Takeout7
TakeOut7 is a cloud-based SaaS platform offering zero-cost online ordering, POS integration, delivery network access, and digital marketing (via subsidiary Platr) to US independent restaurants and regional chains, monetizing through a 5% transaction fee. Acquired by Giftify, Inc. in June 2025.
- Company typePrivate
- Founded2012
- HeadquartersHartford, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Takeout7 does
TakeOut7, Inc. is a cloud-based SaaS restaurant technology platform founded in 2012 by Anurag Ahuja and Peter Corrao, headquartered at 750 Main Street, Hartford, Connecticut. The platform provides independent restaurants and regional chains with a zero-cost online ordering system featuring custom web and mobile storefronts, POS integration with auto-menu synchronization, kitchen printing, 86-ing, throttling, daily settlements, credit card fraud mitigation, and gift card/loyalty functionality. The company monetizes primarily through a 5% transaction fee on order totals — materially below the 20-35% charged by third-party aggregators — and supplements this with optional hardware sales (TakeOut7 eZ tablets/printers) and a freemium digital marketing product (Platr Digital, a wholly-owned subsidiary).
The underlying architecture is AWS-hosted with a published status-of-services page indicating 99.9% uptime commitments and disaster recovery capabilities. Delivery is enabled through integrations with Skipcart (1.4M+ drivers) and DoorDash, allowing restaurants to fulfill orders without onboarding to a third-party marketplace. Distribution is hybrid: direct self-serve sign-up with demo scheduling for sales-assisted mid-market deals, alongside an extensive channel partner ecosystem spanning POS vendors (Fresho, SkyTab, Restaurant Manager, Edgewater, POSiTouch), payment processors (Stripe, Shift4, Heartland, FirstData/Fiserv, Worldpay), and marketing/CRM tooling (HubSpot, Mailchimp, Twilio, CDyne). TakeOut7 serves the US market only (with Canada noted in EULA).
In June 2025, TakeOut7 was acquired by Giftify, Inc. in an all-stock transaction valued at 350,000 shares of Giftify common stock, expanding the combined restaurant network to over 185,000 establishments. Post-acquisition, TakeOut7 operates as a subsidiary alongside its Platr marketing subsidiary; the company's standalone revenue is not separately disclosed. TakeOut7 also operates under the trade names Click2Cater and C2C, suggesting some legacy corporate structuring. The leadership team combines restaurant-tech operational experience (Peter Corrao, Director of Operations Alexandra Bates with prior QSR franchise experience) with senior technology and risk leadership (CTO Jai Chhugani with 30+ years in distributed systems at Citibank, Bloomberg, AXA, ADP; board members including former Westpac CRO Anju Abrol, PulsePoint CEO Sloan Gaon, and Racepoint Global CEO Larry Weber).
Takeout7 firmographics
Firmographics- Name
- Takeout7
- Legal name
- TakeOut7, Inc.
- Website
- https://takeout7.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TakeOut7 is a cloud-based SaaS platform offering zero-cost online ordering, POS integration, delivery network access, and digital marketing (via subsidiary Platr) to US independent restaurants and regional chains, monetizing through a 5% transaction fee. Acquired by Giftify, Inc. in June 2025.
- Ownership category
- akta.pro rank
Takeout7 industry classification
Industry- Product category
- Restaurant Online Ordering Software
- NAICS
- Limited-Service Restaurants (722513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Retail-Eating Places (5812), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
Keywords
Where Takeout7 is headquartered
LocationHeadquarters
- HQ city
- Hartford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Takeout7 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D
Revenue model
- Transaction Fee (5% of Order): Primary revenue stream. TakeOut7 charges 5% of the order total (excluding tax) to restaurants. This is the company's main monetization model, allowing the platform to offer zero-cost setup and monthly fees to restaurants.
- Premium Digital Marketing Services: Platr Digital marketing services offered at zero cost to restaurants that maintain promotional requirements (10% discount offers for at least one week per month). Otherwise charged at standard rates.
- Hardware Sales (TakeOut7 eZ): Optional tablet and printer hardware sales for TakeOut7 eZ customers. Tablets provided free with conditions or at $150 setup fee. Printers sold at variable prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Zero-Cost Restaurant Platform with 5% Transaction Fee |
| Freemium | Monthly | Premium Digital Marketing - Free with Promo Requirement |
| Unit Pricing | One time/ perpetual license | TakeOut7 eZ Hardware (Optional Tablet & Printer) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Takeout7 product offering
Product offeringCore offering
Takeout7 provides a cloud-based, zero-cost-to-restaurant online ordering platform with POS integration, auto menu sync, kitchen printing, gift cards and loyalty, and credit card fraud mitigation, plus a coast-to-coast delivery service leveraging third-party driver networks, and the Platr digital marketing suite covering email, social, reputation management, and search listings. The platform is offered at no setup or monthly fee and monetizes through a 5% transaction fee on orders, with optional hardware (TakeOut7 eZ) and premium marketing services available.
Product overview
TakeOut7 is a restaurant technology company offering an all-in-one platform for online ordering, delivery, and digital marketing. The core product consists of the Online Ordering Platform (zero-cost solution for restaurants), integrated Delivery Service using a third-party driver network, and Restaurant Marketing solutions. The subsidiary brand Platr provides additional digital marketing capabilities. Additional modules include POSconnect for POS system integration and TakeOut7 eZ for restaurants without POS systems.
Differentiator
Problem solved
Functional benefit
Brands
- Platr: A Complete Digital Marketing Platform for Restaurants. Owned by TakeOut7, Platr provides social marketing, reputation management, email marketing, in-store marketing, restaurant website building, search listings management, and review requester tools.
Products and services
- Online Ordering Platform A zero-cost, all-in-one online ordering solution for independent restaurants providing custom web and mobile ordering experiences, POS integration, kitchen printing, auto menu sync, 86-ing and throttling controls, daily settlements, credit card fraud mitigation, and gift card/loyalty programs.
- Delivery Service Coast-to-coast delivery service for restaurants leveraging an integrated driver network of 1.4 million+ drivers (Skipcart and DoorDash) at zero cost to restaurants, enabling direct delivery orders without the 25% fee charged by typical third-party services.
- Restaurant Marketing Comprehensive digital and in-store marketing solution for restaurants including email reminders and promotions, restaurant websites and landing pages, Google My Business listing and SEO, and QR code-enabled in-store marketing materials such as post-its, table tents, window decals, and floor signs.
- Platr Digital Marketing Platform Wholly-owned sub-brand of Takeout7 providing a complete digital marketing platform for restaurants, including social marketing, reputation management, email marketing, in-store marketing, restaurant website creation, search listings management, and review requester tools.
- TakeOut7 eZ A simplified standalone online ordering solution for restaurants without POS systems, bundled with dedicated tablet and printer hardware and mobile device management to receive and print online orders.
Quantifiable outcome
- 85% of customers will order delivery this month - TakeOut7 enables restaurants to capture this demand at zero cost
- +3 more outcomes
Companies that use Takeout7
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Takeout7 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability1 record
Feature6 records
Takeout7 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- PlatR DigitalcoreOwned by TakeOut7, Platr is a complete digital marketing platform for restaurants included in the TakeOut7 ecosystem. Provides social marketing, reputation management, email marketing, in-store marketing, website builder, search listings manager, and review requester tools.
- AWS (Amazon Web Services)corePrimary cloud hosting and infrastructure provider. TakeOut7's platform runs on AWS with status monitoring (takeout7-status-of-services) confirming AWS services. Company experienced AWS outage impacting platform availability.
- StripecorePayment processing integration partner. TakeOut7 integrates with Stripe for credit card processing on restaurant ordering platforms.
- Shift4 PaymentscoreMajor payment processing partner. Integration enables restaurant merchants to process payments through TakeOut7's online ordering system.
- Fresho POScorePOS system integration partner with native TakeOut7 online ordering synchronization.
- SkipcartcoreDelivery network partner providing access to over 1.4 million delivery drivers for TakeOut7 restaurant delivery services coast-to-coast.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Takeout7 competitors and assessment
Company assessmentDirect peers
- Olo: Olo is a publicly-traded SaaS provider of online ordering, delivery, and restaurant commerce solutions. It serves large chain restaurants with similar POS-integrated ordering platforms and direct-ordering economics, making it the closest direct competitor to Takeout7 at the enterprise end of the market.
- ChowNow: ChowNow provides commission-free online ordering systems for independent restaurants, mirroring Takeout7's zero-cost-to-restaurant value proposition. It targets the same SMB independent restaurant segment with branded ordering sites and direct customer relationships.
- Bbot: Bbot offers online ordering and restaurant commerce tools with direct ordering and POS integration capabilities. It serves a similar independent restaurant and small chain segment as Takeout7.
- GloriaFood: GloriaFood offers free online ordering and restaurant marketing tools, directly mirroring Takeout7's zero-cost restaurant model. It serves the same SMB independent restaurant segment with commission-free direct ordering.
Broad incumbents
- Toast: Toast is a leading all-in-one restaurant technology platform combining POS, online ordering, payments, and marketing. As a much larger, venture-backed incumbent, it competes with Takeout7 in the restaurant technology stack but with a broader product portfolio.
- Square for Restaurants: Square for Restaurants (Block, Inc.) provides POS, online ordering, and payment processing for restaurants. As a broad fintech incumbent, it offers overlapping online ordering functionality alongside its core payments and POS business.
- Lightspeed Restaurant: Lightspeed Restaurant provides cloud-based POS and online ordering solutions for full-service and quick-service restaurants. It competes with Takeout7 in the restaurant commerce space as a publicly-traded incumbent with a broader product portfolio.
- Clover (Fiserv): Clover, owned by Fiserv, provides POS hardware and software including online ordering capabilities for small businesses including restaurants. It competes in the restaurant payments and ordering space as part of a broader SMB commerce platform.
Emerging players
- Otter: Otter provides restaurant order management and delivery aggregation software, helping restaurants manage orders across multiple channels. It intersects with Takeout7's delivery and online ordering functionality as an emerging restaurant tech player.
Others
- DoorDash: DoorDash is a third-party food delivery aggregator and a delivery integration partner for Takeout7. While it is both a competitive threat (charging 20-35% fees) and a channel partner, it represents the alternative that Takeout7 positions itself against for direct ordering economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Takeout7 social profiles
Digital presenceTakeout7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Takeout7 leadership team
Management profileNumber of profiles
Profiles9 records
Takeout7 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Takeout7 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Takeout7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Takeout7
What does Takeout7 do?
Takeout7 provides a cloud-based, zero-cost-to-restaurant online ordering platform with POS integration, auto menu sync, kitchen printing, gift cards and loyalty, and credit card fraud mitigation, plus a coast-to-coast delivery service leveraging third-party driver networks, and the Platr digital marketing suite covering email, social, reputation management, and search listings. The platform is offered at no setup or monthly fee and monetizes through a 5% transaction fee on orders, with optional hardware (TakeOut7 eZ) and premium marketing services available.
Is Takeout7 a public or private company?
Takeout7 is a private company. It is classified as corporate owned and is currently operating.
When was Takeout7 founded?
Takeout7 was founded in 2012. It employs 11 to 50 people.
Where is Takeout7 based?
Takeout7 is headquartered in Hartford, United States, in the North America region.
How does Takeout7 make money?
Three revenue lines are on record. Transaction Fee (5% of Order) is the primary driver. The others are premium Digital Marketing Services and hardware Sales (TakeOut7 eZ).
Who are Takeout7's main competitors?
Direct peers on record are Olo, ChowNow, Bbot and GloriaFood. Broad incumbents are Toast, Square for Restaurants, Lightspeed Restaurant and Clover (Fiserv). Otter is listed as an emerging player. DoorDash is listed as an others.
Does Takeout7 have an API?
No public API is recorded for Takeout7.
What industry is Takeout7 in?
Takeout7's product category is Restaurant Online Ordering Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout). Its NAICS code is 722513 and its SIC code is 5812.