What Lyvly does

Lyvly (operated by Living Central Limited, registered in England and Wales under company number 09440266) is a London-based shared living platform founded in 2014 that matches young professionals aged 21–36 with curated, all-inclusive co-living homes across Greater London. The core product is a managed rental service: members are screened via personality and lifestyle questionnaires, matched into professionally designed and furnished houses (typically 3–6 members per home), and pay a single monthly rent covering utilities, council tax, broadband, regular communal cleaning, and household consumables. Room tiers span from Classic (~£900/month) and Premium (~£1,000/month) to Luxury (~£1,200/month), with current listed rooms ranging from £860 to £1,580 depending on location and tier.

The technology platform is a self-serve web application at lyvly.uk supporting property search with map and date filters, tour booking, online application (including credit checks and employer verification), digital lease signing, and a member portal. The 'Clubhouse' mobile app extends the experience to iOS and Android for in-stay profile management and housemate communication, and the 'Lyvly Bot' chatbot handles routine prospect inquiries. The stack integrates standard third-party tools — Google Analytics, Heap Analytics, Hotjar, HubSpot, and Cloudflare — for analytics, marketing automation, and traffic delivery. No proprietary AI/ML models, patents, or research outputs are disclosed.

Lyvly's commercial model is two-sided. On the demand side, recurring revenue comes from monthly all-inclusive rent collected from members, supplemented by a £100 reservation payment (credited toward first rent) and optional £60–£80 move-out deep-clean fees. On the supply side, Lyvly charges landlords a recurring commission of 19.2% of rental income for homes with up to 4 bedrooms and 28.8% for larger properties, in exchange for member finding, property management, and HMO licensing administration. Landlord acquisition runs through a dedicated portal with direct sales support. The company reports a 500+ member base across neighborhoods including Balham, Brixton, Clapham, Vauxhall, Wembley, and Kidbrooke, and is led by CEO Tom Jones and Chairman Philip Laney, with Mosaic Ventures as its disclosed institutional backer following a $4.6M round in August 2018.

Name

Lyvly

Legal name

Living Central Limited

Website

https://lyvly.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Lyvly is a London-based shared living platform, founded in 2014, that matches young professionals aged 21–36 into curated, all-inclusive co-living homes across Greater London. The company charges members monthly all-inclusive rent and earns landlord commissions by managing furnished properties and HMO licensing.

Ownership category

akta.pro rank

Product category

Shared Living Services

NAICS

Services to Buildings and Dwellings (5617), Rental and Leasing Services (532), Lessors of Residential Buildings and Dwellings (53111)

SIC

Services-To Dwellings & Other Buildings (7340), Real Estate Operators (No Developers) & Lessors (6510), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Co-Living Property Management (BPAJAFAJ)

akta.pro secondary industry

Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

Keywords

• Shared living services
• Co-living rentals
• Property management
• Housemate matching
• All-inclusive rentals

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Landlord Commission: Lyvly charges landlords a commission fee for managing their properties. For homes with up to 4 bedrooms, the commission is 19.2% (16.0% + VAT) of rental income. For homes with more than 4 bedrooms, the commission is 28.8% (24.0% + VAT). This covers member finding, property management, and ongoing landlord services including HMO license management.
2. Member Reservation and Cleaning Fees: Members pay a £100 reservation payment to secure a room for 7 days, which is credited toward first rent. Optional deep cleaning services at move-out: £60 + VAT for standard rooms, £80 + VAT for en-suite rooms. Interior design consultation services for landlords are offered at £1,500 (£1,250 + VAT).
3. Monthly Rent Collection: Members pay monthly rent which includes all utilities, council tax, broadband, regular cleaning of communal areas, and household consumables. The all-inclusive rent model simplifies billing and provides predictable monthly revenue from members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lyvly operates a curated shared living subscription service in London, matching vetted young professionals into fully furnished, all-inclusive homes across multiple London neighborhoods. Members pay a single monthly rent covering their room, utilities, council tax, broadband, communal cleaning, and household consumables, while the company handles tenant sourcing, personality-based housemate matching, lease administration, and ongoing community management. A parallel property management service for landlords earns commission-based fees for tenant placement, property styling, and HMO license handling.

Product overview

Lyvly is a London-based shared living platform operating under Living Central Limited (Company No. 09440266). The company offers a curated co-living service that matches compatible housemates in professionally designed properties across London. The core offering consists of three room tiers (Classic Room starting from £900/month, Premium Room at £1,000/month, and Luxury Room at £1,200/month), all inclusive of utilities, cleaning, broadband, and furnishings. Lyvly provides a digital member portal (members.lyvly.uk) and mobile applications for iOS and Android, complemented by a Lyvly Bot for automated customer inquiries. The platform manages the full tenancy lifecycle from property search through move-in, including credit checks, lease administration, and community introduction.

Differentiator

Problem solved

Functional benefit

Products and services

• Lyvly Shared Living Membership A curated, all-inclusive shared living subscription for individual renters in London. Members secure a furnished room in a hand-selected Lyvly property across neighborhoods such as Balham, Battersea, Brixton, Clapham, Fulham, Stratford, Vauxhall, and Wembley, and pay a single monthly rent that covers utilities, council tax, broadband, regular communal cleaning, and household consumables. Lyvly screens candidates using personality and lifestyle questionnaires, assigns compatible housemates, manages the lease lifecycle, and provides ongoing community support through its member portal and mobile app.
• Lyvly Landlord Property Management Service End-to-end property management and tenant placement service for London landlords seeking to convert residential properties into co-living HMO homes. Services include property styling and furnishing guidance, member sourcing and screening, ongoing tenancy management, HMO license administration, and dedicated landlord account support. Lyvly charges a commission of 19.2% (16.0% plus VAT) of rental income for homes with up to 4 bedrooms and 28.8% (24.0% plus VAT) for larger homes. Optional interior design consultation is offered at £1,500 (£1,250 plus VAT).

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hommey: Hommey is a London-focused co-living operator providing fully furnished, all-inclusive shared homes for young professionals with community programming. Mirrors Lyvly's positioning on quality curation, housemate matching, and hassle-free all-inclusive billing.
• Quintain Living: Quintain Living operates a built-for-purpose co-living portfolio concentrated in Wembley, London — directly overlapping with Lyvly's Wembley neighborhood. Targets young professionals with all-inclusive, amenity-rich rental and community events, making it one of Lyvly's closest head-to-head competitors in the London market.
• SpareRoom: SpareRoom is the UK's largest flatmate-matching and rooms-to-rent platform. It competes with Lyvly at the demand-acquisition layer (people searching for shared accommodation in London) but operates as a marketplace rather than a managed co-living operator, making it a partial competitor and a potential listing/lead source.
• Hype London: Hype is a London-based co-living brand offering all-inclusive rooms in shared homes across multiple neighborhoods, with a comparable target demographic (young professionals), all-inclusive pricing model, and curated member community. Operates in the same competitive set as Lyvly.
• Way of Life (WOL): Way of Life is a UK co-living operator providing all-inclusive, fully furnished homes with community events for young professionals. Targets a similar demographic and product offering as Lyvly, particularly in London, making it a direct peer in the curated co-living segment.

Broad incumbents

• Airbnb: Airbnb's long-term stays (28+ nights) product and its introduction of an apartment-style offering positions it as a broad incumbent adjacent to Lyvly's market. While not focused on co-living with curated housemates, it competes for the same London demand pool of professionals seeking flexible furnished accommodation.
• The Collective (now part of Greystar): The Collective pioneered large-scale co-living in London before being acquired by Greystar, the largest global student and young-professional housing operator. Directly comparable to Lyvly in the curated co-living model with all-inclusive amenities and community programming, but at vastly greater scale and capital base.
• Greystar UK: Greystar is the world's largest student and multifamily housing operator, with a substantial London build-to-rent and co-living portfolio following its acquisition of The Collective. Competes with Lyvly as a broad incumbent with deeper capital, more properties, and stronger institutional relationships.

Others

• OpenRent: OpenRent is a UK online letting agent that helps landlords list properties and find tenants at lower cost than high-street agents. Relevant as a lower-cost alternative for landlords evaluating Lyvly's 19.2–28.8% management commission, and as a broader market signal for self-serve rental trends in the UK.

Emerging players

• Badi: Badi is a European roommate-matching and mid-term rental platform with presence in London. Competes with Lyvly at the matching layer and in the mid-term rental segment, though without Lyvly's managed-property and all-inclusive amenities layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lyvlylife

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyvly