What Mapon does

Mapon, founded in 2006 and headquartered in Riga, Latvia, operates a unified fleet management platform serving more than 35,000 active clients across European and select international markets. The platform consolidates GPS tracking, AI-powered video telematics, driver behavior analysis, fuel management, compliance tooling, and asset tracking into a single SaaS interface supported by native mobile applications. Mapon is a subsidiary of Latvian technology conglomerate Draugiem Group and maintains in-house hardware development through its Mapon Expert and Mapon Basic GPS tracking product lines, complemented by support for over 500 third-party device models from manufacturers including Teltonika, Queclink, Ruptela, Suntech, and Jimi IoT.

The technology stack is differentiated by a direct OEM integration with Volkswagen Group Info Services AG that enables device-free data ingestion from factory-installed telematics in Volkswagen, Audi, Skoda, SEAT, CUPRA, and VW Commercial Vehicles, alongside comparable integrations with KRONE trailers, Schmitz Cargobull, Thermo King cold-chain units, and the AEMP telematics standard used by Caterpillar, Volvo CE, Liebherr, BOMAG, Wirtgen Group, and DYNAPAC construction equipment. Mapon's AI capability is concentrated in computer vision for video telematics — hazard detection, near-miss identification, and incident reconstruction — paired with structured-data analytics for driver behavior scoring and fuel consumption optimization. The company holds ISO 27001, ISO 9001, and ISO 14001 certifications across its European branches, supporting enterprise procurement requirements.

Mapon generates revenue through three streams: recurring SaaS subscriptions across Basic, Pro, and Enterprise tiers billed monthly or annually; hardware sales of proprietary GPS trackers and dashcams with optional self-installation; and professional services for large fleets including dedicated project management and custom ERP/TMS integrations. The go-to-market combines enterprise field sales for fleets of 100+ vehicles with self-serve product-led onboarding for smaller operators, distributed through local sales offices in nine European countries and a network of more than 150 channel partners. In 2025, the company reported revenue of EUR 24.8 million (25.7% year-over-year growth) and EUR 1.53 million in profit, following an aggressive acquisition-led expansion that added Trackon in Lithuania, Interkom AB in Sweden, and Envirokind (Fleet DATA) in Ireland.

Name

Mapon

Legal name

Mapon

Website

https://mapon.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Mapon is a Riga-based fleet management platform providing GPS tracking, AI video telematics, and compliance tools to 35,000+ fleet operators across Europe. It generates SaaS, hardware, and services revenue from transport, logistics, construction, and waste management industries.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Charter Bus Industry (48551)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), GPS Fleet Tracking & Mapping (TLABAJAA), Dispatch, Workflow & Mobile Field Apps for Fleets (TLAEAFAI)

Keywords

• Fleet management software
• GPS vehicle tracking
• Video telematics
• Driver behavior monitoring
• Fleet compliance solutions

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Recurring subscription fees for platform access across Mapon Pro, Expert, and Basic tiers. Revenue also derived from per-vehicle/month unit pricing.
2. Hardware Sales: Sale of proprietary GPS tracking devices (Mapon Expert, Mapon Basic) and dashcams. Self-installation option available to reduce costs.
3. Enterprise Services: Dedicated project management, custom integrations, and ERP/TMS connectivity for large fleet customers (100+ vehicles)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mapon provides a unified fleet management platform combining GPS tracking, AI-powered video telematics, driver behavior analysis, fuel management, and compliance tools such as remote tachograph download. The company also designs and sells its own proprietary GPS tracking hardware (Mapon Expert and Mapon Basic) and offers mobile apps for drivers and fleet managers, serving industries including transport, logistics, construction, courier, agriculture, passenger transport, and waste management.

Product overview

Mapon is a fleet management platform provider offering a unified platform (Mapon Platform/Mapon Pro) with integrated modules for GPS tracking, AI video telematics, driver behavior analysis, fuel management, and compliance tools. The product portfolio includes in-house hardware (Mapon Expert and Mapon Basic GPS trackers), mobile applications (Mapon Driver App and Mapon Manager App), and the Tachogram add-on for tachograph analysis. The platform supports 300+ device types from manufacturers including Teltonika, Queclink, Ruptela, and integrates with Volkswagen Group OEM telematics, KRONE trailers, and Schmitz Cargobull. The platform serves 35,000+ active clients across transport, construction, courier, agriculture, waste management, and passenger transport industries.

Differentiator

Problem solved

Functional benefit

Brands

• Fleet DATA: Irish fleet management solutions brand operated by Envirokind Limited, acquired by Mapon in 2025.

Products and services

• Mapon Platform Core unified fleet management platform consolidating GPS tracking, video telematics, driver behavior monitoring, fuel management, compliance tools, and integrations. Serves as the central hub for all fleet operations with web portal, mobile apps, and API access.
• Mapon Pro Premium tier of the Mapon Platform offering advanced features and capabilities for comprehensive fleet management, targeting medium to large fleets.
• Mapon Expert Multi-functional high-precision GPS tracking device with various accessory connection capabilities. Supports self-installation option for easy deployment.
• Mapon Basic Entry-level GPS tracking solution providing real-time vehicle location visibility, route history access, and core fleet monitoring capabilities.
• Mapon Driver App Mobile application for drivers providing remote access to fleet data, digital forms, vehicle inspections, and communication tools.
• Mapon Manager App Mobile application for fleet managers enabling oversight, reporting, and management functions on-the-go.
• Tachogram Tachograph data analysis solution for improving driver performance and reducing fines. Processes digital tachograph data for compliance and reporting.

Quantifiable outcome

• 10% fuel savings within 4 months
• +5 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Volkswagen Group Info Services AGcoreTechnology or Integration · 1 January 2025Mapon partnered with Volkswagen Group Info Services AG to integrate vehicle data from six Volkswagen Group brands (Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, Skoda, SEAT, CUPRA, and Audi) into the Mapon platform. This enables customers to track vehicles without additional hardware, using factory-installed telematics. The integration provides mileage, GPS, route data, and maintenance information.
• KRONEcoreTechnology or Integration · 1 January 2024Mapon partnered with KRONE to enable users to access data from KRONE trailers and chassis directly within the Mapon platform. This integration enhances fleet visibility for customers using KRONE trailer equipment.
• Draugiem GroupcoreOthersMapon is a company within the Draugiem Group portfolio. Draugiem Group provides technology services and shared resources to Mapon.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ABAX: Norwegian fleet management and asset tracking SaaS provider with strong Nordic footprint. Direct competitor to Mapon in Norway, Sweden, and Finland on GPS tracking, equipment tracking, and fleet analytics.
• Quartix: UK-listed fleet telematics provider serving European SMB and mid-market fleets with GPS tracking and driver behavior. Direct overlap with Mapon Basic / Mapon Pro offerings and a comparable subscription pricing model.
• Webfleet (Bridgestone): One of Europe's largest fleet management SaaS platforms (formerly TomTom Telematics), owned by Bridgestone. Directly comparable to Mapon in offering fleet tracking, vehicle data, driver behavior, and compliance tools to European commercial fleets.
• Optimum Automotive: European (French) fleet management platform offering geolocation, eco-driving, and vehicle tracking to corporate fleets. Closely comparable to Mapon in product scope, European mid-market focus, and subscription model.

Broad incumbents

• Motive: US-based fleet management and video telematics platform (formerly KeepTruckin) targeting commercial vehicle operators. Directly overlaps with Mapon's AI video telematics, GPS tracking, and driver safety positioning while expanding into Europe.
• Verizon Connect: Large US telematics and fleet management provider with European operations. Competes head-to-head with Mapon on fleet tracking, driver behavior, and compliance, with broader parent backing and broader product portfolio.
• Geotab: Global leader in fleet telematics with the largest installed base of connected vehicles, headquartered in Canada. Offers GPS tracking, driver behavior, and video telematics as a broad platform with deep OEM integrations — comparable in product breadth but materially larger in scale.
• Trimble Transportation: Global transportation and logistics technology provider with a fleet and mobility segment. Broader scope than Mapon but overlaps on vehicle tracking, asset management, and telematics for commercial fleets.
• Samsara: US-listed IoT platform with a major fleet management business and rapidly expanding European presence. Overlaps with Mapon across GPS tracking, video-based safety, asset tracking, and compliance — competing on enterprise deals with larger R&D budget and public-market capital.

Emerging players

• Fleetio: US-based fleet maintenance and operations management SaaS platform expanding in Europe. Partial overlap with Mapon's maintenance, fuel management, and inspection modules, focused more on fleet operations workflow than deep telematics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Mapon-fleet-management-platform
• Facebookfacebook.com/mapon.gpstracking
• LinkedInlinkedin.com/company/mapon

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapon