MadEats
- Company typePrivate
- Founded2021
- HeadquartersMakati, Philippines
- Headcount11–50
- GTM typeB2C
- OfferingServices
MadEats firmographics
Firmographics- Name
- MadEats
- Legal name
- MadEats.co
- Website
- https://madeats.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MadEats industry classification
Industry- Product category
- Coffee Shop & Food Delivery
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
- akta.pro secondary industries
- Beverages-to-Go (Coffee, Smoothies, Juices, Fountain/Dispensed) (CRAHAKAI), Specialty Coffee Adjacent Beverage Bars (Chai, Cacao, Alternative Lattes) (THAFAKAH)
Keywords
Where MadEats is headquartered
LocationHeadquarters
- HQ city
- Makati
- HQ country
- Philippines
- HQ region
- Asia
Offices3 records
Markets served
MadEats business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Delivery Order Transactions: MadEats generates revenue through transaction fees on food and beverage orders placed via their online platform, fulfilling orders through their own restaurant brands like Dot Coffee and third-party delivery marketplace partners.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
MadEats product offering
Product offeringCore offering
MadEats operates as an on-demand online restaurant group that sells proprietary food and beverage products under its own brands, primarily Dot Coffee, which offers customized coffee drinks including Hojicha beverages. Products are fulfilled through third-party delivery marketplaces (GrabFood, Food Panda), direct delivery via the madeats.co Shopify storefront, and customer pickup or dine-in at Dot Coffee physical locations in Metro Manila. The company also operates the MadWorld loyalty rewards program.
Product overview
MadEats is an on-demand online restaurant group built for delivery, operating multiple food and beverage brands including Dot Coffee. The company offers a loyalty program called MadWorld and provides delivery services through third-party platforms like GrabFood and Food Panda.
Differentiator
Problem solved
Functional benefit
Brands
- Dot Coffee: Coffee brand operated by MadEats, originally a delivery-only kiosk concept that expanded to physical café spaces serving customized drinks including Hojicha, with partnerships such as The Kind Cookie.
- MadWorld
Products and services
- Dot Coffee Proprietary coffee brand under MadEats offering customized coffee drinks, including specialty Hojicha beverages, for individual consumers. Available for delivery via GrabFood and Food Panda, direct delivery through madeats.co, and pickup or dine-in at Dot Coffee locations in BGC (W City Center), Alabang (Festival Mall), and Makati City.
- MadWorld Loyalty Program Loyalty rewards program that allows customers to collect points on purchases and redeem them for discounts, offering up to 15% off when using MadWorld points.
Companies that use MadEats
Customer profileSegments1 record
Ideal customer profiles1 record
MadEats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
MadEats partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- The Kind CookieminorDot Coffee collaborated with The Kind Cookie to introduce new menu items at their physical café space in Makati City, expanding offerings beyond their core coffee drinks to provide customers with enhanced food pairing options.
- GrabFoodcoreGrabFood serves as a primary third-party delivery marketplace for Dot Coffee products, enabling wide distribution across Metro Manila through the Grab platform's delivery infrastructure and customer base.
- Food PandacoreFood Panda is a key third-party delivery marketplace partner for distributing Dot Coffee products to customers across the Philippines, complementing GrabFood distribution coverage.
- ShopifycoreMadEats.co is powered by Shopify's e-commerce platform, providing the technology infrastructure for their online storefront, shopping cart, checkout, and order management system.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
MadEats competitors and assessment
Company assessmentDirect peers
- Tim Hortons Philippines: Canadian coffee chain franchised into the Philippines with growing café and delivery presence. Same broad coffee shop vertical, overlapping Metro Manila customer base, and similar delivery marketplace participation.
- CloudEats: Philippines-based virtual restaurant group operating delivery-only kitchen brands. Closest comparable to MadEats: same Philippines origin, same cloud-kitchen / multi-brand delivery-first model targeting Metro Manila consumers through aggregators.
- Bo's Coffee: Filipino coffee chain with physical cafés and a delivery presence across the Philippines. Directly competes with Dot Coffee for the same Manila consumer on specialty and traditional coffee beverages.
- Coffee Project: Manila-based specialty coffee shop chain with multiple locations and a strong delivery footprint. Competes head-to-head with Dot Coffee on specialty beverages and café ambience in the same Metro Manila market.
Broad incumbents
- Kitopi: MENA-based cloud kitchen operator with global expansion. Operates the same virtual-restaurant-group business model as MadEats at much larger scale, making it the closest scaled analog to MadEats' multi-brand delivery thesis.
- Rebel Foods: India-headquartered online restaurant group operating dozens of virtual brands via cloud kitchens. Same business model as MadEats (multi-brand, delivery-first, aggregator-reliant) at significantly larger scale and capital base.
- Starbucks Philippines: Dominant global coffee chain in the Philippines with extensive café network and delivery partnerships. Overlaps with MadEats on coffee beverage delivery and physical retail; serves as the benchmark for category scale in the same market.
Regional players
- Hangry Indonesia: Indonesian multi-brand virtual restaurant / cloud kitchen startup. Comparable to MadEats in business model (delivery-first online restaurant group with proprietary brands) and stage, serving an adjacent Southeast Asian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MadEats social profiles
Digital presenceMadEats financial estimates
Financial estimateRevenue estimate
Valuation estimate
MadEats leadership team
Management profileNumber of profiles
MadEats subsidiaries and ownership
Company hierarchySubsidiaries1 record
MadEats funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MadEats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MadEats
What does MadEats do?
MadEats operates as an on-demand online restaurant group that sells proprietary food and beverage products under its own brands, primarily Dot Coffee, which offers customized coffee drinks including Hojicha beverages. Products are fulfilled through third-party delivery marketplaces (GrabFood, Food Panda), direct delivery via the madeats.co Shopify storefront, and customer pickup or dine-in at Dot Coffee physical locations in Metro Manila. The company also operates the MadWorld loyalty rewards program.
Is MadEats a public or private company?
MadEats is a private company. It is classified as venture growth investor backed and is currently operating.
When was MadEats founded?
MadEats was founded in 2021. It employs 11 to 50 people.
Where is MadEats based?
MadEats is headquartered in Makati, Philippines, in the Asia region.
How does MadEats make money?
One revenue line is on record: delivery Order Transactions.
Who are MadEats's main competitors?
Direct peers on record are Tim Hortons Philippines, CloudEats, Bo's Coffee and Coffee Project. Broad incumbents are Kitopi, Rebel Foods and Starbucks Philippines. Hangry Indonesia is listed as a regional player.
Does MadEats have an API?
No public API is recorded for MadEats.
What industry is MadEats in?
MadEats's product category is Coffee Shop & Food Delivery. Its primary akta.pro industry code is THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus), with a secondary code of CRAHAKAI, Beverages-to-Go (Coffee, Smoothies, Juices, Fountain/Dispensed). Its NAICS code is 722513 and its SIC code is 5810.