Healthy Roster

What Healthy Roster does

Healthy Roster is a private, US-based software company headquartered in Dublin, Ohio (incorporated in Delaware) that builds a cloud-based Electronic Medical Record (EMR) and patient engagement platform purpose-built for athletic trainers. The platform supports injury documentation, concussion testing through its wholly-owned subsidiary Sway Medical (FDA-cleared mobile concussion assessment), secure communication with athletes, parents, and coaches, customizable digital forms, and quality reporting — accessible via web and native iOS/Android applications. The product is augmented by a Category A BOC-approved continuing education platform for athletic trainers and the SAFER Screening module for symptom screening and case management.

The company operates a vertical SaaS model with subscription pricing tied to the number of profiles and users per organization, governed by multi-year Master Services Agreements that include an annual 3% price escalator and non-cancelable terms. Distribution combines enterprise field sales for school districts, universities, and healthcare systems with self-service onboarding for smaller customers, and revenue is supplemented by licensing/royalty arrangements tied to the Sway concussion testing partnership. Marketing is anchored by content (blog, customer testimonials, social), NATA partnership and conference presence, and earned media coverage; named customers include PGA TOUR, LPGA, USA Gymnastics, FC Cincinnati, Iowa State University, Aquinas College, and Orthopedic & Fracture Specialists.

Healthy Roster has raised approximately $6.9 million across disclosed equity rounds from 2016 to 2019 (NCT Ventures, Queen City Angels, QCA Ventures, Connetic Ventures, Tamarind Hill, Rev1 Ventures) plus a $2.07 million SEC-registered raise in October 2021. The company achieved SOC 2 Type II certification and maintains HIPAA and FERPA compliance, a dual posture that is rare and materially important for both school and healthcare procurement. In May 2026, Healthy Roster sold a majority stake to Level Equity, converting the company to a private equity-backed ownership structure while retaining co-founder and CEO Nathan Heerdt and the existing leadership team.

Name

Healthy Roster

Legal name

Healthy Roster, Inc.

Website

https://healthyroster.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthy Roster is a US-based vertical SaaS platform that provides athletic trainers in high schools, colleges, sports medicine practices, and workplaces with cloud-based EMR documentation, concussion testing, secure communication, digital forms, and BOC-approved continuing education, sold on a per-profile subscription basis and now majority-owned by Level Equity.

Ownership category

akta.pro rank

Product category

Athletic Training EMR Software

NAICS

Sports and Recreation Instruction (61162)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)

akta.pro secondary industries

Clinical Forms, Templates & Digital Consent (eSignature) (HLACAAAJ), Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• Athletic training software
• Electronic medical records
• Concussion testing platform
• Sports medicine documentation
• Patient engagement tools

Headquarters

HQ city

Dublin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. EMR Software Subscription: Subscription-based licensing of the Healthy Roster Electronic Medical Record software. Pricing is based on the number of profiles and users as detailed in order forms. The Master Services Agreement references annual price adjustments of 3% and tiered pricing based on organizational size and usage.
2. Continuing Education (CEU) Courses: Category A, BOC-approved continuing education courses for athletic trainers. Courses are developed by athletic trainers and offered through the platform, with micro-CEU options for flexible learning.
3. Sway Medical Concussion Testing: Integrated concussion assessment tool through partnership with Sway Medical, providing FDA-cleared concussion tests accessible via mobile devices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Healthy Roster sells a cloud-based Electronic Medical Record (EMR) and patient engagement platform built specifically for athletic trainers, available on web, iOS, and Android. The core offering covers injury documentation, concussion testing via the integrated Sway Medical module, secure messaging with patients, parents, and coaches, custom digital forms, and continuing education (CEU) courses. It is sold primarily to high schools, colleges, universities, outreach programs, and sports medicine or industrial athletic training departments in the United States.

Product overview

Healthy Roster is a unified platform-plus-modules product suite for Athletic Trainers. The core product is the Healthy Roster EMR platform, which provides documentation, engagement, and communication tools. This core is supplemented by Sway (FDA-cleared concussion testing via mobile app), the CEUs Platform (BOC-approved continuing education), and SAFER Screening (symptom screening and case management). The platform supports multiple settings including High School, College, Outreach, and Industrial environments, and integrates with products like Epic CareEverywhere, XLNT brain, and ImPACT.

Differentiator

Problem solved

Functional benefit

Brands

• Sway: FDA-Cleared concussion testing mobile application accessible on-the-go for balance, cognition, and symptomology assessment.
• CEUs Platform

Products and services

• Healthy Roster EMR

Quantifiable outcome

• Athletic trainers save 5 hours per week on average using the platform
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core, major and standard.

• Sway MedicalcoreTechnology or IntegrationSway Medical is an affiliate company providing FDA-cleared concussion assessment tools. The MSA notes 'Healthy Roster may perform certain obligations under this Agreement through its affiliate, Sway Medical, Inc.' Integration provides concussion testing capabilities including balance, cognition, and symptomology assessments accessible via mobile devices.
• Epic SystemsmajorTechnology or IntegrationIntegration with Epic EHR systems enables interoperability with major healthcare provider platforms, allowing data exchange between Healthy Roster and Epic CareEverywhere.
• ImPACT ApplicationsstandardTechnology or IntegrationIntegration with ImPACT concussion testing platform allows data sharing and workflow coordination for concussion management protocols.
• XLNT BrainstandardTechnology or IntegrationIntegration with XLNT Brain imaging and assessment platform for comprehensive concussion care coordination.
• NATA (National Athletic Trainers' Association)majorStrategic or Co-development PartnerStrategic partnership with NATA for industry events, marketing, and professional alignment. Company maintains booth presence at NATA conferences and positions as the 'leading EMR & engagement platform for Athletic Trainers.'

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Presagia Sports: Presagia Sports provides EMR and injury-tracking software purpose-built for athletic trainers and sports medicine programs. Direct competitor to Healthy Roster in K-12, college, and clinical sports-medicine documentation.
• AT Stratus: AT Stratus (Keffer Development Services) is an athletic training EMR and documentation platform serving college, high school, and professional sports programs. Closest like-for-like AT workflow competitor.
• SIMS (Sports Injury Monitoring System): SIMS Software offers injury tracking and documentation software for athletic trainers across high school, college, and professional settings. Direct overlap with Healthy Roster's core EMR and injury logging functionality.
• ImPACT Applications: ImPACT Applications is the dominant FDA-cleared concussion assessment platform, integrated with Healthy Roster. Competes on the clinical concussion-testing module and overlaps in customer base across schools and pro sports.
• XLNT Brain: XLNT Brain provides concussion assessment and brain-performance software integrated with Healthy Roster. Comparable in concussion workflow scope and shared customer base in athletic programs.
• BioEX Systems: BioEX Systems offers injury tracking and athletic training documentation software used in college and high school athletic programs. Direct niche competitor to Healthy Roster's documentation core.

Emerging players

• Kitman Labs: Kitman Labs provides athlete monitoring, injury risk analytics, and performance data platforms for professional and collegiate sports. Comparable in adjacent sports-medicine workflows but emphasizes analytics over documentation.
• Catapult Sports: Catapult Sports delivers athlete monitoring and performance analytics used by professional and collegiate teams. Overlaps in sports-medicine adjacent workflows but emphasizes wearables and load monitoring rather than AT documentation.
• Orion Sports Medicine: Orion Sports Medicine (formerly The Injury Care) provides documentation and communication tools for athletic trainers and sports medicine providers. Comparable niche EMR functionality for AT and sports medicine workflows.

Broad incumbents

• Epic Systems: Epic is the dominant hospital EHR vendor and is integrated with Healthy Roster for sports medicine programs. As a broad incumbent, Epic could expand or absorb niche AT documentation workflows over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/healthy-roster
• Facebookfacebook.com/healthyroster
• Xx.com/healthyroster
• Instagraminstagram.com/healthyroster

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Roster