What FUNDiT does

FUNDiT (株式会社FUNDiT) is a Tokyo-based IT-focused business investment company founded on 16 November 2021 by CEO/CIO Hiroshi Hirose, a former Geniee director (pre/post-IPO) and Recruit media-communications executive. The company pursues co-creative M&A and roll-up strategies for small-to-medium Japanese IT businesses, explicitly addressing Japan's structural IT-business succession crisis — where, per FUNDiT's framing, trillions of yen of web and digital businesses are at risk of closure annually due to aging founders, capital constraints, and lack of successors. As of the May 2026 Series D announcement, FUNDiT had executed 100+ M&A and business-succession transactions across Japan and overseas, with the operating portfolio scaling from 10 businesses (September 2022) to 50 (September 2023) to 100+ (April 2024).

The company's core technology is a proprietary AI-driven M&A screening and scoring engine that evaluates candidate IT businesses across five dimensions (payback period and profitability, price appropriateness, growth versus risk, cash-flow volatility, and operational executability). This same capability is productized externally through the free 'IT Business Urerukun' (IT事業売れるくん) web service — providing instant AI-based valuations to IT-business sellers — and the 'IT Owner Narerukun' (ITオーナーなれるくん) M&A platform launched in December 2024 for retail IT-business investors. Post-acquisition, FUNDiT applies an in-house 'Value-up Operations Method' led by listed-company-experienced executives and partner networks to drive monthly cash-flow improvement. The corporate group spans 13+ subsidiaries and JVs including owned-media (Abito/Picky's, NET MONEY JV with ZUU and Macbee Planet, Gendama point site via POINTFUN at 10M+ members, Financial Plus), ad-tech (Bubble's BubbleAds DSP, AdNexa Innovations JV with Kyodo Tsushin Digital), influencer marketing (Influencer Force, 4,000+ partnered influencers), content/YouTube production (Von at 3,000 articles/month capacity, Aggrategy, ViZUALLY's Pipo Pipo Dash with 1M+ subscribers), digital-marketing agencies (FUND Force Advertising, Webthor, Values), the equity-method affiliate Site Catcher brokerage platform, and overseas operations through FUNDiT ASIA PACIFIC in Singapore (operating the 72,000+ affiliate Monetrack platform).

FUNDiT's revenue model is multi-streamed across (1) investment gains and operating profit from M&A rollups, (2) affiliate/point-site commerce via Gendama, (3) digital advertising revenue across DSP/SSP, agencies, and influencer marketing, (4) owned-media advertising (NET MONEY, Financial Plus, Picky's), (5) subscription/fee revenue from platforms and SaaS/BPaaS tools, (6) asset-management fees from the Bankers-operated 'FUNDiT Fund No.1' lending-type crowdfunding, (7) M&A brokerage/intermediary fees via Site Catcher, and (8) cross-border M&A and overseas expansion services. Cumulative funding reached approximately ¥6.2 billion (including ¥9.6 billion in Mizuho Bank debt) through the May 2026 Series D round; stated capital including surplus stood at ¥3.73 billion as of 30 April 2026. GTM combines CEO-led direct founder outreach, self-serve PLG web platforms, intermediary referrals (Site Catcher, Willgate), and joint-venture distribution (Kyodo Tsushin Digital, ZUU, Macbee Planet). January 2026 governance strengthening — including a former Tokyo Stock Exchange Listing Examination head and a SHIFT/Indeed CFO as management advisor — signals preparation for an eventual IPO.

Name

FUNDiT

Legal name

株式会社FUNDiT

Website

https://fundit.jp

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

FUNDiT (株式会社FUNDiT) is a Tokyo-based IT-focused business investment company founded in 2021 that acquires, integrates, and value-ups small-to-medium Japanese IT businesses via AI-driven co-creative M&A and rollup, operating 100+ portfolio companies across owned media, ad-tech, influencer marketing, and digital agencies for founders, retail investors, and institutional capital partners.

Ownership category

akta.pro rank

Product category

IT Business Investment and Roll-Up Services

NAICS

Other Investment Pools and Funds (5259), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Micro-PE / Lower Middle Market ETA Funds (FSANALAG)

akta.pro secondary industry

Venture Capital Fundraising Placement (FSAEALAC)

Keywords

• IT business roll-up
• M&A investment services
• Digital marketing agency
• Ad-tech platform
• Business succession

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Investment gains from M&A and rollup: Core economic engine: acquire small-to-medium IT businesses (often 100% equity) using a mix of equity and debt, run operations to improve cash flow, then realize value through continued rollup, dividend, or exit. Capital gains and operating profit accrue to FUNDiT as the holding company.
2. Affiliate / point-site commerce (Gendama / POINTFUN): Revenue from Japan's largest loyalty/points site 'Gendama' (げん玉), with over 10 million cumulative members, monetized through affiliate referral fees, ad placements, and reward exchanges.
3. Digital advertising revenue (DSP/SSP, agency, influencer marketing): Advertising revenue from group assets including BubbleAds DSP/SSP, FUND Force Advertising agency operations, Webthor internet ad agency, Influencer Force PR-matching platform with 4,000+ influencer network, and Values digital marketing agency.
4. Owned media advertising and lead-generation: Advertising revenue from owned content media such as 'NET MONEY' (Japan's largest money-magazine web media), 'Financial Plus', 'Pipopipo Dash' YouTube channel (>1M subscribers), and Picky's operated under group company Abito.
5. Subscription / fee-based media and SaaS services: Subscription and service revenue from platform products such as the 'IT Owner Narerukun' M&A platform for retail investors and the 'IT Business Sales-kun' valuation service, plus BPaaS CRM revenue from Influencer Force's enterprise influencer-management tool.
6. Crowdfunded investment-fund management (Bankers 'FUNDiT Fund No.1'): Asset-management / fund-management revenue from Japan's first lending-type crowdfunding using web-site assets as collateral, operated jointly with Bankers and Site Catcher.
7. M&A brokerage / intermediary fees: Brokerage and intermediary fees from equity-method affiliate Site Catcher's web-site sales/investment matching business, plus matchmaking event 'M&A Pitch' and cross-border M&A intermediation.
8. Cross-border M&A and overseas expansion support: Revenue from overseas business development and cross-border M&A intermediation through FUNDiT ASIA PACIFIC PTE. LTD. (Singapore), including Monetrack affiliate platform with 72,000+ X(Twitter) affiliates.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

FUNDiT acquires, integrates, and continuously improves small-to-medium Japanese IT businesses through an AI- and big-data-driven co-creative M&A and roll-up model. It screens candidates using a proprietary five-dimensional AI scoring engine, executes acquisitions via business transfer or 100% stock purchase, and applies a proprietary value-up operations methodology led by listed-company-experienced executives to drive post-acquisition cash-flow improvement. The company also offers self-serve valuation and investor platforms, runs an ecosystem of digital-marketing, ad-tech, owned-media, influencer-marketing and video-production subsidiaries, and provides cross-border M&A intermediation through its Singapore subsidiary.

Product overview

FUNDiT is not a single SaaS product but a holding-style IT business investment company running a platform-plus-modules architecture: a central M&A and roll-up platform that acquires, integrates, and value-ups a portfolio of distinct sub-brands and product lines. The central platform applies AI-driven sourcing, screening, due diligence, and post-merger value-up to portfolio businesses. Built around this core, the portfolio includes consumer-facing media (Picky's under Abito, NET MONEY, 'げん玉' / Gendama under POINTFUN, 'Financial Plus'), advertising technology (Bubble's BubbleAds DSP, AdNexa Innovations joint venture, FUND Force Advertising, Webthor, Values), influencer marketing (Influencer Force platform with 4,000+ partnered influencers), content production (Von, ViZUALLY's YouTube channels including 'Pipo Pipo Dash' and 'Money OL Secchan'), M&A enablement services (Site Catcher brokerage, 'IT事業売れるくん' instant-valuation web service, 'ITオーナーなれるくん' investor platform), overseas expansion (FUNDiT ASIA PACIFIC operating the Monetrack X/Twitter affiliate platform with 72,000+ affiliates), and specialty marketing (Aggrategy's healthcare-focused YouTube operations). These named products are operated, integrated, or accelerated through FUNDiT's shared AI/big-data M&A infrastructure rather than offered as a unified single product.

Differentiator

Problem solved

Functional benefit

Brands

• IT事業売れるくん (Urerukun): AI-driven web service offering instant valuation and quick sale of IT businesses, released December 19, 2023.
• ITオーナーなれるくん (Narerukun)
• NET MONEY
• げん玉 (Gendama)
• ピポピポダッシュ (Pipo Pipo Dash)
• ViZUALLY
• BubbleAds

Products and services

• FUNDiT central M&A and roll-up platform Co-creative M&A and roll-up service that acquires small-to-medium Japanese IT businesses using AI-driven screening across five dimensions (payback and profitability, price reasonableness, growth vs risk, cash-flow volatility, PMI executability) and then applies FUNDiT's value-up operations methodology to improve cash flow post-acquisition; serves founders/owners seeking succession and institutional/individual investors seeking IT exposure.
• 'IT Business Urerukun' (IT事業売れるくん) instant IT-business valuation web service Free, no-registration web tool that delivers an instant sales-price quote for an IT business from a few minutes of owner input using FUNDiT's proprietary AI valuation algorithm, with one-click conversion to a FUNDiT acquisition offer; serves IT-business founders/owners exploring sale or succession.
• 'IT Owner Narerukun' (ITオーナーなれるくん) IT-investor M&A platform Free-registration M&A platform that lets individual investors browse IT-business investment opportunities and relies on FUNDiT's in-house operations team to run acquired businesses post-deal, reducing investor burden; targets Japan's underutilized personal household assets seeking IT exposure.
• BubbleAds DSP / Bubble Inc. ad-tech platform Programmatic advertising platform with BubbleAds as the core DSP, plus ad-network operations, SSP/DSP monetization, ad-delivery design, and creative/video production, differentiated by large inventory enabling low-CPC delivery and proven in-store traffic and acquisition-efficiency improvements for retail clients; serves performance advertisers and ad agencies.
• Gendama (げん玉) point/reward portal and POINTFUN Ads affiliate network Japan's #1 poi-katsu (point-earning) portal with more than 10 million cumulative members, where members earn points via online shopping and free campaigns and redeem them for cash, Amazon gift cards, iTunes gifts, or products; also operates the POINTFUN Ads affiliate service provider; serves mass-market Japanese consumers and affiliate advertisers.
• NET MONEY financial media (JV with ZUU and Macbee Planet) Web media of Japan's largest money magazine publishing investment, credit-card, and personal-finance content for finance-oriented Japanese consumers; operated by a JV whose shareholders are FUNDiT, ZUU, and Macbee Planet.
• Influencer Force PR-matching and BPaaS platform PR-matching platform connecting companies with 4,000+ partnered influencers spanning micro to top creators, plus proprietary management tools that internalize influencer business operations as BPaaS; delivered via dedicated PR planners and serves enterprise and agency marketing teams.
• Site Catcher website brokerage platform and M&A Pitch events Japan's first website-buying-and-selling brokerage platform that intermediates business, share and restaurant transfers and cross-border M&A, and hosts recurring 'M&A Pitch' matching events; serves IT-business sellers and buyers.
• AdNexa Innovations publisher-focused ad solutions (JV with Kyodo Tsushin Digital) Joint-venture solution delivering brand-safe advertising creative, Google Certified Partner-driven ad operations consulting, and pure-advertising menu development to high-trust Japanese publishers such as newspaper companies.
• FUNDiT ASIA PACIFIC cross-border M&A support and Monetrack X(Twitter) affiliate platform Singapore-based group subsidiary supporting overseas deployment of FUNDiT-acquired businesses and cross-border M&A intermediation; also operates Monetrack, one of Japan's largest X(Twitter) affiliate platforms with 72,000+ high-influence affiliates; serves Japanese advertisers seeking X influencer reach and overseas expansion clients.
• 'FUNDiT Fund No. 1' lending-type crowdfunding (via Bankers) Japan's first lending-type crowdfunding offering that uses FUNDiT-operated web-site assets as collateral to raise capital for additional small/medium IT-business acquisitions; serves retail investors seeking IT-backed yield.

Quantifiable outcome

• Executed 100+ M&A and business-succession deals within ~3 years of founding (2021→2024)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Japan Interactive Advertising Association (JIAA / 一般社団法人 日本インタラクティブ広告協会)coreOthers · 1 April 2026Industry body for internet advertising in Japan; FUNDiT joined as a supporting member from 1 April 2026 to support industry self-regulation and standards.
• Kyodo Tsushin Digital Co., Ltd. (株式会社共同通信デジタル)flagshipStrategic or Co-development Partner · 16 June 2025Joint venture (50/50 ownership) for AdNexa Innovations Inc., established 16 June 2025 to provide brand-safe ad creatives, Google-Partner-certified ad-operations consulting, and premium-ad menu development to newspaper publishers. JV headquarters: Shiodome Media Tower, Minato-ku, Tokyo. CEO: Yamada Takahiro.
• ZUU Co., Ltd. (株式会社ZUU)flagshipStrategic or Co-development Partner · 14 November 2024Three-way joint venture with ZUU and Macbee Planet to operate the 'NET MONEY' financial-media lead-generation business (successor to ZUU's fintech-platform lead-gen segment); each party holds equity in the new JV, with FUNDiT providing M&A and operating support.
• Macbee Planet Co., Ltd. (株式会社MacbeePlanet)flagshipStrategic or Co-development Partner · 14 November 2024JV partner with ZUU and FUNDiT for the 'NET MONEY' lead-generation JV; contributes data-driven LTV-marketing expertise.
• Willgate, Inc. (株式会社ウィルゲート)coreImplementation/ SI/ Consulting Partner · 2 November 2024IT-focused M&A brokerage that advised on the Influencer Force acquisition and runs 'CEO's M&A Channel' YouTube featuring FUNDiT's CEO; provides ongoing deal-sourcing and advisory support for IT-sector transactions.
• Site Catcher Co., Ltd. (サイトキャッチャー株式会社)coreStrategic or Co-development Partner · 8 July 2024Japan's first and largest website brokerage platform; equity-method affiliate of FUNDiT since July 2024. Operates 'Site Catcher' website-sales platform and 'M&A Pitch' matching events; provides recurring IT-business deal flow to FUNDiT's rollup pipeline. CEO: Yokoyama Yoshio.
• Bankers Co., Ltd. (株式会社バンカーズ)coreStrategic or Co-development Partner · 14 February 2024Operating partner for Japan's first lending-type crowdfunding using FUNDiT's web-site assets as collateral ('FUNDiT Fund No.1'); funds raised are used to acquire additional small/medium IT businesses.

Scale indicators13 records

Recent moves9 records

Expansion highlights9 records

Direct peers

• F-Code: Japanese listed digital-marketing company and Series D investor in FUNDiT. Comparable as a publicly listed Japanese digital marketing holding.
• Macbee Planet: Japanese performance-marketing firm specializing in affiliate ads and LTV-driven marketing; JV partner with FUNDiT and ZUU in NET MONEY, and Series B equity investor. Direct comparable in performance-marketing DNA.
• Septeni Holdings: Japanese digital marketing holding company operating a roll-up of agencies and ad-tech assets; also a Series D investor in FUNDiT. Most directly comparable in business model and Japanese digital-marketing focus.
• Geniee: Japanese ad-tech company operating DSP/SSP and digital advertising products. FUNDiT's CEO Hiroshi Hirose previously led Geniee's ad-business division pre-IPO and corporate functions post-IPO, making Geniee a close strategic and personnel comparable.
• Interspace: Japanese listed affiliate-marketing company and Series D investor in FUNDiT. Comparable for affiliate/ad-tech focus and Japanese listed scale.
• ZUU: Japanese fintech-media and M&A platform operator; JV partner in NET MONEY and a Series B equity investor in FUNDiT. Comparable for combining owned media with M&A intermediation in Japan.

Broad incumbents

• Mercari: Japanese tech platform operating C2C marketplaces and fintech services; comparable as a broad Japanese internet incumbent that has used M&A (e.g., US/UK marketplace assets) to extend its platform footprint.
• Recruit Holdings: Large Japanese internet-services and HR-media conglomerate with a long track record of acquiring and scaling SMB-facing platforms. Comparable as a broad incumbent; FUNDiT's CEO started his career at a Recruit subsidiary.

Emerging players

• Allied Architects: Japanese internet-business holding company that aggregates and operates digital marketing and web services through M&A; comparable as a smaller-scale Japanese internet M&A roll-up platform.
• VALUENCE HOLDINGS: Japanese holding company pursuing roll-up M&A across resale, luxury, and SMB services with operating-improvement focus; comparable thesis of acquiring small operators and applying operational uplift.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries15 records

Funding overview

Funding rounds6 records

Investors23 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FUNDiT