What JINGdigital does

JINGdigital (径硕科技) is a China-based B2B marketing technology company founded in Shanghai in 2016 (per company timeline; firmographics data references 2014) that builds an Agentic AI-driven marketing automation platform for mid-to-large enterprises in manufacturing, high-tech, healthcare, and industrial automation. The platform is built on an Agentic CDP (Customer Data Platform) that aggregates 20+ data sources — including WeChat, Enterprise WeChat, websites, email, offline events, ad platforms, and CRM systems — to construct unified 360-degree customer profiles via proprietary One-ID cross-channel identity resolution. Six specialized AI agents (GEO, Content, SDR, Email, Sales, Service) are orchestrated through an Agent Hub to autonomously execute end-to-end B2B marketing workflows, with company-disclosed benchmarks of 92% intent recognition accuracy and 40% predictive accuracy improvement.

The product portfolio follows a platform-plus-modules architecture: the Agentic CDP and Agent Hub form the core, supplemented by a one-stop marketing tools suite, a private-domain lead nurturing platform (潜客孵化), sales empowerment tools integrated with Enterprise WeChat, customer marketing asset management, and the JINGglobal sub-brand for Chinese enterprises expanding overseas. JINGdigital monetizes primarily through annual enterprise SaaS subscriptions (80%+ of revenue) with tiered pricing based on modules and user count, supplemented by Field Deployment Engineer (FDE) implementation services. Customer contracts typically range from RMB 100,000+ for mid-market to RMB 1M+ for large enterprises, with an 85%+ renewal rate and reported 100% year-over-year revenue growth.

The company serves 600+ global brand customers across its four primary verticals, with named enterprise logos including Siemens, Microsoft, Schneider Electric, ABB, Philips, GE Healthcare, SAP, Oracle, Merck, Agilent, Thermo Fisher, Bosch, and Mindray. Distribution is executed through a direct enterprise field sales team across Shanghai (HQ), Beijing, Guangzhou, and Shenzhen, supplemented by channel partners, an annual B2B marketing summit, and strategic technology alliances with Tencent (WeChat), Salesforce, Alibaba Cloud, AWS, LinkedIn, and WhatsApp. Total disclosed funding is RMB 130 million across two Series A rounds in 2021 (RMB 80M) and July 2022 (RMB 50M), both led by Linear Capital.

Name

JINGdigital

Legal name

上海径硕网络科技有限公司

Website

https://jingdigital.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

JINGdigital (径硕科技) is a Shanghai-based B2B marketing technology company offering an Agentic AI-driven marketing automation platform with six specialized AI Agents and an Agentic CDP for mid-to-large enterprises in manufacturing, high-tech, healthcare, and industrial automation.

Ownership category

akta.pro rank

Product category

B2B Marketing Automation Software

NAICS

Other Services Related to Advertising (541890), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Social Customer Service & Conversational Sales Platforms (CRAFANAL), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• B2B marketing automation
• Customer data platform
• AI marketing agents
• WeChat marketing software
• Enterprise MarTech platform

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Revenue: Standardized SaaS product subscriptions form the core revenue stream. SaaS revenue accounts for over 80% of total revenue. Annual subscriptions with tiered pricing based on features and usage.
2. Implementation and Customer Success Services: FDE (Field Deployment Engineer) deployment services and customer success programs that help enterprise clients implement and optimize the platform, contributing to overall revenue alongside SaaS subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

JINGdigital sells an Agentic Marketing SaaS platform that combines an Agentic Customer Data Platform (CDP) with six specialized AI Agents (GEO, Content, SDR, Email, Sales, Service) coordinated through an Agent Hub to automate B2B lead generation, nurturing, sales enablement, and customer success workflows. The platform is sold primarily to enterprise B2B customers in China on annual subscriptions, with the JINGglobal sub-brand extending the same capabilities to Chinese companies executing overseas marketing.

Product overview

JINGdigital (径硕科技) is a B2B marketing technology company offering an AI Agent-driven marketing automation platform. The product portfolio is organized as a platform-plus-modules architecture centered on the Agentic CDP (customer data platform) as the unified data intelligence foundation, with six specialized AI Agents (GEO, Content, SDR, Email, Sales, Service) orchestrated through Agent Hub. These core products are supplemented by functional modules for one-stop marketing tools, lead nurturing platform, sales empowerment tools, and customer marketing asset management. JINGglobal serves as the overseas/go-to-market sub-brand covering global website, email, exhibition, WhatsApp, and AI customer service scenarios. IDXP (JING IDXP) was the earlier unified platform fusing MA and SFA. The platform integrates deeply with WeChat ecosystem (including企业微信), LinkedIn, WhatsApp, Salesforce, and major ad platforms to deliver end-to-end B2B marketing automation from lead acquisition through conversion.

Differentiator

Problem solved

Functional benefit

Brands

• JINGglobal: One-stop overseas marketing platform for Chinese B2B enterprises, covering global website ecosystem, overseas email EDM, exhibition marketing, multi-language AI customer service, and WhatsApp marketing.
• Agent Hub
• CDP 2.0
• IDXP

Products and services

• Agentic CDP AI-driven Customer Data Platform serving as the unified data intelligence foundation of the Agentic Marketing suite. Aggregates data from 20+ sources (websites, WeChat, email, offline events, ad platforms, business systems), builds 360° customer profiles, supports One-ID identity resolution, predictive LTV and conversion analytics, and ABM marketing. Used by enterprise B2B customers.
• GEO Agent Traffic growth Agent that automatically generates and optimizes keyword strategies, monitors search rankings in real-time, and optimizes page TDK. Monitors brand presence on AI search platforms including ChatGPT, Doubao, DeepSeek, and Kimi and outputs content strategy recommendations. Used by enterprise B2B marketing teams.
• Content Agent AI content production Agent that automatically generates marketing copy, whitepapers, case studies, and technical documents based on customer profiles and enterprise knowledge bases. Provides personalized content recommendations and adapts formats across WeChat, email, and website channels. Used by enterprise B2B marketing teams.
• SDR Agent Lead qualification Agent that delivers real-time intent recognition across website, WeChat, and email visitors, supports multi-round dialogue for automated nurturing and scoring, and pushes high-intent leads to sales in real-time. Claims 92% conversation recognition accuracy. Used by enterprise B2B sales and marketing teams.
• Email Agent Intelligent email marketing Agent that auto-generates subject lines and body content with multi-version matching, makes send-timing and channel decisions based on user profiles, and delivers full-cycle automation from generation to ROI analysis. Used by enterprise B2B marketing teams.
• Sales Agent Sales enablement Agent that automatically aggregates customer backgrounds, generates meeting summaries, recommends talking points and competitive responses, and provides intelligent follow-up reminders and LTV-based high-value customer identification. Used by enterprise B2B sales teams.
• Service Agent Customer success Agent providing 7x24 intelligent customer service powered by an enterprise knowledge base, supporting multi-round dialogue, auto-creating service tickets, and providing customer risk warnings and recovery strategies. Used by enterprise B2B customer success and support teams.
• Agent Hub Multi-Agent orchestration hub that coordinates the six specialized Agents (GEO, Content, SDR, Email, Sales, Service) so they share data and relay tasks to form a closed-loop marketing system. Built on an enterprise knowledge base and serves as the core orchestration layer of the Agentic Marketing platform.
• JINGglobal One-stop overseas marketing platform (sub-brand) for Chinese B2B companies expanding abroad. Covers four core scenarios (global official website ecosystem, overseas email EDM, exhibition marketing, multi-language AI customer service) and integrates WhatsApp marketing with GDPR and CAN-SPAM compliance. Targets Chinese enterprises going global.
• IDXP (JING IDXP) Intelligent Digital Experience Platform fusing Marketing Automation (MA) and Sales Force Automation (SFA). Covers the full lifecycle from lead acquisition to customer conversion, connecting marketing, sales, and service functions, and is built as an open platform with 100+ APIs. Positioned as China's equivalent to Adobe Experience Cloud for B2B customers.
• One-Stop Marketing Tools (一站式营销工具) Full-channel marketing tools suite for B2B brands including custom QR codes, WeChat official account management, exhibition interactions, offline meetings, online live broadcasts, website/SEM, mini-sites/micro-pages, and social viral marketing. Used by B2B marketing teams.
• Lead Nurturing Platform (潜客孵化化平台) Private traffic pool building and lead nurturing platform including private domain setup, content marketing, email marketing, tag systems, lead scoring, interactive journeys, and user profiling. Enables personalized content delivery and continuous lead nurturing across the customer lifecycle for B2B teams.
• Sales Empowerment Tools (销售赋能工具) Sales enablement tools including Enterprise WeChat integration, sales content library, digital business cards, lead distribution, lead recycling, and employee departure succession management. Connects enterprise and customer interactions and improves sales transparency and conversion for B2B sales teams.
• Customer Marketing Asset Management (客户营销资产管理) Customer marketing asset management solution based on multi-source data fusion and AI, including CDP+AD intelligent ad engine, CDP+SDR intelligent collaboration, CDP+CRM integration, and AI-driven precision marketing. Builds a full-lifecycle closed loop for customer marketing assets for B2B enterprises.
• Overseas Marketing Solution (出海营销解决方案) Globalization intelligent marketing solution under the JINGglobal brand. Connects official website, email, exhibitions, AI customer service, and WhatsApp to form a complete closed loop from acquisition through interaction, lead capture, follow-up, and conversion for Chinese B2B enterprises going overseas.

Quantifiable outcome

• 35% average conversion rate improvement for customers
• +11 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability12 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and major.

• SalesforcecoreTechnology or Integration · 15 May 2025JINGdigital has deep integration with Salesforce CRM platform, providing bidirectional data sync and combined solutions for Chinese enterprises and global companies operating in China. Partnership enables unified customer management across marketing automation and CRM systems.
• Alibaba CloudcoreTechnology or Integration · 15 May 2025Strategic partnership with Alibaba Cloud for cloud infrastructure, AI capabilities integration, and cloud market distribution. JINGdigital is a core ISV partner in Alibaba Cloud's ecosystem, leveraging AI models and providing localized solutions for Chinese enterprises.
• Amazon Web ServicesmajorGTM or Marketing Partner · 12 March 2025AWS co-organized the 2025 B2B Brand Globalization Summit as a key partner. AWS provides cloud infrastructure and AI capabilities supporting JINGdigital's global expansion solutions.
• Vistra卓佳majorGTM or Marketing Partner · 12 March 2025Vistra卓佳 co-organized the 2025 B2B Brand Globalization Summit and provides cross-border compliance, company registration, and税务筹划 services complementary to JINGdigital's marketing platform for enterprise globalization.
• 美通社 (PR Newswire)majorGTM or Marketing Partner · 12 March 2025美通社 co-organized the 2025 B2B Brand Globalization Summit and provides global press release distribution and content marketing services integrated with JINGdigital's platform.
• LinkedInmajorGTM or Marketing Partner · 12 March 2025LinkedIn China Marketing Solutions co-organized the 2025 B2B Brand Globalization Summit. LinkedIn is a key channel for B2B globalization marketing, with JINGdigital providing integrated LinkedIn advertising and content marketing capabilities.
• 阿里云coreTechnology or Integration · 12 March 2025AliCloud provides cloud infrastructure and AI model capabilities supporting JINGdigital's platform. Partnership enables integration with China's digital ecosystem including WeChat, Alipay, and other local platforms.
• Tencent (腾讯)coreTechnology or IntegrationDeep integration with Tencent's WeChat and Enterprise WeChat platforms. JINGdigital leverages WeChat's open APIs and Enterprise WeChat capabilities for customer engagement, marketing automation, and sales enablement in the WeChat ecosystem.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• HubSpot: HubSpot is a global leader in B2B marketing automation, CRM, and content marketing — directly comparable to JINGdigital's CDP + Marketing Automation + Sales Enablement stack. While HubSpot leads in SMB and mid-market globally, it lacks JINGdigital's native WeChat/Enterprise WeChat integration for the China market.
• Convertlab: Convertlab is a China-based marketing technology company offering a CDP, marketing automation, and ad operations platform — directly comparable to JINGdigital's Agentic CDP and marketing automation modules. Both companies target Chinese mid-market and enterprise B2B clients with data-driven, multi-channel campaign execution.
• ActiveCampaign: ActiveCampaign is a marketing automation and CRM platform with strong email automation, lead scoring, and customer experience orchestration — overlapping with JINGdigital's Email Agent, SDR Agent, and lead nurturing modules. Primarily serves SMB/mid-market globally rather than large enterprise B2B.
• 致趣百川 (ZhiQu Baichuan): 致趣百川 is one of China's leading B2B marketing automation platforms, focused on content-driven lead generation, WeChat integration, and sales-marketing alignment. Closest Chinese competitor to JINGdigital with overlapping verticals (manufacturing, industrial, tech) and similar ABM and lead nurturing capabilities.

Emerging players

• Focussend: Focussend is a Chinese B2B marketing automation and email marketing platform offering lead nurturing, EDM, and marketing analytics — overlapping with JINGdigital's Email Agent, lead nurturing, and潜客孵化 modules. Targets a similar mid-market B2B customer base in China.

Broad incumbents

• Adobe Marketo Engage: Marketo (part of Adobe Experience Cloud) is a long-standing B2B marketing automation incumbent offering lead management, email, account-based marketing, and engagement programs — directly comparable to JINGdigital's IDXP/Agentic Marketing core. Adobe operates at a much broader enterprise scale across multiple verticals.
• Oracle Eloqua (Oracle Marketing): Oracle Eloqua is an enterprise B2B marketing automation platform offering lead scoring, campaign management, and CRM integration — directly comparable to JINGdigital's SDR Agent and Marketing Automation modules. Operates as part of Oracle's broader CX portfolio targeting large global enterprises.
• Microsoft Dynamics 365 Customer Insights: Microsoft Dynamics 365 Customer Insights (and its marketing predecessor) is a CDP + marketing automation offering within Microsoft's broader business applications portfolio. Comparable on data unification and B2B marketing orchestration, and Microsoft is one of JINGdigital's enterprise customers.
• Salesforce Marketing Cloud (Account Engagement / Pardot): Salesforce is a strategic technology partner of JINGdigital (deep bidirectional integration), but also a competitor through Marketing Cloud and Pardot. Comparable on multi-channel campaign automation, lead scoring, and CRM-aligned marketing, but Salesforce is a much broader portfolio player with global enterprise reach.

Regional players

• 微盟 Weimob: Weimob is a leading Chinese SaaS provider for SMB digital commerce and marketing with deep WeChat ecosystem integration. Comparable to JINGdigital on WeChat-native marketing, but Weimob focuses more on SMB retail/social commerce while JINGdigital targets enterprise B2B sales cycles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JINGdigital