What Kleta does

Kleta is a Spanish subscription-based urban mobility operator headquartered in Barcelona and operating in Barcelona and Valencia. Founded in 2020 and operating as a subsidiary of Cooltra, the company offers monthly, six-month, and twelve-month subscriptions for mechanical bicycles (from €20.9/month), electric bicycles (from €41.9/month, Barcelona only), and the Super Soco CPX electric motorcycle (€137/month). The platform bundles the vehicle, accessories (basket, lock, lights, phone mount, rear rack), unlimited on-site mobile-mechanic repairs dispatched through a dedicated app within 48 hours, anti-theft replacement coverage, and a €5 monthly Cooltra shared-mobility credit into a single recurring fee with no upfront purchase cost.

The technology stack is a self-serve web and mobile subscription platform layered over a field-service repair operation: customers report issues with photos through the Kleta app, and a mechanic is dispatched to the bike's location rather than requiring workshop drop-off. A September 2023 Avançsa loan funds development of IoT-enabled connected electric bikes, but no AI/ML capability, predictive maintenance, or fleet intelligence is disclosed. Marketing is content-led, anchored by 74+ neighborhood guides in Barcelona and 49+ in Valencia plus dedicated comparison pages against competitors (Valenbisi, Swapfiets, Zoomo, Panot, Clover) to capture local SEO demand.

Go-to-market runs on three parallel motions: a product-led D2C subscription flow with in-store pickup; a B2B2C corporate channel where companies pay fixed monthly fees per employee for e-bike benefits; and a planned enterprise expansion into Seville funded by the 2023 loan. Kleta has raised approximately €2.9 million across three rounds (Ter Stegen seed June 2021, Fondo Bolsa Social-led Series B March 2022, Avançsa participatory loan September 2023), and reports 2,000+ subscribers across its two active markets, with the leadership team comprising co-founder and CEO Falk Siegel and co-founder and CTO Diego Casabe.

Name

Kleta

Legal name

Kleta

Website

https://kleta.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Kleta is a Barcelona-based subscription mobility platform, operating as a Cooltra subsidiary, that rents mechanical bikes, e-bikes, and electric motorcycles on monthly to annual plans to individual urban commuters and corporate employee-benefit programs in Barcelona and Valencia, with all-inclusive maintenance, on-site repairs, and theft protection.

Ownership category

akta.pro rank

Product category

Bike Subscription and Urban Micro-Mobility Services

NAICS

Automotive Equipment Rental and Leasing (5321), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Bike Service, Repair & Maintenance Shops (CRAMAHAH)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), Bikeshare (Station-Based/Docked) (TLAFAMAE), Station-Based Bike Rentals (Bikeshare) (THADAGAD)

Keywords

• Bike subscription service
• Urban mobility solutions
• E-bike rental
• Micro-mobility sharing
• Sustainable commuting

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Bike Subscription: Recurring monthly subscription model covering mechanical bikes, electric bikes, and electric motorcycles. Subscription includes bike, accessories, maintenance, repairs, theft protection, and monthly Cooltra credit. Plans range from 1 to 12 months with monthly or annual billing. Longer plans offer better pricing and 6-12 month plans allow early cancellation with fee.
2. Corporate Bike Subscriptions: B2B subscription model where companies provide e-bike subscriptions as employee benefits. Fixed monthly fee per employee with all-inclusive coverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kleta provides monthly subscription access to urban bicycles (mechanical Kleta, electric e-Kleta) and electric motorcycles (Super Soco CPX) in Barcelona and Valencia. Subscriptions bundle the vehicle, accessories, unlimited on-site mobile mechanic repairs completed within 48 hours, anti-theft replacement coverage, and a €5 monthly credit for Cooltra's shared mopeds and bikes. Plans range from 1 to 12 months, available with no upfront purchase and flexible cancellation on longer-term contracts.

Product overview

Kleta is a subscription-based urban mobility platform offering three tiers of vehicles: mechanical bicycles (Kleta), electric bicycles (e-Kleta), and electric motorcycles (Super Soco CPX). The core offering is a monthly subscription that bundles the vehicle with accessories, unlimited on-site repairs, anti-theft coverage, and a €5 monthly Cooltra credit for shared mobility. Subscribers choose from 1-month, 6-month, or 12-month plans. The service operates in Barcelona and Valencia, Spain. The three vehicle products share a common subscription infrastructure (app-based reporting, home repair service, theft coverage), while the Super Soco CPX serves as a premium upsell for higher-speed urban mobility needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Kleta Mechanical Bike Subscription Monthly subscription for a Kleta mechanical urban bicycle with accessories (basket, lock, lights, phone mount, kickstand, rear rack in Barcelona), unlimited on-site repairs, and anti-theft coverage. Available in 1-month, 6-month, and 12-month plans starting from €20.9/month in Valencia.
• e-Kleta Electric Bike Subscription Monthly subscription for an e-Kleta pedal-assist electric bicycle including charger, battery, accessories, on-site repairs, and anti-theft coverage. Starting from €41.9/month, available in Barcelona (delivery within 2 days) and Valencia.
• Super Soco CPX Electric Motorcycle Subscription Monthly subscription for a Super Soco CPX electric motorcycle with top speed of 95 km/h, offered as a premium higher-speed mobility option. Priced from €137/month and available in Barcelona and Valencia.
• Home Repair Service (Reparaciones a Domicilio) On-site mobile mechanic service for subscribers within the coverage area, performing unlimited repairs at the bike's location, reported through the Kleta app, and typically resolved in under 48 hours.
• Corporate Bike Subscription (B2B Employee Benefit) B2B subscription program where companies in Barcelona provide e-bike subscriptions to employees as a sustainable mobility benefit, with a fixed monthly fee per employee and all-inclusive coverage.

Quantifiable outcome

• Subscribers save €100+/year on repairs compared to owning a bike
• +1 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CooltracoreStrategic or Co-development PartnerIntegration providing €5 monthly credit for Cooltra shared mopeds and bikes when subscriber's Kleta is not available. Parent company relationship as indicated by 'by Cooltra' branding.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Swapfiets: Dutch-origin bike subscription service offering monthly memberships with included maintenance and theft protection. Operates across multiple European countries with significantly more capital raised, making it Kleta's most direct and well-funded competitor.
• Zoomo: Specializes in e-bike subscriptions primarily targeting gig economy delivery riders and corporate fleets. Competes directly with Kleta's delivery rider segment and corporate e-bike offering, with stronger focus on commercial use cases.

Broad incumbents

• Cooltra: Kleta's parent company and a major Spanish shared mobility operator offering e-mopeds, e-bikes, and e-scooters across Spain. Provides shared mobility infrastructure and the €5 monthly credit integration that differentiates Kleta's offering.
• Lime: Global shared micromobility operator offering station-free e-bikes and e-scooters across major cities. Represents a broad incumbent threat in urban mobility that could encroach on subscription models.
• Voi Technology: European shared e-scooter and e-bike operator with significant venture backing. Operates in multiple Spanish and European cities, competing for the same urban mobility wallet share.
• JCDecaux: Global outdoor advertising and street furniture company that operates public bikeshare systems including Bicing (Barcelona) and Valenbisi (Valencia). Represents the established public-sector alternative to Kleta's subscription model.

Regional players

• Bicing: Barcelona's public station-based bikeshare system operated by JCDecaux. Serves the same urban commuter market as Kleta in Barcelona but with a different model (short-term station-based rentals vs. monthly personal subscriptions).
• Valenbisi: Valencia's public station-based bikeshare system. Kleta explicitly compares against Valenbisi in its content marketing, indicating direct competition for Valencia's urban cycling market.

Emerging players

• VanMoof: Premium e-bike manufacturer and subscription pioneer with integrated anti-theft and connectivity features. Despite recent financial difficulties, represents a premium e-bike subscription model with technology depth Kleta aspires to match.
• Panot Mobility: Bike subscription service operating in Barcelona, explicitly mentioned by Kleta as a direct competitor. Smaller emerging player in the same niche targeting Spanish urban cyclists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kletabike

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kleta