Sesame

Name

Sesame

Legal name

Sesame

Website

https://sesameorder.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Food Delivery Marketplace

NAICS

Restaurants and Other Eating Places (72251), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

akta.pro secondary industry

Food Delivery (Restaurant Meals) (TLAAADAC)

Keywords

• Food delivery marketplace
• Restaurant subscription platform
• Flat-rate delivery service
• Off-premise dining logistics
• Restaurant delivery software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Flat Monthly Subscription: Sesame charges restaurants a flat monthly rate instead of a commission per order, providing a more predictable and cost-effective model for restaurants compared to traditional food delivery services that take a percentage of each transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Sesame is a food delivery marketplace that connects independent restaurants with off-premise diners in the New York metro area. Rather than charging per-order commissions, the company sells restaurants a flat monthly subscription and outsources delivery execution to Relay for last-mile fulfillment.

Product overview

Sesame is a food delivery startup that offers restaurants a flat monthly rate subscription model instead of charging commission per order. The company partners with Relay for last-mile logistics and operates in the New York metro area, positioning itself as a sustainable alternative to traditional food delivery services.

Differentiator

Problem solved

Functional benefit

Products and services

• Sesame Food Delivery Marketplace Online food delivery marketplace that lets independent restaurants in the New York metro area offer off-premise ordering and delivery to end consumers under a flat monthly subscription, with last-mile delivery executed by Relay.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RelaycoreTechnology or IntegrationSesame partners with Relay for last-mile logistics operations, enabling sustainable food delivery services in the New York metro area. This partnership provides the infrastructure for completing deliveries to end customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DoorDash: Largest US food delivery marketplace; the primary incumbent Sesame competes against in NYC. DoorDash charges restaurants per-order commissions (typically 15–30%) — exactly the model Sesame's flat subscription is designed to undercut.
• Uber Eats: Second-largest US food delivery marketplace and a major presence in NYC. Operates the same restaurant-meal marketplace model with commission-based pricing that Sesame positions itself against.
• Grubhub: Legacy NYC food delivery marketplace (now owned by Wonder). Operates the commission-based restaurant delivery model that Sesame is explicitly designed to disrupt.
• Relay Delivery: Last-mile delivery provider that Sesame partners with for fulfillment. Also offers restaurant delivery directly, making it both a critical infrastructure partner and a direct competitor depending on market.

Emerging players

• Chowbus: Asian-focused restaurant delivery and POS platform with its own delivery fleet. Targets independent restaurants with lower commission alternatives, making it comparable to Sesame's positioning though narrower in cuisine focus.
• Otter: Restaurant delivery management platform that helps restaurants manage orders across multiple delivery apps. Comparable in targeting independent restaurants seeking better delivery economics, though Otter is a tooling layer rather than a marketplace.
• Cut+Dry (Restaurant 365 / Cut+Dry): Restaurant ordering and delivery platform targeting independent restaurants. Operates a similar SMB-restaurant-focused marketplace model with its own delivery fleet.
• Lunchbox: Restaurant online ordering and delivery management platform. Targets independent restaurants seeking direct ordering alternatives to third-party marketplaces — same structural opportunity Sesame is pursuing.

Broad incumbents

• Toast: Leading restaurant technology platform offering POS, payments, and online ordering. Comparable in serving independent restaurants seeking cost-effective off-premise channels, though Toast is broader in scope and incumbents in restaurant tech.
• Caviar (Square/Block): Premium restaurant delivery marketplace owned by Block (Square). Comparable in offering restaurant meal delivery, though Caviar positions toward higher-end restaurants and is part of Block's broader commerce platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/sesameorder

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sesame