Gimme
Gimme builds cloud-based VMS software, a driver mobile app, and a patented Bluetooth DEX adapter that automate inventory, routing, and warehouse operations for vending, micro market, and office coffee service operators in the US.
- Company typePrivate
- Founded2011
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Gimme does
Gimme (legal entity Gimme Vending, Inc.) is a Norcross, Georgia-based SaaS and hardware company that builds management, route, and inventory technology for unattended retail operators, including vending, micro markets, office coffee service, and direct store delivery (DSD). Its core platform, Gimme VMS, is a cloud-based management suite covering inventory, scheduling, warehousing, money room, reporting, admin, and service-ticket workflows, available on iOS and Windows and integrated with the dominant cashless devices (Crane, Cantaloupe, Nayax), micro market kiosks (365 Markets, Avanti, Vendor's Exchange), and Lightspeed for warehouse pre-kitting. The mobile companion Gimme Field consolidates markets, vending, and OCS stops into a single driver schedule with picture-based planograms, and the patented Gimme Key Pro is a Bluetooth DEX adapter with a 2-year battery life and lifetime warranty for full-service vending and DSD drivers.
Gimme's product roadmap has layered AI capabilities on top of this operational backbone: AutoDrive (computer-vision video inventory), AI Stockout Detection (on-device), AI Schedule Suggestions (predictive routing), Warehouse Rationing, AutoPar, and Suggested Order Quantity together automate counting, replenishment, and route decisions that were previously manual. The company monetizes primarily through tiered annual subscriptions ($2,398/year for operators with $1MM-$10MM ARR; $6,990/year for $10MM-$50MM ARR; custom above $50MM), one-time setup fees ($9,510-$17,890), hardware sales of the Gimme Key Pro at $199 per unit, and $999/day VIP on-site training. It goes to market through a combination of inside sales (demo discovery calls, nine-step customer journey) and enterprise field sales with in-person deployment and training, targeting SMB and mid-market operators primarily in the Southeast US with white-glove migrations from over 50 competing VMS platforms. The company was founded in 2011 by Georgia Tech engineering graduates Cory Hewett and Evan Jarecki, has raised approximately $2.2M in disclosed funding across two rounds (2015 Atlanta Ventures seed and a 2018 round), and operates with a self-described "small, elite group" of 11-50 employees.
Gimme firmographics
Firmographics- Name
- Gimme
- Legal name
- Gimme Vending, Inc.
- Website
- https://gimmevending.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gimme builds cloud-based VMS software, a driver mobile app, and a patented Bluetooth DEX adapter that automate inventory, routing, and warehouse operations for vending, micro market, and office coffee service operators in the US.
- Ownership category
- akta.pro rank
Gimme industry classification
Industry- Product category
- Vending Management Software
- NAICS
- Software Publishers (51321), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
Keywords
Where Gimme is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gimme business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (VMS): Annual or monthly subscription for VMS software platform. Pricing tiers based on customer ARR size ($1MM-$10MM and $10MM-$50MM). Includes VMS app, Field app, updates, pre-kitting, cashless integrations, and 365/24/7 support.
- Hardware Sales (Gimme Key Pro): One-time sale of Bluetooth DEX machine upgrade hardware. $199 per unit with 5-7 year battery life and lifetime warranty.
- Professional Services (VIP Support Training): $999 per day VIP onsite support training with Gimme team member, all-inclusive (travel, food, lodging).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | $1MM-$10MM ARR tier: $2,398/year ($9,510 one-time setup) |
| Subscription | Annual | $10MM-$50MM ARR tier: $6,990/year ($17,890 one-time setup) |
| One time/ perpetual license | Pay-as-you-go | Gimme Key Pro hardware: $199/unit |
| Other | Pay-as-you-go | VIP Support Training Day: $999/day |
| Subscription | Multi-year contract | Enterprise tier: Custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Gimme product offering
Product offeringCore offering
Gimme provides cloud-based vending management software (Gimme VMS) and mobile applications (Gimme Field) that help food service, micro market, and office coffee delivery operators automate inventory, routing, and cash accountability. The company complements its SaaS with the Gimme Key Pro, a patented Bluetooth DEX adapter hardware, and AI/ML capabilities including video inventory (AutoDrive), on-device stockout detection, and AI-driven schedule optimization.
Product overview
Gimme offers a unified platform-plus-modules architecture for vending, micro market, and grocery inventory management. The core product is Gimme VMS, a cloud-based management software platform that integrates with Markets, Vending, OCS/Delivery, Warehouses, Admin, Scheduling, Money Room, Reports, and Service Tech modules. This is complemented by Gimme Field, a mobile app for route drivers, and the Gimme Key Pro hardware for wireless DEX connectivity. The platform incorporates AI capabilities through AutoDrive (video inventory), AI Stockout Detection, AI Schedule Suggestions, Warehouse Rationing, Suggested Order Quantity, and AutoPar. Mobile Picking provides tablet-based warehouse pre-kitting. The ecosystem supports integrations with major cashless providers (Crane, Cantaloupe, Nayax), market platforms (365 Markets, Avanti, Vendor's Exchange), and warehouse systems (Lightspeed).
Differentiator
Problem solved
Functional benefit
Brands
- Gimme VMS: Online management software for markets, vending, and office coffee operations - all-in-one tool for small and medium-sized operators
- Gimme Field
- Gimme Key Pro
- AutoDrive
- AI Schedule Suggestions
Products and services
- Gimme VMS Cloud-based online management software for vending, micro market, and office coffee operations. All-in-one platform combining markets, vending, OCS/delivery, warehouse, admin, scheduling, money room, reports, and service tech functionality. Available on iOS and PC.
- Gimme Field Real-time iOS mobile service tool for route drivers and service technicians. Combines markets, vending, and office coffee stops into one schedule with picture-based planograms, driver accountability, and DEX collection.
- Gimme Key Pro Patented Bluetooth Low Energy DEX adapter hardware for vending machines and direct store delivery. Features 2-year battery life without charging, rugged polymer construction, M8x1.25 thread mounting, and lifetime warranty.
- AutoDrive AI-powered video inventory software upgrade that uses machine learning and computer vision to identify and count products in micro markets and vending machines, enabling accurate inventories without manual counting.
- Mobile Picking Cloud-based tablet warehouse pre-kitting tool that allows operators to box all product types at their warehouse before loading trucks, with drag and drop product mapping.
- VIP Support Training Onsite professional services offering where a Gimme team member provides all-inclusive (travel, food, lodging) deployment and training support at the operator's location.
Quantifiable outcome
- Faster DEX collection - drivers get reliable DEX file at every vend visit without going into device settings
- +3 more outcomes
Companies that use Gimme
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Gimme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability8 records
Feature8 records
Gimme partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- CranecoreCashless device integration partner for remote DEX syncing. Gimme integrates with Crane cashless devices for vending machine data collection.
- CantaloupecoreCashless device integration partner for remote DEX syncing. Also offers complete VMS transition path from Cantaloupe to Gimme VMS with dedicated migration support.
- NayaxcoreCashless device integration partner for remote DEX syncing. Gimme integrates with Nayax cashless devices.
- 365 MarketscoreMarket integration partner for real-time kiosk sales syncing within VMS. Supports both Smart HQ and ADM versions.
- AvanticoreMarket integration partner for real-time kiosk sales syncing within VMS.
- LightspeedcorePre-kitting/warehouse integration partner. Gimme and Lightspeed work together to manage warehouse pre-kitting operations with FastTrack and Enterprise pick orders.
- Google Cloud PlatformcoreCloud infrastructure partner. Gimme VMS migrated exclusively to Google Cloud Platform for hosting their SaaS application.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Gimme competitors and assessment
Company assessmentBroad incumbents
- Nayax: Nayax is a global cashless payment and telemetry provider for unattended retail, with broader international scale than Gimme. Listed as a Gimme integration partner but also competes in cashless and connected-machine services that overlap with portions of Gimme's offering.
Direct peers
- Parlevel Systems: Parlevel provides cloud-based vending management software with route optimization and inventory tools for vending operators. Direct competitor — Gimme lists Parlevel as one of its data import transition paths, confirming direct overlap in product and customer segment.
- Crane Payment Innovations (Easitrax): Crane's Easitrax is a wireless DEX/cashless telemetry and VMS solution for vending operators. Direct competitor — Gimme reports ~10% of customers transitioned from Easitrax, confirming overlap on cashless, DEX, and VMS functionality.
- VendSys: VendSys is a cloud VMS platform for vending, micro market, and office coffee operators. Direct competitor — Gimme has a documented fastest 3-day transition from VendSys, signaling direct head-to-head competition in the SMB operator segment.
- Cantaloupe: Cantaloupe (formerly USA Technologies) is a leading provider of cashless payments, telemetry, and VMS software for vending and micro market operators. Directly comparable to Gimme: Cantaloupe's Seed Office is one of the VMS platforms Gimme explicitly transitions customers away from, and they compete head-to-head for the same operator customer base.
- 365 Retail Markets: 365 Retail Markets is a leading micro market kiosk and self-checkout platform for unattended retail. Direct competitor in micro markets — Gimme integrates with 365 Markets but also competes for the same micro market operator customers.
- Avanti Markets: Avanti Markets provides self-checkout micro market kiosks and management software for office and breakroom settings. Direct competitor in micro markets; Gimme integrates with Avanti but competes for the same operator customer base.
- Crane Streamware (VendMax): Crane's Streamware division offers VendMax, a long-standing VMS platform for vending operators. Direct competitor to Gimme — most current Gimme customers transitioned from VendMax, and the two compete for the same SMB/mid-market vending operator segment.
- Seed Live (now part of Cantaloupe): Seed (acquired by Cantaloupe) was a cloud-based micro market and OCS management platform. Adjacent competitor to Gimme's OCS/Delivery and micro market modules, serving overlapping SMB/mid-market operator customers.
Others
- Lightspeed Commerce: Lightspeed provides point-of-sale and warehouse/commerce software. Listed as a Gimme integration partner for warehouse pre-kitting, making it a complementary ecosystem player rather than direct competitor — but its warehouse module competes conceptually with Gimme's Warehouse Management feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Gimme social profiles
Digital presenceGimme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gimme leadership team
Management profileNumber of profiles
Profiles2 records
Gimme funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gimme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gimme
What does Gimme do?
Gimme provides cloud-based vending management software (Gimme VMS) and mobile applications (Gimme Field) that help food service, micro market, and office coffee delivery operators automate inventory, routing, and cash accountability. The company complements its SaaS with the Gimme Key Pro, a patented Bluetooth DEX adapter hardware, and AI/ML capabilities including video inventory (AutoDrive), on-device stockout detection, and AI-driven schedule optimization.
Is Gimme a public or private company?
Gimme is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gimme founded?
Gimme was founded in 2011. It employs 11 to 50 people.
Where is Gimme based?
Gimme is headquartered in Atlanta, United States, in the North America region.
How does Gimme make money?
Three revenue lines are on record. SaaS Subscription (VMS) is the primary driver. The others are hardware Sales (Gimme Key Pro) and professional Services (VIP Support Training).
Who are Gimme's main competitors?
Nayax is listed as a broad incumbent. Direct peers are Parlevel Systems, Crane Payment Innovations (Easitrax), VendSys, Cantaloupe, 365 Retail Markets, Avanti Markets, Crane Streamware (VendMax) and Seed Live (now part of Cantaloupe). Lightspeed Commerce is listed as an others.
Does Gimme have an API?
No public API is recorded for Gimme.
What industry is Gimme in?
Gimme's product category is Vending Management Software. Its primary akta.pro industry code is BPAMANAK, GIS & Spatial Data Management Platforms. Its NAICS code is 51321 and its SIC code is 7370.