Foom
- Company typePrivate
- Founded2019
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Foom firmographics
Firmographics- Name
- Foom
- Legal name
- PT FOOM Lab Global
- Website
- https://foom.id
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Foom industry classification
Industry- Product category
- Vaping Devices & E-Liquids
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)
- akta.pro primary industry
- Electronic Nicotine Delivery Systems (ENDS/Vapes) Devices Manufacturing & Brands (CRADAJAF)
- akta.pro secondary industries
- E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG), E-Liquid & Nicotine Salt Retail (CRANAEAH), Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)
Keywords
Where Foom is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Foom business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Infrastructure
Revenue model
- Hardware Device Sales: Sale of pod vaporizer devices including FOOM Pod X, Pod Y, and their variants. Devices sold as standalone products or in bundles with cartridges and liquids.
- Consumables (Liquids & Cartridges): Recurring revenue from salt nicotine e-liquids in various flavors (30ml bottles) and replaceable cartridges. Multiple product lines including FOOM Liquid, Flooid, FOOM MAX series.
- Monthly Subscription Packages: Build Your FOOM Monthly Stock bundle packages combining cartridges and liquids for monthly supply at discounted pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pod X Switch bundles from Rp210,000 |
| Unit Pricing | Pay-as-you-go | POD Y Series at Rp300,000 |
| Unit Pricing | Pay-as-you-go | POD X Series starting from Rp150,000 |
| Unit Pricing | Pay-as-you-go | POD X Signature at Rp290,000 |
| Unit Pricing | Pay-as-you-go | Liquids from Rp57,500 (15ml series) |
| Unit Pricing | Pay-as-you-go | Refillable Cartridge X 3-pack at Rp100,000 |
| Unit Pricing | Pay-as-you-go | FOOM GO Capsule at Rp60,000 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Foom product offering
Product offeringCore offering
Foom designs, brands, and sells pod-based vaping hardware (FOOM Pod X, Pod Y, and Signature/Champion/Switch variants) along with proprietary salt nicotine e-liquids and replaceable cartridges, distributing them directly to adult consumers in Indonesia through its Shopify storefront, multiple warehouses, and branded retail stores. The offering combines one-time hardware device sales with recurring consumable revenue (cartridges, 15ml/30ml e-liquid bottles) and bundle-driven monthly subscription supply packs.
Product overview
FOOM (PT FOOM Lab Global) is an Indonesian technology and innovation company that manufactures and sells pod-based vaporization systems and salt nicotine e-liquids. The product portfolio centers on two hardware device lines — FOOM Pod X and FOOM Pod Y — which form the core hardware platform. These devices are compatible with a range of interchangeable cartridge products: the FOOM X Refillable Cartridge (standard and ULTRA variants), and the FOOM GO Prefilled Cartridge system (offering Berry, Watermelon, and Tea capsule flavors). The device lineup is extended through premium variants including FOOM Pod X Signature (with dual power mode up to 13W and vibration alert), FOOM Pod X Champion Series (limited-edition themed designs), and FOOM Pod X Switch (with 3-level power/airflow control and 1000mAh battery). FOOM also sells an extensive range of proprietary salt nicotine liquids across over 15 flavor series (Beverage, Fruity, Cigarette, Bubblegum, Tea, Ice Cream, MAX, Lite, and more) in 15ml and 30ml volumes at 30mg nicotine / 50/50 PG-VG, distributed under both the FOOM and Flooid sub-brands. Consumables (liquids and cartridges) and bundled monthly supply packages constitute a recurring revenue model alongside the hardware devices.
Differentiator
Problem solved
Functional benefit
Brands
- Flooid: Sub-brand offering flavored vape liquids under the FOOM product line, including drink series, bubblegum series, and other flavor categories.
Products and services
- FOOM Pod X A pod-style vaporization device with a 500mAh battery, 2ml cartridge capacity, 11W power output, USB-C charging, zero-leakage prevention design, and aluminium alloy construction, compatible with FOOM X Refillable Cartridge and FOOM X Refillable Cartridge ULTRA. Targeted at adult vapers seeking an entry-tier pod hardware platform.
- FOOM Pod Y A premium pod vaping device with adjustable watt and airflow settings up to 30W, a 1100mAh battery, changeable covers in multiple colors, and an anti-leak cartridge system, sold at the POD Y Series price tier of Rp300,000. Positioned as a more premium, customizable alternative to Pod X for adult vapers.
- FOOM Pod X Signature A premium Pod X variant with an extended 600mAh battery, vibration alert to prevent chain puffing, and a Dual Power Mode offering Standard (11W) or Turbo (13W), priced at Rp290,000. Includes co-branded designs with Indonesian creators such as Boy William (Amber edition) and Erika Carlina (Orange edition).
- FOOM Pod X Champion Series A special-edition Pod X variant with championship-themed designs, featuring a 500mAh battery, 2ml cartridge capacity, 11W power output, aluminium alloy material, and a bundled lanyard, available in Blue Team and BOOM Red Team colorways.
- FOOM Pod X Switch An advanced Pod X variant with 3-level Switch Power and Airflow Control for full customization, a 1000mAh long-lasting battery, a stylish LED indicator, zero-leakage prevention, and compatibility with any version of FOOM X Cartridge, sold in bundles from Rp210,000 across five color variants (Black, Green, Pink, Magenta, Silver).
- FOOM GO Prefilled Cartridge A pre-filled pod cartridge offering up to 1000 puffs per capsule with 2ml capacity, 0.8 ohm resistance, 11W power output, dual leakage protection, and Core Boost technology, priced at Rp60,000 with a Buy-2-for-Rp100,000 deal and available in Berry, Watermelon, and Tea flavor capsules.
- FOOM X Refillable Cartridge ULTRA A high-performance refillable cartridge sold in packs of 3 at Rp100,000, with 2mL capacity, 0.8 Ohm resistance, 400 puffs, operating at 11W on Pod X and 11/12/13W on Pod X Switch, featuring ultra-leakage prevention design and Iron Chromium Aluminum Mesh Coil construction.
- FOOM Liquid Salt Nicotine (Multiple Series) Proprietary salt nicotine e-liquids across 15+ flavor series (Beverage, Fruity, Cigarette, Bubblegum, Tea, Tangy, Ice Cream, MAX, Lite, Smoothies, Sour, Mint, Zodiac, Tropical, City, Asian, WG Inhale Exhale, etc.), offered in 15ml (from Rp57,500) and 30ml (~Rp110,000) volumes at 30mg nicotine strength and 50/50 PG/VG ratio, with localized Indonesian flavor profiles.
- Flooid by FOOM Liquid A FOOM sub-brand offering specialized salt nicotine liquids with flavor series including Fruit Tea, Mint, Ice Cream, Drink, Smoothies, Sour, Bubblegum, Zodiac, Tropical, City, and Inhale Exhale, positioned as a distinct line with its own branding and flavor collections.
- Build Your FOOM Monthly Stock Bundle A subscription-style monthly bundle package allowing customers to choose FOOM cartridges and FOOM Liquids for monthly supply at discounted pricing (~Rp199,500 starting), combining consumables as a recurring stock bundle.
Companies that use Foom
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Foom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Foom partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Never Too LavishminorIndonesian content creator collaboration for limited edition FOOM Pod Y Lavish special edition. Features personalized design aesthetic with free merchandise and sticker pack.
- UUSminorIndonesian creator collaboration for FOOM Pod Y UUS special edition with changeable cover design in bold, daring aesthetic.
- Weird GeniusminorIndonesian music/art collective collaboration for FOOM Pod X Weird Genius bundled product.
- Boy WilliamminorIndonesian celebrity/content creator collaboration for FOOM Pod X Signature Amber edition.
- Erika CarlinaminorIndonesian creator collaboration for FOOM Pod X Signature Orange edition.
Scale indicators1 record
Recent moves4 records
Expansion highlights6 records
Foom competitors and assessment
Company assessmentDirect peers
- RELX Technology: Global closed pod-system vape brand with proprietary devices and e-liquids. Closely comparable to FOOM's hardware-plus-consumables model and adult smoker target market.
- JUUL Labs: Pioneer of closed pod-system e-cigarettes with proprietary pods and salt nicotine. Directly competes with FOOM in pod-based nicotine delivery for adult smokers.
- NJOY: E-cigarette company offering closed pod systems and disposables. Comparable to FOOM in targeting adult smokers with pod-based nicotine products and a vertically integrated device-plus-pod model.
- Vuse (British American Tobacco): BAT's flagship pod-based vape brand with global distribution. Comparable to FOOM through closed pod systems, e-liquid consumables, and adult smoker positioning.
- SMOK: Major vape device manufacturer selling pod mods, mods, and tanks globally. Comparable to FOOM on hardware device platforms and pod-based form factors, though SMOK primarily sells hardware rather than its own consumables brand.
- Vaporesso: Vape device manufacturer under Smoore International offering pod systems, mods, and tanks. Comparable to FOOM on hardware platform offerings and pod-based product categories.
- Pod Juice: Salt nicotine e-liquid brand. Comparable to FOOM on the consumables side, particularly proprietary flavor lines targeting adult vapers using pod systems.
- Logic Technology Development (Japan Tobacco): Closed pod and disposable e-cigarette brand owned by Japan Tobacco. Comparable to FOOM through pod-based nicotine delivery for adult smokers and a vertically integrated consumables model.
Broad incumbents
- Blu (Imperial Brands): Imperial Brands' e-cigarette portfolio covering pods and disposables. Comparable to FOOM as a broader incumbent in adult nicotine alternatives with multi-market reach.
Emerging players
- PAX Labs: Vaporizer company offering pod-based devices for adult consumers. Comparable to FOOM on device technology and adult consumer positioning, with stronger US/Canada presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Foom social profiles
Digital presenceFoom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foom leadership team
Management profileNumber of profiles
Profiles2 records
Foom funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foom
What does Foom do?
Foom designs, brands, and sells pod-based vaping hardware (FOOM Pod X, Pod Y, and Signature/Champion/Switch variants) along with proprietary salt nicotine e-liquids and replaceable cartridges, distributing them directly to adult consumers in Indonesia through its Shopify storefront, multiple warehouses, and branded retail stores. The offering combines one-time hardware device sales with recurring consumable revenue (cartridges, 15ml/30ml e-liquid bottles) and bundle-driven monthly subscription supply packs.
Is Foom a public or private company?
Foom is a private company. It is classified as venture growth investor backed and is currently operating.
When was Foom founded?
Foom was founded in 2019. It employs 51 to 100 people.
Where is Foom based?
Foom is headquartered in Jakarta, Indonesia, in the Asia region.
How does Foom make money?
Three revenue lines are on record. Hardware Device Sales are the primary driver. The others are consumables (Liquids & Cartridges) and monthly Subscription Packages.
Who are Foom's main competitors?
Direct peers on record are RELX Technology, JUUL Labs, NJOY, Vuse (British American Tobacco), SMOK, Vaporesso, Pod Juice and Logic Technology Development (Japan Tobacco). Blu (Imperial Brands) is listed as a broad incumbent. PAX Labs is listed as an emerging player.
Does Foom have an API?
No public API is recorded for Foom.
What industry is Foom in?
Foom's product category is Vaping Devices & E-Liquids. Its primary akta.pro industry code is CRADAJAF, Electronic Nicotine Delivery Systems (ENDS/Vapes) Devices Manufacturing & Brands, with a secondary code of CRADAJAG, E-liquids & Nicotine Salts Manufacturing & Brands. Its NAICS code is 459991.