What Kofluence does

Kofluence is an India-based AI-powered influencer marketing platform founded in 2019 and headquartered in Bengaluru. The company operates a two-sided marketplace connecting 500+ brands with a network of 750,000+ verified creators spanning Instagram, YouTube, Facebook, and LinkedIn, and has facilitated 6,000+ campaigns with cumulative creator reach exceeding 7.5 billion. Its core product is an end-to-end campaign workflow covering creator discovery, AI-driven brand-creator matchmaking, campaign execution, and real-time performance analytics, supplemented by dedicated mobile apps for brands and creators and an annual 'Decoding Influence' research publication documenting India's creator economy.

The platform's technology stack centers on proprietary AI/ML models for creator-brand affinity matching, deep creator profiling (persona, content quality, audience demographics), anomaly and fraud detection (fake follower identification, engagement authenticity), and automated content moderation. It integrates with mobile measurement partners (AppsFlyer, Branch, Singular) and e-commerce back-ends (Shopify, WooCommerce) to attribute installs and sales to influencer activity, and holds Google and Meta Tech Provider certifications as well as ISO certification. The AI stack operates across text, image, video, and structured-data modalities.

Kofluence monetizes through a transaction/commission fee on influencer campaigns and an outcome-based performance pricing model where payment is tied to KPIs (clicks, sales, leads). Go-to-market combines an enterprise field-sales motion for marquee brands with a self-serve product-led channel via the brand dashboard and mobile apps. The company serves eight vertical segments — D2C/Startups, BFSI/FinTech, E-commerce, Gaming, Healthcare/MedTech, Luxury/Fashion, Automotive, and Real Estate — with dedicated vertical solutions for FinTech and D2C. Backed by a $4M pre-Series A round (Feb 2022) led by Nikhil Kamath and a 10.77% strategic stake acquired by Nazara Technologies (Jan 2024), Kofluence operates as Kofluence Tech Private Limited with a 101–250 employee base.

Name

Kofluence

Legal name

Kofluence Tech Private Limited

Website

https://kofluence.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Kofluence is an India-based AI-powered influencer marketing platform, founded in 2019 in Bengaluru, that connects 500+ brands with 750,000+ verified creators across Instagram, YouTube, Facebook, and LinkedIn via AI-driven matchmaking, campaign management, and attribution tools.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Media Buying & Paid Amplification (BPAFABAK), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

Keywords

• Influencer marketing platform
• Creator marketplace
• Ad-tech software
• Campaign management
• Social media analytics

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Commission/Fees: Kofluence charges brands for facilitating influencer campaigns through their platform. The platform connects brands with creators and takes a commission or fee for the matchmaking and campaign management services. Brands can opt for traditional campaigns or performance marketing campaigns where payment is tied to achieved KPIs.
2. Performance-Based Pricing: For performance marketing campaigns, brands pay based on specific actions driven by influencers such as clicks, conversions, or sales generated from the influencer's content.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kofluence operates an AI-powered ad-tech influencer marketing platform that connects brands with a network of 750,000+ verified content creators across Instagram, YouTube, Facebook, and LinkedIn. Its offering combines self-serve technology (creator discovery, AI matchmaking, campaign management, performance tracking) with managed services, including fraud detection, MMP integrations, and performance-based pricing options.

Product overview

Kofluence is an AI-powered Ad-Tech influencer marketing platform offering a comprehensive suite of products and services for brands and content creators in India. The core offering consists of the Kofluence Platform (AI-powered matchmaking, creator discovery, campaign management, and reporting dashboard) integrated with dedicated mobile apps for both brands and creators. The platform supports Instagram, YouTube, Facebook, and LinkedIn influencer marketing through specialized service offerings. Vertical solutions include FinTech Influencer Marketing and D2C Influencer Marketing, while performance-based campaigns offer brands pay-for-results pricing. The company also publishes the annual Decoding Influence research report. With a network of 750,000+ verified creators, Kofluence has successfully managed over 6,000 campaigns across industries.

Differentiator

Problem solved

Functional benefit

Brands

• Decoding Influence: Kofluence's annual research report on India's creator economy and influencer marketing industry

Products and services

• Kofluence Platform AI-powered ad-tech platform connecting brands with 750,000+ verified creators across Instagram, YouTube, Facebook, and LinkedIn. Provides creator discovery, AI matchmaking, end-to-end campaign management, fraud protection, and real-time performance analytics. Used by 500+ brands and has managed 6,000+ campaigns.
• Kofluence Creator App Mobile app for content creators to access influencer campaigns, manage collaborations, and track earnings. Available on iOS and Android.
• Performance Marketing Campaigns Outcome-based influencer marketing service where brands pay only for achieved KPIs such as clicks, conversions, or sales driven by influencer content.
• Instagram Influencer Marketing Influencer marketing campaigns on Instagram covering Reels, Stories, and feed collaborations designed for reach, saves, and conversions across nano to celebrity creators.
• YouTube Influencer Marketing YouTube influencer campaigns including long-form integrations and Shorts designed for watch time, intent, and durable search presence, leveraging 165,000+ active YouTube channels in the network.
• Facebook Influencer Marketing Influencer campaigns on Facebook using broad-reach video and community formats that extend campaigns into Facebook's large social base.
• FinTech Influencer Marketing Specialized influencer marketing service for FinTech and BFSI brands covering stock trading apps, lending platforms, digital banking services, and insurance products.
• D2C Influencer Marketing Influencer marketing solution for direct-to-consumer and e-commerce brands selling through their own channels, with focus on cost-effective creator activations.
• Decoding Influence Research Report Annual research publication analyzing India's creator economy and influencer marketing industry. The 2026 edition valued the sector at ₹3,000-3,500 crore in 2025, projected to reach ₹4,500-5,000 crore by 2027 at 22% CAGR.

Quantifiable outcome

• Up to 123% higher CPM than industry benchmark
• +5 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Nazara TechnologiescoreStrategic or Co-development Partner · 17 January 2024Nazara acquired 10.77% stake in Kofluence through a share swap transaction. The partnership aims to develop an influencer-led game discovery platform where influencers promote Nazara's games on social media, supporting Nazara's new game publishing project Nazara Publishing.
• AppsFlyercoreTechnology or IntegrationMMP integration for mobile attribution and real-time analytics, allowing brands to track app installs and in-app events from influencer campaigns with accurate ROI measurement.
• ShopifycoreTechnology or IntegrationE-commerce platform integration enabling brands to manage influencer campaigns from within Shopify and track influencer-driven sales and revenue in real time.
• WooCommercecoreTechnology or IntegrationWordPress e-commerce integration allowing brands to manage influencer campaigns alongside their online store operations and track conversions.
• Instagram (Meta)coreTechnology or IntegrationPrimary platform for influencer campaigns with 520,000+ verified creators. Platform integration with Meta's advertising and measurement tools.
• YouTube (Google)coreTechnology or IntegrationYouTube API integration with 165,000+ active channels in the creator network. Supports long-form content and YouTube Shorts campaigns.
• ASCI (Advertising Standards Council of India)minorOthersPartnership with industry self-regulatory body to ensure influencer marketing campaigns comply with advertising guidelines and disclosure norms.
• IAMAI (Internet and Mobile Association of India)minorOthersMembership in industry association representing digital marketing and online platforms in India.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Influencer.in: India-based influencer marketing platform connecting brands with creators across Instagram, YouTube and other channels. Closely comparable to Kofluence in product, target customer (Indian brands), and self-serve + managed service model.
• Plixxo: India-based influencer marketing platform from POPxo/Pocket Aces offering brand-creator matchmaking, campaign management and analytics. Operates in the same India market with overlapping brand verticals (D2C, BFSI, FMCG).
• One Impression: India-focused influencer marketing platform offering creator discovery, campaign management and performance tracking. Direct competitor to Kofluence across SMB, mid-market and enterprise Indian brand segments.
• Winkl: India-based influencer marketing SaaS platform serving brands and agencies with creator discovery and campaign workflow tools. Compares on self-serve platform DNA and PAN-India creator coverage.
• Qoruz: Mumbai-headquartered influencer marketing platform with creator analytics, campaign management and brand collaboration tools. Operates with similar technology-led value proposition targeting India and Middle East brands.

Broad incumbents

• CreatorIQ: Global enterprise influencer marketing platform with creator discovery, CRM and analytics. Comparable enterprise-grade platform technology; competes globally and with global brands operating in India.
• Aspire (formerly AspireIQ): US-headquartered influencer marketing platform serving brands and agencies globally with creator marketplace and campaign analytics. Overlaps with Kofluence on platform product and global brand target market.
• Traackr: Global influencer marketing platform focused on creator discovery, relationship management and performance analytics for enterprise brands. Comparable enterprise platform but at broader international scale.
• Upfluence: Global influencer marketing platform offering creator search, campaign management and e-commerce integrations (Shopify, WooCommerce). Directly comparable technology stack including commerce integrations Kofluence also supports.

Emerging players

• HypeAuditor: Influencer marketing analytics and fraud-detection platform focused on creator authenticity. Comparable on the fraud detection and deep profiling capabilities that Kofluence advertises as differentiators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kofluence
• YouTubeyoutube.com/@kofluence
• Facebookfacebook.com/kofluence
• LinkedInin.linkedin.com/company/kofluence
• Instagraminstagram.com/kofluence

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kofluence