What Convert Lab does

Convertlab (legally Shanghai XinZhaoYang Information Technology Co., Ltd., 上海欣兆阳信息科技有限公司) is a Shanghai-based, privately held marketing technology vendor founded in 2015 that sells an integrated marketing cloud platform to Chinese enterprises. The platform unifies a Customer Data Platform (Data Hub), marketing automation (DM Hub), intelligent advertising (Ad Hub), a privacy-enhanced computation module (PEC Hub), an AI Hub that integrates large language model capabilities, and an open developer platform (Open Hub) into a single full-link system. Core technical components include One-ID identity resolution across phone, ID card, email, and device identifiers using graph algorithms, lookalike audience expansion, MPC-based secure multi-party computation for privacy-safe data collaboration, and a low-code CDP built on industry-specific Know-How modules. The platform carries a Level 3 Information System Security Protection certification.

Convertlab serves over 400 enterprise customers across brand retail (fashion, footwear, beauty, jewelry, home), FMCG, durable goods, financial services, automotive, B2B, and real estate. Named logos include Shanghai Pudong Development Bank, Feifan Automobile, Decathlon, an international well-known automotive brand, a leading domestic automotive brand, a luxury outdoor sports brand, and a footwear and apparel brand. The company operates a direct enterprise field-sales motion complemented by inside sales, a self-serve free trial funnel, and a Super Partner channel program across Certified, Elite, and Development tiers. Revenue is generated primarily through module-based enterprise SaaS subscriptions on annual or multi-year contracts, supplemented by professional services for implementation and digital transformation engagements.

The company is venture-backed, with a 2020 Series B exceeding 100 million RMB led by Tencent Industry Ecosystem Investment and Lightspeed China, followed by a 2021 Series C with Binfu Capital, IDG Capital, and Jiangmen Venture Capital. It employs 51–100 people across five Chinese cities (Shanghai headquarters, Beijing, Shenzhen, Xi'an, and a Chengdu Remote Delivery Center). External recognition includes selection in the 2021 Forrester Wave Asia Pacific Cross-Channel Campaign Management report (the only domestic Chinese vendor included), 2022 Gartner Peer Insights Voice of the Customer for Multichannel Marketing Hubs, and the 2023 Global Marketing Technology Landscape Supergraphic. Convertlab operates exclusively in China with no disclosed international footprint.

Name

Convert Lab

Legal name

上海欣兆阳信息科技有限公司

Website

https://convertlab.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Convertlab provides an integrated marketing cloud platform combining CDP, marketing automation, intelligent advertising, privacy computation, and AI capabilities for Chinese enterprises across retail, finance, automotive, FMCG, and B2B sectors.

Ownership category

akta.pro rank

Product category

Marketing Technology Software (MarTech SaaS)

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Advertising Agencies (54181)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Marketing automation platform
• Customer data platform
• Intelligent advertising software
• Privacy computing platform
• AI marketing cloud

Headquarters

HQ city

Pudong

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing Cloud SaaS Subscription: Convertlab derives primary revenue from subscription-based access to its integrated marketing cloud platform, including DM Hub, Data Hub, Ad Hub, and related modules. Pricing is typically organized by module and user seats, with enterprise deals structured as annual or multi-year contracts.
2. Professional Services & Implementation: The company provides implementation, consulting, and managed services to support marketing cloud deployment, CDP setup, and digital transformation engagements, complementing the SaaS subscription revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Convertlab sells an integrated marketing cloud (CMC) SaaS platform that combines a Customer Data Platform (Data Hub), marketing automation (DM Hub), intelligent advertising (Ad Hub), privacy-enhanced computation (PEC Hub), AI intelligence (AI Hub), and an open developer platform (Open Hub). The platform helps enterprise customers unify omnichannel customer data, execute automated personalized marketing journeys across email, SMS, WeChat, apps, and advertising, measure advertising ROI across the full funnel, and activate first-party data for advertising under privacy compliance. A specialized B2B marketing cloud sub-brand (Huiju) extends the offering to B2B industries.

Product overview

Convertlab offers a full-link integrated marketing cloud (CMC) platform with a platform-plus-modules architecture. The core platform consists of DM Hub (marketing automation), Data Hub (CDP customer data platform), and Ad Hub (intelligent advertising), supplemented by AI Hub (AI intelligence engine), PEC (privacy computing), and Open Hub (open platform) as add-on modules. The products integrate seamlessly: Data Hub collects and unifies customer data across channels, DM Hub executes automated marketing journeys, Ad Hub manages advertising campaigns, AI Hub provides generative and synthetic AI capabilities, PEC enables privacy-preserving data collaboration, and Open Hub allows extensibility. The company also offers a specialized B2B marketing cloud (B2B荟聚) for B2B industry needs.

Differentiator

Problem solved

Functional benefit

Brands

• DM Hub: 营销自动化平台 (Marketing Automation Platform) - flexibility in configuring marketing scenarios, personalization capabilities, and automation features for marketing workflows.
• Data Hub
• Ad Hub
• PEC
• AI Hub
• Open Hub
• B2B荟聚数字营销云

Products and services

• Convertlab Marketing Cloud (CMC) A comprehensive integrated marketing cloud platform providing digital, automated, and intelligent infrastructure for enterprise marketing operations across the full customer lifecycle, integrating data, automation, advertising, privacy computing, and AI capabilities for enterprise customers in China.
• DM Hub Marketing Automation Platform Marketing automation platform enabling flexible configuration of marketing scenarios, personalized message delivery, automated execution with auto-optimization, and industry-specific capabilities based on accumulated marketing best practices. Supports multi-channel outreach across email, SMS, WeChat, and apps with real-time performance monitoring for enterprise marketing teams.
• Data Hub Customer Data Platform (CDP) A low-code Customer Data Platform built on years of business best practices that integrates cross-platform customer data, delivers precise customer insights, guides marketing decisions, and supports real-time user operations. Includes One ID identity resolution mapping multiple UIDs (phone, ID card, email, device ID) to a single unified ID through business rules, machine learning, and graph algorithms.
• Ad Hub Intelligent Advertising Platform Intelligent advertising platform that enables full-link digitalization, automation, and intelligence for advertising campaigns, supporting cross-department collaboration, campaign management, ad serving, cross-analysis of advertising data, media and content optimization, conversion funnel analysis, and ROI measurement across digital advertising channels.
• PEC Privacy Enhanced Computation Hub Privacy Enhanced Computation Hub providing MPC multi-party secure computation, federated learning, and anonymous queries to enable secure data sharing and third-party data enrichment for advertising without exposing raw data, supporting privacy-compliant audience enrichment and cross-organization collaboration.
• AI Hub Data Intelligence Engine AI intelligence engine powering generative AI content creation, predictive analytics, recommendation engines, and synthetic AI for automated marketing workflows integrated with large language models, enabling automated data cleaning, report generation, insight discovery, strategy formation, and execution.
• Open Hub Open Platform Open platform enabling partner ecosystem integrations, developer access, and extensibility through REST APIs and SDKs for custom marketing technology solutions, with public API documentation available for developers to build integrations and automate workflows.
• B2B Huiju Digital Marketing Cloud Specialized B2B digital marketing cloud solution for B2B industries, enabling Marketing-led Growth (MLG) strategies, sales-marketing alignment, MQL generation, and account-based marketing capabilities for B2B companies seeking to evolve beyond traditional Sales-Led Growth models.

Quantifiable outcome

• 400+ enterprise customers served with best practices across retail, FMCG, finance, and automotive
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Microsoft (微软)coreStrategic or Co-development PartnerConvertlab and Microsoft jointly published the 'CRM 4.0 Customer Relationship Management Marketing Whitepaper' and co-developed solutions integrating Convertlab's marketing automation with Microsoft Dynamics 365, covering the full lifecycle from sales to marketing and from front-end to back-end.
• Ai Analytics (爱分析)coreStrategic or Co-development PartnerConvertlab and Ai Analytics jointly published the 'China Business-Type CDP Whitepaper,' analyzing the development of business-oriented CDP in China and providing CDP implementation recommendations from user value, business application, and data foundation dimensions.
• R3 Management Consulting (R3管理咨询)coreStrategic or Co-development PartnerR3 and Convertlab jointly authored a report on marketing technology maturity and corresponding cooperation models and solutions, helping enterprises clarify digital marketing strategies based on their development stage.
• Super Partner Program Partners (Agency, System Integrator, Consulting, Channel)coreChannel Partner/ Reseller/ DistributorConvertlab's Super Partner program includes Agency partners (marketing), Bundle/Integrated Solution partners (product), Channel/Cloud Service partners, and Digital Transformation Consulting partners. Partners receive training, marketing support, and technical enablement to co-sell and implement Convertlab solutions.
• Morketing ResearchminorStrategic or Co-development PartnerConvertlab partnered with Morketing Research to co-publish the '2020-2021 China Marketing Cloud Application Handbook,' exploring the development and application trends of marketing cloud products to help brands understand and implement MarTech solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sensors Data (神策数据): Chinese CDP and user-behavior analytics vendor offering tag management, event tracking, customer profiles, and marketing automation for enterprise customers across China. Competes head-on with Convertlab's Data Hub and DM Hub for Chinese digital-native and traditional enterprise accounts.
• Tealium: Enterprise CDP and tag management platform providing real-time customer data orchestration, identity resolution, and integrations with downstream marketing tools — directly comparable to Convertlab's Data Hub for global enterprise accounts requiring CDP infrastructure.
• GrowingIO (易观): Chinese product analytics and user-behavior platform offering event tracking, funnel analysis, and marketing campaign insights — adjacent to Convertlab's CDP and DM Hub capabilities, with overlap in retail, finance, and internet-enterprise customer segments in China.
• Whale (帷幄): Chinese retail-focused MarTech company providing omnichannel retail media, in-store digital experience, and marketing analytics — directly comparable to Convertlab's brand-retail vertical focus with overlapping customer base in fashion, FMCG, and offline retailers.
• Twilio Segment: Segment is a leading customer data platform focused on real-time data collection, identity resolution, and audience syncing to downstream marketing and advertising tools. Competes with Convertlab's Data Hub CDP for developers and product-led enterprises building data-driven marketing stacks.

Emerging players

• Miaozhen Systems (秒针): Chinese ad-measurement and marketing-intelligence vendor offering cross-media advertising analytics, social listening, and marketing effectiveness measurement — adjacent to Convertlab's Ad Hub intelligent-advertising analytics and ROI-measurement capabilities.

Broad incumbents

• HubSpot: Global marketing automation, CRM, and inbound-marketing platform serving SMB and mid-market customers. While primarily PLG-led and more SMB-focused than Convertlab, HubSpot's marketing hub addresses overlapping use cases (lead nurturing, email automation, customer journeys) for international mid-market accounts.
• Oracle Marketing (Eloqua): Oracle's marketing suite (Eloqua, Responsys, Oracle CrowdTwist Loyalty) provides B2B and B2C marketing automation, campaign management, and customer engagement — overlapping with Convertlab's enterprise sales motion and competing at large accounts that already standardize on Oracle.
• Adobe Experience Cloud: Adobe Experience Cloud (including Adobe Campaign, Marketo Engage, Real-Time CDP, and Customer Journey Analytics) is a global marketing cloud incumbent offering enterprise-grade CDP, MA, and journey orchestration — overlapping with Convertlab's full-stack offering at multinational accounts.
• Salesforce Marketing Cloud: Salesforce's marketing cloud suite (including Pardot, Interaction Studio, and Marketing Cloud Account Engagement) is a global incumbent in B2B and B2C marketing automation, CDP, and cross-channel campaign management — directly competing with Convertlab's integrated marketing cloud for enterprise customers in China and globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/convertlab-dmhub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convert Lab