GravityCo.

What GravityCo. does

GravityCo. is a UK-based co-living and flexible rental operator headquartered in London that designs and operates move-in-ready, fully furnished residential and hotel-style assets across London and Reading. Founded in 2017 with a headcount of 11–50 employees, the company serves young professionals, relocating professionals, corporate guests, students and postgraduates, and short-term stay customers through a direct-to-consumer rental platform. Its property portfolio spans Flex-Living private studios and apartments, Co-Living spaces with shared amenities and events, Serviced Apartments for corporate and extended-stay use, and dedicated Student Accommodation, with addresses in Notting Hill, West Hampstead, Hounslow Central, The Weymouth, and Reading Town Centre.

The core technology is a PropTech rental platform that enables online property search, location and price filtering (£1,000–£6,000 per month), booking inquiry submission, and self-serve property browsing. The website is complemented by phone and email inquiry channels and a dedicated corporate sales path for bookings of five or more people. There is no mobile app, no public API, no proprietary AI/data systems, and no disclosed integrations beyond standard website CMS, Instagram (gravitycoliving), and SEO infrastructure. The platform's value is operational rather than algorithmic — it packages furnished inventory, all-inclusive billing, and community programming into a single tenant-facing offering.

Revenue is generated through recurring monthly rental payments classified as subscription/recurring, with all-inclusive pricing (utilities, WiFi) bundled into a single monthly bill in many properties. The go-to-market motion is direct-to-consumer, supported by Instagram, SEO-optimised website content, blog, and PR. GravityCo. has raised approximately £5M / €5.7M (~$5.7M) in its September 2022 round, plus earlier 2019 seed funding from Forward Momentum and a 2020 round, with an additional 2025 capital event recorded. The 2022 raise was explicitly earmarked for international expansion into Paris, Barcelona, and Milan, alongside a stated target of 1,000 operational beds by end of 2023 and a social membership program for non-residents.

Name

GravityCo.

Legal name

Gravity Co.

Website

https://gravityco.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

GravityCo. is a UK-based co-living and flexible rental operator that designs and manages fully furnished, move-in-ready apartments across London and Reading. It serves young professionals, relocating professionals, corporate guests, and students via a direct-to-consumer rental platform with monthly recurring billing.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Rental Income: Monthly rental payments from tenants occupying co-living, flex-living, student accommodation, and corporate housing units across London and Reading properties. Revenue is recurring based on lease terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GravityCo. designs and operates fully furnished, move-in-ready residential rental properties across London and Reading, offering four product lines: Flex-Living (private studios/apartments with flexible terms), Co-Living (community-led shared spaces with events and co-working), Serviced Apartments/Corporate Housing (for business travel and extended stays), and Student Accommodation. Units are all-inclusive with utilities and WiFi bundled into one monthly payment (£1,000–£6,000). The company delivers these through a PropTech rental platform enabling online search, booking, and management.

Product overview

Gravity Co is a UK-based co-living and flexible rental operator offering a unified platform of accommodation products across London and Reading. The portfolio consists of three core rental types—Flex-Living (private studios with flexible terms), Co-Living (community-led shared spaces), and Serviced Apartments/Corporate Housing (fully furnished for business travel and extended stays)—complemented by dedicated Student Accommodation and a range of apartment sizes from studios to 2-bedroom flats. All properties are move-in ready, fully furnished, and include utilities/WiFi in one monthly payment, with properties located across London neighbourhoods including Notting Hill, West Hampstead, Hounslow Central, The Weymouth, and Reading Town Centre.

Differentiator

Problem solved

Functional benefit

Products and services

• Flex-Living Private studios and apartments across London with flexible lease terms, fully furnished and move-in ready, designed for individuals and young professionals who want flexibility and a built-in community.
• Co-Living Community-led living with shared spaces, curated events and co-working areas, designed for connection and everyday living for residents who value social interaction.
• Serviced Apartments / Corporate Housing Fully furnished homes for business travel, corporate relocations and extended stays, with everything taken care of from day one and managed through a dedicated corporate inquiry path for bookings of 5+ people.
• Student Accommodation Flexible, fully furnished living accommodations designed for higher education students and postgraduates in London.

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Lyvly: London-based co-living operator focused on young professionals with community-led furnished housing. Closely comparable to GravityCo's target customer and product mix.
• Limehome: Tech-enabled serviced-apartment operator across Germany and Europe offering fully furnished, app-managed stays — directly comparable model to GravityCo's serviced apartments and online booking platform.
• Homm: UK flexible co-living brand for young professionals offering furnished studios with community programming and flexible terms — directly comparable to GravityCo's Flex-Living and Co-Living products in London.
• Quintain Living: London-focused build-to-rent and co-living operator (formed around The Collective's assets at Wembley Park). Competes directly for the same relocating-professional and young-professional demand GravityCo targets.
• Roam: Co-living operator serving professionals and digital nomads with furnished, community-led apartments in multiple cities — comparable product/market overlap with GravityCo's flex and serviced offerings.
• Stowaway: London co-living operator providing furnished apartments with community events and flexible leases; targets the same young-professional, relocation customer base as GravityCo.
• Sonder: Tech-enabled serviced-apartment and aparthotel operator across multiple cities. Comparable in its furnished, short-to-mid stay proposition, all-inclusive pricing, and multi-city footprint ambition.

Emerging players

• Crib: Co-living operator with furnished, community-oriented apartments in select cities. Partial overlap with GravityCo's flex-living model at smaller scale.

Broad incumbents

• Hub by Premier Inn: Whitbread's compact, design-led extended-stay hotel brand in UK cities. Competes for the same flexible-stay demand with a much larger operating and marketing footprint.
• Greystar: Global leader in rental housing, student accommodation, and flex-living with significant UK presence. Competes broadly for the same tenant pool and is a much larger, established player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gravitycoliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GravityCo.