Ekip
Ekip is a French Mastercard-powered employee benefits platform offering France's first eco-responsible meal voucher, ethical gift card, and multi-benefit products (culture, sport, vacation, mobility) to 500+ companies and 10,000+ employees, with cashback at 4,000+ engaged merchants and ethical fund placement via La Nef.
- Company typePrivate
- Founded2020
- HeadquartersAnnecy, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ekip does
Ekip (legally SAS EKIP, RCS 888 150 141) is a French employee benefits fintech founded in 2020 and headquartered in the Lille metropolitan area (registered office at Marcq-en-Barœul). The company operates a Mastercard-powered digital meal voucher and multi-benefit card platform, positioning itself as France's first 'eco-responsible' (engaged) meal voucher provider. Its core product, Titre Restaurant Ekip, launched in January 2023, is accepted at 248,810+ merchants across France via the Mastercard network and offers employees 5–20% cashback at 4,000+ curated 'engaged' partner merchants (Biocoop, Naturalia, Café Joyeux, Phenix, La Vie Claire, Bioburger, etc.), with 1% of spending at these merchants donated to social causes. Dormant meal voucher funds are placed through La Nef, a French ethical bank, ensuring zero fossil fuel exposure.
Ekip's business model combines a 4% merchant transaction commission with a per-employee corporate subscription, targeting HR and RSE decision-makers at 500+ client companies covering 10,000+ employees. Distribution is sales-led with inside-sales support and inbound content marketing, and the product integrates with HRIS platforms (Payfit API, Lucca/Silaé/Eurecia CSV). The platform is regulated as a Distributor of e-money institution Treezor (ACPR, CIB 16798). Beyond the core meal voucher, Ekip has expanded into a multi-benefit suite: an ethical gift card via the éthi'Kdo partnership (Sept 2024), a CSE platform for employee committees (Jun 2024), and upcoming/launched Titre Culture, Titre Sport, Titre Vacances, and Forfait Mobilité Durable. The company raised approximately $1.6M in November 2024 led by Share Invest, and currently has a small team (10+ named, 11–50 range).
Ekip is differentiated not on price or feature parity with incumbents Edenred, Swile, or Pluxee, but on sustainability narrative and product breadth: ethical fund placement, engaged merchant curation, and consolidation of multiple employee benefits on a single card. The primary commercial risks are dependence on Treezor/Mastercard infrastructure, competition from much larger incumbents in a mature French market, and the challenge of scaling a 4% transaction take rate profitably given the modest 10,000+ employee beneficiary base.
Ekip firmographics
Firmographics- Name
- Ekip
- Legal name
- SAS EKIP
- Website
- https://ekip.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ekip is a French Mastercard-powered employee benefits platform offering France's first eco-responsible meal voucher, ethical gift card, and multi-benefit products (culture, sport, vacation, mobility) to 500+ companies and 10,000+ employees, with cashback at 4,000+ engaged merchants and ethical fund placement via La Nef.
- Ownership category
- akta.pro rank
Ekip industry classification
Industry- Product category
- Employee Benefits Platform
- NAICS
- Insurance and Employee Benefit Funds (5251)
- akta.pro primary industry
- Domestic / National Card Schemes (FSAMAAAC)
Keywords
Where Ekip is headquartered
LocationHeadquarters
- HQ city
- Annecy
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Ekip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Meal Voucher Transaction Commission: Ekip charges merchants a 4% commission on all Ekip meal voucher transactions (applicable to both restaurant vouchers and gift cards). This is the primary revenue stream. No fixed fees, no commitment required from merchants.
- Corporate Subscription / Per-Employee Pricing: Pricing for companies is based on the number of employees receiving meal vouchers. The company states pricing depends on collaborator count, with a contact-based sales approach. The employer can also opt for SEPA direct debit for simplified billing.
- Sustainable Rewards (Cashback): When employees spend at engaged partner merchants (Biocoop, Naturalia, Café Joyeux, etc.), they receive 5%–20% cashback rewards. While rewards are funded by merchant partnerships, this mechanic drives merchant acquisition and engagement, reinforcing the transaction fee revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per-employee pricing, contact for quote |
| Transaction based/ take rate | Pay-as-you-go | Merchant commission: 4% per transaction |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Ekip product offering
Product offeringCore offering
Ekip is a French employee benefits platform that consolidates restaurant meal vouchers (titres restaurant), ethical gift cards, and other salary benefits onto a single Mastercard card and mobile application. The platform enables companies to provide eco-responsible employee benefits, with employees earning 5-20% cashback at 4,000+ vetted engaged merchants, while 100% of dormant funds are ethically invested through La Nef with no fossil fuel financing.
Product overview
Ekip is an employee benefits platform that consolidates multiple salary benefit products — restaurant meal vouchers, gift cards, and forthcoming mobility, culture, vacation, and sports vouchers — into a single card and mobile application. The core product is the Titre Restaurant Ekip (eco-responsible restaurant voucher), launched January 2023, which runs on the Mastercard network at over 248,810 accepting merchants. Key differentiators include cashback rewards (5–20%) at 4,000+ vetted engaged partner locations, a 1%-of-spending donation mechanism to social causes, and 100% ethical investment of dormant funds through La Nef. The Carte Cadeau Éthi'Kdo (gift card, September 2024) extends the platform to ethical retail partners and charitable donation options. The platform is priced per employee and integrates via PayFit API and CSV connectors with common HR and payroll tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Titre Restaurant Ekip Eco-responsible restaurant meal voucher usable via virtual or physical Mastercard at over 248,810 merchants in France. Offers cashback rewards (5-20%) at 4,000+ vetted engaged partner locations (Biocoop, Naturalia, Café Joyeux, Nous Anti Gaspi, etc.). 1% of spending at partner merchants is donated to social causes. Dormant funds are 100% invested through La Nef ethical finance, with no fossil fuel investments. For companies and their employees.
- Carte Cadeau Éthi'Kdo Eco-responsible gift card launched in partnership with éthi'Kdo, usable at engaged partner brands including Veja, 1083, Fairphone, Emmaüs Solidarité, and Label Emmaüs. Cardholders can also convert remaining balance into donations to associations such as Médecins du Monde, Croix-Rouge Insertion, and Zero Waste France. Valid for 12 months from issuance.
- Titre Vacances Ekip Vacation voucher benefit for financing travel accommodations, leisure activities, and cultural visits. Includes cashback (5-30%) at eco-responsible partners such as GreenGo and SNCF. Airline tickets are excluded to limit environmental impact. No mandatory spending cap; governed by CSE or employer financing rules.
- Titre Sport Ekip Sports voucher benefit for financing gym memberships, sports clubs, licenses, group classes, and fitness activities. Exempt from social contributions when exclusively used for sports spending. No annual cap; can be attributed year-round. Functions via Mastercard network for open-ended partner access.
Quantifiable outcome
- 2.5x increase in foot traffic for merchants in the engaged network
- +4 more outcomes
Companies that use Ekip
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles1 record
Ekip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
Ekip partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- éthi'Kdoflagshipéthi'Kdo partnered with Ekip to power the Ekip ethical gift card, enabling employees to spend exclusively at 100% engaged merchants (VEJA, Fairphone, 1083, Emmaüs Solidarité, Label Emmaüs, etc.). The card also enables donation of unspent balances to associations (Médecins du Monde, Croix-Rouge Insertion, Zero Waste France). Founder Séverin Prats of éthi'Kdo is aligned with Ekip's mission.
- La Nefcore100% of dormant Ekip meal voucher funds are placed through La Nef, a French ethical bank, to finance social economy and ecological transition projects. As of June 2026, over 1 million euros had been placed. This partnership is a cornerstone of Ekip's eco-responsible positioning, ensuring zero fossil fuel financing — a unique differentiator vs. competitors who do not disclose floating fund usage.
- TreezorcoreTreezor is the e-money institution (CIB 16798) whose infrastructure Ekip uses as a distributor under ACPR registration. Treezor provides the underlying payment rails for the Ekip Mastercard card. Ekip is listed in the ACPR financial agents register (regafi.fr).
- MastercardcoreEkip's meal voucher and multi-benefit card runs on the Mastercard payment network, providing access to 248,810+ acceptance points across France. The partnership enables Ekip to offer the broadest acceptance network in the French meal voucher market.
- BiocoopflagshipBiocoop is a flagship engaged merchant partner in Ekip's network of 4,000+ eco/solidarity merchants. Employees earn cashback rewards when purchasing at Biocoop stores.
- NaturaliaflagshipNaturalia is a flagship engaged merchant in Ekip's eco network, enabling employees to earn cashback on bio/organic food purchases.
- Café JoyeuxflagshipCafé Joyeux is a flagship engaged merchant — a solidarity-based restaurant chain that employs people with disabilities. Part of Ekip's engaged merchant network with Sustainable Rewards.
- Phenix (Nous Anti Gaspi)flagshipPhenix (including Nous Anti Gaspi) is a flagship engaged merchant fighting food waste. Employees earn Sustainable Rewards when purchasing through Phenix-affiliated anti-waste retailers.
- PayfitcorePayfit is an HRIS/API partner enabling automatic employee creation and meal voucher loading for Ekip's enterprise clients. This reduces administrative overhead and enables seamless HR workflow integration.
- La Vie ClaireflagshipLa Vie Claire is a flagship organic/sustainable food retailer in Ekip's engaged merchant network, enabling employee cashback rewards on healthy food purchases.
- Land & MonkeysflagshipLand & Monkeys is a flagship bakery/restaurant chain in Ekip's engaged merchant network, selected for its ecological and sustainable food practices.
- BioburgerflagshipBioburger is a flagship engaged merchant — France's first organic fast-food chain — in Ekip's network of 4,000+ eco merchants.
- GreenGominorGreenGo is an eco-certified accommodation platform (slow/responsible tourism) available through Ekip's gift card and vacation voucher ecosystem.
- WeCanDoominorWeCanDoo is a marketplace for local and responsible services, available as an engaged partner through Ekip's gift card rewards program.
- FairphoneminorFairphone is a sustainable, modular smartphone brand available through Ekip's ethical gift card (via éthi'Kdo partnership), allowing employees to purchase ethical electronics.
- La FourcheminorLa Fourche is an online bio grocery cooperative available as an engaged partner in the Ekip rewards ecosystem.
- VejaminorVEJA is an ethical sneaker brand available through the Ekip éthi'Kdo gift card, enabling employees to purchase responsibly-made footwear.
- PatagoniaminorPatagonia is available through the Ekip ethical gift card (éthi'Kdo partnership), enabling employees to purchase sustainable outdoor clothing and gear.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Ekip competitors and assessment
Company assessmentDirect peers
- Swile: French employee benefits and meal voucher card platform and one of Ekip's closest direct competitors in the French market. Swile targets the same HR/RSE buyer with a multi-benefit Mastercard card and has raised significantly more capital, making it the most direct strategic comparable for Ekip's go-to-market.
- Up: French cooperative offering gift card, meal voucher, and employee benefit solutions (including UpCadhoc). Up overlaps directly with Ekip's gift card and meal voucher products and is a relevant competitor especially for CSE (works council) benefit buyers.
- Bimpli (formerly Natixis Interépargne): French employee benefits and meal voucher platform (formerly part of Natixis). Bimpli competes head-to-head with Ekip in the corporate meal voucher and CSE benefits market, particularly for larger enterprise accounts.
- Kadéos: Well-known French gift card brand (operated by Up) covering culture, sport, and lifestyle spending. Directly comparable to Ekip's Carte Cadeau Éthi'Kdo in the CSE/HR gift card space, with overlap on ethical/engaged merchant curation as a differentiator.
- Illicado: French multi-brand gift card provider widely used by CSEs and HR teams. Comparable to Ekip's gift card product line in distribution and buyer profile, though without the eco/engaged curation angle.
- éthi'Kdo: French ethical/engaged gift card startup that partnered with Ekip to launch the Carte Cadeau Éthi'Kdo. As a partner-and-adjacent-comparable, éthi'Kdo validates Ekip's engaged-merchant curation model and represents the closest pure-play comparable on the ethical gift card side.
- Restoflash: French meal voucher and employee benefits startup operating in the same domestic market with similar size and growth profile. Comparable as a like-for-like early-stage French meal voucher competitor and a useful read on Ekip's path to scale.
Broad incumbents
- Edenred: Global market leader in prepaid corporate services (Ticket Restaurant, etc.) and the dominant incumbent in the French meal voucher category. Edenred's vast employer network and scale make it the benchmark competitor; any Ekip expansion must be measured against Edenred's pricing and distribution power.
- Pluxee: Spun off from Sodexo in 2024, Pluxee is a global employee benefits and engagement platform offering meal vouchers, gift cards, and mobility benefits. It competes with Ekip across the same multi-benefit card category and is the most direct broad-incumbent comparable for Ekip's expanding product suite.
Others
- Payfit: European HRIS and payroll platform that is one of Ekip's key integration partners (Payfit API connector). Comparable as a strategic ecosystem peer: it sits in the same HR buyer workflow and shapes the distribution surface for Ekip's meal voucher product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ekip social profiles
Digital presenceEkip compliance and trust
Trust signalCompliance1 record
Ekip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ekip leadership team
Management profileNumber of profiles
Profiles10 records
Ekip funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ekip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ekip
What does Ekip do?
Ekip is a French employee benefits platform that consolidates restaurant meal vouchers (titres restaurant), ethical gift cards, and other salary benefits onto a single Mastercard card and mobile application. The platform enables companies to provide eco-responsible employee benefits, with employees earning 5-20% cashback at 4,000+ vetted engaged merchants, while 100% of dormant funds are ethically invested through La Nef with no fossil fuel financing.
Is Ekip a public or private company?
Ekip is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ekip founded?
Ekip was founded in 2020. It employs 11 to 50 people.
Where is Ekip based?
Ekip is headquartered in Annecy, France, in the Europe region.
How does Ekip make money?
Three revenue lines are on record. Meal Voucher Transaction Commission is the primary driver. The others are corporate Subscription / Per-Employee Pricing and sustainable Rewards (Cashback).
Who are Ekip's main competitors?
Direct peers on record are Swile, Up, Bimpli (formerly Natixis Interépargne), Kadéos, Illicado, éthi'Kdo and Restoflash. Broad incumbents are Edenred and Pluxee. Payfit is listed as an others.
Does Ekip have an API?
No public API is recorded for Ekip.
What industry is Ekip in?
Ekip's product category is Employee Benefits Platform. Its primary akta.pro industry code is FSAMAAAC, Domestic / National Card Schemes. Its NAICS code is 5251.