indicators5 records
Expansion highlights5 records
xMatters competitors and assessment
Company assessmentEmerging players
- FireHydrant: FireHydrant is an incident response and post-incident analysis platform focused on SRE and DevOps teams. It offers alerting, on-call, retrospectives, and runbooks — closely mirroring xMatters' module set while competing as a more developer-centric alternative.
- incident.io: incident.io is a Slack-native incident management platform gaining traction among modern engineering teams. It targets the same DevOps/SRE buyer as xMatters with a workflow-first, Slack-centric approach, and is frequently evaluated as a next-generation alternative.
- Rootly: Rootly is an emerging incident management platform built on Slack, focusing on automated incident response workflows, retrospectives, and status pages. It targets the same engineering and SRE personas as xMatters with a modern, automation-first product.
- Squadcast: Squadcast provides on-call scheduling, alert management, and incident response for DevOps and SRE teams. It competes with xMatters in the mid-market and engineering-led organizations, with a focus on reliability analytics and runbook automation.
Broad incumbents
- Datadog: Datadog is a cloud observability leader that has expanded into incident management and on-call paging. While its core is monitoring/APM, its incident response capabilities overlap with xMatters and put pricing pressure on standalone incident platforms.
- Dynatrace: Dynatrace is an observability and AIOps platform that incorporates event correlation and automated remediation — directly overlapping with xMatters' service intelligence and incident enrichment capabilities. It is both a deep integration partner and a competitive observability incumbent.
- ServiceNow IT Service Management: ServiceNow is the dominant enterprise ITSM platform and simultaneously xMatters' most strategic partner. Its ITSM and Incident Management modules overlap directly with xMatters' core offering at the high end of the market, representing both a distribution channel and a competitive threat.
Direct peers
- PagerDuty: PagerDuty is the closest direct competitor to xMatters, offering digital operations management with on-call scheduling, incident response, and AIOps. Both target DevOps/SRE/ITOps teams with subscription SaaS incident management; the two are routinely compared in buyer evaluations.
- Atlassian (Opsgenie / Jira Service Management): Atlassian's Opsgenie (now part of Jira Service Management) provides on-call alerting and incident response tightly integrated with the broader Atlassian DevOps and ITSM stack. It competes head-to-head with xMatters for IT alerting and incident workflows in mid-market and enterprise.
- Splunk On-Call (formerly VictorOps): Splunk On-Call is the renamed VictorOps platform, providing on-call scheduling, alert management, and incident response. It is bundled with Splunk's broader observability and SIEM portfolio, making it a direct alternative to xMatters for IT and DevOps incident workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
xMatters social profiles
Digital presencexMatters financial estimates
Financial estimateRevenue estimate
Valuation estimate
xMatters leadership team
Management profileNumber of profiles
Profiles5 records
xMatters funding detail
Funding detailFunding overview
Funding rounds8 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
xMatters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about xMatters
What does xMatters do?
xMatters is a SaaS-based automated incident management platform that uses purpose-built AI to enrich alerts, orchestrate on-call scheduling and escalation, and run no-code workflow automations so IT, DevOps, and SRE teams can identify and resolve service issues faster. It is delivered as a modular subscription product within the Everbridge Digital Operations Platform, with integrations to ServiceNow, Microsoft Azure, Google Cloud, Slack, Dynatrace, Zendesk, Jira Cloud, New Relic and other tools.
Is xMatters a public or private company?
xMatters is a private company. It is classified as corporate owned and is currently operating.
When was xMatters founded?
xMatters was founded in 2000. It employs 251 to 500 people.
Where is xMatters based?
xMatters is headquartered in San Ramon, United States, in the North America region.
How does xMatters make money?
One revenue line is on record: subscription SaaS.
Who are xMatters's main competitors?
Emerging players on record are FireHydrant, incident.io, Rootly and Squadcast. Broad incumbents are Datadog, Dynatrace and ServiceNow IT Service Management. Direct peers are PagerDuty, Atlassian (Opsgenie / Jira Service Management) and Splunk On-Call (formerly VictorOps).
Does xMatters have an API?
Yes. xMatters provides application programming interfaces (APIs) as part of its hosted service platform. The platform integrates with IT and DevOps tools via APIs and supports workflow automation. Specific API documentation URL, authentication method, rate limits, and versioning details are not explicitly stated in the provided source material.
What industry is xMatters in?
xMatters's product category is Incident Management Software. Its primary akta.pro industry code is HDAEALAI, IT Incident, Problem & Change Management Platforms, with a secondary code of HDABAJAG, AIOps, Event Correlation & Automated Remediation. Its NAICS code is 541512 and its SIC code is 7372.